Results tagged ‘ MLB ’

Brewers to Promote Sun Safety Through Support of the 2015 Play Sun Smart Initiative

The Brewers are joining Major League Baseball and all MLB Clubs in once again promoting sun safety this spring and summer through the Play Sun Smart initiative, which launches throughout the league this month and will be marked at Miller Park on Tuesday, May 12.  Additionally, players, coaches and staff from all 30 Clubs will serve as role models for fans by participating in skin cancer screenings and practicing sun-safe behaviors throughout the season.

Play Sun Smart is a joint effort by Major League Baseball, the Major League Baseball Players Association (MLBPA) and the American Academy of Dermatology (Academy), with the goal of promoting sun safety, raising awareness of skin cancer and offering prevention and detection tips to the baseball community. Since 1999, Academy dermatologists have conducted nearly 37,000 skin cancer screenings through this program. More than 1,200 suspicious lesions have been detected, including 155 melanomas, through the Play Sun Smart club screenings.  Just like players and Brewers employees, fans are asked to practice safe sun behaviors and to find a free skin cancer screening in their area by visiting the Academy’s website at

Current estimates are that one in five Americans will develop skin cancer in their lifetime. Early detection of skin cancer is essential as it is highly curable if detected early and treated promptly.  Fans can spot skin cancer early by regularly looking over their entire bodies, including the back, scalp, soles, between the toes and on the palms.  If there are any changes in the size, color, shape or texture of a mole, if a new mole develops or any other unusual changes in the skin occur, fans are encouraged to make an appointment to see their dermatologist immediately. For more information about sun safety and the Play Sun Smart program, please visit

The Play Sun Smart program is one of several cancer-related initiatives supported by Major League Baseball. Other initiatives include Stand Up To Cancer (SU2C), whose mission is to support groundbreaking scientific research aimed at getting new cancer treatments to patients quickly; the Mother’s Day Going to Bat Against Breast Cancer initiative, which is a program to help increase awareness of breast cancer and raise money towards the search for a cure; and the Prostate Cancer Foundation’s Home Run Challenge, which helps increase awareness of prostate cancer and raise money for the search for a cure as part of the MLB Father’s Day celebration. To learn more about sun safety and the Play Sun Smart program and also Major League Baseball’s various charitable initiatives, please visit

Johanna Kretschmer from Burlington Named Brewers Honorary Bat Girl Will Be Honored at Miller Park on Mother’s Day

Major League Baseball has announced the winners of the 2015 Honorary Bat Girl contest, which recognizes baseball fans who have been affected by breast cancer and demonstrate a commitment to eradicating the disease.  The Honorary Bat Girl for the Milwaukee Brewers is Johanna Kretschmer from Burlington.  Kretschmer will be honored when the Brewers host the Chicago Cubs, on Mother’s Day, Sunday, May 10 in Milwaukee.

The Honorary Bat Girl program was introduced in 2009 to raise additional awareness and support for the annual “Going to Bat Against Breast Cancer” initiative celebrated on Mother’s Day. In seven years, thousands of unique testimonials have been submitted and more than 2 million fan votes have been cast. Going to Bat Against Breast Cancer is a Major League Baseball initiative supported by MLB charitable partners, Stand Up To Cancer and Susan G. Komen. This initiative raises awareness about the breast cancer cause, while also raising funds to support breast cancer research.

On Mother’s Day, players and on-field personnel will wear the symbolic pink ribbon on their uniforms along with pink wrist bands. Commemorative base jewels and dugout lineup cards also will be pink. Games will feature a pink-stitched Rawlings baseball, the official ball of MLB, as the official game ball. Many MLB players also will use pink bats, and pink Louisville Slugger bats, the Official Bat of Major League Baseball, will be stamped with the MLB breast cancer awareness logo. Many authenticated, game-used Louisville Slugger pink bats from Mother’s Day games will be auctioned exclusively on to benefit the fight against breast cancer.

MLB Launches “This” Campaign; First Brewers Spots Feature Gomez, Lohse

To kick off the 2015, Major League Baseball has launched a new marketing campaign, which is simply “THIS.”

THIS is shorthand for “This is baseball.” A THIS moment illuminates an aspect of the game in a fresh, insightful and authentic way. It draws attention to those moments that only happen in baseball, those moments that illustrate why baseball is the most entertaining game in the world.

THIS is a social prompt that tells people that there is something that they must see and moments for which there is nothing left to say but simply – look at “THIS”.

The campaign aims to highlight athletic performance of players, the culture of the game, the relationship between the players, the clubs and the fans, and all of the wonderful personalities around baseball.

While the Brew Crew was down in Arizona from Spring Training, a crew from Major League Baseball captured THIS moments with Carlos Gomez, Scooter Gennett, Will Smith and Kyle Lohse.

First, THIS: Carlos Gomez. Foul Pole.

And then, THIS: Kyle Lohse. Scooter!

This was a really fun TV shoot to be a part of. Here are some extra photos from that day:

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Also, as a footnote (and because I know he’d probably want me to mention it), each of the guys attempted to hit the foul pole with a baseball during the shoot and Kyle Lohse was actually the first one to do so, something you wouldn’t expect from a pitcher.

He then had fun trying it again…. this time with a golf ball and clubs. That didn’t take long:



MLB Annouces “Franchise Four” Campaign for 2015 All-Star Game

Major League Baseball today announced the launch of the “Franchise Four” campaign, which will allow fans to vote for the most impactful players who best represent each Major League franchise and several other significant categories in the sport’s history.  The winners of the month-long period of fan voting on will be announced during pregame ceremonies before Baseball’s 86th All-Star Game on Tuesday, July 14 at Great American Ball Park in Cincinnati on FOX.

Beginning today and running through Friday, May 8, fans can visit to select the four most impactful players who best represent the history of each franchise out of eight choices from its lineage. 

The Brewers ballot includes: Ryan Braun, Cecil Cooper, Prince Fielder, Rollie Fingers, Jim Gantner, Paul Molitor, Gorman Thomas and Robin Yount.


An additional write-in option will be available to fans on the ballot, which also can be accessed via mobile devices. The eight players were selected based on the recommendations of a blue-ribbon panel, in consultation with the 30 Clubs.  The panel was asked to identify “the most impactful players who best represent the history of each franchise (or special category)” for the ballot.

The panelists were MLB’s Official Historian John Thorn and representatives from MLB’s official statistician, the Elias Sports Bureau;; MLB Network; and the Baseball Writers’ Association of America (BBWAA).  In addition to the 30 franchises, fans can vote for three special categories: the “Greatest Living Players”; the greatest Negro Leagues Players; and the sport’s greatest Pioneers, encompassing players whose careers began more than a century ago.

MLB Chief Operating Officer Tony Petitti said: “The All-Star Game is a celebration of the National Pastime, and Cincinnati’s rich baseball heritage makes it a perfect venue to highlight the great players who are synonymous with our Clubs and those who played pivotal roles in the game’s history.  We believe that the Franchise Four campaign will engage fans in a fun and meaningful way and will link the past and the present in the manner that Baseball does so uniquely.”


Movies with Matt: Film Aficionado Matt Clark Makes His Oscars Picks & Predictions

At Brewers On Deck, through his  Twitter & Instagram Q&A, we learned that Matt Clark loves the movies:

In fact, he is a self-professed “Film Aficionado” according to his Twitter bio:


So, we made Matt his own special Oscars Ballot where he could make his own picks (who he would give the awards to if he had his say) and his predictions (who he thinks the Academy will choose). His official picks and predictions for the top five categories were also placed in special sealed envelopes and he unveiled them on Twitter this afternoon, leading up to the Academy Awards.

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Matt, who made headlines earlier this year for his live tweeting of The Bachelor, tells me he’ll try to live tweet along with the broadcast tonight, so be sure to follow him @MattClark60 for his opinions and insight and to see how his picks and predictions hold up!

2/23 Update: True to his word, Matt Clark did indeed live tweet the entire Academy Awards ceremony last night and his predictions held up fairly well, going 16 for 24 and falling just one shy of former Brewers pitcher John Axford who, after pitching a perfect Oscars game last year, took over MLB’s Twitter account during the event.

If Matt had gone with his gut and used a couple more of his picks as predictions, he would have been 18 for 24–pretty darn impressive!

Here are some highlights:






Brewers to Honor Selig by Retiring Uniform #1 at Miller Park

Today, as he visits Miller Park on his farewell tour, we announced that the Club will honor retiring Major League Baseball Commissioner and former Brewers Owner Allan H. (Bud) Selig by retiring uniform #1 in a ceremony that will take place at Miller Park next season.

Selig Retired Number Miller Park

“We are proud to pay tribute to Commissioner Selig with this honor for all of his work on behalf of the Brewers as well as Major League Baseball,” said Brewers Chairman and Principal Owner Mark Attanasio. “The uniform number being retired in the Commissioner’s honor is significant, as the existence of the Milwaukee Brewers and Miller Park are a direct result of the Commissioner’s vision. Without his tireless efforts, neither would be a reality.”

Selig05 copy

This is the first in a series of initiatives that the Brewers have planned to honor Commissioner Selig, who will retire at the end of this year. Additional details will be announced later.

Commissioner Selig said: “I thank Mark Attanasio and his entire organization for this extraordinary honor.  The Brewers are a product of my hometown’s passion for Major League Baseball, and it was a privilege to play a part in restoring the spirit of community and kinship that the National Pastime inspires.  Knowing the great history of this franchise, I am truly humbled to look forward to a memorable day at Miller Park next season.”

Selig’s dedication to baseball has paralleled his love of his hometown of Milwaukee. His first significant move as an executive was to return Major League Baseball to Milwaukee in 1970, when he founded the Milwaukee Brewers. In its first decade, the Brewers featured some of the great teams of that era, which eventually led to an American League pennant and World Series appearance in 1982.

During his tenure as Brewers owner, Selig earned UPI’s 1978 Executive of the Year award, and the franchise was honored with seven “Organization of the Year” awards.

In the 1990s, Selig began his efforts to build a new ballpark in Milwaukee to replace the aging County Stadium, and Miller Park opened for its first season of play in 2001.

More recently, Selig was honored with a statue at Miller Park, which was unveiled on August 24, 2010.

He became the ninth Commissioner of Major League Baseball, and during his tenure the sport has thrived.  As Commissioner, Selig has implemented important changes throughout Major League Baseball. He made popular structural changes in the game, including the Wild Card, the three-division format, Interleague Play and Instant Replay. He put in place the toughest drug-testing program in American professional sports. He also profoundly affected baseball’s economic landscape by instituting meaningful revenue sharing among the clubs as well as successful ventures, such as MLB Advanced Media, MLB Network, and the World Baseball Classic. MLB truly has thrived under Selig’s stewardship: It has enjoyed its longest period of labor peace with its Players Association and has consistently posted records levels of attendance and revenues.

9/11: We Shall Not Forget

To commemorate 13 years since the tragedies of September 11, 2001, Major League Baseball, its Clubs and players have joined in the spirit of Baseball’s unified commitment to vow that “We Shall Not Forget” and observe September 11th as a National Day of Service and Remembrance.

This remembrance is part of Baseball’s ongoing and league-wide effort to honor those whose lives were lost and affected on that tragic day.

At Miller Park tonight:

  • On-field personnel, including players, coaches and umpires, will wear an American flag patch embroidered on the side of their caps. MLB proceeds of sales of caps will be donated to the 9/11 Memorial and Museum; the Pentagon Memorial and the Flight 93 Memorial.

Flag Cap

  • Special line-up cards and base jewels will be used for tonight’s game.
  • We will mark the anniversary with a moment of silence and recognition of First Responders and Military in attendance.
  • The national anthem will be performed by Oak Creek Battalion Chief Joseph Pulvermacher and the Color Guard will be the Milwaukee Firefighters’ Honor Guard.
  • Milwaukee Fire Chief Mark Rohlfing will throw the Ceremonial First Pitch
  • We will sing “God Bless America” during the 7th inning stretch, led by Bob Kozlowski, Ret. USAF and Miller Park Guest Services staff.
  • The “We Shall Not Forget” MLB silhouetted batter logo will be displayed in the park.


You’ll also want to set your DVR. Tonight, MLB Network will re-air the “Nine Innings from Ground Zero” special developed by MLB Productions, and will also feature coverage of the day’s events throughout the League in its studio programming.


Brewers 2015 Schedule Released; Opening Day Set for Monday, April 6 vs. Rockies at Miller Park

Today we announced the schedule for 2015 – the 45th Anniversary season of the Brewers. The team will open 2015 at home against the Colorado Rockies on Monday, April 6 in the start of a six-game homestand over seven days.


Following the opening series against the Rockies, the Brewers will play each of their next 22 games against National League Central Division opponents. After a three-game, weekend series against the Pittsburgh Pirates during the opening homestand, the Brewers travel to St. Louis and Pittsburgh for the first road trip of the season from April 13-19.

The Interleague schedule will feature games against each team in the American League Central Division, beginning against the Chicago White Sox at Miller Park from May 11-13. A week later, the team faces the Detroit Tigers on the road from May 18-20. The border battle with the Minnesota Twins includes a three-game weekend series at Target Field from June 5-7 and a home weekend series from June 26-28. The Brewers will play back-to-back two-game series with the Kansas City Royals – June 15-16 at Miller Park and June 17-18 at Kauffman Stadium. The team also plays a pair of two-game series against the Cleveland Indians – July 21-22 at home and August 25-26 at Progressive Field.

The longest homestand in 2015 will be 11 games from July 30 – August 9 against Chicago-NL (4g), San Diego (4g) and St. Louis (3g). Milwaukee will also host a 10-game homestand from May 4-13 versus Los Angeles-NL (4g), Chicago-NL (3g) and Chicago-AL (3g).

The team will make four, three-city road trips including three 10-game trips. The first 10-game road trip will take place at New York-NL (May 15-17), Detroit (May 18-20) and Atlanta (May 21-24). The final two road trips of the season are also 10-game trips. The first of the final two trips will take place in Cincinnati (September 4-6), Miami (September 7-9) and Pittsburgh (September 10-13), and the second will take place in Chicago-NL (September 21-23), St. Louis (September 24-27) and San Diego (September 29 – October 1).

The Brewers will play at home on Mother’s Day, May 10 vs. Chicago-NL and Memorial Day, May 25 vs. San Francisco.

Most weekday night games at Miller Park will start at 7:10 p.m. (April 20, May 4, May 11 and September 3 will start at 6:20 p.m.). Weekday day games in April and May will start at 12:40 p.m. (except for Opening Day, which will start at 1:10 p.m.). Sunday games and weekday day games from June through September will start at 1:10 p.m. Most Saturday home games will begin at 6:10 p.m. (note – several Saturday game times will be announced at a later date).

All game dates and times are subject to change and road game times will be announced at a later date. Download a printable copy of the 2015 Milwaukee Brewers schedule here.



Million Dollar Arm Delivers: A Baseball Film with a Powerful Message

Prior to the opening of Disney’s latest baseball film, Million Dollar Arm, you may recall that I had the chance to interview Mark Ciardi, one of the film’s producers…who also happens to be a former Brewers pitcher.

Well, the summer has flown by, but somehow, in between baseball games, I had a chance to not only finally see this wonderful film, but to also read the book by the same name and catch up with J.B. Bernstein, the man behind all of it.

In case you’re not familiar, Million Dollar Arm is based on the true story of J.B. (played by Jon Hamm), a sports agent, who finds that the business has changed and his career isn’t going well. In a last-ditch effort to save his livelihood, he concocts a scheme to find baseball’s next pitching ace. Hoping to find a young cricket pitcher he can turn into a Major League Baseball star, J.B. travels to India to produce a reality show competition called “The Million Dollar Arm.” There he discovers  two 18-year-old boys, Dinesh Patel and Rinku Singh, who have no idea about playing baseball, yet have a knack for throwing a fastball. The boys are brought back to America to train, and, while they learn the finer points of the game, J.B. learns valuable life lessons about teamwork, commitment and family.

I’m not a film critic, but in my personal opinion, the movie was extremely well done. It was full of touching moments, comic relief and a lot of heart. You definitely don’t have to be a baseball fan, cricket fan, or even a sports fan for that matter, to appreciate the messages that come through (more on those in a bit).

After I saw the movie, I was made aware of the book, which was written by J.B., so I picked that up as well…and then couldn’t put it down. I thought that it might be a little redundant, or boring even, since I had seen the movie first, but that was definitely not the case. The book added a lot more detail and extra anecdotes to the story which obviously had to be cut due to time for the film. The book made me fall in love with the movie and the story all over again, giving me yet an even greater appreciation for what Dinesh, Rinku and J.B. all accomplish in the end.

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And, when I spoke to J.B. I told him just as much.

After thanking me, J.B. said, “The book is a great illustration… you realize how much how much of the stuff happened [in the film] exactly as it did in real life. They changed a few things around for dramatic effect, but the real salient parts, the parts people want to be all true….about how we came up with the idea, my trip to India, the boys coming here, me screwing up their first tryout, them being successful at the second one, how I met my wife…those are all pretty much things that happened exactly as they happened in the movie so it was cool to see them stay so close to the true story.

The book affords the luxury of being able to go into more detail, not necessarily needing to have the dramatic effect you have to have in a movie–you know, with two hours, sometimes you have to make up a couple of things or change a couple of things in order to fit it to a movie format.”

As a sports agent, J.B. had some experience in film and publishing through projects with the athletes he represented, but he had never been involved in a feature film.

“It’s very, very different,” he said.

The ball got rolling on turning this story into a film through J.B.’s friendship with Mark Ciardi, the former Brewers pitcher turned Hollywood producer with a reputation for producing heartwarming, feel-good, inspiring sports movies such as The Rookie (2002), Miracle (2004), Invincible(2006) and Secretariat (2010).

“We had a bunch of mutual friends. We bumped into each other the middle of the first contest. I had come home for Super Bowl for a week that last week of January (2008). I bumped into Mark and told him what I was doing and he said: ‘Well you’ve had a lot of crazy ideas that have worked, but this one’s out there, buddy,'” J.B. recalled.

At that time, a movie was the furthest thing from J.B.’s mind as he traveled back to India to continue on with his pursuit of finding the Million Dollar Arm. 

It wasn’t until after Rinku and Dinesh had signed on with the Pirates that the pair connected again, this time with the idea for turning the story into a film.

“[Mark] was really excited about it. He was able to get Disney on board pretty quickly,” J.B. said.

[As an aside, J.B. pointed out that two of the major forces involved in Million Dollar Arm have Milwaukee Brewers ties. In addition to Mark Ciardi, Ray Poitevint, the scout that was brought over to India to work on the contest, once served as Scouting and Farm Director and eventually Vice President of International Operations in 15 years with Milwaukee. B.J. Surhoff, Teddy Higuera and Juan Nieves were among his most notable signings with the Club.]

After the project was a go, J.B. says, the producer, director and writer spent months with him, his business partners and Rinku and Dinesh, getting the story and then pairing it down into a script.

“It was telling them what happened and then trusting them to make a great movie based on that,” said J.B.

And make a great movie, they did. It opened here in the U.S. in May and has been going through a geographic roll-out this summer, including launching in India.

“I know on Twitter every time it hits another country because my Twitter will blow up with messages in [other languages] and you have the translate button to find out if you’re getting good or bad reviews,” J.B. joked.

“It’s been exciting to see it get some traction in other countries. It’s been really well received [in India]. Any American movie over there is going to be different than a Bollywood movie.”

But, he says, the film has been very critically acclaimed.

“The thing that I’m most proud of, because the story is told through my eyes, are the comments that we’re getting back about the portrayal of India….I loved being in India and ultimately, I’m proud of the fact that you hear Indian people saying it was a fair and good portrayal of their country.”

One of the things I think that has led to the films success is its broad appeal. As I noted fan earlier, you don’t have to be a sports fan to appreciate the story’s message.

J.B. agrees.

“To me, baseball is the context,” he says, but he feels the movie has two main messages.

The first, J.B. says is, “Achieving your dreams is possible in ways that are maybe unimaginable at the outside of your journey, but if you work hard and stay true to your talent and have good people around you….America is like no other country in the world, where you can come here and have an American dream and have that kind of success that in a million years you really couldn’t achieve in other countries.”

The second message, J.B. says, is “It’s never too late to change. It’s never too late in life to take the opportunity to be a better person. It’s never too late to try to make an impact on society and change who you are and who you want to be. Those are the two things I hope people walk away with from this movie.”

The first message relates more to Rinku and Dinesh, whereas the second message relates to J.B., who, as a jet-setting bachelor with a high power job, suddenly found himself outside of his comfort zone, causing him to re-evaluate a lot of things personally.

“I went through a metamorphosis that started in India….the people and the culture and being there, starting to remember some of the lessons of life… the importance of family…having the boys then come live with me… really reinforced the power of having a family, the pride you can take in being part of somebody else’s success. Those are things that I think Rinku and Dinesh really brought out in me that probably were dormant. Before that, I thought about my business–that was my job to create wealth, and deals and new paradigms or shifts in the way business was done. Those were all kinds of things that I was proud of, but as opposed to really being able to be happy for someone else, to help someone else prepare, to watch them succeed, to be kind of a bystander, to me, that was really unique.

“Those were some of the things that I think really prepared me to not only want to get married but to want to have a child of my own, to have my own family,” J.B., who is now married and has a 3-year-old daughter, reflected.

“At the end of the day, all of the things I spent most of my life running from were the only things in the end that really ended up making me happy which is one of the bizarre ironies of life.”

Indeed. And those two main messages are illustrated perfectly by the beautiful storytelling in both the Million Dollar Arm film and book.

As for the contest itself and the future of baseball in India?

J.B.’s driven business side has paid off. The Million Dollar Arm contest continues to flourish in India and is now officially partnered with Major League Baseball International and renamed Major League Baseball Million Dollar Arm.  They expect to have over 500,000 kids try their hand at pitching in this year’s competition.

“To me, it’s not just a mutual benefit for the League to have inroads into India, but it’s a compliment to have them say this is something worthwhile, to be a part of, to help them further their goal of expanding into India,” J.B. said.

To say cricket is the dominant sport in India is an understatement, but J.B. believes that baseball does have the potential to reach new heights by tapping into India.

“Our opinion is that if you find that star, you have people following them out of nationalistic pride….You’re able to build your fan base, sell jerseys and ultimately that’s what creates demand, where all of a sudden the idea pops into a kid’s head,’ ‘Hey I want to be like Rinku Singh.’  That’s our goal, that’s always been our premise from day one. If you can find that guy that people can rally around, support and follow…in following him, you’ll just naturally convert people over to the sport,” he said.

“Realistically, baseball has made more inroads into India than any other international sport. Lots of leagues are over there, trying to develop talent, but MLB is the only league that actually has a guy from India playing anywhere in the ranks….It’s exciting to be part of something so historical, to think that I might have even the smallest part in finding the Yao Ming of baseball for India. That to me is just mind-boggling.”



From the Mound to the Movies: Former Brewers Pitcher Mark Ciardi is Producer of Million Dollar Arm; Film Opens Friday

Disney’s highly-anticipated baseball film Million Dollar Arm is set to open this Friday, May 16.

Based on a true story, sports agent JB Bernstein (played by Jon Hamm) finds that the business has changed and his career isn’t going well. In a last-ditch effort to save his livelihood, he concocts a scheme to find baseball’s next pitching ace. Hoping to find a young cricket pitcher he can turn into a Major League Baseball star, JB travels to India to produce a reality show competition called “The Million Dollar Arm.” There he discovers  two 18-year-old boys, Dinesh Patel and Rinku Singh, who have no idea about playing baseball, yet have a knack for throwing a fastball. The boys are brought back to America to train, and, while they learn the finer points of the game, JB learns valuable life lessons about teamwork, commitment and family.

I’m sure Brewers fans have seen the trailers, if not on TV or in theatres, then when they are played before games at Miller Park…but what Brewers fans may not be aware of is the direct tie to their home team.

One of the film’s producers is Mark Ciardi, former Brewers pitcher.

I had a chance to catch up with him last week. We discussed his time with the team and how he made the leap from the Majors to Hollywood.

 Read on.

Mark was drafted by the Milwaukee Brewers in 1982 out of the University of Maryland, but chose to finish out his college career instead of signing with the team. However, the Club showed a lot of interest in Mark and drafted him again the following year.

Mark Ciardi Brewers

Mark Ciardi pitched in the Brewers organization from 1983-1988.

This time, Mark signed with the team and spent four seasons in the minor league system before making his Major League debut on April 9, 1987.

A Member of Team Streak

Yes, that 1987, as in Team Streak 1987. April 9 was game 3 of what would end up to be a record-tying 13-game winning streak to start the season.

Mark came into the game against the Red Sox in relief of starter Mike Birkbeck and pitched four innings that day, striking out 1 and giving up 3 hits, 3 walks, and 5 earned runs. Yet Team Streak prevailed in what turned out to be a slugfest, winning 12-11.

Mark Ciardi, pitching for the Crew in 1987. Those weren't "retro" uniforms back then.

Mark Ciardi, pitching for the Crew in 1987. Those weren’t “retro” uniforms back then.

“The first game I got in was the third game of the year,” Mark recalled. “I got in, I was kind of long-long relief. I got in to face the Red Sox at County Stadium. I think the first guys I faced were Jim Rice and Dwight Evans, so it was a lot of fun.”

The next time Mark pitched was April 14, game 8 of the streak. He started that game and ended up with the win (his line: 5 IP, 5 H, 3 ER, 4 BB, 2 K), as the Brewers beat the Baltimore Orioles at Camden Yards 7-4.

“I pitched at the University of Maryland and got to go to Baltimore and see a lot of family and friends,” he remembers.

But then…

“Unfortunately, I got the ball in game 14 and didn’t fare so well,” Mark said.

April 21, 1987, Brewers at White Sox. In 2.1 innings, Mark struck out 3 batters, but gave up 7 hits and 1 walk and was tagged with 5 earned runs and ultimately, the 7-1 loss.

“But it was just great during the streak,” he recalls, “There were some great comeback wins… Juan Nieves’ no-hitter…. To start the season off like we did really put a spotlight on things which was pretty incredible. I think it was covered in Time Magazine, there were interviews everywhere, tying a Major League record to start the season. Every year, I look at the start of the season and you know, maybe 7-0, 8-0 was the closest…. and to think that we got to 13-0…”

After that fateful game, Mark pitched in one more contest (April 28, 1987) with the Crew before being sent down to the minors. At the time, Mark thought he’d be called up again soon, but unfortunately it didn’t work out and due to nagging injuries, he ended up retiring during the 1988 season.

“I thought I would get back up and I didn’t, but I’m glad I got to spend some time in the big leagues. I really, really enjoyed my time there,” he said.

Everything Happens For a Reason

Well, I for one have always believed that things happen for a reason though, and it seems like that is certainly true in Mark’s case.

During his time with the Brewers, he had moved out to Los Angeles because his agent was there. Looking for an off-season job and “try[ing] to get the highest-paying least amount of work possible,” Mark says he ended up walking into a modeling agency and started doing that. Modeling led to doing some commercials which ultimately led to acting classes.

So, seven years after his playing days had ended, he used the money he made from modeling and acting, as well as his West Coast connections, to partner with Gordon Gray and start the production company Mayhem Pictures, which possesses a first-look production deal with Walt Disney Studios Motion Picture Group.

Mark’s Rookie Film…. The Rookie

 And in his very first “at-bat” in Hollywood, Mark hit a home run. His first credit as producer was for another popular baseball film, 2002’s The Rookie, starring Dennis Quaid and he can trace that success back to the time he spent with the Brewers.

The Rookie is based on the true story of Jim Morris, a promising young pitcher who was forced to drop out of the minor leagues due to injury. Twelve years later, as a high school teacher and coach of the school’s baseball team, he makes a promise to his players—If they win the district championship, he’ll try out for the big leagues. Well, the team holds up their end of the bargain and so does Jim, which ultimately results in him finally realizing his dream of playing in the big leagues at the “ripe old” age of 35.

Jim Morris was originally drafted in 1983. By the Brewers. The same year as Mark.

“I lost touch with [Jim Morris], like most of the guys you play with, and then I read a story in Sports Illustrated and didn’t know it was Jimmy. I was reading the story thinking this would make an amazing movie. This was right when my partner and I had started our company and I couldn’t believe it….Later on at the end of the story, it said he signed with the Brewers in 1983, never got above A-Ball… and I was like ‘Oh my god, it’s Jimmy Morris,’” Mark recalls.

Mark was able to get in touch with Jim and, although he wasn’t the only one with the idea that this story would make a great film, he does believe that the Brewers connection helped in securing the rights.

“I think ultimately it came down to comfort. We didn’t have a list of movies to point to, but I think having us and Disney gave the agent and Jimmy great confidence and I’m glad it worked out that way,” Mark said.

And the rest, as they say, is history.

“It was kind of the perfect movie to come out with and to brand what we do now. With Million Dollar Arm, it’s our seventh movie with Disney and we have another one we just finished….We’ve really got a brand in sports films, probably bigger than any other producers in Hollywood. It’s exciting,” he says.

It’s true. After The Rookie (2002), Mayhem has also produced Miracle (2004), Invincible (2006) and Secretariat (2010), among others, earning him a reputation for producing heartwarming, feel-good, inspiring sports movies.

With movies about baseball, hockey, football, and horse racing under his belt (and a movie on the way later this year about a high school track team [McFarland]), because Million Dollar Arm is now his second baseball motion picture, as a former Major League Baseball player, does he find that baseball movies have a special place in his heart, or resonate more with him?

“Yeah they definitely do. Having played, you know… I didn’t set out to make baseball movies, but boy when you get the opportunity, especially with The Rookie, to have that as your first movie….I just can’t imagine if we didn’t get the rights and weren’t able to tell that story, what would have happened to our careers or the path we would have been on, but it was great. We get first crack at a lot of these sports stories now and it was all really a result of that first movie and 10 years later to be able to tell another baseball story…” Mark said.

Million Dollar Arm

Like his connection with Jim Morris in The Rookie, Million Dollar Arm came about because of another personal connection for Mark.

“I’m friends with JB (Bernstein)….I ran into him right before he was going over to India to start this thing (the “Million Dollar Arm” competition) and I was like ‘Good luck man’ and a year and a half later he comes into my office and he’s got these kids signed. It was an amazing, amazing story,” Mark says.

“You always look for underdog stories and you know, much like The Rookie, Million Dollar Arm is that. These kids never even knew what a baseball was and six months later, they’re getting signed.”

“You either have a story like Secretariat or Miracle where everybody knows this is a famous story, or you get the smaller ones like The Rookie, or Invincible or Million Dollar Arm, where it’s not like these guys are perennial all-stars or it’s a huge event,” Mark continued.

These are small stories and underdog stories and I think sports fans love those. And you know, to see these kids signed at the end and all the real photos and images afterwards is just a lot of fun. I think it’s such a great movie and the good thing is, you don’t even have to be a big fan of baseball. There are no games to watch. It’s a lot of training and then really tryouts, so you don’t get stuck really having to go through tons of games and building all these different things…so in a way, it will appeal to people who don’t understand baseball and that was really our hope going in, that it would appeal to baseball fans and non-baseball fans alike,” Mark says.

And, since Million Dollar Arm centers on pitching, with a pitching contest that offered a prize of $100,000 to the pitcher who could throw the most strikes over 85 mph in a 20-pitch span—and the chance to win $1 million if he could follow that feat by throwing three consecutive strikes of at least 90 mph, as a pitcher in the ‘80s, I had to ask Mark: What was the top speed of his fastball?

“You know I was consistently in the high 80s and touched maybe 90s every now and then….I used to chart pitches in AAA and so many of those guys reached the big leagues, but there were maybe only 3-4 guys who would go consistently above 90 mph and even then, they’d be in the low 90s….and that was Chris Bosio, Rob Dibble, and a couple of other guys. Everybody else was mid-to-high 80s, so yeah, I was upper 80s. I had a good change-up, good slider. Better minor league stats,” Mark said.

And, while on-set in India, Mark recalled working with the actors and throwing knuckleballs:

“It’s the only thing I can throw now that I have arthritis in my shoulder….We were messing around with pitches there. It was always that pitch that you’d never throw in a game but you can dazzle people with on the sidelines. It was really funny working with the kids getting them into baseball,” Mark noted.

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Baseball in India

And just as the kids in India may have had a big learning curve when it comes to baseball, in turn, Mark says he was not at all familiar with the intricacies of the game of cricket before tackling this project.

“I do understand the game now, which we laughed at with Jon Hamm. Hamm is a big baseball fan and we finally kind of have this basic understanding of (cricket). We were there in May shooting and that’s when they have the IPL,” Mark said.

The IPL is the Indian Premier League. It is a Twenty20 cricket tournament where different franchise teams participate for the title.

“For a month they have the biggest cricket players in the world come to India and play for eight different teams in the area and they get a ton of money. It’s like an all-star game. It’s insane how popular it is… it’s the biggest thing in the world at that point cricket-wise. We watched some games and got a little hooked on it. It’s actually fun to watch and to learn. It’s a little more simple than I thought, but totally different than baseball,” Mark told me.

Since he began working on the film, Mark has spoken publicly about how he believes that India is a largely untapped country with immense potential to help grow Major League Baseball into a truly global sport. And he hopes the forays made by Bernstein, as well as the film itself, will help.

“It’s really putting the seeds down….You’ve got to get it started, then you hope five years down the line you can get a kid signed. Well, it happened in the first year and I think now that’s the first step. I think the second step would be getting a guy in the big leagues and having somebody for these kids to look at,” Mark said.

“You know, Yao Ming. China. The NBA wasn’t anything in China until he came. Now it’s a huge engine for the NBA and I think MLB would be looking at India the same way. It’s an emerging country with a huge population and if they can get a hero in baseball, you’d have a lot of kids. You’d see fields popping up. It starts with academies and that’s what happened in the Dominican Republic. You’ve got to put that investment in there, start getting kids from a young age playing the game. The work ethic of Indians is amazing. Rinku and Dinesh outwork everybody and if you can combine talent with that work ethic and that drive to get out, you know, kind of that pot of gold, that inspiration where you’ve got somebody from your own country or village that made it to the big leagues… that will ignite that country.”

“It’s a cricket country, no doubt,” Mark relented, “But with 100 million kids that play cricket, if you could take off even a slice of that, that would be more than probably the rest of the world combined that play this game.”

Back to the Brewers

Speaking of kids that play the game, Mark and his wife, Liat, have two sons, Hayden (10) and Luke (12) who enjoy playing (surprise!) baseball and, although he hasn’t returned to Milwaukee since his playing days, he says he would love to bring them back to the place where he began his career.

These days, Mark says he does still follow the Brewers, although not as closely as he did around his playing days.

“It was a great experience, such a great city to play in briefly. I also played in Beloit in A-Ball and just really enjoyed my time up there in Wisconsin. [The fans] really support the team and it’s great to see the Brewers are getting off to such a good start this year,” Mark said.

Although he hasn’t kept in close contact with many of his teammates, Mark has crossed paths with some of them over the years.

“It’s funny with athletes….When the season ends, even though you’re so close during the year, you just kind of go your own way. But you have these relationships and you’re so close to them. That’s why you see guys and even after 20 years, you pick it up like it is yesterday and I’ve gotten to do that a few times. I’ve run into Paul Molitor and Robin Yount and said ‘Hi’ and I think everybody remembers that streak and that time,” Mark told me.

“I saw Rollie Fingers, he was at our premiere,” Mark also mentioned. Although he didn’t play with Rollie, who retired after the 1985 season, Mark does share a connection beyond playing for the same organization.

“You know, I took his number after he left, which was 34. I think somebody did an article about the bad luck of that number. No one has really succeeded over the years since then and I was one of the guys listed, I thought that was pretty funny,” Mark laughed. (Yes, Mark, they did. Here’s that article. The number 34 was retired by the Club in 1992.)

And, while Rollie has already seen Million Dollar Arm, your first chance to see it is this Friday. I was already looking forward to the film before speaking with Mark, but after our conversation I am even more eager to see it.

It also doesn’t hurt that Jon Hamm is one of my favorite actors (I am a HUGE Mad Men fan).

However, Jon, a St. Louis native, is well-known to be a huge St. Louis Cardinals fan. He even narrated the highlight film for the team’s 2011 World Series and, in yet another Brewers tie-in, says the 1982 Brewers-Cardinals World Series is his favorite baseball memory.

“My best friend growing up was a kid named John Simmons. His dad happened to be a man named Ted Simmons, who played catcher for the Cardinals in the late ’60s and  ’70s and was traded in 1981 to the Milwaukee Brewers. Harvey’s Wallbangers. There’s another team – they were really good. Cardinals and Brewers meet in the World Series in 1982. My favorite baseball memory is my best friend’s baseball disaster. The bond was forged in the heat of that World Series then. To this day, that’s my best baseball memory,” Jon said in an interview with USA Today.

Mark Ciardi and Jon Hamm at the Taj Mahal.

Mark Ciardi and Jon Hamm at the Taj Mahal.

So, before I let Mark go, I did have one more thing to say:

“Mark, as one of my favorite actors, I’m a little disappointed that Jon is well known as such a big Cardinals fan. Obviously, that’s the Brewers biggest rival, so if you can work on him in some way, that would be great.”

“He’s die-hard, man, he’s die-hard. He’s a Brewers-hater,” Mark laughed.



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