Results tagged ‘ triathlon ’

Bonk Breaker Playing Ball with the Brewers

If you’re like me and you’re training for the Brewers Community Foundation’s annual 5K Famous Racing Sausages Run/Walk and/or the Brewers Mini-Marathon + 10K this season (or if you’re involved in other athletic pursuits and are focused on healthy-eating), you’ll want to listen up–then fuel up.

Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series,  announced today that it has forged a new partnership with the Milwaukee Brewers and that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company.

Starting on Tuesday when the Brewers return home to face the San Francisco Giants, the freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will be available at select concession stands at Miller Park as well as at the four Brewers Team Stores. To start, we’ll be carrying the Brewers-branded Peanut Butter and Chocolate Chip Bonk Breaker for $3.00 each. In addition, Bonk Breaker will provide complimentary Bonk Bites™ (a smaller 1.1 oz version of the Bonk Breaker) for participants at the Brewers “Weather Day,” event next Thursday, April 18.

Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

“Mark is an exceptional individual and will be a terrific resource for the Bonk Breaker team. He’s incredibly committed to fitness and great nutrition personally, and has a real passion for Bonk Breaker – as a product, as a brand, and as a culture,” commented Bonk Breaker Chairman and co-CEO Chris Frank.  “I’m from Milwaukee and have been a huge fan of the Brewers my entire life, and knowing that the Brewers are fueled by Bonk Breaker and that Brewers fans can also enjoy a great-tasting and healthy food choice at Miller Park is incredibly gratifying.  You don’t have to be in the Major Leagues to fuel like a pro.”

“I am proud to invest in Bonk Breaker as there are many common interests in our partnership,” Attanasio said. “Bonk Breaker’s connections to Milwaukee and Wisconsin, as well as their natural ties to professional sports, make this a great fit. I am impressed with the company’s products and vision, and I know that this will be a fun and exciting opportunity for all of us involved.”

Bonk Breaker Founder and co-CEO Jason Winn said, “We’ve experienced tremendous success in the endurance sports world in the past five years, and cheered when some of our Bonk Breaker-fueled athletes brought home five medals from last summer’s Olympic Games in London. It’s equally exciting to see the impact we’re now having in the professional, collegiate, and high school sports ranks as well.”

Bonk Breaker is available in eight energy bars flavors, two high protein bars, and four flavors of Bonk Bites™. Additional information about Bonk Breaker is available at www.bonkbreaker.com and via info@bonkbreaker.com.

Today, our marketing department had fun sampling some of the flavors, including Peanut Butter and Jelly, Apple Pie, Blueberry Oat, and the Brewers-branded Peanut Butter Chocolate Chip. The consensus here is that Peanut Butter and Jelly is our favorite. We’ll be anxious to hear what you think!

So, next time you come out to Miller Park, grab a Bonk Breaker and fuel up!

-Cait

JohnandCait@brewers.com

About Bonk Breaker®

The official bar of the U.S. IRONMAN® Triathlon Series, Bonk Breaker® was selected as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor magazine for the 5th time in 2013. Owned and operated by Jason Winn and Chris Frank, who are elite-level athletes in their own right, Bonk Breaker’s mission is to create the “World’s Best Nutrition Bars,” a quest that began in 2006 when Jason and his mother baked the first peanut butter & jelly bar in an apartment kitchen. By combining delicious flavors from the finest all-natural ingredients that are gluten free, dairy free, and soy free, the Santa Monica, CA-based company offers a freshly-baked lineup that has grown from 4 products to 14 in the past 3 years. Bonk Breaker® is available in 8 energy bars flavors, 2 high protein bars, and 4 flavors of Bonk Bites. Top professional, Olympic, and elite teams and athletes around the world are fueled by Bonk Breaker. Team Bonk Breaker athletes took home 5 Olympic medals from the 2012 London Games, including a pair by 6-time world champion track cyclist Sarah Hammer. The company also proudly fuels Pro Bowl receiver Wes Welker, preeminent professional triathletes Mirinda “Rinny” Carfrae, Angela Naeth, and Heather & Trevor Wurtele as well as the Kenda 5-hour Energy Pro Cycling team and Hincapie Sportswear Development Team. Equally important, Bonk Breaker® is the energy bar of choice for weekend warriors, families, and anyone hungry for a tasty and nutritious snack. Visit Bonk Breaker® online at www.bonkbreaker.com  and “like” them on Facebook at www.facebook.com/bonkbreakerbar.

Brewers Athletes Off the Field

This past weekend, five people from our office competed in the Men’s Health Urbanathlon in Chicago. For those of you who aren’t familiar with this event, it is basically a 15K race with a crazy obstacle course mixed in, ending with a stair climb at Soldier Field. 

Jennacy Cruz, Manager of Event Services for Stadium Operations participated in the event, as did Jason Hartlund, VP-Brewers Enterprises. From the Consumer Marketing Department (my department), Chris Barlow, Director of Group Sales; Billy Friess, Director of Season Ticket Sales; and our VP, Todd Taylor, all completed the Urbanathlon.

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L-R: Chris, Jason, Todd and Billy, geared up for the Urbanathlon.

Because Chris, Billy and Todd are in my department, I had heard a lot from them about the race and the training leading up to it. I was curious: How do you train for obstacles involving concrete barriers, monster truck tires, police barricades, marine hurdles, cargo nets and stadium steps? (Okay, for these guys the last one was pretty easy.)

Hearing about the race this weekend really got me thinking. Over the years, as guys like Ryan Braun, Casey McGehee and Corey Hart have had 100-RBI seasons or guys like Prince Fielder have hit 50 home runs, my other colleagues — the athletes off the field — have accomplished some pretty amazing things as well.

Basically, what it comes down to is that in working in sports, you often find that the athletes aren’t just on the field. Because people who work in sports tend to like sports, consequently they also tend to participate in sports as well.

At the risk of accidentally leaving someone out, here’s a small sample of some of our achievements:

Did you know that we have an Olympian on staff? Dave Tamburrino, Director of Corporate Marketing, was a member of the U.S. Olympic Speedskating Team in 1994 (Lillehammer, Norway) and 1998 (Nagano, Japan). Dave also finished 5th overall at the 1995 World All Around Speedskating Championships in Baselga Di Pine, Italy and was a member of the US National Speedskating Team (1988-1998) and the World All Around Speedskating Championships Team (1994-1998). Wow! I wonder if the rest of the Corporate Marketing department finds it hard to keep up with him. Currently, Dave plays hockey for the Cans Lumberjacks adult league team at the Pettit Center.


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How cool is Olympian Dave Tamburrino? Ice cold!

Diny Hurwitz, our Data Analyst, is a cyclist. His first long distance bicycle trip was an 800-mile ride from Rochester, New York, to Bar Harbor, Maine, two months before he turned 16. He’s biked across the United States from Yorktown, Virginia to Golden Gate Bridge in San Francisco. He’s also traveled from south to north through Oregon along the Pacific Coast and rode a 500-miles loop over three mountain passes through the Colorado Rocky Mountains, reaching an altitude of 12,095 feet at Independence Pass. He’s even accidentally biked on the Autobahn in the Czech Republic during his trip to Central Europe (don’t ask!).

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Diny Hurwitz, on a bike trip to Oregon (seen here sporting his Brewers Kickball t-shirt!).

It’s been said that the baseball season is a marathon, not a sprint and it seems like a lot of our staff has taken that quite literally. We’ve got lots of runners in our ranks and it would be really interesting to know how many miles in races we’ve logged collectively. Here are some highlights: Sarah Holbrook, Director of Corporate Marketing, has completed three marathons in Noank, CT, Minneapolis, MN, and Amsterdam, Holland. Teddy Werner, Director of Business Operations, has also run three marathons: Boston, New York City and Chicago. Maggie Aliota, Group Event Coordinator, has completed one full marathon, four half-marathons and one sprint triathlon. Prior to the Urbanathlon, Jennacy, Chris, Jason and Billy had all run numerous races, too.

This summer, I completed my first half-marathon as well (although, my main passion is yoga; I’m proud to say I’ve finally mastered the 8-Angle pose!) and last summer, my boss, Kathy Schwab, Senior Director of Marketing, and I participated in the Susan G. Komen 3-Day for the Cure, a 60-mile walk over the course of three days in Chicago. We were proud of ourselves for not only completing the event, but for also raising over $5000 for the charity.

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Here I am with my boss, Kathy (right) and our mascot, a pink Brewers monkey (appropriately dubbed “Pink Monkey”) after finishing the Breast Cancer 3-Day last August.

In February and March, many people on our staff find themselves down at Spring Training in Arizona, but just because we’re away from home, it doesn’t mean we’re on vacation. We’re still working and our exercise regimens do not take a hiatus. In fact, some members of our front office put themselves through their own version of spring training with extra-tough pre-season workouts. If you take a trip down there to see the Crew, plan to climb Camelback Mountain and you’ll likely see lots of people wearing Brewers gear. I’m proud to say that I conquered Camelback-and my fear of heights-as I climbed the mountain for the first time myself this year.

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Camelback Mountain, Phoenix, Arizona: The climb was worth it for this view!

Not counting the experience on the Baseball Operations side, we’ve got semi-pro baseball players in our MIS and Suites Departments. There are company softball games against other local businesses. A kickball team comprised of people who work on the Loge Level. Volleyball and bowling leagues. A men’s pickup basketball league.

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This kickball team, comprised of many people from our Loge Level, is playing for the championships next week.

Mention the words “P-90X” and you’ll have no trouble finding someone who’s been there, done that. And although we’re pretty busy during most of Wisconsin’s best golfing weather, there’s a good number of people (including me) who take advantage of any time they have to hit the links. We’ve got a former basketball coach on staff and people into dance, tennis and snowboarding.

Again, these are just the things I’m aware of. If I did an official office poll, I’m sure I’d find some more surprises.

So there you have it. The Brewers athletes off the field, a pretty competitive bunch!

What about you, readers? Comment below and let us know what cool feats you’ve accomplished!

-Cait
johnandcait@brewers.com

 

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