Results tagged ‘ Rick Schlesinger ’
DraftServ Units to be Introduced at Miller Park; New Technology Allows Fans to Pour Their Own Beverage
Today we announced the installation of two brand new DraftServ machines at Miller Park. After making its Major League debut at the 2014 MLB All-Star Game in Minnesota, the self-service beverage dispensers will be rolled out at Miller Park tonight prior to the 7:10 p.m. game against the St. Louis Cardinals.
Fans 21 and older will be able to purchase a $15 or $25 card that will act similar to a credit card. Fans can use their card on one of two machines and can pour up to 24 ounces of beer in a single cup. Beverages available include Miller Lite, Miller High Life, Leinenkugel’s Summer Shandy, and Redd’s Apple Ale.
There is a maximum of two drinks per person per transaction, and fans using the service will need to show their proof-of-age when they purchase the cards and again when they access the DraftServ unit.
Miller Park will become just the second Major League Baseball stadium to feature DraftServ units.
“We are always looking at the latest conveniences for fans as we add to the Miller Park experience,” said Rick Schlesinger, Brewers Chief Operating Officer. “The DraftServ technology is new to sports venues, and we are excited to be among the first organizations to bring it to a wide audience.”
The DraftServ units will be located behind section 127 near the Big B’s Diner on the third base side.
Today, we announced that we have formed the “Brewers Creative Council,” a team of young professionals who will work with the organization to collectively evaluate and create new promotional ideas and marketing strategies for the organization.
A key focus of the council is to target a younger demographic of Brewers fans and potential Brewers fans.
“The best ideas sometimes come from outside sources,” said Brewers Chief Operating Officer Rick Schlesinger. “The Brewers Creative Council will give us the opportunity to learn from a diverse group of fans as we continue to enhance the Miller Park experience.”
I’m proud to tell you that I am heading up this group of talented individuals who will meet regularly to share ideas that will be developed into new concepts. They are:
Josh Derouin, Manager of Marketing Systems at PKWARE; Joel Tilleson, Associate Attorney at Falk Legal Group; Kathryn Reinardy, Digital Communications Manager at the Milwaukee Symphony Orchestra; Andy Nelson, Public Relations Director at Pabst Theater Group; Lauren Hill, Director of Telefund at UW-Milwaukee; David Cohn, Director of Member Services and Communications at Wisconsin State Golf Association; Tarik Moody, Digital/Online Community Manager and Music Host at 88Nine RadioMilwaukee; and Arthur Ircink, Owner/Executive Producer of Wisconsin Foodie.
In preparing for the possibility of October baseball, the Brewers are now offering four options to secure tickets to Brewers Postseason games at Miller Park.
“The demand for Postseason tickets in 2008 and 2011 far exceeded the supply, and we expect that to be repeated this year,” said Brewers Chief Operating Officer Rick Schlesinger. “While current Season Seat Holders already have guaranteed rights to Postseason tickets, we are now offering a limited opportunity for all fans to purchase tickets and secure their seats in Miller Park for October.”
1) The first option is for fans to purchase a 10-Game Fan’s Choice Plan for the 2014 season and place a full season deposit for 2015. Fans who select this option will be given the opportunity to purchase tickets to ALL 2014 Postseason games at Miller Park, including the World Series. Fans would select their desired seating category for the 2015 season and submit a deposit to qualify. The cost of the 10-Pack plus the required deposit for Field Level is $1,920 per seat and Loge/Club Level is $1,340 per seat.
2) The second option is for fans to purchase a 10-Game Fan’s Choice Plan for the 2014 season and place a 20-Game deposit for the 2015 season. Those who choose this option will be given the opportunity to purchase tickets to all Wild Card, NLDS and NLCS games at Miller Park. Fans would select the desired seating category for the 2015 season and submit a deposit to qualify. The cost of the 10-Pack plus the required deposit for Field Level is $920 per seat, Loge/Club Level is $740 per seat and Terrace Level is $430 per seat. Note – only 20-Game set plans are available for 2015 through these deposits (no Fan’s Choice Plans).
After Sunday, August 24, the 10-Game Fan’s Choice for 2014 is no longer available and the deposit amounts for 2015 Full-Season and 20-Game Plans increase.
3) As a third option, fans can put a full season deposit down for 2015 (after August 24). Fans who select this option will be given the opportunity to purchase tickets to ALL 2014 Postseason games at Miller Park. The required deposit per seat is $3,000 for Field Level, $2,000 for Loge/Club Level, and $1,000 for Terrace Box seating.
4) The fourth option is to place a 20-Game deposit for the 2015 season (after August 24). Fans who select this option will be given the opportunity to purchase tickets to all Wild Card, NLDS and NLCS games at Miller Park. The required deposit per seat is $800 for Field Level, $600 for Loge/Club Level, and $300 for Terrace Level. Note – only 20-Game set plans are available for 2015 through these deposits (no Fan’s Choice Plans).
Fans interested in these options can visit Brewers.com or call 414-902-4487 (HITS). There are 19 regular season games remaining on the home schedule, including three All-Fan bobblehead dates and Fan Appreciation Night presented by Chevrolet on Saturday, September 27.
Milwaukee Brewers reliever Jim Henderson is on the disabled list, and so is the truck delivering his Bobblehead.
Tomorrow is the “All-Fan Jim Henderson Bobblehead Day,” but due to mechanical issues, the truck may not arrive in time for the items to be distributed. If the items are delayed further, fans will need to hold on to their ticket stub to pick up their Bobblehead on a later date. Specifics on the delayed distribution will be announced tomorrow, if necessary.
“We are hopeful that the Bobbleheads will arrive in time, but we wanted to communicate in advance the issues with the transportation so that fans are prepared when they arrive at the game tomorrow,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate everyone’s patience and apologize on behalf of the transportation personnel who are bringing the Bobbleheads to Milwaukee.”
Today, prior to and during the Brewers vs. Mets game, we are hosting a special “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.
The event began at 2:30 p.m.today, 2 hours before gates opened to the general public. This allowed attendees to time to shop the stores, visit vendor booths, and take part in additional activities before the game began. Over 30 vendors participated in this event and attendees received a special 20% savings on merchandise purchased during the event.
Gone are the days of wearing men’s t-shirts to games and ill-fitting tank tops. The Brewers Team Store is chock-full of a variety of gear to suit any woman’s taste and almost any occasion such as attending a game, working out, or just being a weekend warrior.
Here are a just a few photos of some of the offerings on display at Brewed for Her:
And, speaking of the Brewers Wives, did you know they have their own line of clothing from Majestic Threads, made with Swarovski rhinestones. A portion of the proceeds from these items goes to the Brewers Community Foundation.
Hank the Ballpark Pup was also on hand for a special meet and greet with the fans.
In addition, attendees could enjoy a beer and wine tasting and beauticians were on hand during the event to offer advice and give demonstrations–the station to have your nails painted and/or hair styled with purchased Brewers accessories was very popular.
Attendees also received a Brewers vs. Mets game ticket in the upscale Gehl Club at Miller Park, which included Hors d’oeuvres such as Roasted Chicken Crisps and Caprese Skewers; an all-you-can-eat buffet featuring a special menu that included Shrimp Scampi, a variety of salads and main courses of Prime Strip Loin, Chicken Stir Fry and Lamb Osso Buco; and two complimentary beverages.
Each attendee also left with a special Brewed for Her swag bag containing a variety of items; items varied in each bag, but here’s a sample:
Kudos to Jill Aronoff, Chris Barlow and all of the staff that helped bring this event together. This was the second year of the event and they really set the bar high for any events like this in the future!
CHIVAS GUADALAJARA AND SWANSEA CITY A.F.C. PROFESSIONAL SOCCER MATCH AT MILLER PARK LESS THAN THREE WEEKS AWAY
“Futbol Fever” is spreading across the globe as the World Cup matches heat up; and this year, support is especially fervent in America as the U.S. Men’s National Team advances to the knockout stage.
We’re very excited to cheer on USMNT again next week, and with that, we’re especially excited that, this year of all years, we’ll be hosting the first-ever professional soccer match at Miller Park, giving fans a chance to watch the sport, at one of its highest levels, in person.
On Wednesday July 16, we’ll host popular Mexican soccer club C.D. Guadalajara, affectionately known throughout the world as Chivas, and Swansea City A.F.C of the English Premier League. Presented by Miller Lite, the event is part of the Chivas’ annual U.S. Tour, which includes four matches against some of the best teams from top soccer nations – Brazil, England, Germany and Mexico
One of the most historic and successful clubs in Mexico, Chivas has captured 11 First Division titles in Liga MX and has raised two Copa México trophies. Additionally, the 108-year-old team is the only club in Mexico to exclusively field Mexican players, a concept that has made Chivas a steady contributor of players to the Mexican National Team. Standout players include Omar Bravo, Jesus Aldo DeNigris and Rafa Marquez Lugo. The team is managed by Carlos Bustos.
Established in 1912, Swansea City became the first Welsh team to play in the English Premier League after earning promotion in 2011. In 2013 they won the Football League Cup Final, which earned them a spot in the 2013-2014 UEFA Europa League. Swansea finished in 12th place in the EPL in the 2013-14 season and is led by Manager Garry Monk.
To preview this event, we held a press conference at Miller Park today with Chivas, who was represented by World Cup legend and current Chivas Sporting Director Juan Francisco “Paco” Palencia. From the Brewers end, Paco was joined by Brewers Chief Operating Officer Rick Schlesinger, Vice President – Brewers Enterprises Jason Hartlund and Brewers pitcher Yovani Gallardo.
“We’re very excited to talk about this great match, with what’s going on in the World Cup and the excitement in the United States. Since the U.S. has advanced to the round of 16, I think the level of interest in soccer locally and nationally is probably the highest it’s ever been,” said Rick Schlesinger.
Jason Hartlund noted that his group, Brewers Enterprises, which is responsible for non-game day events at the ballpark, has been trying to secure a match of this nature for the past two years. Finally, this year, the baseball schedule coincided with that of Chivas’ tour.
“Whether it’s an international soccer match, or concerts, or a religious convention, which we had last weekend, Miller Park is clearly more than just baseball, so we are always looking to have new and exciting events,” Jason said.
Paco, who Rick referred to analogously as either the Robin Yount or the Paul Molitor of Mexican soccer, spoke next. “We are very excited to come here and play the first-ever soccer match at Miller Park,” he said.
“We have to thank all the fans who are supporting the event…we take (the match) very seriously because it is a huge event for us.”
Paco mentioned that when he was a child, he was a baseball fan and had started to play the sport along with soccer; however, he decided to continue on with soccer.
Brewers pitcher Yovani Gallardo, who is from Mexico, had the opposite experience. Like Paco, he grew up a fan of both sports and had played them both through high school, when he had to decision. Fortunately for Brewers fans, he chose baseball, but he still follows soccer closely.
“It’s pretty exciting for all of us. Hopefully we have the support from everyone in Milwaukee and show both of these teams the love that everyone has for soccer here in Milwaukee…. It takes a lot of talent for those guys to go out there and run for 90 minutes and do what they do with the soccer ball. I have a lot of respect for those guys and it is going to be an exciting game,” he said.
“I enjoy watching games, especially an event like this whenever i have the opportunity to be there live, and watch a game….If I’m able to do it, I’ll be there,” Yovani said.
The Brewers presented Paco was with his own jersey and in turn, Rick, Jason and Yovani received Chivas jerseys as well.
Paco will also throw out the honorary first pitch later that evening when the Brewers take on the Colorado Rockies.
“I’ve never been in a professional stadium before,” Paco said. “Maybe Yovani can warm be up a little before the game.”
Following the conference, Paco and Yovani went out onto the field, or pitch, depending on how you look at it, to have a little fun and Yovani and Paco did get to toss both a baseball and a soccer ball around together:
Tickets are still available for this unique event, which is less than three weeks away. Prices range from $25 – $70 and parking is $20 in advance and $25 on the day of the match. Tickets are available online at brewers.com/soccer, in person at the Miller Park Box Office, and by phone at (414) 902-4000.
The pitch will be laid out in an east-west orientation with one goal in left field and the other goal near first base (see below). The match will start at 8 p.m. and the gates to Miller Park will open at 6:30 p.m. Parking lots will open at 5 p.m.
You can watch scenes from the press conference here:
8pm CT Update: Check out Paco’s pitch here:
Last night, we debuted a new software program at Miller Park that allows fans the chance to make seating upgrades by using their smartphones. In partnership with a fan experience technology company called Experience, Brewers fans can access seat upgrades through MLB’s At the Ballpark app, free for iPhone, iPod touch and Android tablets.
Once downloaded, fans can select ‘Miller Park’ as their venue of choice and are able to take advantage of seat upgrades. For example, fans may decide to sit behind home plate to get closer to the action or move to the Club Level for a VIP experience.
“We are excited to introduce this new software for fans to enhance their Miller Park experience,” said Brewers Chief Operating Officer Rick Schlesinger. “The process of upgrading seats is quick and easy and a feature that fans will enjoy throughout the season.”
All season seat holders of 20 games or more (excluding Terrace Treat accounts) have first access to the seat upgrade locations. Season seat holders of 20+ games who have a valid email will have first access to the software 1.5 hours prior to first pitch. Public access begins at 30 minutes prior to first pitch. Season seat holders will also receive a 20% discount for all seat upgrades available through the application.
“Through our technology, Experience empowers teams with the unique ability to create more loyal and dynamic fan relationships and to enhance the overall experience at MLB games,” said Experience President Ben Ackerman. “Working with the Brewers, fans will be able to redefine their experience at Miller Park like never before. By upgrading, fans can tailor their game day based on who they are with and where they would like to sit.”
Experience is the fan experience technology company dedicated to making sure fans have fun at live events. With Experience, fans can create a memory by upgrading their seats or participate in other unique experiences all from their mobile device. Experience is the official upgrade partner of MLB.com. Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster, enabling their millions of fans access to upgrades and experiences at live events. Learn more by visiting expapp.com; follow on Twitter @ExpApp or Facebook at facebook.com/ExpApp. #makeitmemorable
It’s been a long winter in Milwaukee, but with the Brewers season in full swing and the temperatures beginning to rise, it’s finally starting to feel like spring in the “414.”
To celebrate spring’s arrival, the Brewers have added additional elements to their annual Spring Madness celebration to be held at Miller Park, May 13 – 15 as the Pittsburgh Pirates head to town for a three-game series.
The promotion again will feature 50% off select tickets throughout the series. In addition, for all three games, the Brewers will celebrate the “414” with special deals on select concession items. All domestic draft, 16-ounce beers will be $4, small Pepsi products and hot dogs will be $1, and nachos will be $4.
“Spring Madness is always one of our most popular annual promotions, not just because of the ticket savings but also because it signals that summer is right around the corner,” said Brewers Chief Operating Officer Rick Schlesinger. “With the team’s strong start this year, we thought we would add to the fun with these additional offers on some of our most popular concession items.”
In past years, $1 hot dogs and small Pepsi products have been included in the Spring Madness offerings. The deals on draft beer and nachos are new for 2014.
For more information, please visit brewers.com/madness or call 414-902-4000.
-John and Cait
We’ve Heard the Barking: Here’s Your BobbleHank; Financial Donations by Brewers and Players, Adopt-a-Pet and Pet Supply Collection Drive to Benefit Rescue Organizations Also Tied Into Wisconsin Humane Society Day
In response to overwhelming popular demand, we announced today that we are adding a 15th all-fan giveaway to the schedule in 2014: a BobbleHank.
In case you missed it, we teased this announcement earlier this week:
Hank, the “Ballpark Pup,” will be featured as a ninth Bobblehead to be given away to all-fans as part of a Wisconsin Humane Society Day on Saturday, September 13 at Miller Park. The Brewers take on the Cincinnati Reds that evening at 6:10 pm.
Tickets to the game are available now through Brewers.com, at the Miller Park Box Office, and by calling 414-902-4000.
A portion of the proceeds from tickets sales for that game will be donated by the Brewers to the Wisconsin Humane Society’s “Hank Fund,” a pool that benefits stray animals in their care transferred from the Milwaukee Area Domestic Animal Control Commission, as well as stray animals at the WHS Ozaukee and Racine Campuses. Brewers players have stepped forward and also will contribute to the fund.
“We had Hank down here with us for almost a month, and he became one of the most popular guys in the clubhouse,” said Brewers pitcher Brandon Kintzler, who actively supports the Wisconsin Humane Society through financial contributions and participation in other initiatives. “We wanted to do something special to benefit other animals who are stray, homeless or have other needs, and there’s no better cause than helping build this fund.”
The team, in cooperation with the Wisconsin Humane Society, will sponsor numerous initiatives that evening, including an Adopt-a-Pet event on the Miller Park concourse where fans can meet four-legged friends available for adoption. In addition, all weekend long fans are encouraged by Brewers Community Foundation to bring new pet supplies that will be distributed to area rescue organizations as part of the “Drive for Charity.” Items that will be collected include canned or dry puppy, cat and kitten food; dog and cat toys (no stuffed toys, please); dog and cat treats; dog harnesses; cat litter; stainless steel food and water bowls. Those donating will receive a special commemorative pin with Hank’s likeness to mark the occasion.
“Hank has crossed every demographic and is so much more than just a sports or pop-culture phenomenon,” said Brewers Chief Operating Officer Rick Schlesinger. “We’re seeing that his story can brighten everyone’s day, but it also greatly benefits these worthy organizations that do so much good in our community.”
Hank first appeared at camp on February 17, the day of the first workout for pitchers and catchers. The Brewers have worked closely with the Arizona and Wisconsin Humane Societies since that first day, and their staff provided counsel on how best to care for Hank’s basic needs as he adjusted to his new surroundings. Hank’s circle of caregivers in Phoenix worked tirelessly to ensure that he had the best care possible until his “forever home” was determined.
“Our heartfelt gratitude to the Milwaukee Brewers and our local community cannot be overstated,” said Anne Reed, President & CEO of the Wisconsin Humane Society. “Hank has inspired us all with his storybook tale, and we so appreciate this generous donation, as well as the opportunity to showcase homeless dogs on Adopt-a-Pet Day.”
Hank made frequent appearances at Spring Training games in a concourse booth, where fans lined up for an opportunity to have their photo taken with Hank in exchange for a voluntary donation to the Humane Society. Through these and other opportunities, Hank has already helped raise thousands of dollars to support the cause.
Hank arrived in Milwaukee on March 16 on a Southwest Airlines charter flight and made his Miller Park debut last week as merchandise bearing his image was released at the Brewers Team Store by Majestic. Twenty-percent of sales of Hank merchandise will be donated back to the Wisconsin Humane Society’s “Hank Fund.”
For a complete list of the 2014 Brewers All-Fan Giveaways, click here.
-John and Cait
Earlier this year, we announced plans for several new additions to Miller Park in 2014 and, today, with just five days left before the #BrewersOpener, we were ready to show some of them off.
Here’s something we are both personally psyched about: the arrival of AJ Bombers. The popular restaurant and bar – with locations in Milwaukee and Madison – will occupy the outside space formerly known as the Plaza Pavilion, along the west side of Miller Park near the right-field gate.
AJ Bombers will offer cheeseburgers, egg rolls, tater tots, shakes, custards, specialty concrete mixers and more. The menu will also include homestand specials, such as city-themed burgers as well as player-favorite burgers. Stay tuned to the blog as we will continue to update the new menu items AJ Bombers will rotate in throughout the season.
To start off the season (beginning at this weekend’s Exhibition Games), AJ Bomber’s special custard concrete concoction is “Bernie’s Concrete: The Cracker Jack.” It’s custard mixed with beer, caramel, salted peanuts and caramel corn—and it’s delicious. Here’s Bernie, enjoying his tasty treat:
Brewers Authentics Kiosk
- A new custom portable millwork display for the Brewers Authentics Collection (game-used items) has been added along the first base side of the Field Level concourse behind the Klement’s Grand Slam Grill. Follow @MILAuthentics on Twitter for updates on the latest game-used merchandise available!
- This is a great place to get that unique gift idea. Did the Brewers play on a date that is special to you? Wedding day? Birthday? Anniversary? First ever game? You can purchase game-used items from that day at this location.
Brewers Team Store by Majestic Expansion:
- The Brewers Team Store by Majestic, located in Miller Park’s Hot Corner, underwent a 300-square foot expansion which accommodates a larger footprint for “Brewed for Her” merchandise and apparel.
- In addition to the new AJ Bombers fare, here are some new pizzas & wraps fans can expect to see at Miller Park this season. Stay tuned to the blog for “What John & Cait Ate” concession reviews on these items and more all season long!
Earlier this month, we told you that TGI Friday’s at Miller Park was undergoing renovations. It’s now complete and looks great! The newly-redesigned Fridays has a fun, energetic vibe with a dramatically redesigned bar.
Toyota Territory Redevelopment
- The Toyota Territory in right-center field has undergone development from a private group amenity to a destination open to all fans in attendance at Miller Park. The renovated Toyota Territory has been converted from what was previously a 24-person private group space into an area capable of entertaining over 100 fans. At 1,493 square feet, the Toyota Territory will offer a unique view to take in a game.
Other new additions to look forward to in 2014 include the following:
- Unlike the statues that surround Miller Park’s Home Plate Plaza, the new Bob Uecker statue will be in the last row of the Terrace Level at Miller Park. The statue will pay tribute to the popular Miller Lite “All Stars” ad campaign which featured Uecker’s famous tagline, “I must be in the front row.” The statue will sit atop the Uecker Seats in Miller Park’s Terrace Level (Section 422), and will feature an open seat next to it, allowing for a perfect photo opportunity. The statue was designed by Brian Maughan, the artist of the four statues outside Miller Park on the Home Plate Plaza.The Uecker Statue will be unveiled on April 25.
- The “Brewers Wall of Honor” will commemorate Milwaukee Brewers players, coaches and executives who played prominent roles with the organization. The Wall of Honor will be a permanent exhibit on an exterior Miller Park wall adjacent to the Hot Corner entrance. Honorees will be recognized with a bronze plaque affixed to the wall, with their image and a brief synopsis of their Milwaukee baseball career etched onto the marker. The plaques are designed by Matthews International, designers of the plaques for the National Baseball Hall of Fame.The Wall will be unveiled in June.
East Lot Tailgate Pavilions
- The East Lot Tailgate Pavilions have been refurbished with new wood fascia and signage.
- Three flag poles (one 25-foot flag pole and two 20-foot flag poles) have been installed on the landing behind Section 238, which is located beyond the left-center field wall. The American flag will fly on the 25-foot flag pole, while the Wisconsin State flag and a Brewers flag will fly on the 20-foot flag poles.
- The Miller Park scoreboard is the same, but detail-orientated fans might see some cosmetic differences with the in-game graphics. Here is a sneak peak of how the board will look during a game.
- Approximately 150 flat screen televisions have been installed throughout the Miller Park concourses, replacing existing CRT televisions, to provide fans with the HD feed of the game.
Also on the construction front, the home clubhouse underwent some minor renovations, including the addition of three lockers in the coaches’ locker room and an expansion of the players’ dining room area. Other improvements to Miller Park include updates to the executive office lobby, new flooring in the Brewers Team Store at the Home Plate Gate, the addition of grow lights throughout Miller Park and the installation of a fire suppression system in the scoreboard control room and IT server room. In addition, the infield and outfield playing surface was replaced with new sod in October.
The Toyota Territory, Brewers Team Store by Majestic expansion and Authentics Collection kiosk was designed by Uihlein-Wilson Architects. Design work for AJ Bombers was handled by Flux Design.
- John & Cait