Results tagged ‘ Uecker Seats ’
Today we announced that we will auction off Opening Day tickets for the 103 “Uecker Seats” located at Miller Park. The Dutch style auction will be held exclusively online beginning today, Monday, March 23 at 12:00 p.m. until Tuesday, March 31 at 11:59 p.m., with all proceeds benefiting the Make-A-Wish Foundation.
The “Uecker Seats” are 103 obstructed view seats that are located in Sections 421, 422 and 423. The seats were named after Brewers’ legendary announcer Bob Uecker and the famous Miller Lite “All Stars” campaign. The ad campaign featured Uecker’s famous tagline, “I must be in the front row,” despite the fact that Uecker somehow always ended up in the last row. The seats are located near the Last Row Statue of the announcer, which was unveiled last year, in the last row of Terrace Level Section 422.
The Dutch auction will be held exclusively online and there is no limit of the number of seats fans will be able to bid on. There are a total of 103 seats that will be auctioned off, with 42 pairs available and 19 single seats. Each participant can log on to brewers.com/UeckerSeats starting today, Monday, March 23 at 12:00 p.m. From there, fans can chose the pair and/or single seat options, and make their desired bids. Once the auction closes on Tuesday, March 31, the top bidders for each category will be selected. The final price for each seat will be the lowest bid among the top bidders selected.
Auction participants will be contacted by the Brewers Ticket Office if they have the winning bid. All proceeds from the auction will benefit the Make-A-Wish Foundation.
The memory of the Bob Uecker statue unveil at Miller Park is still fresh in our minds. That celebration was fantastic and it is great to see that statue outside Miller Park next to Robin Yount, Hank Aaron and Commissioner Selig. Today, the Brewers announced plans for a new Uecker statue at Miller Park. Unlike the other statues that surround Miller Park’s Home Plate Plaza, this statue will be in the last row—yes, the last row of the Terrace Level at Miller Park.
The statue will pay tribute to the popular Miller Lite “All Stars” ad campaign which featured Uecker’s famous tagline, “I must be in the front row.” In the commercial, Uecker ended up in the last row—as will this new statue. The statue will sit atop the Uecker Seats in Miller Park’s Terrace Level (Section 422) and will feature an open seat next to it allowing for a perfect photo opportunity.
“I can’t think of a better place to put this statue,” Uecker said. “This will be great for fans and even better for pigeons. You might even be able to see a little part of the field.”
The statue was designed by Brian Maughan, the artist of the four statues outside Miller Park on the Home Plate Plaza—Hank Aaron, Allan H. “Bud” Selig, Robin Yount and Uecker. The statue will be made of bronze, but will also have color effects.
“Bob Uecker is synonymous with the Brewers and his famous ‘I must be in the front row’ tagline is iconic,” said Brewers Chief Operating Officer Rick Schlesinger. “This statue will definitely become a destination for fans visiting Miller Park.”
The statue will be dedicated on the afternoon of Friday, April 25 at Miller Park. More details will be provided closer to that date. Uecker will be at Brewers On Deck on Sunday at the Wisconsin Center, so I am sure we will hear more of his thoughts on the statue that day!