Results tagged ‘ Todd Taylor ’

Brewers Athletes Off the Field

This past weekend, five people from our office competed in the Men’s Health Urbanathlon in Chicago. For those of you who aren’t familiar with this event, it is basically a 15K race with a crazy obstacle course mixed in, ending with a stair climb at Soldier Field. 

Jennacy Cruz, Manager of Event Services for Stadium Operations participated in the event, as did Jason Hartlund, VP-Brewers Enterprises. From the Consumer Marketing Department (my department), Chris Barlow, Director of Group Sales; Billy Friess, Director of Season Ticket Sales; and our VP, Todd Taylor, all completed the Urbanathlon.

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L-R: Chris, Jason, Todd and Billy, geared up for the Urbanathlon.

Because Chris, Billy and Todd are in my department, I had heard a lot from them about the race and the training leading up to it. I was curious: How do you train for obstacles involving concrete barriers, monster truck tires, police barricades, marine hurdles, cargo nets and stadium steps? (Okay, for these guys the last one was pretty easy.)

Hearing about the race this weekend really got me thinking. Over the years, as guys like Ryan Braun, Casey McGehee and Corey Hart have had 100-RBI seasons or guys like Prince Fielder have hit 50 home runs, my other colleagues — the athletes off the field — have accomplished some pretty amazing things as well.

Basically, what it comes down to is that in working in sports, you often find that the athletes aren’t just on the field. Because people who work in sports tend to like sports, consequently they also tend to participate in sports as well.

At the risk of accidentally leaving someone out, here’s a small sample of some of our achievements:

Did you know that we have an Olympian on staff? Dave Tamburrino, Director of Corporate Marketing, was a member of the U.S. Olympic Speedskating Team in 1994 (Lillehammer, Norway) and 1998 (Nagano, Japan). Dave also finished 5th overall at the 1995 World All Around Speedskating Championships in Baselga Di Pine, Italy and was a member of the US National Speedskating Team (1988-1998) and the World All Around Speedskating Championships Team (1994-1998). Wow! I wonder if the rest of the Corporate Marketing department finds it hard to keep up with him. Currently, Dave plays hockey for the Cans Lumberjacks adult league team at the Pettit Center.


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How cool is Olympian Dave Tamburrino? Ice cold!

Diny Hurwitz, our Data Analyst, is a cyclist. His first long distance bicycle trip was an 800-mile ride from Rochester, New York, to Bar Harbor, Maine, two months before he turned 16. He’s biked across the United States from Yorktown, Virginia to Golden Gate Bridge in San Francisco. He’s also traveled from south to north through Oregon along the Pacific Coast and rode a 500-miles loop over three mountain passes through the Colorado Rocky Mountains, reaching an altitude of 12,095 feet at Independence Pass. He’s even accidentally biked on the Autobahn in the Czech Republic during his trip to Central Europe (don’t ask!).

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Diny Hurwitz, on a bike trip to Oregon (seen here sporting his Brewers Kickball t-shirt!).

It’s been said that the baseball season is a marathon, not a sprint and it seems like a lot of our staff has taken that quite literally. We’ve got lots of runners in our ranks and it would be really interesting to know how many miles in races we’ve logged collectively. Here are some highlights: Sarah Holbrook, Director of Corporate Marketing, has completed three marathons in Noank, CT, Minneapolis, MN, and Amsterdam, Holland. Teddy Werner, Director of Business Operations, has also run three marathons: Boston, New York City and Chicago. Maggie Aliota, Group Event Coordinator, has completed one full marathon, four half-marathons and one sprint triathlon. Prior to the Urbanathlon, Jennacy, Chris, Jason and Billy had all run numerous races, too.

This summer, I completed my first half-marathon as well (although, my main passion is yoga; I’m proud to say I’ve finally mastered the 8-Angle pose!) and last summer, my boss, Kathy Schwab, Senior Director of Marketing, and I participated in the Susan G. Komen 3-Day for the Cure, a 60-mile walk over the course of three days in Chicago. We were proud of ourselves for not only completing the event, but for also raising over $5000 for the charity.

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Here I am with my boss, Kathy (right) and our mascot, a pink Brewers monkey (appropriately dubbed “Pink Monkey”) after finishing the Breast Cancer 3-Day last August.

In February and March, many people on our staff find themselves down at Spring Training in Arizona, but just because we’re away from home, it doesn’t mean we’re on vacation. We’re still working and our exercise regimens do not take a hiatus. In fact, some members of our front office put themselves through their own version of spring training with extra-tough pre-season workouts. If you take a trip down there to see the Crew, plan to climb Camelback Mountain and you’ll likely see lots of people wearing Brewers gear. I’m proud to say that I conquered Camelback-and my fear of heights-as I climbed the mountain for the first time myself this year.

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Camelback Mountain, Phoenix, Arizona: The climb was worth it for this view!

Not counting the experience on the Baseball Operations side, we’ve got semi-pro baseball players in our MIS and Suites Departments. There are company softball games against other local businesses. A kickball team comprised of people who work on the Loge Level. Volleyball and bowling leagues. A men’s pickup basketball league.

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This kickball team, comprised of many people from our Loge Level, is playing for the championships next week.

Mention the words “P-90X” and you’ll have no trouble finding someone who’s been there, done that. And although we’re pretty busy during most of Wisconsin’s best golfing weather, there’s a good number of people (including me) who take advantage of any time they have to hit the links. We’ve got a former basketball coach on staff and people into dance, tennis and snowboarding.

Again, these are just the things I’m aware of. If I did an official office poll, I’m sure I’d find some more surprises.

So there you have it. The Brewers athletes off the field, a pretty competitive bunch!

What about you, readers? Comment below and let us know what cool feats you’ve accomplished!

-Cait
johnandcait@brewers.com

 

And…ACTION! Brewers 2010 TV Spots to Debut Tomorrow

Earlier this month, I had the opportunity to go down to Arizona with my boss, Senior Director of Marketing, Kathy Schwab and our Vice President of Consumer Marketing, Todd Taylor.

We weren’t there to scout out the team and I certainly didn’t have time to work on my tan. No, we were there on much more important business: to film our 2010 TV Spots, which will debut tomorrow.

The ads were developed in conjunction with our creative agency, 2-Story Creative of Milwaukee. Bill Yunker of Icarus Films directed the spots.

After much preparation, we spent two full days filming and came away with enough footage for five -what I think are humorous and hope you do, too- spots to start out the season.

Our TV spots in recent years have varied from featuring our players at Miller Park talking about the fan experience to spots that are predominantly highlight driven. Since I’ve been in the Consumer Marketing Department, the only two scripted spots that I’ve been involved with were a spot for the Hot Dog Bobble in 2006 (which had a cameo by former Brewers player Derrick Turnbow) and our current Holiday 4-Packs TV spots, which feature the Klement’s World Famous Racing Sausages.

This year, each of the spots features one or more of our players in non-baseball, more everyday life, type of situations.

Thus, being on set for the filming of these five spots was an eye-opening experience for this young marketer. Of course, I knew that there is a lot of work that happens behind the scenes to get everything to look just right, but I didn’t really know until I jumped in with both feet.

They were long days, but I enjoyed every minute and was happy to pitch in wherever and whenever I could. In fact, I think I may have a career as a gofer girl in Hollywood if this marketing thing doesn’t pan out.

Help Ellen Homb, President of 2-Story Creative, decorate the set? No problem! Scrounge up some last-minute props? Sign me up! Get the extras to fill out their paperwork? Sure thing!
 
“I’m always amazed at the magic behind the scenes,” said Todd Taylor. “A lot has to happen in a short amount of time. It takes a tremendous amount of teamwork and integration to pull it off.”

Because of the tight schedules in Spring Training with games, workouts, practices, etc., our time with the players was limited and we had to make the most of our opportunity.

Fortunately for us, all of the guys were great. I honestly don’t think we could have hired better actors to play their roles in the spots. And, call me crazy, but I think they all may have actually had fun in the process.

When we returned from Arizona, the hard work was just beginning. All of the footage we’d captured had to be edited down to our final product, five 15-second spots. Audio had to be mixed, special effects needed to be added if necessary, colors needed correcting…. There is a lot more that goes into it than just meets the eye – and that’s just for 15-second spots. I can’t imagine making a 2-hour movie!

When we  got to see the finished product, it was clear that all of the time and effort was worth it.

“I think it was a top-notch experience across the board, working with Ellen, Bill and their whole team and I’m very pleased with the outcome,” Todd said.

I don’t want to give away too much about the spots, since you’ll see them for yourself tomorrow, so here are some still photos to wet your whistle.

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Darts.jpgAside: Funny story… I had my Flip Video camera and my still camera on set so I could capture scenes from the shoot to share with you here on the blog. As I mentioned earlier, I’m not a veteran when it comes to all of this TV stuff and well, apparently my flash photography interfered with some of our takes. Here’s me, getting yelled at, for you, by our Director, Bill.

(I tried not to take it personally…the best creatives can get a little intense. :) )

Each of our 15-second spots will be paired with a back-end tag that will be switched out to promote upcoming games, giveaways, ticket offers and more. These spots will run primarily during our televised games on FS Wisconsin and WMLW.

I hope you like them and welcome your feedback here at John and Cait… Plus 9.

-Cait

johnandcait@brewers.com

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