Results tagged ‘ Uihlein-Wilson ’

BREWERS ANNOUNCE NEW FAN EXPERIENCE HONORING BUD SELIG AT MILLER PARK

Today we announced the construction of a new fan experience at Miller Park, a state-of-the-art attraction to honor retiring Commissioner of Baseball and former Brewers Owner Allan H. (Bud) Selig.

Known as the “Selig Experience,” the exhibit will be located on Miller Park’s Loge Level in the left field corner. A highlight of the attraction will be a multimedia presentation that tells the story of Selig’s role in saving Major League Baseball in Milwaukee, his successful efforts to bring the Brewers to the city, and his tireless efforts to promote and grow the game in his hometown.

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Miller Park already is known as a premiere destination for baseball fans, and the Selig Experience will take that to the next level. It will serve as a year-round attraction, adding another extraordinary enhancement to the overall fan experience.

“Commissioner Selig is the one person who ensured that the city of Milwaukee would continue as a Major League city, even when virtually all others had lost hope,” said Brewers Chief Operating Officer Rick Schlesinger. “We want to mark his legacy with much more than a museum, and we believe the Selig Experience will tell his story in one of the most unique fan attractions in all of sports.”

L-R: Brad Shelton, Commissioner Selig and Rick Schlesinger at today's press conference.

L-R: Brad Shelton, Commissioner Selig and Rick Schlesinger at today’s press conference.

The exhibition space totals approximately 1,400 square feet, and will include authentic artifacts from Selig’s tenure as the Brewers owner. It will celebrate the fans’ love of the game, as told through the story of the Brewers founder.

The main multimedia show builds to a surprising 3D encounter with the Commissioner himself inside an authentic reproduction of Selig’s County Stadium office, using a technology found in only a handful of exhibits around the world. After the show, Milwaukee fans will be delighted to take a sneak peek into Selig’s office for themselves.

The design and production of the Selig Experience is being led by BRC Imagination Arts, an experience design firm that turns brands into destinations. For more than three decades, its masterful storytellers have been chosen by iconic brands and cultural attractions all over the world to inspire and engage their audiences.

“This exhibit is as much a celebration of the passionate Milwaukee Brewers fans as it is an homage to Commissioner Selig,” said Brad Shelton, Creative Director at BRC Imagination Arts. “We’re telling an emotional story of how the Brewers’ first fan brought professional baseball back to his friends and neighbors. Whether they take a quick tour between innings or spend more time examining every detail, this is an immersive experience that no Brewers fan will forget.”

Selig’s dedication to baseball has paralleled his love of his hometown of Milwaukee. His first significant move as an executive was to return Major League Baseball to Milwaukee in 1970, when he founded the Milwaukee Brewers. In its first decade, the Brewers featured some of the great teams of that era, which eventually led to an American League pennant and World Series appearance in 1982.

During his tenure as Brewers owner, Selig earned United Press International’s 1978 Executive of the Year award, and the franchise was honored with seven “Organization of the Year” awards.

In the 1990s, Selig began his efforts to build a new ballpark in Milwaukee to replace the aging County Stadium, and Miller Park opened for its first season of play in 2001.

“I am humbled that the Brewers will chronicle the remarkable journey of the franchise through a fan experience at Miller Park named in my honor,” said Commissioner Selig. “The story of the Brewers revolves around the great sports fans of Milwaukee and Wisconsin, whose passion drove me to work toward bringing the National Pastime back to my hometown.  Given my affinity for history, I believe this exhibit will illustrate the extraordinary sense of community that the Brewers have always inspired.”

Earlier this year, the Brewers also announced that the Club will retire uniform #1 in Selig’s honor, signifying his role as founder of the franchise. The retired number will be displayed in time for Opening Day. Additionally, he was honored with a statue at Miller Park, which was unveiled on August 24, 2010.

Uihlein-Wilson Architects is also contributing to the initial design of the space for the Selig Experience.

 

 

2014 Miller Park Preview

Earlier this year, we announced plans for several new additions to Miller Park in 2014 and, today, with just five days left before the #BrewersOpener, we were ready to show some of them off.

AJ Bombers:

Here’s something we are both personally psyched about: the arrival of AJ Bombers. The popular restaurant and bar – with locations in Milwaukee and Madison – will occupy the outside space formerly known as the Plaza Pavilion, along the west side of Miller Park near the right-field gate.

AJ Bombers will offer cheeseburgers, egg rolls, tater tots, shakes, custards, specialty concrete mixers and more. The menu will also include homestand specials, such as city-themed burgers as well as player-favorite burgers.  Stay tuned to the blog as we will continue to update the new menu items AJ Bombers will rotate in throughout the season.

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To start off the season (beginning at this weekend’s Exhibition Games), AJ Bomber’s special custard concrete concoction is “Bernie’s Concrete: The Cracker Jack.” It’s custard mixed with beer, caramel, salted peanuts and caramel corn—and it’s delicious. Here’s Bernie, enjoying his tasty treat:

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Brewers Authentics Kiosk

  • A new custom portable millwork display for the Brewers Authentics Collection (game-used items) has been added along the first base side of the Field Level concourse behind the Klement’s Grand Slam Grill. Follow @MILAuthentics on Twitter for updates on the latest game-used merchandise available!
  • This is a great place to get that unique gift idea.  Did the Brewers play on a date that is special to you?  Wedding day? Birthday? Anniversary? First ever game? You can purchase game-used items from that day at this location.

Brewers Team Store by Majestic Expansion:

  • The Brewers Team Store by Majestic, located in Miller Park’s Hot Corner, underwent a 300-square foot expansion which accommodates a larger footprint for “Brewed for Her” merchandise and apparel.

Concession Items

  • In addition to the new AJ Bombers fare, here are some new pizzas & wraps fans can expect to see at Miller Park this season. Stay tuned to the blog for “What John & Cait Ate” concession reviews on these items and more all season long!

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TGI Friday’s

Earlier this month, we told you that TGI Friday’s at Miller Park was undergoing renovations. It’s now complete and looks great! The newly-redesigned Fridays has a fun, energetic vibe with a dramatically redesigned bar.

 

Toyota Territory Redevelopment

  • The Toyota Territory in right-center field has undergone development from a private group amenity to a destination open to all fans in attendance at Miller Park. The renovated Toyota Territory has been converted from what was previously a 24-person private group space into an area capable of entertaining over 100 fans.  At 1,493 square feet, the Toyota Territory will offer a unique view to take in a game.

2014-03-26 13.15.07

 

Other new additions to look forward to in 2014 include the following:

Bob Uecker Statue in “The Last Row”

  • Unlike the statues that surround Miller Park’s Home Plate Plaza, the new Bob Uecker statue will be in the last row of the Terrace Level at Miller Park. The statue will pay tribute to the popular Miller Lite “All Stars” ad campaign which featured Uecker’s famous tagline, “I must be in the front row.” The statue will sit atop the Uecker Seats in Miller Park’s Terrace Level (Section 422), and will feature an open seat next to it, allowing for a perfect photo opportunity. The statue was designed by Brian Maughan, the artist of the four statues outside Miller Park on the Home Plate Plaza.The Uecker Statue will be unveiled on April 25.

Brewers Wall of Honor

  • The “Brewers Wall of Honor” will commemorate Milwaukee Brewers players, coaches and executives who played prominent roles with the organization. The Wall of Honor will be a permanent exhibit on an exterior Miller Park wall adjacent to the Hot Corner entrance. Honorees will be recognized with a bronze plaque affixed to the wall, with their image and a brief synopsis of their Milwaukee baseball career etched onto the marker. The plaques are designed by Matthews International, designers of the plaques for the National Baseball Hall of Fame.The Wall will be unveiled in June.

East Lot Tailgate Pavilions

  • The East Lot Tailgate Pavilions have been refurbished with new wood fascia and signage.

Flag Poles

  • Three flag poles (one 25-foot flag pole and two 20-foot flag poles) have been installed on the landing behind Section 238, which is located beyond the left-center field wall. The American flag will fly on the 25-foot flag pole, while the Wisconsin State flag and a Brewers flag will fly on the 20-foot flag poles.

Scoreboard

  • The Miller Park scoreboard is the same, but detail-orientated fans might see some cosmetic differences with the in-game graphics.  Here is a sneak peak of how the board will look during a game.

Televisions

  • Approximately 150 flat screen televisions have been installed throughout the Miller Park concourses, replacing existing CRT televisions, to provide fans with the HD feed of the game.

Also on the construction front, the home clubhouse underwent some minor renovations, including the addition of three lockers in the coaches’ locker room and an expansion of the players’ dining room area. Other improvements to Miller Park include updates to the executive office lobby, new flooring in the Brewers Team Store at the Home Plate Gate, the addition of grow lights throughout Miller Park and the installation of a fire suppression system in the scoreboard control room and IT server room. In addition, the infield and outfield playing surface was replaced with new sod in October.

The Toyota Territory, Brewers Team Store by Majestic expansion and Authentics Collection kiosk was designed by Uihlein-Wilson Architects.  Design work for AJ Bombers was handled by Flux Design.

- John & Cait

JohnandCait@brewers.com

AJ Bombers Among New Additions to Miller Park in 2014

Today we announced plans for several new additions to Miller Park in 2014, including something I am personally psyched about: the arrival of AJ Bombers. The popular restaurant and bar – with locations in Milwaukee and Madison – will occupy the outside space formerly known as the Plaza Pavilion, along the west side of Miller Park near the right-field gate.

Here's what the new AJ Bombers space will look like from the inside of the Miller Park concourse, down the first-base line in the right-field corner.

Here’s what the new AJ Bombers space will look like from the inside of the Miller Park concourse, down the first-base line in the right-field corner.

And here's what the AJ Bombers space will look like outside of the ballpark. Note that they are bringing their signature large chairs!

And here’s what the AJ Bombers space will look like outside of the ballpark. Note that they are bringing their signature large chairs!

AJ Bombers will offer cheeseburgers, egg rolls, tater tots, shakes, custards, specialty concrete mixers and more. The menu will also include homestand specials, such as city-themed burgers as well as player-favorite burgers. Their Milwaukee Burger was declared winner of the Travel Channel’s FOOD WARS

AJ Bombers will be adding some extra Milwaukee flavor at Brewers games this season. Look for special player burgers and visiting-team inspired creations to appear  on the menu.

AJ Bombers will be adding some extra Milwaukee flavor at Brewers games this season. Look for special player burgers and visiting-team inspired creations to appear on the menu.

You may have noticed that we teased this announcement this morning in conjunction with our #SeeUMarch31 countdown to Opening Day across our social platforms:

MB-14-Social-Countdown-66

This was fitting as we really will see them here at Miller Park on March 31!

Can’t wait? Look for AJ Bombers at Brewers On Deck this weekend! Rumor has it they might be handing out samples…

Additional new upgrades at Miller Park include an expansion of the Brewers Team Store by Majestic, a new Authentics Kiosk for game-used merchandise, the installation of approximately 150 flat screen televisions throughout the concourses, and more. These projects are in addition to the previously announced “Brewers Wall of Honor,” the redevelopment of the Toyota Territory and a new Bob Uecker statue in “The Last Row.”

“It’s been a busy winter at Miller Park, and we’re excited to continue with our recent enhancements and construction projects as we focus on delivering the best fan experience possible,” said Brewers Chief Operating Officer Rick Schlesinger.“We are only a little more than two months out from Opening Day, and the activity inside Miller Park reminds us of that every day.”

Details about the new additions and projects at Miller Park include the following:

Brewers Team Store by Majestic Expansion

  • The Brewers Team Store by Majestic, located in Miller Park’s Hot Corner, will undergo a 300-square foot expansion which will accommodate a larger footprint for “Brewed for Her” merchandise and apparel. The Brewers Team Store by Majestic is open Monday through Saturday from 10 a.m. until 6 p.m.

Toyota Territory Redevelopment

  • The Toyota Territory in right-center field will undergo a redevelopment from a private group amenity to a destination open to all fans in attendance at Miller Park. The renovated Toyota Territory will convert what was previously a 24-person private group space into an area capable of entertaining over 100 fans.  At 1,493 square feet, the Toyota Territory will offer a unique view to take in a game.

Brewers Wall of Honor

  • The “Brewers Wall of Honor” will commemorate Milwaukee Brewers players, coaches and executives who played prominent roles with the organization. The Wall of Honor will be a permanent exhibit on an exterior Miller Park wall adjacent to the Hot Corner entrance. Honorees will be recognized with a bronze plaque affixed to the wall, with their image and a brief synopsis of their Milwaukee baseball career etched onto the marker. The plaques are designed by Matthews International, designers of the plaques for the National Baseball Hall of Fame.The Wall will be unveiled in June.

Bob Uecker Statue in “The Last Row”

  • Unlike the statues that surround Miller Park’s Home Plate Plaza, the new Bob Uecker statue will be in the last row of the Terrace Level at Miller Park. The statue will pay tribute to the popular Miller Lite “All Stars” ad campaign which featured Uecker’s famous tagline, “I must be in the front row.” The statue will sit atop the Uecker Seats in Miller Park’s Terrace Level (Section 422), and will feature an open seat next to it, allowing for a perfect photo opportunity. The state was designed by Brian Maughan, the artist of the four statues outside Miller Park on the Home Plate Plaza.The Uecker Statue will be unveiled on April 25.

Brewers Authentics Kiosk

  • Fabrication of a new custom portable millwork display for the Brewers Authentics Collection (game-used items) will be added in 2014. The Authentics kiosk will be placed along the first base side of the Field Level concourse behind the Klement’s Grand Slam Grill. Follow @MILAuthentics on Twitter for updates on the latest game-used merchandise available!

Televisions

  • The installation of approximately 150 flat screen televisions throughout the Miller Park concourses will replace existing CRT televisions, and will provide fans with the HD feed of the game.

Flag Poles

  • Three flag poles (one 25-foot flag pole and two 20-foot flag poles) will be installed on the landing behind Section 238, which is located beyond the left-center field wall. The American flag will fly on the 25-foot flag pole, while the Wisconsin State flag and a Brewers flag will fly on the 20-foot flag poles.

East Lot Tailgate Pavilions

  • The East Lot Tailgate Pavilions will be refurbished with new wood fascia and signage.

Also on the construction front, the home clubhouse will undergo some minor renovations, including the addition of three lockers in the coaches’ locker room and an expansion of the players’ dining room area. Other improvements to Miller Park include updates to the executive office lobby, new flooring in the Brewers Team Store at the Home Plate Gate, the replacement of grow lights throughout Miller Park and the installation of a fire suppression system in the scoreboard control room and IT server room. In addition, the infield and outfield playing surface was replaced with new sod in October.

The Toyota Territory, Brewers Team Store by Majestic expansion and Authentics Collection kiosk was designed by Uihlein-Wilson Architects.  Design work for AJ Bombers was handled by Flux Design.

-Cait

JohnandCait@brewers.com

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