Results tagged ‘ Maryvale Baseball Park ’
Did the release of the Spring Training Schedule earlier this week get you ready for some Brewers baseball in the Arizona sun? If so, the Brewers and Brewers Enterprises today announced plans for the Fourth Annual “Brewers Road Crew” Spring Training Trip. This one-of-a-kind opportunity will again be offered to fans looking to join the Brewers in Spring Training as they prepare for the season in Phoenix. Nearly every facet of the trip will be handled as Brewers Enterprises will arrange all the details for the March 13 – 17 trip.
As part of the experience, fans will enjoy two games at the Brewers Spring Training home, Maryvale Baseball Park, and one Brewers “road” game against the Arizona Diamondbacks at Salt River Fields at Talking Stick. The trip will bring travelers face-to-face with members of the Brewers broadcast team, members of the Baseball Operations staff, and even former Brewers players and coaches through special receptions and tailgate parties.
Guests will stay four nights at the Hilton Embassy Suites (Biltmore) which features an outdoor, heated swimming pool, whirlpool, exercise room, on-site restaurant and complimentary shuttle service to Biltmore area attractions. Guest rooms are two-room suites with a wet bar, microwave, refrigerator, coffee maker and two flat-screen televisions. Complimentary made-to-order breakfasts and late-afternoon cocktail and hors d’oeuvre receptions are offered daily at the hotel. The hotel is located next to the Biltmore Fashion Park on 24th Street and Camelback. It is centrally located and just minutes away to activities at Maryvale Baseball Park, Old Town Scottsdale, Downtown Phoenix and Camelback Mountain.
As an added bonus, fans on the trip will receive a ticket to Opening Day at Miller Park on Monday, April 1, 2013 as the Brewers take on the Colorado Rockies.
Space is limited to 80 guests and the travel packages are on sale now. The price for a single traveler is $2,495 and the price for a couple (double occupancy) is $4,295. Each additional guest per room is $2,150. For more information and to reserve your spot, please call 414-902-GOAZ (4629) or visit millerpark.com. The full list of package inclusions follows:
-Non-Stop Round Trip Airfare from Milwaukee to Phoenix via Southwest Airlines
-Hotel Accommodations for four nights at Hilton Embassy Suites (Biltmore)
-Transportation to & from the airport, hotel and Spring Training complexes
-Tickets for three Spring Training games
- March 13, 2013 vs. Arizona Diamondbacks (Salt River Fields)
- March 15, 2013 vs. Cleveland Indians (Maryvale)
- March 16, 2013 vs. Cincinnati Reds (Maryvale)
-Made-to-order breakfast each morning
-Cocktail & Hors d ‘Oeuvres Reception hosted each night by the hotel
-Tailgate Party before a game, with visits from Brewers alumni, minor league prospects, coaches and broadcasters
-A ticket to Opening Day at Miller Park (April 1, 2013 vs. the Colorado Rockies)
-A customized Brewers gift bag
-Private dinner reception in Scottsdale, Arizona
Additional opportunities available for guests to win on the trip:
-Run the Sausage Race or hold the finish line at a Spring Training game (Maryvale)
-Throw out a 1st pitch for a Spring Training game (Maryvale)
-Pairs of Brewers 2013 regular season game tickets
-Watch the game from the broadcast booth (Maryvale)
If you are looking for the ultimate full service trip to Spring Training, this is it. They cover all the basis and let you sit back relax and enjoy Brewers baseball and the Arizona sun.
If you live in Milwaukee, you saw the first couple snowflakes of the winter last night. Don’t let that get you down. Think spring everyone because I am very happy to present you with the Brewers 2013 Spring Training schedule!
With this being a World Baseball Classic year, the report dates and games start even earlier, making everyone’s winter a bit shorter. Pitchers and catchers with zero to three years of Major League service time are scheduled to report to Spring Training on Tuesday, February 12. All position players and pitchers and catchers with three-plus years of Major League service have a report date of Friday, February 15, 2013.
The first game is Saturday, February 23 at Maryvale Baseball Park against Oakland. The Brewers will play a total of 35 Spring Training and exhibition games in 2013, including 17 at Maryvale Baseball Park in Phoenix and two games at Miller Park.
The Brewers will play games at Maryvale against NL Central rivals Cincinnati on Saturday, March 16 and against the Chicago Cubs on Friday, March 22. Other home highlights include a St. Patrick’s Day game (Sunday, March 17) against Los Angeles in Glendale and a game versus Team Canada’s World Baseball Classic entry on Tuesday, March 5.
The team has two split squad games scheduled during the spring. The slate includes Monday, February 25 vs. San Diego (SS) and at Cincinnati, and Sunday, March 24 vs. Colorado and at San Diego.
The last home game at Maryvale Baseball Park for the Brewers is set for Wednesday, March 27 against Kansas City. The Brewers will return home to Miller Park to play two games against the White Sox to round out the exhibition season, scheduled for Friday, March 29 at 7:10 p.m. and Saturday, March 30 at 1:10 p.m.
All Brewers games played in the Cactus League are scheduled for 1:05 pm starts (Arizona Time), except for Wednesday, March 13 at the Diamondbacks (7:10 p.m. local/9:10 p.m. CT start).
Tickets for the Milwaukee Brewers home Spring Training games at Maryvale Baseball Park will go on sale at 9 am CT on Monday, December 3 via the internet at Brewers.com and by phone at 1-800-933-7890. Normal business hours are from 9am – 5pm CST. Sales at the Maryvale Baseball Park Box Office will begin on Monday, February 4, 2013. Tickets are available in four seating areas: Field Box ($22), Infield Reserved ($16), Outfield Reserved ($13) and Lawn Seating ($8). Information on Spring Training Season Tickets can be obtained by calling the Milwaukee Brewers Ticket Office at 414-902-4000. Tickets for the two games at Miller Park against the Chicago White Sox will go on sale at a later date.
We will release a promotional and broadcast schedule later. Please note that games and times are subject to change.
Here is the Spring Training Schedule 2013 as a .PDF list.
Greetings from sunny Arizona!
I’m sorry, I don’t mean to rub it in, especially since I hear we are in for some bad weather back in Milwaukee. But don’t worry, I’ve got proof that spring—or at least Spring Training games–are just around the corner!
The Crew opens up this Sunday, March 4 against the San Francisco Giants down here at Maryvale Baseball Park, but before we can start playing games, we’ve got a few more orders of business to finish up–like shooting our 2012 TV spots.
The past couple of years we’ve come down to Arizona with our agency partner, 2-Story Creative, to film our TV spots and this year is no different. (Click here for posts related to our 2011 spots and here for 2010 spots.)
We got down here on Sunday to start all of the prep work, including building sets, gathering spots, holding a tech scout and meeting to go over final details, but today officially marked the first day of shooting.
Although I can’t give away the “plots” of this year’s spots, I can give you a little behind-the-scenes peek at the filming process. Check out this gallery below.
Unfortunately, you’re going to have to wait until Opening Day to see the spots, but fortunately, that’s only 38 days away. :)
It was a busy day around Maryvale Baseball Park today with this morning’s Norichika Aoki press conference and more position players reporting before tomorrow’s official report day.
The sun is shining and temperatures are above average as today’s high will top off in the mid to upper 70s. Plenty of action on the field as pitchers and catchers continued their on field workouts while a growing group of position players participated in some informal hitting and fielding drills.
Tomorrow, all position players will report to camp before Saturday’s first official workout.
One of the newest Brewers, Japanese outfielder Norichika Aoki, reported to camp at Maryvale Baseball Park today and we held a press conference to welcome him. General Manager Doug Melvin, manager Ron Roenicke and interpreter Kosuke Inaji (who was with the Brewers last year serving as Takashi Saito’s interpreter) all took part in the press conference. It was attended by a number of Milwaukee media who are down here as well as international media.
The Brewers signed Aoki to a two-year contract on January 17. The Brewers were awarded the negotiating rights to Aoki on December 19 after the Tokyo Yakult Swallows of the Japanese Central League accepted the highest bid.
Aoki, who turned 30 on January 5, has played his entire eight-year professional career with Yakult, batting .329 with 84 HR, 385 RBI and 164 stolen bases in 985 games. He has batted over .300 in six of his seven full seasons and was Central League batting champion in 2005 (.344), 2007 (.346) and 2010 (.358). He was 2005 Central League Rookie of the Year and is a six-time Golden Glove Award winner.
Aoki has participated in both World Baseball Classic events (2006 and 2009), batting .310 with 8 RBI in 15 games, and competed in the 2008 Summer Olympics, batting .294 with 1 HR and 7 RBI in 9 games for Japan. Aoki worked out for the Brewers on January 8 here at Maryvale Baseball Park. He bats left and throws right and will wear #7 as a Brewer.
Aoki was scheduled to participate in an informal workout today at 11:30 a.m. Phoenix time. I will hopefully have pictures of that later in the day.
Action picked up at Maryvale Baseball Park this morning as Brewers pitchers and catchers took the field for their first official workout. After a morning meeting led by manager Ron Roenicke, the pitchers and catchers participated in about two and a half hours of drills, workouts and bullpen sessions.
In addition to the complement of pitchers and catchers who were involved in formal workouts, a number of position players took part in informal workouts. Included in that group were Nyjer Morgan, Mat Gamel, Logan Schafer, Taylor Green, Zelous Wheeler and Eric Farris.
Below are some photos from the action on the fields at the Brewers Maryvale complex.
This routine is scheduled for the rest of the week until Saturday when the position players take part in their first official full workout. I will continue to post photos and updates from Maryvale throughout Spring Training, so stay tuned!
The Brewers have committed to making sure that its facilities at Maryvale Baseball Park are available for Brewers Major League and Minor League players 365 days a year. Special Assistant to the General Manager/Director of Player Development/Training Center Reid Nichols and Assistant Director – Player Development/Training Center Tony Diggs do a fantastic job of maintaining and operating the facility year-round.
As a part of that commitment, the team scheduled a number of sessions and invite players to come in to work on training and conditioning for the upcoming season through structured programs. These groups are different from the group of players out here for the Arizona Fall League. It isn’t so much focused on baseball activity at this point as it is players working on conditioning and how to train their bodies the right way and support their health as they compete as professional athletes.
Nichols and Diggs direct the Winter Development Program with the aid of the rest of the Player Development staff. Frank Neville and Kenny Patterson make sure players receive proper medical care. Jeff Mester designs and implements the strength and conditioning plan. Matt Kerls ensures the video is rolling and players can analyze their development on video.
On Wednesday, I spent a day at the complex and followed around nine Brewers Minor Leaguers who were participating in this two-week session. Follow along with the day of activities.
8:30 a.m. – Staff Meeting
Nichols and Diggs led a staff meeting that set the tone for the day. They review the schedule of events and staff members went around the room to discuss their role in Wednesday’s activities.
9:15 a.m. – Dynamic Warm Up
The players start arriving around 8:30 a.m. and the pitchers and position players are split up to warm up. The video below shows the pitchers warming up with the ladder run under Mester’s direction just to get the blood flowing and stretch out the muscles.
9:40 a.m. – Pitchers Bunting/Upper Body Lift
The pitchers stayed outside in the batting cages and divided into two groups for some bunting practice.
The first group (as seen in the video below) practiced bunting tennis balls out of a pitching machine. Now why would professional baseball players take pitches of tennis balls? It is all to train the eyes. “Crosshairs” mark some of the balls while others have “Os” and still others with nothing. Players were only to hit those with “crosshairs.” It was more of an eye training exercise than one of fundamentals.
Another group practiced bunting from real baseballs out of a pitching machine. There was another catch here. Some balls were smaller “training balls.” Again, this required the players to train their eyes as the smaller balls were much more difficult to hit.
While the pitchers were outside, the position players were working with members of the strength staff on a general upper body workout circuit.
Other days, players work on speed with hill workouts, or sometimes lower body workouts or workouts that focus on a players core. The key to this all is that they are doing something different every day and most days they don’t even pick up a baseball, bat or glove.
12:00 p.m. – Spin Class
At 11:20 a.m., the group got in vans and drove about 15 minutes west to Lifetime Fitness in Goodyear. This all-in-one fitness center has it all and players often come here to take specialized classes. Today, it would be a yoga and spin class. Amy, our instructor, took us on a high-intensity 30-minute ride. I had never taken a spin class before, but heard a lot about them. It was very intense, high-energy workout, but a good change of pace and a very good workout. My legs were a little wobbly when we the class ended and I shot the video while I was spinning along with the class.
12:30 p.m. – Yoga
It is kind of hard to go from the fast-paced spin workout into yoga, but it was a good way to relax and end the day. Amy brought the group through a 30-minute yoga session that calmed the body while at the same time focused on strength and balance of the core which is important especially to baseball players. One might think it is a little strange to see a group of baseball players doing a yoga class, but the techniques of balance, flexibility and focus are beneficial all athletes.
This is just a sample of the type of day players will have in this session. Yesterday, players in the program were going to take part in Skype interviews with a nutritionist who will talk to players one-on-one about eating the proper foods and fueling their bodies for competition. Some nights feature organized events as well such as dinners, group outings or even community service projects to promote camaraderie among the teammates.
Thanks to Brewers players Khris Davis, Drew Gagnon, Sean Halton, Cody Hawn, Kyle Heckathorn, Jimmy Nelson, Nick Ramirez, Chad Thompson and Will West for letting me tag along for the day. Fans should know these guys were all working hard on their dream of one day playing at Miller Park for the Milwaukee Brewers.
Is it time for Spring Training yet? It might not seem like it if you are living in Milwaukee and looking out the window this morning, but today the Brewers brought us one step closer to Spring and announced the schedule for 2012 Spring Training in Phoenix, Arizona. The Brewers will play their 15th season at Maryvale Baseball Park in 2012. The Spring Training schedule will open on Sunday, March 4 at Maryvale Baseball Park against the San Francisco Giants. The Brewers will play a total of 34 Spring Training games including 16 at Maryvale.
The Brewers will play games at Maryvale Baseball Park against their NL Central Rivals Cincinnati on Thursday, March 8 and Thursday March 29 and Chicago-NL on Saturday, March 10. The Brewers will celebrate St. Patrick’s Day with a game against Los Angeles of Anaheim in Tempe.
On Tuesday, April 2, the Brewers will play at Chicago-NL in Mesa at 12:00 p.m. and then play against Arizona at Chase Field at 6:40 p.m. The Brewers will again play the Diamondbacks at Chase Field to close out the 2012 Spring Training schedule on Wednesday, April 4 at 12:40 p.m.
Pitchers and Catchers report to Spring Training on Saturday, February 18 2012 while Position Players report on Friday, February 24.
Tickets for the Milwaukee Brewers home Spring Training games will go on sale at 10 am CT on Monday, December 5 via the internet at brewers.com and by phone at 1-800-933-7890. Normal business hours are from 9am – 5pm CST. Sales at the Maryvale Baseball Park Box Office will begin on Monday, February 6, 2012. Tickets are available in four seating areas: Field Box ($22), Infield Reserved ($16), Outfield Reserved ($13) and Lawn Seating ($8). Information on Spring Training Season Tickets can be obtained by calling the Milwaukee Brewers Ticket Office at 414-902-4000.
Also, fans can take part in the Official Brewers Road Crew Spring Training trip. More information on that trip can be found here: Brewers Road Crew Spring Training trip.
Click the following link for Brewers Spring Training Online headquarters.
Click the following link for a .PDF of the 2012 Spring Training Schedule.
Tony Migliaccio sure knows his way around the clubhouse.
And he should. He’s the Director of Clubhouse Operations and the
Equipment Manager for the Club and he’s played an integral role in the
clubhouse since Opening Day of 1978, when he started as a batboy and
clubhouse attendant for the visiting side of things.
“It was Paul Molitor‘s first game for the Brewers. I always look back
and kind of laugh that at the time, Molitor made the team and started
the season as shortstop, nobody had really heard of him. Robin [Yount] had some
health issues so he didn’t start on Opening Day, but Molitor did. There
was a picture in the paper back then of Molitor making a play and there
I was, the ball boy down the left-field line, just sitting there, you
know? His first day and mine,” Tony recalls.
third from the left in the bottom row. Paul Molitor is second from the
right in the fourth row.
The next season, Tony switched over to the home clubhouse, where he was a
batboy and a clubhouse attendant three more years before he became the
clubhouse assistant to then Equipment Manager, Bob Sullivan for
approximately four years. When Bob passed away, Tony was given the head
job as Director of Clubhouse Operations and Equipment Manager and he’s
had that ever since.
Tony describes his role as having dual responsibilities:
“You work as the Equipment Manager and in that role, you order all the
equipment the players need to play the game–bats, balls, shoes, clothes, etc. On the
other side of it, we manage and operate the clubhouse, running the
day-to-day operations of that.That part of the job entails clothing
them and providing another service by feeding them breakfast, lunch and
dinner. We do what we can to get them on the field. Everyone has a role.
The trainers’ role is to keep them healthy on the field, the coaches’
job is to teach. Here, we keep a nice house, clothe them, feed them and
make sure they’re happy, play the game and have a good time.” he
“I think everyday is unique. That’s kind of the neat part of it. You can
come in here and every day there is a different challenge or need. Our
role is to make the guys as comfortable as possible. They have enough
hurdles in the game, on the field, and so many other things going on
around them in their lives that we try to make it as comfortable for
them as we can and to create an enjoyable environment.”
Tony and I talked about the change in the uniforms over the years. As
time has progressed, the uniform specifications have gotten a little
more complicated, keeping Tony and his staff on their toes.
“You look at the guys on the field now and compare it to the late 1980s,
where it was all just cookie cutter- you know, 34″ waist pants and a
44″ jersey. Now we’ve got many options, for example, pants can be open
bottom, or more tapered. Some players may wear things bigger,
looser…The marketing of the game has changed as such that there is a
lot more variety–a couple of different jackets, a couple different
Tony told me that the team never had BP tops in the 80s, they just wore
game jerseys. Now in essence, there are six different jerseys and each
player has to have more than one as a backup in case something happens.
When you multiply that times a 25-man roster, plus a few guys that Tony
knows will move up and down in the organization due to injuries,
pitching, etc. that he’ll also need to carry uniforms and equipment for,
you can see he has quite a bit to handle and monitor for inventory.
And, when it comes to Spring Training when a team has such a large roster, you can imagine that Tony is a very busy man.
“In Spring Training you are doing a lot of the same things as you would
during the regular season, but you have twice as many players. We have
53 players here now and we’ll leave here with 25. So that’s the
difference with Spring Training, the magnitude, more people to take care
of, more to feed, more to clothe, more equipment to provide,” Tony
Tony remembers years ago when it seemed like Spring Training was looked
upon as the time that players would use to get in shape. They’d come
down to camp, play 20 games and then go back ready to start the season.
It was much lower key and the days were shorter.
“Now,” Tony said, “Players come down in shape, we play 30 games and
there are more services required. Sometimes, there are two games a day.
It is a little more intense than it used to be.”
“I have been fortunate that I’ve worked in all three facilities that
we’ve been in: Sun City, Chandler and here in Maryvale.You look at the
progression, even just in our area, at the space we’ve had and what
we’ve provided. In Sun City, we had a very tiny equipment room, but you
made it work, you adjusted things. We didn’t provide as much stuff for
the guys. Then we moved to Chandler and it was a little bigger, but now
we have this space, which is twice as big and we’ve already outgrown it
into renting storage facilities to house a lot of the equipment,” Tony
Just like the rest of us, there is no offseason for Tony Migliaccio and
Starting in January, trucks will leave Milwaukee bringing
everything down to set up for camp. Tony and his staff will arrive, help
take part in the Brewers Fantasy Camp, work through Spring Training and
then travel back to Milwaukee for Opening Day and play through the
summer. Then when all the games are done, while their hours are a little
more regular and they have weekends free, they still have to prepare
for the following year, taking inventory, working on the budget, and
Tony also travels with the team.
“I do 90% of the travel. I made every trip for probably about 15 or 16
years and then, 10 to12 years ago, we started breaking up the trips a
little bit so Visiting Clubhouse Manager Phil Rozewicz or Home Clubhouse
Assistant Jason Shawger will make a trip or two. Out of Spring
Training, I will pretty much stay with the team throughout the first
month of April and wait until the middle or end of May to take a trip
off to stay at home, catch up in the office and at home,” Tony said.
In his job, Tony also has to be prepared for anything.
“When we travel throughout the year, part of our extra equipment stock
is carrying blank jerseys and numbers, everything you need to make a
jersey. In each city, we have a reciprocal relationship with the
visiting clubhouse staff that take care of us. They have a seamstress on
hand that they work with so if we get into San Diego late one night and
Vice President-Assistant General Manager Gord Ash calls and says ‘Hey,
we’re bringing up so-and-so,’ I can get to the park early that morning,
pull out everything I need, call our contact, have them come out and put
our jersey together within a couple hours,” he explained.
“Knock on wood, we’ve always got it there in time. I have heard there
have been situations with some teams where they make a move so quickly
that they have to have a player wear a jersey with another name on the
back just to get out there on the field. We’ve been lucky where its
worked out. That’s one great thing about Majestic Athletic being the
licensee and having all of the team for uniforms–they have a good bank
of knowledge as to everyone’s sizes.”
Tony takes extra precautions to be prepared and make sure he’s ready for
anything. When it became likely that we would make the trade for CC
Sabathia in 2008, it was Fourth of July weekend and he knew that
Majestic shuts down for the holidays. Knowing CC’s size and that he had
such unique specs on his gear, Tony took the initiative to order his
uniforms the week before, to have them on hand just in case.
“I figured hey, you know what, if we don’t make the trade, it will be a collector’s item. It all worked out,” he recalled.
Speaking of 2008, making the Postseason that year ranks in the top 10 of Tony’s favorite memories in his time with the Club.
“It pretty neat, the way it came down to the last day.The way it played out was pretty cool,” he said.
“I was also fortunate to be around during the World Series in the early
’80s. I was a young kid then,” Tony said. “Molitor’s 39-game hitting
streak was pretty neat, Robin’s 3000th hit, 1987, that whole start of
winning 13 in a row, Nieves throwing a no-hitter. That was a pretty
unique thing, to start off that hot,” he said.
It was great catching up with Tony and taking a tour of his world, but
with his phone buzzing during our interview and guys stopping him along
the way, I knew I had to let him get back to work.
Here’s to hoping the 2011 season makes Tony’s list of favorite memories!
Greetings from Arizona!
I’m happy to inform you that pitchers, catchers and Cait have all reported to Spring Training!
This week, we’ll be shooting our new TV spots for 2011 down here, but today was an off day for me.
I understand we’re getting some snow back in
Milwaukee, but don’t be too jealous of me–it’s about 50 degrees and
raining here as I write.
I figured that since it isn’t pool or golfing weather, I might as well do some work, so I
headed over to the ballpark to talk with some folks for the blog.
Clouds looking ominous over Maryvale Baseball Park today. It will be 70 and sunny by the time you get here, I promise!
My first stop was to meet with “Mr. Spring Training” himself, Joe Zidanic, our VP-Controller, who moonlights as our director of Spring Training.
Joe Zidanic: VP-Controller & “Mr. Spring Training”
That means that, in addition to his finance
responsibilities in Milwaukee, Joe is pretty much responsible for all of
the business operations in Maryvale: ticket sales,
sponsorship sales (along with Tom Hecht, our VP-Corporate
Marketing), advertising (which he works with our department on), hiring
staff, running the games and serving as the main liaison with the City
When Joe first came to the Brewers in April of
2003, his job was to work in the finance/accounting department as the
So then, how did he get this gig where he flocks to Arizona during two of Wisconsin’s coldest months while getting paid for it?
“In December 2004, I was handed the assignment to
come down here and run Spring Training for the months of February and
March,” Joe said.
“Prior to 2005, which was my first season running
things down here, Spring Training had really been kind of under the
radar so my job was to go in, document everything, develop policies and
procedures and create checklists. I did a good
job and I’m still doing it,” he explained.
I can’t imagine having to balance two separate
jobs, much less essentially relocate for two months of the year, so I
asked Joe how he does it.
“Luckily, I have a great staff in Milwaukee to
handle things and it’s a slower time of the year for us. We’ve already
published our financials, closed the fiscal year-end, closed the
calendar year-end for W-2’s and 1099’s
and have made progress in filing our taxes. It is kind of a nice, slower time for me to break away from the Milwaukee area.”
As far as relocation, Joe will settle into a room
in an extended stay hotel near the Glendale area for the duration of
I had enough trouble packing for just this week and I’m
probably going to end up paying extra for my luggage on the return
flight due to the great shopping down here (don’t worry, Joe, I won’t
try to expense that), so I had to ask: “How on earth do you pack for something like this?”
“Well, that’s a good question,” Joe said. “The
equipment truck leaves in January every year, so I just go to the closet
and get all my short sleeve shirts and shorts and throw them in a bag
and ship them down with everything else,” he said.
Joe’s Spring Training job doesn’t start just when
steps off the plane in Phoenix. He’s got to prepare in advance for those
games, just like we do for our regular season.
There are tickets to sell, promotions to plan, sponsorships to sell and more.
“As far as ticket promotions go, I work with our
ticket office here and back in Milwaukee to try and generate excitement
and ticket sales,” Joe said.
“Last year, we averaged about 4,500 to 5,000 fans
per game. We’re expecting that to be around the same this year, but it
really varies. Attendance will be slower in the beginning and then there
are some peak games in the middle where we’ll
almost reach capacity. It really depends on the week and things like
when Spring Break happens for the colleges in the Phoenix area and
around the United States. Generally, the most popular times are the
second and third weeks in March.”
Joe tells me that the most popular games are also,
not surprisingly, those against the Cubs (March 2 this year) and also,
the Diamondbacks (March 12) because of their local fan base.
“We did a survey out here a couple of years ago and
we’ll get about 50% of the fans coming from Wisconsin. The rest of the
fans will either be fans of the visiting team or local Phoenicians who
are down here,” Joe tells me.
That makes me proud–Brewers fans have always been good travelers!
So, what can you expect if you’re traveling down here this year?
Well, lots of fun and excitement, of course!
Just like our games in Milwaukee, there are giveaways and in-game promotions to entice fans.
“For giveaways, we work with Tom Hecht and his
group in Corporate Marketing. If there are leftover bobble heads from
the prior season, we will use those in the following season’s Spring
Training camp so that we don’t let anything go to
waste and we’re also picking up room in the warehouse back at Miller
Park,” Joe said.
So, if you missed out on your Robin Yount
(March 5), Cecil Cooper (March 8), Hank Aaron (March 21) or Italian
Sausage (March 26) Bobbles at Miller Park, there’s a second chance for you to get them
at Maryvale Baseball Park!
During the games, Joe’s crew will also run popular promotions such as: the
Junior Announcer, which is similar to what we have at Miller Park,
where a child will announce batters during an inning of the game; Jimmy
Buffet’s Margaritaville‘s “Name that
Jimmy Buffet Song”, which is always a fan favorite; the City of Phoenix
golf promotion where a lucky fan who buys a game program that has a
Bernie Brewer autograph on the City’s golf ad will receive a coupon for
free golf at a local City of Phoenix golf course;
and a Hooters promotion where a lucky row is chosen to receive coupons for free wings at the local Hooters restaurant.
Another popular promotion down here is the Miller Lite Thirsty Thursdays, which means that on Thursdays, you can get a game ticket, a beer and visor for just $20. There are three
Thirsty Thursdays this year–March 3 vs. the A’s, March 10 vs. the Rockies and March 17 vs. the White Sox.
In addition to the Miller Lite Thirsty Thursday promotion on
St. Patrick’s Day, the players will be also be wearing a special green
hat, which will eventually be auctioned off to fans.
And just like in Milwaukee, there is even a special
tribute game. On March 22 vs. the San Diego Padres, there will be
a Cerveceros Day in Maryvale, paying tribute to Hispanics in baseball. The Brewers will wear
special Cerveceros jerseys, which is the Spanish translation of ‘Brewers.’ (Note: Our regular-season Cerveceros Day is slated for June 11 vs. the Cardinals at Miller Park.)
“Cerveceros Day is popular down here,” Joe said. “We will use our electronic billboard campaign to promote it. Maryvale is a largely Hispanic area, so we try and reach out to the community and have special things
there. We have had a Mariachi band in years past and we’ll try and do that again this year.”
All in all, there are 17 home games played at Maryvale
and if you make a trip of it, you can catch the Brewers on the road,
too, at one of the other nine Spring Training facilities in the Cactus League, which are all
within an hour of each other.
As you can see, there are lots of things to look forward to if you’re planning on making it down here.
As for Joe, with two jobs in the organization, he
certainly has a lot on his plate, but that doesn’t mean he can’t have a
little fun while he’s down in Arizona. When I was talking with him this
morning, I couldn’t help but notice this photo,
hanging in his office.
Turns out that yesterday, Joe, who is also a huge sportsman, went on a javelina hunt where, as you can see, he was successful!
That’s great that Joe had some time to himself his
weekend, because things are really ramping up now and he’ll hit the
ground running next week, starting with the first game on Monday,
Do any of you have any plans to come down to
Arizona? Post your stories of this year’s trip or from years past in the
comment field below. We’d love to hear from you!
If you don’t have plans yet, make some! Click here to get your tickets now!