Results tagged ‘ Rick Schlesinger ’
This morning we announced that we’ve partnered with Leinie’s to create a “New Brew,” a beer that will be served exclusively at Miller Park this year. And now it’s time for you to join in and help name it!
The newly-created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops, beginning at 10 a.m. today, fans 21 years and older can visit Brewers.com/newbrew to vote for their favorite name for the beer, choosing from three options: “Brew Crew Brew,” “Bernie’s Barrel Man Ale” and “Brewers All-Star Ale.” Voting ends on Tuesday, May 21 at 10 a.m. and the winning name will be announced on Wednesday, May 22. The “New Brew” will be available exclusively at Miller Park beginning with the game on Monday, May 27.
“We’re always looking for opportunities to create unique offerings at Miller Park to enhance the fan experience, and we’re excited to debut this exclusive beer during the next homestand,” said Brewers Chief Operating Officer Rick Schlesinger.
Fans will be able to purchase the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432.
For more information, please visit Brewers.com/newbrew.
Boys & Girls Clubs, Milwaukee Brewers and Brewers Community Foundation Announce Revitalization Plans for Sherman Park Baseball Field
Last night, Milwaukee Brewers front office staff, including President of Baseball Operations-General Manager Doug Melvin and his wife, Ellen, along with Craig Counsell, Special Assistant to the General Manager and his wife, Michelle, attended the Boys and Girls Clubs of Greater Milwaukee’s Salute to Youth MVP Dinner & Celebration at the Pfister Hotel. Approximately 500 guests were in attendance at the event, which was co-chaired by Brewers Chief Operating Office, Rick Schlesinger.
At the end of the evening, Brewers Community Foundation presented a check in the amount of $100,000 to support the revitalization of Sherman Park baseball diamond, located in Milwaukee’s central city.The Sherman Park field will be one of only five fields in Greater Milwaukee that can accommodate multiple types of play.
“The mission of Boys & Girls Clubs’ Youth Sports programs is to provide members with access to youth sports that impart valuable life lessons such as teamwork and good sportsmanship as well as develop their leadership skills,” says Vincent Lyles, president & CEO of Boys & Girls Clubs of Greater Milwaukee. “This support from Milwaukee Brewers and Brewers Community Foundation will help do just that. ”
“On behalf of Brewers Community Foundation, the Sherman Park baseball field revitalization is consistent with our mission to positively impact the lives of children and their families in Greater Milwaukee and Wisconsin,” says Cecelia Gore, Executive Director of the Foundation. “This revitalization project will make Little League baseball and softball accessible to Boys & Girls Clubs and other local residents, especially those who live in the inner city.”
In addition to the revitalization project, Milwaukee Brewers and Brewers Community Foundation have been long-time supporters of Boys & Girls Clubs’ RBI (Reviving Baseball in Inner Cities) Program [Read more on how you can help support the RBI program here.] as well as Little Brewers softball, which is a statewide program that teaches young children the fundamentals of the game.
Milwaukee County Department of Parks, Recreation and Culture is also a partner in the project. It will be responsible for the field’s maintenance. Boys & Girls Clubs will have exclusive field access for the first two years. Construction will begin this year and the field will be playable for the start of the 2014 baseball and softball season. It will include a new scoreboard, field fencing and dugouts, infield landscaping and paint field infrastructure.
Located on the corner of N. Sherman Blvd. and W. Burleigh St., the baseball field was highly used and known for its immaculate condition. The revitalized baseball field supports the growth of baseball and softball among central city children. The reconstructed field will be built with adaptive diamond dimensions to accommodate Boys & Girls Clubs baseball and softball programs for young people.
Boys & Girls Clubs of Greater Milwaukee celebrates 126 years of service. Known as the oldest and largest youth-serving agency in Milwaukee, the Clubs offers high quality after-school and summer programming for children ages 5-18, focusing on those who have major life obstacles, most often poverty. The Clubs operates 36 sites, which include six primary locations, 29 school sites, Camp Whitcomb/Mason in Hartland in Hartland. Membership to the Clubs is only $5 per year, per child, but no one is ever turned away based on inability to pay. For more information, visit www.boysgirlsclubs.org.
Major League Baseball Commissioner Bud Selig grew up in the area and played baseball on the field.
Yesterday, we announced a multi-year sponsorship renewal that will keep Miller Lite as the Club’s exclusive beer sponsor.
The highlight of the new deal is the creation of the new Miller Lite Party Deck, a 70-seat deck built above the Miller Park right-field Loge Bleachers that will open at the start of the 2013 season.
The Party Deck will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating. The area will be available for groups to reserve for Brewers home games, offering an all-inclusive food and beverage experience in addition to a unique and private setting for the game. For more information on the Party Deck, please call (414) 902-GRPS (4777) or visit brewers.com/allin (information should be up there shortly!).
“The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years, and today’s announcement reaffirms that commitment. We look forward to the partnership’s new offerings, including the Miller Lite Party Deck, which will further enhance Miller Park as one of the best fan experiences in professional sports.”
The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.
The renewed Miller Lite alliance with the Brewers also includes:
- Exclusive rights to develop advertising, consumer promotions, retail POS, packaging and other marketing materials featuring the team/stadium name and marks.
- Continuation of the popular Friday Night Beerpen and Miller Lite Tailgate Town Saturdays promotions.
- In-stadium signage, as well as an advertising presence during all TV and radio broadcasts of Brewers games.
- MillerCoors will continue its fight against drunk driving by supporting the designated driver program at Miller Park, in partnership with the Brewers and Delaware North Company/Sport Service. Approximately 50,000 Brewers fans pledged to be designated drivers during the 2012 season. MillerCoors also will continue supporting TEAM Coalition training at Miller Park to support responsible sale of our beers by concessionaires and volunteers.
“The alliance with the Brewers is perfect for Miller Lite because you see Miller Time brought to life in so many ways with Brewers fans,” said Andy England, chief marketing officer at MillerCoors. “Whether it’s the crew gathered at the pre-game tailgate, celebrating a big play in Miller Park or toasting another victory at the bar, Brewers fans have a true passion for their team that’s a shared experience all season long.”
Cheers to that!
Today, along with MillerCoors, we unveiled plans for a new Miller Park group entertainment area, The Miller Lite Party Deck!
The Party Deck will have a capacity of 70 and will be situated above the Miller Park right-field Loge Bleachers.
It will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating.
The area will be available for groups for select Brewers home games, offering an all-inclusive food and beverage experience in addition to a private setting and a spectacular vantage point for viewing the game and Miller Park surroundings.
“Every year, we work to enhance the overall entertainment experience at Miller Park, and this will be a significant addition to the many options that we offer,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the support of MillerCoors as we believe The Miller Lite Party Deck will be one of baseball’s most exciting and unique all-inclusive entertaining areas.”
The Deck is currently under construction and will be ready in time for the Brewers first 2013 game at Miller Park – an exhibition against the Chicago White Sox set for Friday, March 29.
Groups may reserve their space in the Miller Lite Party Deck and all group entertaining areas beginning on Thursday, February 7. More information is available by calling the Brewers Group Sales office at 414-902-GRPS (4777) or at Brewers.com/allin.
Since I have worked here at Miller Park, it seems every off season, the ballpark becomes somewhat of a construction zone. The team has always done a great job of keeping Miller Park fresh and up to date with features like the Associated Bank Kids Zone or renovations to the suites and the addition of the new HD scoreboard. The Brewers today announced plans for two renovations at Miller Park, both of which will enhance the fan experience for 2013.
“Every year, we formally survey fans to get a better understanding of their changing tastes and preferences,” said Brewers Chief Operating Officer Rick Schlesinger. “National surveys of fans and media consistently rate the Miller Park fan experience among the very best in all of sports, but we don’t take that for granted. We are committed to enhancing the facility and experience every year to remain a top destination for fans.”
Projects for 2013 include the following:
Dew Deck Renovations
- The Dew Deck, a seating area above the right field bleachers that dates to Miller Park’s opening year, will be renovated during the off-season. The signature addition to the area will be a 25-foot high rock climbing wall, designed in the shape of a can of Mountain Dew. The wall will be open for approximately three hours every game day, and will be designed to accommodate up to four climbers at a time. Other improvements to the area will include new lighting, new ceilings, installation of flat panel televisions, repainting, and new signage. The Dew Deck accommodates groups of 25 to 260 people (no individual ticket purchases are available). The area features stadium seating, a private bar, and private restrooms. Tickets to this affordable party space include an all-you-can eat pregame tailgate buffet that begins when the Miller Park gates open and ends one hour after the first pitch. Individuals interested in hosting events at the new Dew Deck may call 414-902-GRPS for more information.
Home Plate Lounge Renovations
- Following the addition of a new Brewers Team Store retail location on the Club Level last year, the Home Plate Lounge will be enhanced this winter. The Home Plate Lounge is located on the concourse of the Club Level behind home plate and is open to Club Level Suiteholders and all fans who have Club Level seating. The project includes the removal of an existing concessions stand, storage area and restroom, allowing for the creation of a new fixed “Chef’s Table” counter. Featured upgrades include a new Concierge counter, new carpeting, and new furniture (modular seats, ottomans, bar stools, dining chairs, and tables). In addition, there will be new lighting throughout the space.
Design work for the projects was handled by Uihlein/Wilson. Both these projects will be ready by Opening Day, 2013.
So I have been pretty excited about this promotion for some time now. It’s really been hard to keep this one a secret. I’m a self-proclaimed sports uniform/jersey/logo nerd. It’s OK, I’m cool with it. If you are like me, or have a knack for creativity and design or just want to put your mark on Brewers baseball, then this contest is for you.
The Brewers are inviting fans to take part in their “Design a YOUniform” contest. That is right. We are looking for fans to design a Brewers uniform and cap that the Brewers will wear during a 2013 Spring Training game.
Templates for the contest and complete rules will be available online at Brewers.com/uniform and at the Brewers Team Store by Majestic at Miller Park. The template allows fans to design the jersey top and cap and contestants can create their design digitally or by hand. Design templates will be available beginning Friday at 10 a.m. CT and the deadline to enter is 11:59 p.m. CT on Thursday, December 13. The completed designs can be uploaded to Brewers.com/uniform or dropped off at the Brewers Team Store by Majestic.
The first group of entries will be judged by an internal Brewers committee. That group will narrow the entries down to four finalists. On Tuesday, January 15 at 10 a.m. CT, the four finalists will be announced on Brewers.com. A fan vote will open up on Brewers.com that day and a panel of judges including Brewers pitcher John Axford, Brewers President of Baseball Operations and General Manager Doug Melvin, Brewers Chief Operating Officer Rick Schlesinger, Brewers Senior Director of Merchandise Branding Jill Aronoff, representatives from Majestic, New Era and the Milwaukee Journal Sentinel will judge the four finalists (the fan poll will be weighted the same as one judge’s vote).
At Brewers On Deck on Sunday, January 27 at the Delta Center in downtown Milwaukee, the four finalists will be on hand to present their designs. Axford will announce the winner of the contest on the Main Stage at Brewers On Deck. Each of the four finalists will receive a trip to Milwaukee for Brewers On Deck including $250!
The winning uniforms and caps will be worn by Brewers players and coaches during the Brewers vs. Cubs Spring Training game on Friday, March 22 at Maryvale Baseball Park. The winning designer will receive a trip to Spring Training to see that game. The prize package for the winner is packed with goodies:
- Airfare for two people to Phoenix
- Game tickets for the March 22 Brewers vs. Cubs game at Maryvale Baseball Park
- A cash prize for hotel, transportation and other incidentals
- The opportunity to select one player’s jersey and cap from that day
- 10 t-shirts and 10 caps made from the design
Not to mention, the winner can brag about being the fan that won one of the coolest contests in team history.
“People have great ideas for how they would design an alternate uniform for the team, and this is the ultimate opportunity for everyone to have their say,” said Schlesinger in a press release. “Participants can pick their favorite colors, original logos, and script, or they can utilize elements of the Brewers current uniforms with their own unique twist. It’s literally a blank template and a chance for everyone to show off their creative sides.”
Get creative Brewers fans, we cannot wait to see some of your designs.
I speak to many students about my career in sports marketing and the advice I always give to them is based on the Confucius quote: “Choose a job you love, and you will never have to work a day in your life.”
That’s how I felt when, as a big baseball—and Brewers, specifically—fan, I came to work here.
It was my “dream job,” so to speak, but never in my wildest dreams did I imagine my worlds would collide, and that I’d also get to work on bringing a country concert to Miller Park!
From my past posts, you’ve probably gathered that I’m a country music fan and today, I’m excited to tell you that The Corona Light Presents Kenny Chesney’s ‘No Shoes Nation’ Tour will be making its way to Miller Park on Saturday, May 18, 2013!
The bill includes Kenny Chesney, in his 20th year of touring, along with special guest Eric Church – whose new album ‘Chief’ was selected as ‘Album of the Year’ at the 2012 CMA Awards – as well as Eli Young Band and Kacey Musgraves.
Kenny Chesney, who’s played a country-world record 85 stadium shows in his career, makes it to over 100 with today’s announcement of Miller Park, along with 16 other stadium dates on the tour, which kicks off on Saturday, March 16 at Raymond James Stadium in Tampa, Florida.
More ‘No Shoes Nation’ dates will be announced in the coming months, but Miller Park is currently the fourth stop on the tour and one of just three ballparks (the others are Target Field in Minneapolis and Angel Stadium of Anaheim).
“I believe what we’ve created on the road is something special,” says Chesney, “the fans, myself, the band, the crew. But it’s really the fans who have given us a wonderful, unique life. What we’ve all built together is the ‘No Shoes Nation.’ There is no better name for this tour.”
Kenny’s previous 10 tours have each reached more than 1.1 million fans across the country.
“Kenny Chesney has a long track record of being one of the industry’s most popular touring artists, and we’re proud to have Miller Park included on his tour’s itinerary,” said Milwaukee Brewers Chief Operating Officer Rick Schlesinger. “Miller Park is not just a great place to watch baseball, it’s also a terrific concert venue. We have hosted several major tours since 2001 and we look forward to welcoming Kenny and his fans to this very special event.”
For those keeping score at home, this isn’t the first time Kenny has been to Miller Park; he made a brief appearance here back in 2010 as part of Farm Aid’s 25th Anniversary, which drew a crowd of over 35,000. Other major concerts staged at Miller Park and surrounding grounds include George Strait’s Country Music Festival (2001), N’Sync (2001), Bruce Springsteen (2003), Randy Travis (2004), Bon Jovi (2005), and Kid Rock/Sugarland (2008).
Tickets will go on sale Friday, December 7 at 9 a.m. at brewers.com/chesney, by phone at (414) 902-4000, and in person at the Miller Park Box Office. Ticket prices will be $45 for the Terrace, $90 for the Field and Loge Infield, $115 for Field, Loge Outfield and Club Level; $140 for On Field, and $235 for the Sand Bar (plus applicable service fees). Miller Park capacity for the show will be approximately 41,000.
I hope to see you there!
Brewers Announce Postseason Single-Game Ticketing Opportunity Details; Register Online Beginning Monday at Noon CT
Things have certainly been exciting around here!
Today we announced details for a Postseason Single-Game Ticketing Opportunity that will give fans an opportunity to register for the right to purchase tickets to potential individual 2012 Postseason games held at Miller Park.
Beginning Monday, September 24 at noon CT.,fans interested in registering may go to brewers.com/postseason and look for the link to “Postseason Single-Game Ticketing Opportunity.”
With inventory expected to be very limited, it is likely that only a very small number of fans will be selected to purchase tickets through this registration opportunity.
“In 2011, we had over 200,000 fans register for a similar opportunity and we were only able to accommodate a very small fraction of them,” said Rick Schlesinger, Brewers Chief Operating Officer. “As such, we encourage fans looking for guaranteed Postseason ticket rights to contact our ticket sales office at (414) 902-HITS (4487) and place a deposit on 2013 Season Seats.”
Fans looking to ensure tickets to Postseason games at Miller Park may bypass this single game registration by placing a deposit on a Season Seat Plan for 2013.
Details on all Postseason ticket options follow:
POSTSEASON SINGLE-GAME TICKETING OPPORTUNITY
- Registration for the Wild Card and National league Division Series (NLDS) rounds will begin at 12:00 p.m. CT Monday, September 24 and will close at 11:59 p.m. CT, Sunday, September 30.
- The Brewers will conduct a random selection of winners from the pool of registrants for each of the three Postseason series. The Wild Card and NLDS winners will be notified via email on Tuesday, October 2 and will have the opportunity to purchase up to four (4) tickets to one (1) game of the Wild Card OR NLDS, while supplies last.
- While registration for the Wild Card and NLDS will close on September 30, it will remain open for the National League Championship Series and World Series. Winners for those two rounds will be selected from the pool of registrants at later dates. Registrants (including winners of previous drawings) will be eligible for each drawing.
- All 2012 Postseason tickets purchased for individual games through Brewers.com will be “print at home.”
- There is no charge to register for this opportunity, and additional rules and information are available at brewers.com/postseason.
GUARANTEED RIGHTS TO POSTSEASON TICKETS
- The first option is for fans to purchase a Full Season Ticket Plan for the 2013 season. Fans who select this option will be given the opportunity to purchase tickets to ALL 2012 Postseason games at Miller Park, including the World Series (while supplies last).
- The second option is for fans to purchase a 20-Game Plan for the 2013 season. Those who choose this option will be given the opportunity to purchase tickets to all 2012 Wild Card, NLDS and NLCS games at Miller Park (while supplies last).
- Fans interested in either one of these two options can visit brewers.com/postseason or call (414) 902-HITS (4487).
We just sent this press release out and I thought I would post it here as well since I feel like it is a pretty hot topic lately. I hear from a lot of people who want to attend Brewers games at Miller Park, but can’t due to peanut allergies. Brewers Chief Operating Officer Rick Schlesinger has heard those stories as well and the Brewers are ready to do something about it in 2012. Read below for details on Miller Park’s new “Peanut Controlled Areas” for select games during the 2012 season!
BREWERS MAKE SCHOOL VISIT TO UNVEIL PEANUT CONTROLLED AREA
MILWAUKEE – Peanuts at ballparks are as much of a tradition as hot dogs, but not for everyone. In fact, for those suffering from peanut allergies, a ballpark experience can be very difficult to navigate.
Earlier this month, Horizon Elementary School 6th Grade student Mathew Trotier wrote a letter to Milwaukee Brewers Chief Operating Officer Rick Schlesinger suggesting the creation of an area at Miller Park for children who suffer from peanut allergies. After reviewing logistics, the Brewers today surprised Trotier, who suffers from the allergy, at his school by announcing the creation of a program that will accommodate approximately 100 people in a peanut-controlled area for three Brewers home games in 2012.
“Our goal is to make Miller Park accessible to as many fans as possible, including those with mild peanut allergies,” Schlesinger said.
The three home games are Monday, May 7 against the Reds; Thursday, July 26 against the Nationals; and Friday, September 14 against the Mets.
The peanut controlled area seating will be in Club Outfield sections 306 and 307, and tickets will be $38 each.
Tickets are not yet on sale. Additional information related to the availability of the tickets and logistics related to the area will be announced later in February.
The readers have spoken!
Far and away the biggest request that came through was from readers wanting to hear about the new scoreboard: the installation, graphics, making the display ‘pop’, etc.
Well, there is a group of people working together on this effort and that group includes Rick Schlesinger, EVP-Business Operations, Teddy Werner, Sr. Director-Business Operations, Aleta Mercer, Vice President-Entertainment & Broadcasting, Cory Wilson, Coordinator-A/V Production, Kathy Schwab, Sr. Director of Marketing, Jeff Harding, Sr. Graphic Designer, and me.
There is also one more person in that group–a very important person as he is the guy who will be responsible for operating that new scoreboard.
Although you may not know him by name, Deron Anderson, our Director of A/V Production, has a hand in many other areas that directly impact your in-game experience, from highlight reels and music clips to the stats that are displayed and the replays that are shown.
Top: Deron Anderson, behind Miller Park’s old video board.
Bottom: Construction begins on the new scoreboard. The whole thing will be a video board!
As you can see from these photos, things are well underway with the installation of the new scoreboard, so I tracked Deron down to find out how this offseason compares to the others he’s weathered.
Deron was hired for Miller Park and thus began his career with the Brewers in January 2001. That means that Deron, like Miller Park, is coming up on his 10th Anniversary in 2011.
In addition to being a Brewers fan, Deron is highly involved in sports overall.
In his spare time, the father of three (Michael, 11, Natalie, 8, and Scott, 4) coaches Michael’s park and recreation basketball team, is the assistant coach for Michael’s Little League team and is also the assistant coach for Natalie’s soccer team. All of the running around to different practices keeps Deron and his wife, Lynnette, quite busy, but Deron also manages to play on a men’s 35 and over baseball team as well, when time allows.
Deron is also involved in the community. When I caught up with him, he had just returned from Audubon Middle School, where the students were participating in the Connect a Million Minds event, a town hall-type internet meeting hosted by Al Gore. Afterward, in conjunction with the meeting and the school’s STEM (Science, Technology, Engineering and Math) Program , Deron was part of a panel, speaking to the kids about the technology he uses in his career.
As Director of A/V Production, Deron’s primary focus is game production, and in that role, he certainly works with lots of different applications of technology.
The cameras Deron is referring to are separate from the television cameras. There are three static cameras on tripods, located in center field, high home and first base, along with one roving, wireless camera. In 2011, there will be a fourth static camera added, located at high third.
“The biggest questions I get are about replays and the music that is played,” Deron told me.
Deron and his staff must comply with Major League Baseball rules on a lot of what they do, following a set of scoreboard and audio system regulations known as “Bulletin D-12.” Among other things, Bulletin D-12 dictates which replays can and cannot be shown inside the ballpark.
Deron recalled an instance where this rule put him in a bind. Back in 2004, when Ben Sheets had his 18-strikeout game against the Atlanta Braves, Deron had an important call to make.
Deron noted that television does not have any restrictions on what they can show, so if you’re at a game and you’re wishing a play would be shown again on the scoreboard, if you’re near a television or in the concourse, you can always look up and see if you can catch it again.
“I like my music, but I know most people don’t,” Deron joked. “We look at what songs the local radio stations are playing, what the top songs are on iTunes and sometimes the players request songs. Most players request their own at bat music.”
“At one time, he had truck sound effects. Another time he had an air raid siren. I give him credit, some of the things he comes up with are really cool,” Deron said.
Although many of Deron’s main and most highly visible responsibilities are during the season, like the rest of us, Deron has a busy offseason ahead of him, with this one probably being the busiest of all.
Here is an example of a video that Deron put together for the end of the 2010 season.
They assist the marketing department in radio production, create highlight videos for sales staff, take care of any gameday staff hiring and scheduling and work on our two big offseason events: Brewers On Deck and Arctic Tailgate.
This offseason, however, with the installation of the new scoreboard, things are a little different.
The new scoreboard, designed by Daktronics, Inc., will be massive. The new video board features a single screen, pure 1080p high-definition display, and will be the fourth-largest scoreboard in Major League Baseball at 5,940 square feet (110 ft wide x 54 ft. high). The only larger boards in Major League Baseball are at Kansas City’s Kauffman Stadium (8,900 square feet), Houston’s Minute Maid Park (planned for 7,000 square feet), and Phoenix’s Chase Field (6,200 square feet). The new video board will replace the existing 1,296 square foot video board (48 ft. wide x 27 ft. high) and the 2,432 square foot matrix board. In terms of pixels, it is 2184 wide x 1080 high.
Deron and Cory will have to learn how to use the new board, as well as what will work on the larger display and what won’t. They’ve interviewed numerous animation companies and are getting set to create the new look for the board.
“There will be a lot more 3D animation,” Deron said.
“No, that just means that from a look perspective, the images will not just be flat. They will have more depth to them. So, no, you won’t have to wear the glasses. That’s stereoscopic imaging, with the glasses,” Deron clarified.