Results tagged ‘ Rick Schlesinger ’

Celebrate the 20th Anniversary of Robin Yount’s Retirement as a Player this Friday

The 1993 season marked the final campaign in the Hall-of-Fame career of Robin Yount, and we will commemorate the 20th Anniversary of his retirement as a player this Friday at Miller Park.

On Friday, Robin will participate in a pre-game ceremony on the field before the Brewers face the Washington Nationals. He will be joined by former teammate and fellow Hall-of-Famer, Rollie Fingers.

Yount’s 20-year Major League career was spent entirely in Milwaukee and he retired following the conclusion of the 1993 season.  His number 19 was retired in a ceremony on May 29, 1994 at Milwaukee County Stadium.

Yount on Motorcycle

The celebration will include a presentation of an original painting commissioned to remember the occasionThe first 30,000 fans through the gates for the Brewers vs. Nationals game that day will receive a poster of the painting that will be presented to Yount during the ceremony.  Yount will also toss the ceremonial first pitch.

In addition, Brewers Community Foundation will make a $10,000 donation on behalf of Yount to the MACC Fund (Midwest Athletes Against Childhood Cancer).

“Robin’s contributions to the Brewers are far too numerous to list, and we’re looking forward to welcoming him back for this special occasion,” said Brewers Chief Operating Officer Rick Schlesinger. “His time in Milwaukee was marked by great personal and team success, and it’s an era that will forever be remembered as a magical time for baseball in Wisconsin.”

Robin Yount's 3000th Hit

Yount finished his career with 3,142 career hits and was the first player to enter the National Baseball Hall of Fame as a Brewer after being inducted on July 25, 1999.  Yount broke into the big leagues at age 18.  He won the American League Most Valuable Player awards in 1982 (shortstop) and 1989 (outfield), becoming the third player in Major League history to win that award at two different positions.

-Cait

JohnandCait@brewers.com

 

 

Brewers Staff Lives Up to Name at MillerCoors

Over the All-Star Break, a small group from our Front Office had the chance to live up to our team namesake by heading over to MillerCoors and getting a behind-the-scenes tour, complete with the opportunity to brew our very own special batch of beer.

L to R: Tyler Barnes, Tom Hecht, Andrew Lukanich, Caitlin Moyer, Rick Schlesinger, Jeff Harding, Joe Zidanic. (Not pictured: Lisa Brzeski)

L to R: Tyler Barnes, Tom Hecht, Andrew Lukanich, Caitlin Moyer, Rick Schlesinger, Jeff Harding, Joe Zidanic. (Not pictured: Lisa Brzeski)

As you would expect from a team whose ballpark is named Miller Park, we have a wonderful partnership with MillerCoors, one that extends beyond naming rights; our newest all-inclusive area, the Miller Lite Party Deck; the popular Miller Lite Beerpen on Friday nights; and the various other events we work with them on year in and year out.

The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.

“The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years.”

So, on Friday, we had the awesome opportunity to get know our friends at MillerCoors–and their product–a little better and I’d love to share some of what I learned with you!

We arrived at their main building on Highland Boulevard at 8am where we were greeted by Troy Rysewyk, Manager of Pilot Brewing Services. We were taken over to the Technical Center where Troy, along with Manny Manuele, Director of Technical Insights and Product Development, promptly put us through a condensed version of Brewing 101: Brewers Boot Camp.

MillerCoors Technical Center

There, we learned a little about the history–including Frederick Miller, the brewery’s founder–and the composition of beer. We talked about the types of beer (ales, lagers, pilsners, stouts); main ingredients (barley, hops, water, yeast and adjuncts), the process (including making mash, “pitching yeast,” and fermentation); and how to judge beer by AATMF (appearance, aroma, taste, mouthfeel and finish).

Then, it was time to actually make the beer and take a hard-hat tour of the facilities and we headed to a special mini-brewing operation where Troy, Kevin, Gustavo and Megan run test batches of new brews and manage quality control, among other things.

For our visit, they had come up with a special recipe they were hankering to try, one they dubbed “Crackerjack Lager,” which will ultimately have notes of caramel and peanut–sounded perfect to me! (Note: This beer was just a fun recipe–sorry, there are currently no plans to make it available for public consumption.)

We were able to get hands-on experience with the mash tun, lauter tun and brew kettle, adding the barley, corn flakes (that’s flakes of corn, not breakfast cereal!), hops (the type we used is called Brewer’s Gold–how appropriate) and yeast throughout the day.

One of the things that was very apparent was the amount of art and science, particularly chemistry, that goes into brewing and perfecting a beer. That’s generally something that gets glossed over on your average brewery tour. Also, the technology is amazing. The entire process is very controlled and computerization has allowed for vast advances in production and quality control. To make great beer, one has to understand the art and passion for brewing, which was truly evident by the people at MillerCoors.

Alas, since beer isn’t brewed in a day, we weren’t able to finish off our concoction and will have to wait a few weeks to be able to sample our finished product.

That’s okay–that will give us another excuse to get together with our friends at MillerCoors again and taste our product. And, just because we didn’t get to sample Crackerjack Lager, that doesn’t mean we left thirsty. No, we ended our day with a sampling session, tasting five different brews and exposing our palettes to a spectrum from Miller Lite, Leinenkugel’s Canoe Paddler, and Leinenkugel’s new Orange Shandy to a new beer that’s slated to come out September 1 (sorry I was sworn to secrecy!) and a special Anniversary Porter that Troy and his team brewed to celebrate MillerCoors’ 5th anniversary (sorry folks, it won’t be available to the public).

L to R: Miller Lite, Canoe Paddler, Orange Shandy, New Brew, Troy's Special Anniversary Porter

L to R: Miller Lite, Canoe Paddler, Orange Shandy, New Brew, Troy’s Special Anniversary Porter

A fan of Summer Shandy and Lemonberry Shandy, I also enjoyed the Orange Shandy. It’s currently available only in sampler packs, but I’m told it will be out on its own in September.

My favorite part of the day (aside from the beer itself of course), was learning about how Megan Mares, a Pilot Brewer at MillerCoors and trained panelists taste the beer for quality control. Here’s a quick lesson for you as well!

Here are some more photos from the day!

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-Cait

JohnandCait@Brewers.com

“Bernie’s Barrelman Ale” Selected as Miller Park’s New Brew

By an overwhelming margin, Bernie’s Barrelman Ale was selected as the name for a new beer created in a partnership between the Milwaukee Brewers and Leinenkugel Brewing Co.  The beer will be available exclusively at Miller Park beginning this Monday, May 27. Over 10,000 votes were received and 55% voted for the winning name.

MB-13-Barrelman-Ale-Social

“With Milwaukee’s heritage of brewing beer, having an ale made exclusively for the Brewers was a great opportunity to pursue,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the work that Leinie’s and our partners at MillerCoors put into this initiative, and were thrilled with the response of the fans in naming the new beer.”

The newly created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops. It will be available exclusively at Miller Park and fans will be able to buy the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432.

“A great beer deserves a great name, so we’re thankful for the teamwork from the Brewers and fans,” said Jake Leinenkugel, President of Jacob Leinenkugel Brewing Co. “We’re sure fans will have many opportunities to raise a glass of Bernie’s Barrelman Ale to toast the Brewers’ success.”

The other names up for a vote included “Brew Crew Brew” (which netted 35% of the vote) and “Brewers All-Star Ale” (10%).  For more information, please visit brewers.com/newbrew.  Tomorrow afternoon, we will be headed to the MillerCoors Brewery for the first official tasting of Bernie’s Barrelman Ale.  We will have a review and photos from the event posted to the blog.

-John & Cait

JohnandCait@brewers.com

Ultimate Fan Experience Sweepstakes Starts Today

The cliché “one of a kind…” is heard all too often, but the “2013 Milwaukee Brewers Ultimate Fan Experience” is something that would be next to impossible to replicate.

Through the sweepstakes, one lucky fan will be chosen to receive the following prize package:

-          A Bob Uecker Game-Worn Sweater—a colorful, warm piece of history worn by a colorful man. The sweater comes complete with a Major League Baseball authentication hologram that shows Mr. Baseball wore the sweater during a Brewers radio broadcast this year.

Uecker01

-          Yovani Gallardo’s Game-Worn 2013 Opening Day Jersey that was donned by the Brewers righthander for his fourth consecutive Opening Day start.  The jersey is authenticated by Major League Baseball.

Gallardo Jersey

-          Four Round-Trip Southwest Airlines Tickets between Milwaukee (either to or from) and any location served by Southwest Airlines.

-          Four Field Diamond Box Tickets to any 2013 Milwaukee Brewers regular season game at Miller Park.

-          A Chance to Slide Down Bernie Brewer’s Slide along with three of your friends.

-          Bob Uecker Meet and Greet – Your group of four will meet “Ueck” on the field during batting practice before a Brewers game at Miller Park.  You will then be able to watch batting practice on the field and have your photo taken in the Brewers dugout.

-          Your Own Bobblehead – The Brewers will create a bobblehead in your image and produce the item for your personal collection.

Sweepstakes tickets are just $1, and the more times you enter, the better chance of winning. Tickets will be available at brewers.com/ultimatesweeps beginning today at 10 a.m. CT through Tuesday, June 11 at 10 a.m. CT.  No purchase necessary. Entries are also accepted by writing to: Brewers Ultimate Fan Experience Sweepstakes, c/o Brewers Community Foundation, One Brewers Way, Milwaukee, WI 53214.

“We wanted to offer a package that was truly unique, and it all starts with an item like Ueck’s game-worn sweater,” said Brewers Chief Operating Officer Rick Schlesinger. “We think this will be a very popular contest with an appeal to Brewers fans of all ages.”

The winning name will be drawn on or around Monday, June 17.  Net proceeds from the sweepstakes will benefit the programs supported by the Brewers Community Foundation. For complete rules and more information, please visit brewers.com/ultimatesweeps.

Help the Brewers Pick a “New Brew”

This  morning we announced that we’ve partnered with Leinie’s to create a “New Brew,” a beer that will be served exclusively at Miller Park this year. And now it’s time for you to join in and help name it!

The newly-created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops, beginning at 10 a.m. today, fans 21 years and older can visit Brewers.com/newbrew to vote for their favorite name for the beer, choosing from three options: “Brew Crew Brew,” “Bernie’s Barrel Man Ale” and “Brewers All-Star Ale.”  Voting ends on Tuesday, May 21 at 10 a.m. and the winning name will be announced on Wednesday, May 22.  The “New Brew” will be available exclusively at Miller Park beginning with the game on Monday, May 27.

New Brew

“We’re always looking for opportunities to create unique offerings at Miller Park to enhance the fan experience, and we’re excited to debut this exclusive beer during the next homestand,” said Brewers Chief Operating Officer Rick Schlesinger.

Fans will be able to purchase the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432.

For more information, please visit Brewers.com/newbrew.

-Cait

JohnandCait@brewers.com

Boys & Girls Clubs, Milwaukee Brewers and Brewers Community Foundation Announce Revitalization Plans for Sherman Park Baseball Field

Last night, Milwaukee Brewers front office staff, including President of Baseball Operations-General Manager Doug Melvin and his wife, Ellen, along with Craig Counsell, Special Assistant to the General Manager and his wife, Michelle, attended the Boys and Girls Clubs of Greater Milwaukee’s Salute to Youth MVP Dinner & Celebration at the Pfister Hotel. Approximately 500 guests were in attendance at the event, which was co-chaired by Brewers Chief Operating Office, Rick Schlesinger.

At the end of the evening, Brewers Community Foundation presented a check in the amount of $100,000 to support the revitalization of Sherman Park baseball diamond, located in Milwaukee’s central city.The Sherman Park field will be one of only five fields in Greater Milwaukee that can accommodate multiple types of play.

“The mission of Boys & Girls Clubs’ Youth Sports programs is to provide members with access to youth sports that impart valuable life lessons such as teamwork and good sportsmanship as well as develop their leadership skills,” says Vincent Lyles, president & CEO of Boys & Girls Clubs of Greater Milwaukee. “This support from Milwaukee Brewers and Brewers Community Foundation will help do just that. ”

“On behalf of Brewers Community Foundation, the Sherman Park baseball field revitalization is consistent with our mission to positively impact the lives of children and their families in Greater Milwaukee and Wisconsin,” says Cecelia Gore, Executive Director of the Foundation. “This revitalization project will make Little League baseball and softball accessible to Boys & Girls Clubs and other local residents, especially those who live in the inner city.”

In addition to the revitalization project, Milwaukee Brewers and Brewers Community Foundation have been long-time supporters of Boys & Girls Clubs’ RBI (Reviving Baseball in Inner Cities) Program  [Read more on how you can help support the RBI program here.] as well as Little Brewers softball, which is a statewide program that teaches young children the fundamentals of the game.

Milwaukee County Department of Parks, Recreation and Culture is also a partner in the project. It will be responsible for the field’s maintenance. Boys & Girls Clubs will have exclusive field access for the first two years. Construction will begin this year and the field will be playable for the start of the 2014 baseball and softball season.  It will include a new scoreboard, field fencing and dugouts, infield landscaping and paint field infrastructure.

Located on the corner of N. Sherman Blvd. and W. Burleigh St., the baseball field was highly used and known for its immaculate condition. The revitalized baseball field supports the growth of baseball and softball among central city children. The reconstructed field will be built with adaptive diamond dimensions to accommodate Boys & Girls Clubs baseball and softball programs for young people.

Boys & Girls Clubs of Greater Milwaukee celebrates 126 years of service. Known as the oldest and largest youth-serving agency in Milwaukee, the Clubs offers high quality after-school and summer programming for children ages 5-18, focusing on those who have major life obstacles, most often poverty. The Clubs operates 36 sites, which include six primary locations, 29 school sites, Camp Whitcomb/Mason in Hartland in Hartland. Membership to the Clubs is only $5 per year, per child, but no one is ever turned away based on inability to pay. For more information, visit www.boysgirlsclubs.org.

Major League Baseball Commissioner Bud Selig grew up in the area and played baseball on the field.

 -Cait

JohnandCait@brewers.com

New Miller Lite Party Deck to Debut at Miller Park in 2013

Yesterday, we announced a multi-year sponsorship renewal that will keep Miller Lite as the Club’s exclusive beer sponsor.

The highlight of the new deal is the creation of the new Miller Lite Party Deck, a 70-seat deck built above the Miller Park right-field Loge Bleachers that will open at the start of the 2013 season.

Miller Lite Party Deck (aerial) Miller Lite Party Deck (front)

The Party Deck will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating. The area will be available for groups to reserve for Brewers home games, offering an all-inclusive food and beverage experience in addition to a unique and private setting for the game. For more information on the Party Deck, please call (414) 902-GRPS (4777) or visit brewers.com/allin (information should be up there shortly!).

 “The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years, and today’s announcement reaffirms that commitment. We look forward to the partnership’s new offerings, including the Miller Lite Party Deck, which will further enhance Miller Park as one of the best fan experiences in professional sports.”

The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.

The renewed Miller Lite alliance with the Brewers also includes:

  • Exclusive rights to develop advertising, consumer promotions, retail POS, packaging and other marketing materials featuring the team/stadium name and marks.
  • Continuation of the popular Friday Night Beerpen and Miller Lite Tailgate Town Saturdays promotions.
  • In-stadium signage, as well as an advertising presence during all TV and radio broadcasts of Brewers games.
  • MillerCoors will continue its fight against drunk driving by supporting the designated driver program at Miller Park, in partnership with the Brewers and Delaware North Company/Sport Service. Approximately 50,000 Brewers fans pledged to be designated drivers during the 2012 season. MillerCoors also will continue supporting TEAM Coalition training at Miller Park to support responsible sale of our beers by concessionaires and volunteers.

“The alliance with the Brewers is perfect for Miller Lite because you see Miller Time brought to life in so many ways with Brewers fans,” said Andy England, chief marketing officer at MillerCoors. “Whether it’s the crew gathered at the pre-game tailgate, celebrating a big play in Miller Park or toasting another victory at the bar, Brewers fans have a true passion for their team that’s a shared experience all season long.”

Cheers to that!

 -Cait

JohnandCait@brewers.com

Miller Lite Party Deck to Debut at Miller Park in 2013

Today, along with MillerCoors, we unveiled plans for a new Miller Park group entertainment area, The Miller Lite Party Deck!

 Miller Lite Party Deck

The Party Deck will have a capacity of 70 and will be situated above the Miller Park right-field Loge Bleachers.

It will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating.

The area will be available for groups for select Brewers home games, offering an all-inclusive food and beverage experience in addition to a private setting and a spectacular vantage point for viewing the game and Miller Park surroundings.

“Every year, we work to enhance the overall entertainment experience at Miller Park, and this will be a significant addition to the many options that we offer,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the support of MillerCoors as we believe The Miller Lite Party Deck will be one of baseball’s most exciting and unique all-inclusive entertaining areas.”

The Deck is currently under construction and will be ready in time for the Brewers first 2013 game at Miller Park – an exhibition against the Chicago White Sox set for Friday, March 29.

Groups may reserve their space in the Miller Lite Party Deck and all group entertaining areas beginning on Thursday, February 7. More information is available by calling the Brewers Group Sales office at 414-902-GRPS (4777) or at Brewers.com/allin.

-Cait

johnandcait@brewers.com

What’s New at Miller Park!? A Look Ahead at Ballpark Improvements for 2013

Since I have worked here at Miller Park, it seems every off season, the ballpark becomes somewhat of a construction zone.  The team has always done a great job of keeping Miller Park fresh and up to date with features like the Associated Bank Kids Zone or renovations to the suites and the addition of the new HD scoreboard.  The Brewers today announced plans for two renovations at Miller Park, both of which will enhance the fan experience for 2013.

“Every year, we formally survey fans to get a better understanding of their changing tastes and preferences,” said Brewers Chief Operating Officer Rick Schlesinger. “National surveys of fans and media consistently rate the Miller Park fan experience among the very best in all of sports, but we don’t take that for granted. We are committed to enhancing the facility and experience every year to remain a top destination for fans.”

Projects for 2013 include the following:

Dew Deck Renovations

  • The Dew Deck, a seating area above the right field bleachers that dates to Miller Park’s opening year, will be renovated during the off-season. The signature addition to the area will be a 25-foot high rock climbing wall, designed in the shape of a can of Mountain Dew. The wall will be open for approximately three hours every game day, and will be designed to accommodate up to four climbers at a time. Other improvements to the area will include new lighting, new ceilings, installation of flat panel televisions, repainting, and new signage.  The Dew Deck accommodates groups of 25 to 260 people (no individual ticket purchases are available).  The area features stadium seating, a private bar, and private restrooms. Tickets to this affordable party space include an all-you-can eat pregame tailgate buffet that begins when the Miller Park gates open and ends one hour after the first pitch. Individuals interested in hosting events at the new Dew Deck may call 414-902-GRPS for more information.

Home Plate Lounge Renovations

  • Following the addition of a new Brewers Team Store retail location on the Club Level last year, the Home Plate Lounge will be enhanced this winter. The Home Plate Lounge is located on the concourse of the Club Level behind home plate and is open to Club Level Suiteholders and all fans who have Club Level seating. The project includes the removal of an existing concessions stand, storage area and restroom, allowing for the creation of a new fixed “Chef’s Table” counter. Featured upgrades include a new Concierge counter, new carpeting, and new furniture (modular seats, ottomans, bar stools, dining chairs, and tables). In addition, there will be new lighting throughout the space.

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Design work for the projects was handled by Uihlein/Wilson.  Both these projects will be ready by Opening Day, 2013.

–JOHN

johnandcait@brewers.com

Our Uniform is Your Canvas: The Brewers Are Putting the “YOU” in “YOUniform”

So I have been pretty excited about this promotion for some time now.  It’s really been hard to keep this one a secret.  I’m a self-proclaimed sports uniform/jersey/logo nerd.  It’s OK, I’m cool with it. If you are like me, or have a knack for creativity and design or just want to put your mark on Brewers baseball, then this contest is for you.

The Brewers are inviting fans to take part in their “Design a YOUniform” contest. That is right. We are looking for fans to design a Brewers uniform and cap that the Brewers will wear during a 2013 Spring Training game.

Where would you begin?

Where would you begin?

Templates for the contest and complete rules will be available online at Brewers.com/uniform and at the Brewers Team Store by Majestic at Miller Park.  The template allows fans to design the jersey top and cap and contestants can create their design digitally or by hand.  Design templates will be available beginning Friday at 10 a.m. CT and the deadline to enter is 11:59 p.m. CT on Thursday, December 13.  The completed designs can be uploaded to Brewers.com/uniform or dropped off at the Brewers Team Store by Majestic.

The first group of entries will be judged by an internal Brewers committee.  That group will narrow the entries down to four finalists.  On Tuesday, January 15 at 10 a.m. CT, the four finalists will be announced on Brewers.com.  A fan vote will open up on Brewers.com that day and a panel of judges including Brewers pitcher John Axford, Brewers President of Baseball Operations and General Manager Doug Melvin, Brewers Chief Operating Officer Rick Schlesinger, Brewers Senior Director of Merchandise Branding Jill Aronoff, representatives from Majestic, New Era and the Milwaukee Journal Sentinel will judge the four finalists (the fan poll will be weighted the same as one judge’s vote).

Have at it!

Have at it!

At Brewers On Deck on Sunday, January 27 at the Delta Center in downtown Milwaukee, the four finalists will be on hand to present their designs.  Axford will announce the winner of the contest on the Main Stage at Brewers On Deck.  Each of the four finalists will receive a trip to Milwaukee for Brewers On Deck including $250!

The winning uniforms and caps will be worn by Brewers players and coaches during the Brewers vs. Cubs Spring Training game on Friday, March 22 at Maryvale Baseball Park.  The winning designer will receive a trip to Spring Training to see that game.  The prize package for the winner is packed with goodies:

-  Airfare for two people to Phoenix

- Game tickets for the March 22 Brewers vs. Cubs game at Maryvale Baseball Park

- A cash prize for hotel, transportation and other incidentals

- The opportunity to select one player’s jersey and cap from that day

- 10 t-shirts and 10 caps made from the design

Not to mention, the winner can brag about being the fan that won one of the coolest contests in team history.

“People have great ideas for how they would design an alternate uniform for the team, and this is the ultimate opportunity for everyone to have their say,” said Schlesinger in a press release. “Participants can pick their favorite colors, original logos, and script, or they can utilize elements of the Brewers current uniforms with their own unique twist. It’s literally a blank template and a chance for everyone to show off their creative sides.”

Get creative Brewers fans, we cannot wait to see some of your designs.

–JOHN

johnandcait@brewers.com

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