Results tagged ‘ Season Seat Holders ’

Brewers Marketing Department Implores Lapsed Season Seat Holders to “Fall in Glove” This Season

The Brewers marketing department has come up with a fun, unique (and topical) campaign to help entice lapsed Brewers Season Seat Holders to renew their tickets for the 2014 season.

Last week, just in time for Valentine’s Day, select accounts received a small package containing a special gold baseball, along with a card from Brewers outfielder Carlos Gomez, tying in to Valentine’s Day and playing upon Carlos’ Gold Glove winning season in 2013.

So far, the response has been great.

Take a look at some of the photos of the package below:

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-Cait

JohnandCait@brewers.com

The Return of the Brewers Fan-Tastic 40!

Today we announced details of  our “Fan-Tastic Forty” promotion that will award prizes to lucky fans who purchase Season Seat packages for the 2014 season. All fans purchasing or renewing ticket packages of 20 games or more will have an opportunity to win a variety of unique prizes and experiences spread out over 40 days. From Friday, January 17 through Tuesday, February 25, one Season Seat Holder per day will be selected to win a designated prize in the promotion.

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Fans must purchase or renew a minimum 20-game package (or above that) to qualify for the drawing. Purchases made prior to today will already have an entry in the contest. Purchases made within the 40 days will be eligible for the next day’s drawing and the remainder of the prizes. For example, a purchase on January 29 will be eligible for all prizes from January 30 – February 25. The last day to purchase to be eligible for prizes is Monday, February 24.

“This has been one of our most popular programs to reward our valued Season Seat Holders,” said Brewers Chief Operating Officer Rick Schlesinger. “It offers our fans unique opportunities and prizes that create lasting memories.”

Fans looking to renew or get more information about new packages are welcome to call (414) 902-HITS (4487) or visit brewers.com/fan40. Full sweepstakes rules are also available at the website.

Prizes on the list for 2014 include a Brewers On Deck VIP Experience, an All-Inclusive Area Tour (tickets to watch games from each of the five All Inclusive seating locations), signing a Major League contract for a day (including big league pay), a $1,000 Shopping Spree in the Brewers Team Store by Majestic, and 2015 season tickets at 1982 pricing.

A complete list of prizes along with the date they will be selected follows:

January 17 – Team Store Shopping Spree. Win $1,000 to spend in the Brewers Team Store by Majestic.

January 18 – Brewers On Deck VIP Experience. Receive two free tickets to the annual fan fest, plus jump to the front of any autograph line for free autographs.

January 19 – Your Very Own Ticket. For one game during the 2014 season, your photo will be printed on every season ticket.

January 20 – Free Parking for the Season. Enjoy complimentary Preferred Parking for every game in your 2014 ticket plan.

January 21 – Game of Catch with a Brewers Pitcher. Play catch with and receive pitching tips and instruction from a Brewers pitcher.

January 22Roundtrip Airfare for Two. Two roundtrip tickets from Southwest Airlines.

January 23Tour the Roof. Take a tour of the Miller Park roof and get the best view of the ballpark.

January 24 VIP Luncheon. You and a guest will sit at the head table during the 2014 Season Seat Holder Luncheon in the Johnson Controls Stadium Club with two Brewers players and/or coaches and Brewers executives.

January 25 – Slide Down Bernie’s Slide. Take a trip down Bernie’s slide before a 2014 home game and then watch part of the game from Bernie’s Chalet.

January 26 – Party Suite for you and 29 Friends. Take in a 2014 home game with 29 of your friends from a spacious Party Suite, complete with food and beverage.

January 27 – Carlos Gomez Autographed Gold Glove Print. Receive a one-of-a-kind Carlos Gomez autographed Gold Glove Framed Print.

January 28 – Owner’s Seats at Miller Park. Sit in the owner’s seats for a game with three friends and enjoy a visit from Brewers executives.

January 29 – Shadow a Brewers.com Beat Writer. Follow Brewers.com beat writer Adam McCalvy during all pregame activities on the field and in the Clubhouse for a 2014 home game.

January 30 – You in the Team Photo. One fan will be included in an unofficial team photo with the 2014 Brewers roster and coaching staff.

January 31 – Field of Sweet Dreams Experience. You and three friends will enjoy a night under the stars while camping on the Miller Park outfield at the annual Field of Sweet Dreams event.

February 1 – Lesson With Brewers Hitting Coach. Win a private hitting lesson from Brewers Hitting Coach Johnny Narron while you and a guest take batting practice before a game at Miller Park.

February 2 – Baseball Signed by Opening Day Starters. Receive nine baseballs, each signed by a member of the Brewers Opening Day lineup.

February 3 – Tickets for Each All-Inclusive Area. Enjoy a game from each of Miller Park’s five All-Inclusive Areas with two tickets for five different games in the special seating areas.

February 4 – Pizza for a Year. Win a one-year supply of Palermo’s Pizza.

February 5 – Throw Out the First Pitch. Throw out the first pitch prior to a 2014 Brewers home game, plus receive a personalized Brewers jersey.

February 6 – Club Suite Party with Craig. Win a Club Suite for you and nine friends to a 2014 home game, complete with food and beverage, and enjoy a visit from Brewers alum Craig Counsell.

February 7$500 in Concession Vouchers. Receive $500 in food and beverage vouchers.

February 8Harley Deck Experience. Win 30 tickets for Miller Park’s popular Harley-Davidson Deck, complete with food and beverage, for a 2014 home game.

February 9 – Miller Lite/Brewers Neon Sign. Light up your basement bar or garage with a Miller Lite neon sign featuring the Brewers ball and glove logo.

February 10 – Autographed Baseballs. Take home a set of baseballs autographed by each member of the 2014 Brewers starting rotation.

February 11 – Turn Back the Clock Pricing. Receive 1982 pricing for your 2015 season tickets.

February 12 – Catered Tailgate Party. Enjoy a Pavilion party prior to a 2014 Brewers home game, catered by DNC Sportservice. Includes 20 game tickets.

February 13Signed Bat and Jersey. Win an autographed bat and jersey from your favorite Brewers player.

February 14 – Gehl Club 4-Pack. Enjoy the luxurious Gehl Club experience with three friends for four games during the 2014 season.

February 15 – Guaranteed Giveaway. Receive every promotional item given away during the 2014 season, including all eight Bobbleheads and six t-shirts.

February 16 – Klement’s Tailgate Package. Receive a one-year supply of Klement’s sausage products, a grill and more.

February 17 – Lucroy Autographed Home Plate. Receive a home plate signed by Brewers Catcher Jonathan Lucroy.

February 18 – View From the Bullpen. Make sure to bring your glove when you and five friends sit in the Brewers bullpen as the Brewers take batting practice prior to a 2014 home game.

February 19 – Club Suite Party with Doug. You and nine guests will sit in a Club Suite for a game, complete with food and beverage, and enjoy a visit from Brewers General Manager Doug Melvin.

February 20You in the Brewers Television Booth. Spend an inning in the Brewers television booth during a 2014 home game.

February 21 – Signed Carlos Gomez and Jean Segura Print. Receive a framed autographed print of 2013 All-Stars Carlos Gomez and Jean Segura.

February 22 – Evening With Hank Aaron. Two spots at a table for the 2014 Evening with Hank Aaron Dinner.

February 23 – Movie Night on the Big Screen. You and seven friends will enjoy a private movie screening on the scoreboard at Miller Park.

February 24 – Season Seat Holder of the Year. Be treated like the VIP you are; throw out the first pitch, take batting practice at Miller Park, receive extra concession vouchers and more.

February 25 – Welcome to the Big Leagues. Sign a one-day Major League contract, complete with full uniform plus one day’s pay at the MLB minimum salary.

-Cait

JohnandCait@brewers.com

There’s No Offseason For…Caitlin Moyer

Earlier this month, John gave you a glimpse into his offseason life and now it’s my turn to give you one into mine.

First of all, I would argue that the offseason is actually a busier time than during the season in my world.

Yes, that’s right—offseason, schmoffseason!

In my role as Senior Manager of Advertising & Marketing, my job responsibilities include: leading and initiating all general market advertising and marketing projects; serving as the internal lead for social media strategy sessions; initiating brainstorming sessions to discuss concepts for upcoming and current Consumer Marketing projects; evaluating and researching new Club opportunities, promotions and marketing initiatives; preparing proposals, drafting contracts and writing sales, marketing and evaluation reports; and of, course, co-authoring this blog!

Our Consumer Marketing Department, headed up by Vice President of Consumer Marketing, Jim Bathey, is comprised of Ticket Sales (Season Tickets, Group Tickets, Suite Sales, and Ticket Operations) and Marketing/Advertising. Under that umbrella, we have an internal creative team, led by my boss, Kathy Schwab, Senior Director of Marketing, that works to produce all of the advertisements and collateral. In sum, the easiest way to tell you what we do is to say that basically anything that you, the consumer, sees has most likely passed our desks in some way, shape, or form.

While I don’t physically design the look (we’ve got Sr. Graphic Designer Jeff Harding and Graphic Designer Molly Arndt to thank for that!), I have a hand in most projects from a creative concepting and copywriting standpoint to scheduling the workflow and making sure our deadlines are met.

Here are just a few of the things that help keep us out of trouble from November through March:

NOVEMBER

DEPARTMENTAL MEETINGS: Our internal creative team operates like its own creative agency, serving our “clients,” or the other departments within our organization. At the end of the season, we like to sit down with each department individually to discuss their creative needs for the upcoming year so we can begin to think about new ideas, get their projects on a calendar and budget our time accordingly. We meet with everyone from Brewers Enterprises and Community Relations to Accounting and Stadium Operations to make sure that we are ready to help them produce any materials that they might need.

SEASON SEAT HOLDER RENEWAL PACKET: Our first big offseason project is always the Season Seat Holder Renewal Packet. After the season ends, our Season Seat Holders have the first priority to renew their seats for the following season. Putting this packet together means reflecting on the previous season, gathering the new schedule and pricing charts for the upcoming season and updating any new benefit information. Coming off of such a special 2011 Season, we wanted to do something extra special for our Season Seat Holders, so they each received this commemorative 8×10 collage as part of their packet this year:

HOLIDAY 4-PACKS: When the baseball season lasts until nearly Halloween, it’s easy for the rest of the holiday season to sneak up on you. That’s why we have to work ahead in order to be ready to launch our campaign for our ever-popular Holiday 4-Packs. Typically, these packages go on sale about two weeks before Thanksgiving. This year they are available until December 20. Our marketing team works hard to develop a fully-integrated campaign that includes direct mail and print, online, outdoor, radio and TV advertising.

CLUBHOUSE SALE:  We’re also charged with advertising our Brewers Clubhouse Sale, which, coincidentally, takes place this Friday and Saturday in the Visitors’ Clubhouse here at Miller Park.  You’ll definitely want to check back  on Thursday, as John and I are planning on posting our annual Clubhouse Sale Preview!

DECEMBER/JANUARY

NEW SEASON TICKET PACKAGES: After renewals and the holiday season, we shift our focus to selling our new season ticket packages. Again, we create advertising campaigns and sales collateral to support these efforts.

BREWERS ON DECK: In January, we’ve got our annual winter fan fest, Brewers On Deck to look forward to. This year, Brewers On Deck takes place on Sunday, January 29 from 10am to 5pm at the Frontier Airlines Center in downtown Milwaukee. Typically, our department will work on the advertising for this event and our outside agency, 2-Story Creative, steps in to assist with all of the banners, signage and decor for the event itself.

FEBRUARY

SPRING TRAINING & TV COMMERCIALS: Just when the weather in Wisconsin is at its nastiest, I’ve been fortunate enough to be able to hop on a plane to Arizona where we work with the players to gather most of what we’ll need for our 2012 in-season advertising efforts. We try to limit our asks of the players once the season begins so that they can focus their efforts on the field; that means that we capture a lot of images—and shoot our TV commercials (with the help of 2-Story Creative)—before our Spring Training games even begin.

INDIVIDUAL ON-SALE (ARCTIC TAILGATE): We return from sunny Arizona to the Arctic…Tailgate, that is. As you know, the Arctic Tailgate, the date our individual tickets go on sale to the public, usually takes place in February. What does that mean for marketing? We have to produce the advertising around the event and create collateral pieces—the most important being the much-anticipated pocket schedule. Usually by that time of year, we’ll have most of our promotions set in place and then we can print our pocket schedules and get them in the hands, wallets and purses of eagerly-awaiting Brewers fans. For the next six months, that pocket schedule will also inadvertently serve as my day planner. :)

MARCH

YOUR TICKETS, PARKING PASSES, ETC.: If you’re a Season Seat Holder, you know that the day your tickets arrive in the mail is a very special day. [I always think of this scene in the movie Fever Pitch and imagine many of our Brewers fans react the same way.] Well, did you ever think of the people behind those tickets? The ones who design them, print them, and make sure that your precise number of tickets with your exact seat location get delivered to you—along with your parking books and/or NYCE Club membership? All of those items in your packet have to be produced and that’s what we spend a lot of time on in February and March, making sure everyone is set for Opening Day.

Which brings us to… the start of the new season!

Eek! We’ve got a ton to accomplish in just 129 days! I better wrap this up.

Cheers!

-CAIT

johnandcait@brewers.com

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