Results tagged ‘ MillerCoors ’
Yesterday, we announced a multi-year sponsorship renewal that will keep Miller Lite as the Club’s exclusive beer sponsor.
The highlight of the new deal is the creation of the new Miller Lite Party Deck, a 70-seat deck built above the Miller Park right-field Loge Bleachers that will open at the start of the 2013 season.
The Party Deck will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating. The area will be available for groups to reserve for Brewers home games, offering an all-inclusive food and beverage experience in addition to a unique and private setting for the game. For more information on the Party Deck, please call (414) 902-GRPS (4777) or visit brewers.com/allin (information should be up there shortly!).
“The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years, and today’s announcement reaffirms that commitment. We look forward to the partnership’s new offerings, including the Miller Lite Party Deck, which will further enhance Miller Park as one of the best fan experiences in professional sports.”
The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.
The renewed Miller Lite alliance with the Brewers also includes:
- Exclusive rights to develop advertising, consumer promotions, retail POS, packaging and other marketing materials featuring the team/stadium name and marks.
- Continuation of the popular Friday Night Beerpen and Miller Lite Tailgate Town Saturdays promotions.
- In-stadium signage, as well as an advertising presence during all TV and radio broadcasts of Brewers games.
- MillerCoors will continue its fight against drunk driving by supporting the designated driver program at Miller Park, in partnership with the Brewers and Delaware North Company/Sport Service. Approximately 50,000 Brewers fans pledged to be designated drivers during the 2012 season. MillerCoors also will continue supporting TEAM Coalition training at Miller Park to support responsible sale of our beers by concessionaires and volunteers.
“The alliance with the Brewers is perfect for Miller Lite because you see Miller Time brought to life in so many ways with Brewers fans,” said Andy England, chief marketing officer at MillerCoors. “Whether it’s the crew gathered at the pre-game tailgate, celebrating a big play in Miller Park or toasting another victory at the bar, Brewers fans have a true passion for their team that’s a shared experience all season long.”
Cheers to that!
Today, along with MillerCoors, we unveiled plans for a new Miller Park group entertainment area, The Miller Lite Party Deck!
The Party Deck will have a capacity of 70 and will be situated above the Miller Park right-field Loge Bleachers.
It will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating.
The area will be available for groups for select Brewers home games, offering an all-inclusive food and beverage experience in addition to a private setting and a spectacular vantage point for viewing the game and Miller Park surroundings.
“Every year, we work to enhance the overall entertainment experience at Miller Park, and this will be a significant addition to the many options that we offer,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the support of MillerCoors as we believe The Miller Lite Party Deck will be one of baseball’s most exciting and unique all-inclusive entertaining areas.”
The Deck is currently under construction and will be ready in time for the Brewers first 2013 game at Miller Park – an exhibition against the Chicago White Sox set for Friday, March 29.
Groups may reserve their space in the Miller Lite Party Deck and all group entertaining areas beginning on Thursday, February 7. More information is available by calling the Brewers Group Sales office at 414-902-GRPS (4777) or at Brewers.com/allin.
Thanks to all of the Brewers fans who visited with Bernie Brewer and the Klement’s Famous Racing Sausages at the MillerCoors Holiday Lites event last Friday night!
We had tremendous response to our Twitter contest and we’re pleased to announced that Julie from Oak Creek is the winner of our grand prize, a pair of Brewers Holiday 4-Packs for the 2013 season, complete with a Klement’s Famous Racing Sausages Chorizo ornament! Congratulations, Julie!
It was a fun night and several other Brewers fans won other great prizes via this event as well.
To see a recap containing some of the other photos from our event, please check out our event recap here.
If you didn’t win, don’t worry! There’s still time left to purchase your Brewers Holiday 4-Packs. Click here for details!
Last Thursday, United Way of Greater Milwaukee (UWGM) held its Community Campaign Kickoff at Miller Park to announce its fundraising goal for 2010.
The Milwaukee Brewers and MillerCoors were sponsors for the event and Brewers Executive Vice President of Business Operations, Rick Schlesinger and Tom Cardella, President & CEO-Craft & Import Division for MillerCoors welcomed the crowd of over 500 people that had turned out to hear what this year’s goal would be.
Fittingly, the event began with the national anthem, sung by 11th-grade student, Imani Agara, who is a participant in the United Way-funded Teen Achievers program at the YMCA of Greater Milwaukee.
Last year, 100 percent (206) of program participants graduated from high school and went on to postsecondary education. United Way of Greater Milwaukee invests over $5 million each year in successful youth development programs, like Teen Achievers.