Results tagged ‘ MillerCoors ’

2014 Brewers Community Foundation Leadership Council Partners Recognized

Today we are proud to recognize the 2014 Brewers Community Foundation Leadership Council partners.

For the second year in a row, Mark and Debbie Attanasio, along with Brewers Community Foundation have partnered with key organizations in a focused effort to make a difference in our community.

The 2014 Leadership Council has served as the presenting sponsor for six (6) of the Foundation’s key fundraising initiatives.  This collaborative effort provides a perfect example of what is meant when we say “When we all play on the same team, everyone wins!”

BCF Leadership

The 2014 Leadership Council is as follows:

BCF leadership council

Mark and Debbie Attanasio

BMO Harris Bank

Delta Dental

Delzer Lithograph Co.

Johnson Controls, Inc.

Kapco, Inc.

Lubar & Co. Inc.

MillerCoors

Northwestern Mutual Foundation

We Energies Foundation

West Bend Mutual Insurance

Thank you for joining Brewers Community Foundation as they seek opportunities to make a difference in our community and impact the lives of children and their families in Greater Milwaukee and Wisconsin.

 

 

Craft Brews at the Ballpark August 8

On Friday, August 8, the Brewers will partner with MillerCoors to bring fans Craft Brews at the Ballpark.

Craft_Brew_Night_Updated

The first 350 guests at this special event will receive a free Brewers pint glass, and all guests will enjoy a craft beer tasting prior to the Brewers vs. Dodgers game. Specialty beers available for sampling include Batch 19, Leinenkugel’s Canoe Paddler, Blue Moon Honey Summer Wheat and Pilsner Urquell.

Plus, attendees will also receive a free Brewers T-Shirt as part of that night’s All-Fan T-Shirt Giveaway.

Tickets are available in the field outfield box for just $37. Reserve your spot today at brewers.com/specialevents.

Brewers Staff Lives Up to Name at MillerCoors

Over the All-Star Break, a small group from our Front Office had the chance to live up to our team namesake by heading over to MillerCoors and getting a behind-the-scenes tour, complete with the opportunity to brew our very own special batch of beer.

L to R: Tyler Barnes, Tom Hecht, Andrew Lukanich, Caitlin Moyer, Rick Schlesinger, Jeff Harding, Joe Zidanic. (Not pictured: Lisa Brzeski)

L to R: Tyler Barnes, Tom Hecht, Andrew Lukanich, Caitlin Moyer, Rick Schlesinger, Jeff Harding, Joe Zidanic. (Not pictured: Lisa Brzeski)

As you would expect from a team whose ballpark is named Miller Park, we have a wonderful partnership with MillerCoors, one that extends beyond naming rights; our newest all-inclusive area, the Miller Lite Party Deck; the popular Miller Lite Beerpen on Friday nights; and the various other events we work with them on year in and year out.

The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.

“The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years.”

So, on Friday, we had the awesome opportunity to get know our friends at MillerCoors–and their product–a little better and I’d love to share some of what I learned with you!

We arrived at their main building on Highland Boulevard at 8am where we were greeted by Troy Rysewyk, Manager of Pilot Brewing Services. We were taken over to the Technical Center where Troy, along with Manny Manuele, Director of Technical Insights and Product Development, promptly put us through a condensed version of Brewing 101: Brewers Boot Camp.

MillerCoors Technical Center

There, we learned a little about the history–including Frederick Miller, the brewery’s founder–and the composition of beer. We talked about the types of beer (ales, lagers, pilsners, stouts); main ingredients (barley, hops, water, yeast and adjuncts), the process (including making mash, “pitching yeast,” and fermentation); and how to judge beer by AATMF (appearance, aroma, taste, mouthfeel and finish).

Then, it was time to actually make the beer and take a hard-hat tour of the facilities and we headed to a special mini-brewing operation where Troy, Kevin, Gustavo and Megan run test batches of new brews and manage quality control, among other things.

For our visit, they had come up with a special recipe they were hankering to try, one they dubbed “Crackerjack Lager,” which will ultimately have notes of caramel and peanut–sounded perfect to me! (Note: This beer was just a fun recipe–sorry, there are currently no plans to make it available for public consumption.)

We were able to get hands-on experience with the mash tun, lauter tun and brew kettle, adding the barley, corn flakes (that’s flakes of corn, not breakfast cereal!), hops (the type we used is called Brewer’s Gold–how appropriate) and yeast throughout the day.

One of the things that was very apparent was the amount of art and science, particularly chemistry, that goes into brewing and perfecting a beer. That’s generally something that gets glossed over on your average brewery tour. Also, the technology is amazing. The entire process is very controlled and computerization has allowed for vast advances in production and quality control. To make great beer, one has to understand the art and passion for brewing, which was truly evident by the people at MillerCoors.

Alas, since beer isn’t brewed in a day, we weren’t able to finish off our concoction and will have to wait a few weeks to be able to sample our finished product.

That’s okay–that will give us another excuse to get together with our friends at MillerCoors again and taste our product. And, just because we didn’t get to sample Crackerjack Lager, that doesn’t mean we left thirsty. No, we ended our day with a sampling session, tasting five different brews and exposing our palettes to a spectrum from Miller Lite, Leinenkugel’s Canoe Paddler, and Leinenkugel’s new Orange Shandy to a new beer that’s slated to come out September 1 (sorry I was sworn to secrecy!) and a special Anniversary Porter that Troy and his team brewed to celebrate MillerCoors’ 5th anniversary (sorry folks, it won’t be available to the public).

L to R: Miller Lite, Canoe Paddler, Orange Shandy, New Brew, Troy's Special Anniversary Porter

L to R: Miller Lite, Canoe Paddler, Orange Shandy, New Brew, Troy’s Special Anniversary Porter

A fan of Summer Shandy and Lemonberry Shandy, I also enjoyed the Orange Shandy. It’s currently available only in sampler packs, but I’m told it will be out on its own in September.

My favorite part of the day (aside from the beer itself of course), was learning about how Megan Mares, a Pilot Brewer at MillerCoors and trained panelists taste the beer for quality control. Here’s a quick lesson for you as well!

Here are some more photos from the day!

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-Cait

JohnandCait@Brewers.com

What John and Cait Drank: Bernie’s Barrelman Ale

“When you come to a fork in the road, take it.”

-Yogi Berra

“When you come to a fork in the road, take it…and try these concessions!”

-John & Cait

Bernie’s Barrelman Ale

During each homestand, we will be meeting with John DiMartini, Executive Chef at Delaware North Sportservice/Miller Park to sample some of the latest and greatest Miller Park fare and review it here, for you.

Earlier this month, we held a contest asking fans to vote on the name of a New Brew that would be created in a partnership   between the Milwaukee Brewers and Leinenkugel Brewing Co.  Over 10,000 votes were received and by an overwhelming margin, Bernie’s Barrelman Ale was selected as the winner.  This new beer will be available exclusively at Miller Park beginning this Monday, May 27, but we were lucky enough to attend the launch party last night and bring back a review for you!

Bernie’s Barrelman Ale

MB-13-Barrelman-Ale-Social

The newly created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops.

Cait: I must admit, I am not a huge beer drinker. In fact, usually my beer intake is limited to chasers for my beverage of choice, Bloody Marys. I just feel very full when I drink beer and I’m usually not a huge fan of the taste, save for a few of the Leinie’s flavored beers like Lemon Berry Shandy and Honey Weiss. But for a beer named after my favorite mascot and sold uniquely in my favorite ballpark, I will gladly make an exception.

Again, not a connoisseur, so I’m not really able to describe the beer in a way that will resonate with aficionados, but, in my own words, this brew was very flavorful yet still light enough that I didn’t get that overly full feeling. In other words, I could easily drink Bernie’s Barrelman Ale and still have room for some of the other yummy ballpark fare that John and I review.

I think the only problem fans are going to have with this brew is that they won’t be able to get it outside of Miller Park!

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John:

I’m with Cait in saying that I’m really not an expert on beer and craft beer. That being said, I was excited to try Bernie’s Barrelman Ale and came away surprised and pleased. I could taste that this wasn’t an ordinary beer, this was something special that the people at Leinenkugel’s took time in brewing. It wasn’t too heavy, but at the same time had rich flavor.

I enjoyed two glasses and left with a satisfied, but not an overly full feeling.  It was crisp and refreshing, perfect for a summer evening at Miller Park. I know craft beers are a trend right now and if that is something you are into, I would not visit Miller Park without trying Bernie’s Barrelman Ale. How many sports teams, let along mascots, have their own special brew!? It is fitting for the Brewers and I encourage everyone (21 years old and over, of course), to try this next time at Miller Park.

And don’t just take our word for it…

https://twitter.com/AdamMcCalvy/status/337682099052105728

Rating:

5 Sausages(out of 5)

Where To Satisfy Your Craving: Bernie’s Barrelman Ale is available exclusively at Miller Park and fans will be able to buy the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432.  Served in a 20-ounce cup, it is $7.75.

What about you? Do you have a favorite ballpark snack? A question about concessions? Something you’d like to see featured here? Post your comments below!

Bon Appetit!

-John and Cait

johnandcait@brewers.com

“Bernie’s Barrelman Ale” Selected as Miller Park’s New Brew

By an overwhelming margin, Bernie’s Barrelman Ale was selected as the name for a new beer created in a partnership between the Milwaukee Brewers and Leinenkugel Brewing Co.  The beer will be available exclusively at Miller Park beginning this Monday, May 27. Over 10,000 votes were received and 55% voted for the winning name.

MB-13-Barrelman-Ale-Social

“With Milwaukee’s heritage of brewing beer, having an ale made exclusively for the Brewers was a great opportunity to pursue,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the work that Leinie’s and our partners at MillerCoors put into this initiative, and were thrilled with the response of the fans in naming the new beer.”

The newly created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops. It will be available exclusively at Miller Park and fans will be able to buy the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432.

“A great beer deserves a great name, so we’re thankful for the teamwork from the Brewers and fans,” said Jake Leinenkugel, President of Jacob Leinenkugel Brewing Co. “We’re sure fans will have many opportunities to raise a glass of Bernie’s Barrelman Ale to toast the Brewers’ success.”

The other names up for a vote included “Brew Crew Brew” (which netted 35% of the vote) and “Brewers All-Star Ale” (10%).  For more information, please visit brewers.com/newbrew.  Tomorrow afternoon, we will be headed to the MillerCoors Brewery for the first official tasting of Bernie’s Barrelman Ale.  We will have a review and photos from the event posted to the blog.

-John & Cait

JohnandCait@brewers.com

Mark Attanasio and Brewers Community Foundation Launch 2013 Leadership Council

Milwaukee Brewers fans, players, coaches and other supporters enthusiastically participate in season-long fundraisers that generate needed resources. Seizing the opportunity to build on the success of Brewers Community Foundation, Brewers Chairman and Principal Owner Mark Attanasio and Brewers Community Foundation have launched the 2013 Leadership Council.

“We are honored to have eight prominent businesses partnering with our organization on meaningful philanthropic efforts,” said Attanasio.  “Our 2013 Inaugural Leadership Council is a perfect example of teamwork and collaboration.  We hope that the Council generates opportunities to expand the impact we have on the community we all care deeply about.”

The 2013 Leadership Council includes:  BMO Harris Bank, Delta Dental, Delzer Printing, Kapco, MillerCoors, Northwestern Mutual, West Bend Mutual and Wisconsin Energy Foundation. Each of these organizations has a long history of meaningful engagement with the community.

The 2013 Leadership Council will join Brewers Community Foundation in the sponsorship of six key events which benefit nonprofit organizations in Greater Milwaukee.  These events include:

  • Three “Drive for Charity” events at Miller Park (April 19-21, June 21-23 and August 30-September 1)
  • 5K Famous Racing Sausages Run/Walk, July 20
  • Brewers Community Foundation Ultimate Auction, August 6-20
  • Brewers Community Foundation Week, August 15-21

“This collective effort will create new opportunities to increase the magnitude of our initiatives,” said Cecelia Gore, Executive Director of Brewers Community Foundation.  “Our Leadership Council assures a winning season for our community.”

Over the past three seasons, Brewers Community Foundation has successfully raised close to $10 million in support of quality nonprofit organizations that focus on health, education, recreation and basic needs. These efforts have resulted in the organization playing a meaningful role in the overall community effort to improve the quality of life in Milwaukee and support efforts to address critical needs.

-John and Cait

JohnandCait@brewers.com

New Miller Lite Party Deck to Debut at Miller Park in 2013

Yesterday, we announced a multi-year sponsorship renewal that will keep Miller Lite as the Club’s exclusive beer sponsor.

The highlight of the new deal is the creation of the new Miller Lite Party Deck, a 70-seat deck built above the Miller Park right-field Loge Bleachers that will open at the start of the 2013 season.

Miller Lite Party Deck (aerial) Miller Lite Party Deck (front)

The Party Deck will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating. The area will be available for groups to reserve for Brewers home games, offering an all-inclusive food and beverage experience in addition to a unique and private setting for the game. For more information on the Party Deck, please call (414) 902-GRPS (4777) or visit brewers.com/allin (information should be up there shortly!).

 “The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years, and today’s announcement reaffirms that commitment. We look forward to the partnership’s new offerings, including the Miller Lite Party Deck, which will further enhance Miller Park as one of the best fan experiences in professional sports.”

The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.

The renewed Miller Lite alliance with the Brewers also includes:

  • Exclusive rights to develop advertising, consumer promotions, retail POS, packaging and other marketing materials featuring the team/stadium name and marks.
  • Continuation of the popular Friday Night Beerpen and Miller Lite Tailgate Town Saturdays promotions.
  • In-stadium signage, as well as an advertising presence during all TV and radio broadcasts of Brewers games.
  • MillerCoors will continue its fight against drunk driving by supporting the designated driver program at Miller Park, in partnership with the Brewers and Delaware North Company/Sport Service. Approximately 50,000 Brewers fans pledged to be designated drivers during the 2012 season. MillerCoors also will continue supporting TEAM Coalition training at Miller Park to support responsible sale of our beers by concessionaires and volunteers.

“The alliance with the Brewers is perfect for Miller Lite because you see Miller Time brought to life in so many ways with Brewers fans,” said Andy England, chief marketing officer at MillerCoors. “Whether it’s the crew gathered at the pre-game tailgate, celebrating a big play in Miller Park or toasting another victory at the bar, Brewers fans have a true passion for their team that’s a shared experience all season long.”

Cheers to that!

 -Cait

JohnandCait@brewers.com

Miller Lite Party Deck to Debut at Miller Park in 2013

Today, along with MillerCoors, we unveiled plans for a new Miller Park group entertainment area, The Miller Lite Party Deck!

 Miller Lite Party Deck

The Party Deck will have a capacity of 70 and will be situated above the Miller Park right-field Loge Bleachers.

It will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating.

The area will be available for groups for select Brewers home games, offering an all-inclusive food and beverage experience in addition to a private setting and a spectacular vantage point for viewing the game and Miller Park surroundings.

“Every year, we work to enhance the overall entertainment experience at Miller Park, and this will be a significant addition to the many options that we offer,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the support of MillerCoors as we believe The Miller Lite Party Deck will be one of baseball’s most exciting and unique all-inclusive entertaining areas.”

The Deck is currently under construction and will be ready in time for the Brewers first 2013 game at Miller Park – an exhibition against the Chicago White Sox set for Friday, March 29.

Groups may reserve their space in the Miller Lite Party Deck and all group entertaining areas beginning on Thursday, February 7. More information is available by calling the Brewers Group Sales office at 414-902-GRPS (4777) or at Brewers.com/allin.

-Cait

johnandcait@brewers.com

Brewers Holiday 4-Packs Winner Announced

Thanks to all of the Brewers fans who visited with Bernie Brewer and the Klement’s Famous Racing Sausages at the MillerCoors Holiday Lites event last Friday night!

We had tremendous response to our Twitter contest and we’re pleased to announced that Julie from Oak Creek is the winner of our grand prize, a pair of Brewers Holiday 4-Packs for the 2013 season, complete with a Klement’s Famous Racing Sausages Chorizo ornament! Congratulations, Julie!

Julie Winner

It was a fun night and several other Brewers fans won other great prizes via this event as well.

To see a recap containing some of the other photos from our event, please check out our event recap here.

If you didn’t win, don’t worry! There’s still time left to purchase your Brewers Holiday 4-Packs. Click here for details!

-Cait

JohnandCait@brewers.com

United Way of Greater Milwaukee’s 2010 Campaign Kicks Off at Miller Park

Last Thursday, United Way of Greater Milwaukee (UWGM) held its Community Campaign Kickoff at Miller Park to announce its fundraising goal for 2010.

The Milwaukee Brewers and MillerCoors were sponsors for the event and Brewers Executive Vice President of Business Operations, Rick Schlesinger and Tom Cardella, President & CEO-Craft & Import Division for MillerCoors welcomed the crowd of over 500 people that had turned out to hear what this year’s goal would be.

Fittingly, the event began with the national anthem, sung by 11th-grade student, Imani Agara, who is a participant in the United Way-funded Teen Achievers program at the YMCA of Greater Milwaukee.

 

Last year, 100 percent (206) of program participants graduated from high school and went on to postsecondary education. United Way of Greater Milwaukee invests over $5 million each year in successful youth development programs, like Teen Achievers.

 


IMG_9886.JPG

  


IMG_0322.JPGBuoyed with a sense of purpose and ready to rise to the challenge, the crowd was then invited to follow Bernie Brewer up to the Home Plate Lounge on the PNC Club Level for a reception.

 

 

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