Results tagged ‘ Media Guide ’
This is a new tradition we started last year in the Media Relations Department, giving fans a sneak peek at the cover of the media guide before the guide is actually released. Senior Director – Media Relations, Mike Vassallo, Coordinator – Media Relations, Ken Spindler and I have worked very hard on the guide since last October and now see the light at the end of the tunnel with the project. The guide is officially in the hands of Mario Ziino from Delzer Lithograph in hopes of getting it back in time for the first Spring Training game in a few weeks.
The 2013 Brewers Media Guide cover was created by Brewers Senior Graphic Designer, Jeff Harding. Last year, the Brewers had one of the most powerful offenses in Major League Baseball–leading the National League in runs scored (776), home runs (202) and stolen bases (158). It was the fifth time in franchise history that the team hit 200 home runs in a season. We focused on the offense as an inspiration and Harding and his crew in the Consumer Marketing Department really captured what we were looking for on the cover.
The 2013 Brewers Media Guide will sell for $15 in the Brewers Team Store by Majestic at Miller Park by mid-March. We will also have copies available at the Brewers Team Store at Maryvale Baseball Park in Phoenix at Spring Training. The guide will also be available in .PDF form sometime in the next ten days. When that happens, I will certainly offer a link for everyone.
Since the 2011 season ended, Mike Vassallo, Ken Spindler and I have worked many long hours on the 2012 Brewers Media Guide. It is quite the process and we are finally seeing the light at the end of the tunnel as we officially hand it over to Mario Ziino of Delzer Lithograph on Wednesday morning.
One of the things that really gets people talking about the guide every year is the cover. Normally, we keep the cover under wraps until the first shipment of guides arrives at Spring Training camp in Phoenix, but this year we decided to release it a little early.
The cover is a challenging part of the guide because the guide is with you for the entire season. You want it to symbolize the 2012 season, but in our case, you also want to remember the good things that happened in 2011.
We feel this year’s cover captured a very special moment in Brewers history. After Nyjer Morgan’s game-winning hit in Game 5 of the NLDS, Miller Park was up for grabs. Carlos Gomez, who scored the game-winning run, and Ryan Braun are also featured on the cover as they rushed to congratulate Morgan and celebrate the moment. The photo captures the emotion (and chaos) of that moment, the taste of victory after a long season of hard work and the pride that every Brewers fan can share in their team. Anyone who was at Miller Park that October night will surely be able to revisit that amazing moment when looking at this cover.
We are very pleased with the way the cover turned out and can’t wait to get our hands on the finished product at the end of the month. If you want to get your hands on a Brewers 2012 Media Guide, they will be available at the Brewers Team Store by Majestic at Miller Park for $15. The guides should arrive in mid-March. An online PDF version of the guide will also be available in the next two weeks (I will post a link on the blog for that when available).
What are your thoughts on the cover? Do you like it? Do you not like it (no worries, I won’t take offense!)? Will you buy a media guide this year? Let us know by giving your comments at the end of the blog.