Results tagged ‘ Mike Vassallo ’
It’s been awhile since the last installment of “There’s No Offseason for…”
That’s the series where I aim to dispel what I call “the myth of the offseason” by profiling people and departments across the organization to help you understand what goes on at One Brewers Way during the winter months when baseball is not played at Miller Park.
I recently caught up with Senior Director of Media Relations Mike Vassallo who, at 40, has already been working in the industry for over 20 years.
We sat down to discuss how he got into baseball, the ins and outs of his job (in season and out of season), wrestling and more. Read on.
Ever since he was a little boy growing up in Long Island, Mike says he’s wanted to be in baseball.
“Obviously I wasn’t dreaming of being the Media Relations Director then…. As a kid, I wanted to be a player, like everybody else.”
Nonetheless, the baseball seed was planted and by the time he went off to college, Mike had tailored his aspirations to becoming a baseball announcer, enrolling in the broadcasting program at Oswego State University in upstate New York.
While still in school, a chance encounter with Hall of Famer and then Yankees broadcaster Phil Rizzuto would forever change the path of his career.
It was 1995 and Mike’s stepfather, who works at Pfizer (the pharmaceutical company), had arranged a summer job for Mike at the company, as he so often did, in whatever department needed help.
One night that summer, Mike had tickets to the Yankees game and planned to leave straight from work to meet his friend there, but he wasn’t yet entirely familiar with the subway system.
Enter Andy, an older gentleman who worked at Pfizer as a greeter in the lobby and manning the elevators, etc. Andy’s night job happened to be doing the same thing at Yankee Stadium, so Mike and Andy left work together on that fateful night and headed to The House That Ruth Built.
“I brought a baseball with me because I was a big fan of Phil Rizzuto….I knew Andy knew him and I wanted to get his autograph,” Mike recalls.
“So we got to the game and I’m outside the elevator. Phil Rizzuto comes off. Andy introduces me. I get my ball signed. I’m all happy. I step aside to wait for the elevator to go meet my friend and I overhear Phil say to Andy, ‘My assistant never shows up anymore. I think I’m gonna have to get a new one,’” Mike recounts, affecting Phil’s strong New York accent as he tells the story.
The enterprising 20-year old wasted no time.
“I think I might have even raised my hand….I said ‘I’ll do it for free!’ Of course [Phil] was taken aback at first because he had just met me five minutes before, but Andy said, ‘Oh, he’ll do a good job. Give him a chance.’”
And that’s how Mike got his first job in baseball as the personal assistant to Phil Rizzuto. For the rest of the summer, whenever the Yankees were on Channel 11, Mike was happy to be Phil’s gopher, getting him his coffee, keeping score for him during the innings he didn’t announce and whatever else needed to done.
That experience helped Mike get a real internship with the Yankees in 1997 which led to him getting an entry-level job in the Yankees Media Relations department where he worked in 1998 and 1999. (Fun fact: Mike says he didn’t dislike the Yankees, but he was a Mets fan growing up.)
From there, he took a job with the Cincinnati Reds as Assistant Director of Media Relations, where he worked for six years before joining the Brewers as Director of Media Relations in middle of Spring Training in 2006.
As the current Senior Director of Media Relations, Mike’s department includes Ken Spindler (Senior Manager of Media Relations) and Zach Weber (Manager of Media Relations).
These three guys are responsible for handling interviews and media requests, writing press releases, keeping stats and more.
“I kind of forgot about the broadcasting stuff because this worked out so well,” Mike says.
In particular, Mike is the primary contact for interviews with our players, Manager Craig Counsell and General Manager David Stearns.
Mike says that part of his job is not as demanding during the offseason as it is during the season—for the players at least.
“Sometimes in the offseason, it’s actually more demanding because of all the Hot Stove talk, so the requests for GM go up a little bit,” said Mike.
And of course, the stove will be heating up even more with next week’s Winter Meetings, so Mike will be traveling to Nashville with the Brewers contingent.
In season, Mike and his team are responsible for producing the game notes, which is a six-page packet containing updated statistical information and bio information of all the players that comes out for every game during the season.
While there aren’t game notes during the offseason, there is still plenty of stat and bio work to be done.
“I’m the lead writer on the media guide. I do all the bios for the 40-man roster and the non-roster players for the media guide. I’m working on that right now,” Mike said.
Those items will take Mike and his team right up to Spring Training.
For Cactus League play, Mike will typically relocate to Arizona for a good six weeks. However, this year will be a little different as he and his wife Jeana are expecting their first child, a baby boy due February 26.
So instead of heading down in mid-February as he usually does, Mike will wait until about two weeks after Baby Vassallo joins their team to travel down to Arizona to catch up with his staff and the Cactus Crew.
Speaking of travel Mike is also the primary media relations contact that travels with the team, making about three-quarters of the roadtrips during the season.
“My favorite part (of my job) and least favorite are the same thing—travel,” Mike says. “It’s my favorite part because I get to visit all these great cities and stadiums and it’s the least because it takes me away from home and my wife—and kid next year.”
In his two decades working in the field, Mike says the main thing that’s changed his job is social media.
Mike is also responsible for writing all the baseball-related press releases—roster moves, injury updates, etc.—and he says, “I can’t remember the last time that I did a press release about a trade where it wasn’t already on social media. I feel like our press releases now just confirm what’s already all over social media, whereas in the past, we’d write the press release and that’s how people would find out.”
While social media presents some challenges from that side of things, along with generating false rumors and making things tougher for Baseball Operations, etc., Mike is quick to point out that it’s also a positive thing (which is good since you know, I’m the Director of New Media and all).
“Whenever we have a player or a manager do an interview, I put it right there on Twitter….How would we get the word out so quickly in the past?”
Speaking of Twitter, that’s another part of Mike’s gig. Since he’s the first to know about roster moves and injury updates, as well as TV/Radio interviews, etc., he’s able to assist us in the New Media Department by putting that information up on Twitter right away. But it doesn’t stop there.
Known amongst the media for sprinkling the game notes with interesting tidbits, such as these….
Mike has great access and often helps us capture some great moments for social media as well:
With so much to cover and traveling on a smaller percentage of road trips, I definitely appreciate Mike’s creativity and contributions!
Another thing you might not know is that Mike has a hand in some of the music that ends up being played at Miller Park.
“I’m pretty much the person that collects the players’ music for the scoreboard, which is kind of fun because sometimes I suggest songs to them and they use them,” Mike said.
[For those of you who don’t know what we’re talking about, check out the list of Brewers walk-up music.]
Because he’s sometimes seen as the conduit for getting those song selections to the scoreboard folks, Mike’s also been able to marry one of his other passions with baseball—wrestling.
“I’ve liked it since I was 10 years old. 1985 Wrestlemania was the first one and it’s just something I never grew out of I guess…. I think we all have our guilty pleasures. I just take it for what it is. I just find it really entertaining,” Mike says.
So, oftentimes those songs Mike suggests to players involve wrestling.
“I’ve had quite a few over the years. The first one was Tim Raines, (an outfielder) with the Yankees. He was the first person that I remember approaching and saying, ‘Hey why don’t you use this song?’ and it was a wrestling song,” Mike said.
And that’s how Rock Raines started using The Rock’s theme song for a time.
Among the Brewers that he’s converted, Mike counts Todd Coffey (Ultimate Warrior), Nori Aoki (Fandango), Lyle Overbay (Adam Rose), and Shane Peterson (New Day).
“There have been probably at least 10 players over the years,” Mike says.
In his 20 years in the sport, Mike’s certainly experienced a lot, but among the things that stand out most for him include various Postseason appearances.
“I got spoiled right off the bat…We (the Yankees) won the World Series in 1998 and 1999,” said Mike.
But while he cherishes his Yankees World Series ring, he still counts the Brewers Wildcard season in 2008 among his fondest memories.
“It was awesome being part of that because we hadn’t made the playoffs in 26 years, so it was just real exciting but in a different way. With the Yankees it was just expected every year…. It was exciting but it wasn’t as exciting as ’08 where we just came out of nowhere and the whole thing when CC was here, that was a great experience,” Mike said.
Of course, 2011 ranks right up there for Mike as well—winning the division, Nyjer Morgan’s walk-off hit in Game 5 of the NLDS, etc.
But for Mike, many of his favorite memories are off the field, too—the relationships he’s made and maintained over the years.
“It’s all the friendships,” Mike says. “I get to hang out with Bob Uecker on the road. It doesn’t get better than that.”
Indeed. We may not have a true offseason in baseball, but we’re lucky to be surrounded by great people who share our same passion and help make long hours go by quickly.
To keep up with Mike both in-season and during the offseason, follow him on Twitter @MikeVassallo 13.
Stay tuned for more “There is No Offseason” profiles. Is there anyone in particular that you’d like me to highlight? If so, please let me know in the comments below!
Today was photo day at Maryvale Baseball Park!
The day starts out earlier than normal as various photographers come in to shoot headshots and posed shots of the players.
Photos were taken by media outlets like the Associated Press, Getty Images and USA Today along with the Brewers team photographer Scott Paulus, our scoreboard folks, MLB Network and Topps baseball cards. Players rotate through the various stations:
In addition, we had fun using the Twitter Mirror, a special Twitter app used by events like the Oscars and the GRAMMYs, which transforms an ordinary tablet into a special selfie station.
We overheard players say “Yes, selfie station!” and “I’m coming back here later,” so we think they had fun… but of course, we’ve also got pictures to prove it:
Brewers Senior Director of Media Relations Mike Vassallo and I also got in the fun:
We stopped Kyle Lohse, a long-time Photo Day veteran, and asked him if he had a minute to give us for some advice on navigating photo day. Here’s what he had to say:
Today, another “Ice Bucket Challenge,” an initiative started to raise awareness and funds to help strike out ALS, was completed at Miller Park–this time by the Brewers Wives.
Earlier this week, Jonathan Lucroy’s wife, Sarah, completed the challenge and, in turn, passed it along to the Brewers Wives.
The Brewers Wives and Debbie Attanasio are all making personal donations to the cause and, today, a group of the Wives (along with Mark Reynolds, whose wife already did the challenge and nominated him) also completed the challenge, some with help from their husbands:
They have now passed the baton to the Pittsburgh Pirates Wives (the Brewers kick-off a three-game series against the Pirates tonight at Miller Park), and… you! That’s right, they’ve issued the challenge to ALL BREWERS FANS. So, now it is in your hands…complete the ice bucket challenge and/or donate online at ALSA.org.
Here are some stills:
And a GIF:
The list of people from the Brewers organization who have completed the challenge is growing. Take a look at some of the previous videos:
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. ALS is also known as Lou Gehrig’s disease after the famed baseball player whose struggle with this disease and death in 1941 brought it national attention.
And recently, the disease has been gaining a LOT of attention from this Ice Bucket Challenge, started by ALS patients Pete Frates and Pat Quinn to help raise money and awareness for the disease. The challenge is quite simple: Fill up a bucket of ice water, as cold as you can get. Have someone record a video while you dump the bucket over your head. Then share on social media, issuing the challenge to three friends.
Along with members of the organization getting cold and wet for a cause, Brewers Community Foundation has also made a donation of $5,000 to ALSA Wisconsin on behalf of the Club and the Ice Bucket Challenge participants. Click here to join us in our support.
As you know, the “Ice Bucket Challenge,” an initiative started to raise awareness and funds to help strike out ALS, has been sweeping the globe and has passed through the Brewers Clubhouse along the way.
Ryan Braun completed the challenge last Saturday and in turn tagged teammates Jonathan Lucroy, Kyle Lohse, and Carlos Gomez. Padres Manager Bud Black issued the challenge to Brewers Manager Ron Roenicke, along with Angels Manager Mike Scioscia, and Rays Manager Joe Maddon and Ron completed the challenge yesterday.
And it continues to spread, not only in the Clubhouse, but throughout the organization.
Last week, we announced that Brewers Community Foundation donated $5000 to ALSA Wisconsin on behalf of the Brewers and today, both Brewers Director of Media Relations, Mike Vassallo, and I completed challenges issued to us personally and issued challenges of our own:
But the biggest challenge we can issue is to simply join us in fighting ALS, whether you get wet or not.
ALS, or Lou Gehrig’s disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Recently, the disease has been gaining a LOT of attention from this Ice Bucket Challenge, started by ALS patients Pete Frates and Pat Quinn to help raise money and awareness for the disease.
According to The Wall Street Journal, as of Thursday, the ALS Association had raised $7.6 million in donations in two weeks, compared with $1.4 million raised during the same two-week period last year. In addition, over 145,900 new donors have stepped up to the plate to help strike out ALS.
Visit ALSA.org to do your part.
While the Brewers are in New York to close out the 2013 season, Scooter Gennett and Khris Davis paid a visit to the MLB Fan Cave, where “Brewers Fest” was hosted in our honor.
The pair were on hand to serve up some Milwaukee-style fare complete, as you’ll note, with Secret Stadium Sauce.
Also on hand were Brewers Sr. Director of Media Relations, Mike Vassallo and Brewers radio announcer, Joe Block,
as well as the winners of our Brewers Crash the Cave contest, Pamela, Tony and Jordan Dietz.
If you’ll recall, we held a #BrewersFanCave Instagram contest earlier this season and the Dietz Family submitted this winning entry:
Pamela, Tony and Jordan will stay in New York and take in a game this weekend before heading back to Wisconsin.
I’m looking forward to connecting with them when they get back and hearing all about their trip!
Stay tuned for more here on the blog.
Brewers fans have been fortunate enough to be able to watch Ryan Braun on a daily basis. The reigning National League MVP has had another tremendous season and is putting up incredible numbers–especially down the stretch to help the Brewers jump back in the postseason race. Voting for league MVP will take place soon by members of the Baseball Writers Association of America and we want to make sure all the voters know how special of a season Braun is having.
Brewers Media Relations Director Mike Vassallo put together this “résumé” for Braun as the MVP voters get ready to cast their ballot. It was sent to voters this afternoon. I’m guessing most of you don’t get a vote, but it is still great to get the word out for Ryan!
To download a .PDF of the résumé, click here: Braun MVP Resume.
It’s the time of year where everyone posts and comments on “End of the Year Lists.” From the top movies, music, and books of the year to the top restaurants, people and cars–it seems like there is a list for everything. Well, John and Cait will not let you down, as we have compiled a list of our Top Ten Brewers Moments from what was a very memorable and historic season.
We worked together on this list. Some comments are from Cait and other are from John. Some moments were John’s and others were Cait’s. You might agree with some and disagree with others, as all ten moments will surely be up for debate. You can share with us your top ten Brewers moments from 2011 through the comments section at the bottom of this post.
#10 – Late Night at Miller Park, Brewers vs. Rockies, May 20
Were you one of the 33,361 on hand to witness the Brewers vs. Rockies game as it kicked off at 7:10pm on a warm Friday evening in May at Miller Park? Maybe the better question is: were you still remaining 4 hours and 35 minutes later when Prince Fielder hit his 2-run walk-off blast in the bottom of the 14th? This memorable game featured a volley of scoring. Brewers led 1-0 after 1. Rockies led 2-1 after 3. Brewers tied it 2-2 in the 4th. Colorado took the lead 3-2 in the 5th and tacked on another run in the 6th, before the Brewers brought it back to 4-3 in the bottom of that inning. A homer by Casey McGehee tied the game 4-4 in the 8th. The game went into extras and there was no more scoring until the Rockies took the lead in the 13th, 5-4. The Crew answered with a towering blast by Yuniesky Betancourt and it was back to even. The Rockies scratched their way back on top, 6-5 in the 14th, but then Fielder hit his booming 2-run, 422-footer to right and rewarded those Brewers fans who had stuck it out to the end by sending them home happy.
#9 – Brewers Fans Rock the Vote; Fielder Blast Rocks the AL in 2011 All-Star Game at Chase Field
For the first time in our 43-year history, three players, a homegrown trio–Ryan Braun (first-round Draft pick in 2005), Prince Fielder (first-round Draft pick in 2002) and Rickie Weeks (first-round Draft pick in 2003)–were elected to start the All-Star Game, making the Crew the only NL team with multiple starters.
Braun was elected for his fourth straight All-Star start, leading NL outfielders in balloting for the fourth straight season, and this time leading all NL players in votes. Fielder, a three-time All-Star, was elected to his second start and Weeks was elected to his very first All-Star Game.
Although Braun did not end up playing in the 2011 All-Star Game due to a calf strain, this was still a memorable achievement for the Crew and the Brewers fans whose voting paid off!
More memories and history were also made at the actual game itself as Fielder’s three-run home run in the fourth inning at Chase Field gave the National League the lead in the game and contributed in a big way to its 5-1 victory over the American League.
With that blast, Fielder became the first player in Brewers history to hit a home run in the All-Star Game and after the game, he was named the Most Valuable Player in the All-Star Game, another first for our franchise.
#8 – Crew Turns Triple Play, Brewers vs. Dodgers, August 15
On Monday, August 15, four Brewers defenders combined on the sixth triple play in franchise history, a sensational play that bailed starter Randy Wolf out of a two-on, no-out jam in the second inning and aided in their 3-0 win over the Dodgers at Miller Park. The 4-6-3-2 triple play went like this: With Dodgers at first and second and nobody out in a scoreless game, James Loney hit a grounder up the middle. Josh Wilson ranged to his right, gobbled up the baseball and flipped it with his glove to shortstop Yuniesky Betancourt for the first out. Betancourt threw to Prince Fielder at first for out No. 2, and Fielder, seeing Dodgers outfielder Matt Kemp trying to sneak home, fired to catcher George Kottaras for the inning-ending tag.
In other news, the Crew also turned four double plays in this defensive clinic of a game.
#7 – Doug Melvin Named Baseball America’s Executive of the Year
Brewers Executive Vice President and General Manager Doug Melvin was awarded the Baseball America Executive of the Year award for 2011. Melvin and his staff worked hard to put a winner on the field and the bold moves that were made helped the Brewers to a National League Central Division Championship.
As anyone who works for Melvin would say, he is a treat. Very knowledgeable about the game and its many intricacies, Melvin is also a very kind and caring person. His success is well-deserved!
#6 – Ryan Braun Signs Contract Extension, April 21
On Thursday, April 21, Ryan Braun signed a $105 million, five-year contract extension adding to a seven-year deal he signed in May 2008, meaning that Braun will be a part of the Brewers franchise through 2020.
“I’m proud to be a Milwaukee Brewer, I really am,” Braun said on that historic day. “I’m going to be for the next 10 years. It’s an exciting day for me, my family, the organization. It’s like being part of a family.
“It’s truly special to me to come to work here every day, and I’m excited about being able to do that for the next 10 years. Thanks to the fans – that was the single biggest reason I wanted to stay here. To be in one of the smallest media markets in baseball and to have 3 million people to come watch us every year is incredibly special.
“The more time we spend in other cities, the more we recognize how special it is here. The fans are the single biggest factor. I’m excited, man, truly excited to be able to say I’m a Milwaukee Brewer from this point forward.”
Having Braun want to be the cornerstone of the Brewers franchise is a treat for Brewers fans. He truly enjoys playing here in Milwaukee and the fans will look forward to his play for many years to come.
#5 – Muhammad Ali Visits Brewers Spring Training Camp
This was a very special moment for the team at Spring Training. It was so neat to see the look in the eyes of Brewers players when Muhammad Ali entered the clubhouse. Being in the presence of such a powerful figure was inspiring to many of the players and staff members on hand that day. Although his health isn’t 100%, it was still amazing to see Ali in person, making for one of the most memorable days of 2011.
#4 – John Visits Fenway Park and Cait Presents/Club Wins SAMMY at the 2011 National Sports Forum
Since each fan has his or her own personal memories of 2011, we figured we should pick a moment that was unique to each of us this year, so here you have them: John’s visit to Fenway and Cait bringing home the SAMMY Award.
John: Prior to June, I had never been to Fenway Park in Boston. I made the weekend trip with the team and it definitely lived up to the hype. I enjoyed how they were able to transform a historic ballpark into the modern era while still keeping much of the historical foundation. I have heard many great stories about Fenway and I certainly was not disappointed. I try to visit one park I have never been to each year and was happy to cross this one off this list. I already have my new park picked out for 2012–Citi Field in New York!
Cait: I knew it was going to be a great year when the winning started in January at the National Sports Forum in Louisville, KY. As a Club, we were a finalist for the SAMMY Award (Sales, Advertising, Marketing or Management Idea of the Year) for a Season Seat Holder renewal campaign that had been particularly successful for us in 2010. Although we had been a finalist for the award for another campaign the previous year but had not won, and although I am not particularly fond of speaking in front of large groups of strangers, I was tasked with presenting our campaign at the conference and this time, we were triumphant. I was very proud to help bring home this award for our talented team.
#3 – Opening Day vs. Atlanta, April 4
Even though the Brewers fell to the Braves on this day, there is always something special about Opening Day. Everyone is excited, optimistic and energetic. Everything around the ballpark is fresh, clean and sparkling. From a working standpoint, there is a lot to get done. The rush up to Opening Day can be quite stressful filling in last minute details, but once the first pitch is thrown, we can relax and enjoy the game!
#2 – Brewers Clinch the NL Central Division, September 23
The Brewers entered the game against the Marlins with a “Magic Number” of 2, meaning they not only needed to win, but also needed St. Louis to lose in order to clinch the division at Miller Park. The game was tied at 1 for much of the game, until Ryan Braun stepped up to the plate in the bottom of the eighth inning.
Cait: I was on-hand that night to help with a potential streamer launch if we were to win the game and St. Louis was to lose. I remember loading the cannons with the game still tied and making my way to my post, hoping against all hope that I’d get to shoot them that night. But the score of our game was tied and so was the Cubs-Cardinals game. The air was a little tense, and I will never forget leaning over to one of my co-workers and jokingly stage whispering, “Here’s where he hits the home run,” alluding to Ryan Braun’s heroic home run against the Cubs on the last day of the season in 2008 which sent us to the Postseason for then the first time in 26 years. And then he did it. Chills. I still get chills just thinking about it.
John: There was a special feeling in the ballpark that night. You just felt like it was our time to finish this off. Great crowd, Friday night, Yovani on the mound–it was all aligned for things to go our way. The game itself was kind of a blur. I know everyone remembers Braun’s home run, but remember Braun’s diving catch and laser-perfect throw to get Emilio Bonifacio out at first? To me that was the play of the game. It was a fantastic night and one I will never forget.
The Crew went on to win 4-1 on that go-ahead, 3-run home run. Then, as if Braun’s blast wasn’t enough of a sense of déjà vu for the crowd of 44, 584, fans and players had to wait for the Cubs-Cardinals game to end in order to find out if they would clinch the division that night. In an ironic twist of fate, the packed house cheered loudly for the rival Cubs who had hit their own 3-run home run in the 8th and went on to prevail over the Cardinals 5-1 as confetti and streamers finally rained down from the rafters at Miller Park.
#1 – Game 5 of the NLDS, October 7
For those of you who were at Miller Park that Friday evening, you definitely understand why this would be #1. The excitement in the building was more than electric. The crowd was deafening. The sigh of relief let out by Brewers fans could be felt across the nation as Nyjer Morgan drove in Carlos Gomez for the game-winning run, sending the Crew to its first-ever National League Championship Series.
And…there you have it, our favorite moments of 2011. What are yours? Please feel free to debate in the comment field below.
Here’s to many more memorable moments in 2012!
– John and Cait
Since the season ended, I get asked probably every other day, “So now what do you do?”
People ask me if I get the winter off, or do I work three hours a day, or if I come in four days a week—I have probably heard it all in seven years. Truth is, yes, things slow down a bit when compared to the regular season, but no, I do not get the entire winter off. I am able to take some more time off here and there, but by no means does that mean we have the winter off.
Cait started this series two before the 2010 season to give inside look at what goes on in the Brewers Front Office during the offseason. We realized that in interviewing others to see what their offseason is like; we never really talked about how we spend our offseason. Cait will tell you about her offseason later, I will fill you in on what goes on in Media Relations now. There is much truth to Cait’s title of “There’s No Offseason For…”
There are a number of important projects that the Media Relations Department works on during the offseason. The most important thing that the Media Relations Department does is make sure that the Brewers stay on the minds of fans throughout the year–no matter if we are on the field or off the field. There are obviously not games going on so baseball might not be on the minds of all of our fans, but our goal is to have people talking and thinking about Brewers baseball as much as possible.
So, after catching my breath following an enjoyable Postseason run, here are some of the main projects that I work on during the offseason:
“The” Media Guide – This is probably our biggest project and the one that takes the most time. At around 350 pages, the Brewers Media Guide is full with Brewers history, facts, news and other information. Myself, Mike Vassallo and Ken Spindler chip away at the project throughout the winter. I love the stats and especially the historical information contained in Media Guides, I grew up reading them and still love reading them.
We would like to have the completed books in hand by the first Spring Training game, so we work with a set of dates that allows us to reach that goal (proud to say that we are early every year, even with some snowstorm shipping delays!). It is a pretty big project as the media guide contains a lot of numbers and statistical information that must be 100% correct. It is quite the process, organizing, resizing and configuring photos; sorting, crunching and updating numbers and most importantly, designing the cover.
The Arizona Fall League – Last year I went down to the Arizona Fall League to write about some of our prospects for the blog. I will be going again this year next week to do the same. Stay tuned for some reports from the last week of the Arizona Fall League in Phoenix.
Brewers On Deck – Perhaps our biggest offseason event, Brewers On Deck—scheduled for Sunday, January 29 2012 at the Frontier Airlines Center in Downtown Milwaukee—is another huge offseason project that involves pretty much every department of the front office. The event requires a lot of planning and I work on a couple of different areas. I put together the Brewers Museum exhibit and work on promotion of the event through social media and traditional media. We also schedule press conferences and other media availability during the event. It is an event that fans look forward to every year and we are all excited to get going on the 2012 event.
The Winter Meetings – The Winter Meetings are an annual MLB event that encompasses a number of things. For one, it is where the Baseball Operations departments from all 30 MLB teams gather to strategize what they need for the upcoming season. Team representatives talk with other team representatives on trades and free agents meet with prospective teams.
As a PR staff, we are there to help the media with any player moves that might involve the Brewers. MLB also hosts a series of PR meetings that include sessions on what is going on in the industry. The Winter Meetings are held during the first week of December and this year will be in Dallas.
Spring Training – Spring Training signifies the end of the “offseason,” but is still part of the preparation process for the upcoming season. We bring our entire operation to Phoenix for about eight weeks where we prepare for the upcoming season with photo shoots, preview interviews, commercial shoots and, well yes, some baseball.
While there are other things that come up during the offseason, those are some of the main projects that I work on during the months without baseball. The games are one of my favorite things about my job, but the anticipation of the upcoming season is something I enjoy as well. Looking at this list, I think I have to get back to work. Until next time…