Results tagged ‘ Mark Attanasio ’
Bonk Breaker Playing Ball with the Brewers
If you’re like me and you’re training for the Brewers Community Foundation’s annual 5K Famous Racing Sausages Run/Walk and/or the Brewers Mini-Marathon + 10K this season (or if you’re involved in other athletic pursuits and are focused on healthy-eating), you’ll want to listen up–then fuel up.
Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series, announced today that it has forged a new partnership with the Milwaukee Brewers and that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company.
Starting on Tuesday when the Brewers return home to face the San Francisco Giants, the freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will be available at select concession stands at Miller Park as well as at the four Brewers Team Stores. To start, we’ll be carrying the Brewers-branded Peanut Butter and Chocolate Chip Bonk Breaker for $3.00 each. In addition, Bonk Breaker will provide complimentary Bonk Bites™ (a smaller 1.1 oz version of the Bonk Breaker) for participants at the Brewers “Weather Day,” event next Thursday, April 18.
Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.
“Mark is an exceptional individual and will be a terrific resource for the Bonk Breaker team. He’s incredibly committed to fitness and great nutrition personally, and has a real passion for Bonk Breaker – as a product, as a brand, and as a culture,” commented Bonk Breaker Chairman and co-CEO Chris Frank. “I’m from Milwaukee and have been a huge fan of the Brewers my entire life, and knowing that the Brewers are fueled by Bonk Breaker and that Brewers fans can also enjoy a great-tasting and healthy food choice at Miller Park is incredibly gratifying. You don’t have to be in the Major Leagues to fuel like a pro.”
“I am proud to invest in Bonk Breaker as there are many common interests in our partnership,” Attanasio said. “Bonk Breaker’s connections to Milwaukee and Wisconsin, as well as their natural ties to professional sports, make this a great fit. I am impressed with the company’s products and vision, and I know that this will be a fun and exciting opportunity for all of us involved.”
Bonk Breaker Founder and co-CEO Jason Winn said, “We’ve experienced tremendous success in the endurance sports world in the past five years, and cheered when some of our Bonk Breaker-fueled athletes brought home five medals from last summer’s Olympic Games in London. It’s equally exciting to see the impact we’re now having in the professional, collegiate, and high school sports ranks as well.”
Bonk Breaker is available in eight energy bars flavors, two high protein bars, and four flavors of Bonk Bites™. Additional information about Bonk Breaker is available at www.bonkbreaker.com and via info@bonkbreaker.com.
Today, our marketing department had fun sampling some of the flavors, including Peanut Butter and Jelly, Apple Pie, Blueberry Oat, and the Brewers-branded Peanut Butter Chocolate Chip. The consensus here is that Peanut Butter and Jelly is our favorite. We’ll be anxious to hear what you think!

So, next time you come out to Miller Park, grab a Bonk Breaker and fuel up!
-Cait
JohnandCait@brewers.com
About Bonk Breaker®
The official bar of the U.S. IRONMAN® Triathlon Series, Bonk Breaker® was selected as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the 5th time in 2013. Owned and operated by Jason Winn and Chris Frank, who are elite-level athletes in their own right, Bonk Breaker’s mission is to create the “World’s Best Nutrition Bars,” a quest that began in 2006 when Jason and his mother baked the first peanut butter & jelly bar in an apartment kitchen. By combining delicious flavors from the finest all-natural ingredients that are gluten free, dairy free, and soy free, the Santa Monica, CA-based company offers a freshly-baked lineup that has grown from 4 products to 14 in the past 3 years. Bonk Breaker® is available in 8 energy bars flavors, 2 high protein bars, and 4 flavors of Bonk Bites. Top professional, Olympic, and elite teams and athletes around the world are fueled by Bonk Breaker. Team Bonk Breaker athletes took home 5 Olympic medals from the 2012 London Games, including a pair by 6-time world champion track cyclist Sarah Hammer. The company also proudly fuels Pro Bowl receiver Wes Welker, preeminent professional triathletes Mirinda “Rinny” Carfrae, Angela Naeth, and Heather & Trevor Wurtele as well as the Kenda 5-hour Energy Pro Cycling team and Hincapie Sportswear Development Team. Equally important, Bonk Breaker® is the energy bar of choice for weekend warriors, families, and anyone hungry for a tasty and nutritious snack. Visit Bonk Breaker® online at www.bonkbreaker.com and “like” them on Facebook at www.facebook.com/bonkbreakerbar.
Greater Milwaukee Foundation and Brewers Community Foundation Team Up for Thursday’s “Match Day”
On Thursday community members have the opportunity to work together as a team and make a difference in the Greater Milwaukee area by participating in the second annual Match Day. This one-day online event, coordinated by the Greater Milwaukee Foundation, in partnership with Brewers Community Foundation and other local funders, will support 21 different basic needs organizations that serve as a lifeline to thousands of individuals and families in need.
Match Day offers individuals, businesses and others a chance to support the organizations in our community that are helping meet individuals’ basic needs. Individuals can donate to the Greater Milwaukee Foundation’s Basic Needs Fund or to one or more of the 21 participating agencies this Thursday. Thanks to more than $750,000 in matching funds contributed by a pool of funders including Brewers Community Foundation, each donation made online on Thursday will be proportionately matched, up to $750,000. The inaugural Match Day event raised more than $1.8 million last year.
Donations could feed a family that may otherwise go without food this week, aid a veteran who is struggling from post-traumatic stress disorder or provide shelter to someone who has just lost their home.
To make a donation, please visit www.matchdaymke.org on Thursday to help support the 21 Basic Needs Organizations in the Greater Milwaukee Area. Gifts can be made during the 24-hour online giving event on Thursday. The minimum gift is $10.
Mark and Debbie Attanasio along with Brewers Community Foundation are the major sponsors for Match Day and have donated financially to this cause. Co-sponsors include The Faye McBeath Foundation and United Way of Greater Milwaukee.
The non-profits benefitting from the funds raised include:
- Advocates of Ozaukee
- Center for Veterans Issues
- Community Advocates
- Daystar
- Family Promise of Washington County
- Feeding America Eastern Wisconsin
- Food Pantry of Waukesha County
- Friends of Abused Families
- Guest House of Milwaukee
- Hebron House of Hospitality
- Hope Center
- Hope House of Milwaukee
- Hunger Task Force
- Milwaukee Rescue Mission
- Pathfinders Milwaukee
- Repairers of the Breach
- Salvation Army of Greater Milwaukee
- Sojourner Family Peace Center
- The Cathedral Center
- Walker’s Point Youth & Family Center
- The Women’s Center
–JOHN
johnandcait@brewers.com
A Letter from Chairman and Principal Owner Mark Attanasio
This morning, Brewers Chairman and Principal Owner Mark Attanasio issued a letter to Brewers fans via brewers.com and in the Sports section of today’s Milwaukee Journal Sentinel.
To read the letter in its entirety, please click here.
Go Brewers!
-John and Cait
johnandcait@brewers.com
Uecker Statue Unveiled at Miller Park
All month long we’ve been celebrating our very own Mr. Baseball with photos, our favorite “Ueckerisms” and more all leading up to his statue dedication today.
In front of a crowd that included too many notables from the worlds of baseball and entertainment to list, his family, friends, colleagues and fans, Bob Uecker‘s statue was finally unveiled, ‘juuust a bit outside’ Miller Park.
Music was provided by Doc Severinsen and his Big Band. Bob Costas was the emcee. Speakers included Mark Attanasio, Dick Ebersol, Commissioner Selig and Hank Aaron. Robin Yount sent in a taped message from Italy where he was attending a family wedding. The Mr. Belvedere cast was reunited. Hank’s wife, Billye, serenaded Bob with a beautiful rendition of “Somewhere Over the Rainbow.”
And the laughs kept on coming. Oh, the laughs.
“My dad says that every time you make someone laugh, you add 15 minutes to his life,” Brewers Chairman and Principal Owner Mark Attanasio said, calculating that if that’s true, then Bob has personally extended his life by at least one year so far–or over 34,000 laughs.
Well, everyone in attendance and watching on FSWisconsin also extended their lives today as each person who spoke during the hour and a half long ceremony (including Bob himself, of course) had their own funny stories to share.
In his speech, Commissioner Selig called Bob “the best ambassador for this franchise” who “embodies goodwill, not only for the Brewers but for the sport of baseball” and today we were reminded once again just how fortunate we are to have him here in Wisconsin with us, providing the soundtrack of summer for Brewers fans everywhere.
Cheers to Bob Uecker, everyone!
-Cait
johnandcait@brewers.com
P.S. For those who missed out, FSWisconsin will be re-airing the ceremony after tonight’s game!
And don’t forget–we also want to hear from you! On Twitter, post any photos you may have, or share your favorite memories of Bob, or listening to Bob. Send us your well wishes and congratulations for him. Coming to the games this weekend? Share your photos near the statue! As long as it’s Uecker-related, send it to us in 140 characters or less using the hashtag: #Uecker.
Not on Twitter? Share your stories by posting in the comment fields below our various Uecker-ism pictures on Facebook, or email your personal photos to: JohnandCait@brewers.com (Subject line: UECKER).
To see our collection of Ueckerisms, click here.
To learn more about Uecker’s history and the statue itself, click here.
Statement from Milwaukee Brewers Chairman and Principal Owner Mark Attanasio
The following statement was issued today by Chairman and Principal Owner Mark Attanasio on behalf of the Milwaukee Brewers:
“In working through the logistics of this weekend’s Brewers On Deck event in Milwaukee with Ryan Braun—and knowing how much he enjoys interacting candidly with Brewers fans—we came to the conclusion that this is too sensitive of a time in the confidential process for him to attend this year.
“I speak for everyone at the Brewers, including Ryan, in thanking our fans for their understanding and patience.”
A letter from Chairman and Principal Owner Mark Attanasio
This morning, Brewers Chairman and Principal Owner Mark Attanasio issued a letter to Brewers fans via brewers.com and in the Sports section of today’s Milwaukee Journal Sentinel.
To read the letter in its entirety, please click here.
Go Brewers!
-John and Cait
johnandcait@brewers.com
Longtime Brewers Groundskeeper Gary Vanden Berg Passes Away
Yesterday, we were saddened by the news that Gary Vanden Berg, a member of our Milwaukee Brewers family for more than 30 years, passed away Monday night after battling a long-term illness.
Gary began his career with the Brewers in 1981 as the Assistant Superintendent of Grounds but served more than 20 years as the Club’s Director of Grounds. He was one of the five longest-tenured members of our Club, and he led a team that won multiple awards for excellence in their field of work. He was 59.
“Gary was one of the most loved individuals in this organization, and this is a tremendous loss for everyone connected to the Milwaukee Brewers,” said Brewers Chairman and Principal Owner Mark Attanasio. “Gary was one of the most dedicated and positive persons that we will ever know. We were fortunate to have Gary as a member of the Brewers family, and we all feel a tremendous sense of sadness today. Our prayers are with the Vanden Berg family and all of those who loved him.”
Cait had the pleasure of spending a morning with Gary for one of our first blog posts ever, back in November of 2009 for her first “There is No Offseason for…” feature. From the story–and from anyone who has ever spent any time with Gary–it is clear that he was a person for whom his work was not just a job but his passion–and he was the best at what he did. Click here to read it.
Gary is survived by his wife, Lauri, and twin sons, John and Joel. A native of Fond du lac, he resided with his family in Cedarburg, Wis.
The Brewers will honor Vanden Berg’s memory by wearing a special “GV” uniform patch for the duration of the Postseason. Services and memorial arrangements are pending.
-John and Cait
johnandcait@brewers.com
On to October! Brewers Fans Attend Playoff Rally to Send Division Champs to Postseason
Today, thousands of Brewers fans gathered at the Summerfest grounds for the Brewers Playoff Rally, a special event to help give our National League Central Division Champions a proper send-off into the Postseason.
The Brewers Playoff Rally began at 4:00 p.m. at the Miller Lite Oasis with an appearance by The Good Rebels (formerly Pan Am), a band out of Los Angeles led by Dan Attanasio, son of Brewers Owner Mark Attanasio. The band succeeded in getting the fans appropriately pumped up with lively original tunes, a few cover songs and some “Let’s Go Brewers, Let’s Go!” chants. And, as if he didn’t already have enough to celebrate, it also happened to be Mark Attanasio”s birthday today, so the band also led the crowd in a rousing sing along of “Happy Birthday” to him.
After The Good Rebels performance, Bernie Brewer and the Klement’s Famous Racing Sausages made an appearance on stage, followed by Brewers Hall of Fame broadcaster Bob Uecker, who was hosting the event, along with other Brewers broadcast personalities Bill Schroeder, Cory Provus and Craig Coshun; Hall of Famer Robin Yount; Mark Attanasio; and General Manager Doug Melvin. Each received a warm welcome from the crowd.
Then came the moment everyone was waiting for– the crowd went wild as the Division Champs filed onstage to thank fans for their support and, at the same time, get everyone excited for what we hope will be a long run into October.
For those that were there or who were watching on Fox Sports Wisconsin, you know that there were many memorable moments as the players were individually introduced and interviewed.
There was the raucous cheer for Brewers Manager Ron Roenicke; the spontaneous chants of “One More Year” and “M-V-P” that erupted from the fans when Prince Fielder and Ryan Braun, respectively, were introduced; the extra-loud receptions for hometown hero Craig Counsell; and of course, the energetic Nyjer Morgan, who was the perfect player to lead off the rally and incite the fans with the “beast mode” gesture.
As the We Energies High-Energy Player of the Year, Morgan quickly became a fan favorite this year, due in part to his outgoing personality, passion, hard work and aggressive approach to playing the game.
“Is America ready for Tony Plush in the World Series?” Bill Schroeder asked him in an interview.
“I’m proud to be a Brewer right now! Ahhhhh!” Morgan exclaimed.
Fans were assured that Morgan is going to continue to be himself (and Tony Plush) by bringing that energy and spark to the team throughout the Postseason as Jerry Hairston, Jr. revealed this to the crowd, “On the bus over here, Tony Plush said that if and when we win the World Series, he is going to do a Michael Jackson dance in front of all of you guys!”
And speaking of things Brewers fans have to look forward to, Mark Kotsay also gave the fans something to cheer about when he said that he hopes to be standing back on the stage in “three and a half weeks with a ring.”
And it was Kotsay who also said to the crowd, “I thought you guys would chant ‘one more year’ for Craig Counsell!”
Then they did.
“I was a 12-year-old in 1982. I waited with the rest of you. Now we’re going back almost 30 years later and we want to take it one step further than they did!” the Wisconsin native and fan favorite Counsell exclaimed.
He also gave well-deserved credit to the fans: “All you have to do is look at our home record and you know how much our fans meant to us,” he said.
Ryan Braun was the last to address the crowd.
“I hope today is the first of many celebrations for us,” he said.
After the players departed to more cheers, Five for Fighting took the stage.
Five For Fighting, like The Good Rebels, is also out of Los Angeles. The band is fronted by singer/songwriter John Ondrasik and has multiple critically-acclaimed and award-winning records to their credit. Their breakthrough came in 2001 with the Grammy-nominated song “Superman” from the Platinum certified “America Town” (Aware/Columbia) CD. In 2004, Ondrasik and the band recorded the Platinum-certified album, “The Battle For Everything,” which yielded the retrospective hit, “100 Years.” Other recent records include “Two Lights” (2006) and the first live Five For Fighting CD titled “Live” (2007).
Earlier in the afternoon, I had the chance to speak with Ondrasik.
A born-and-raised native of the San Fernando Valley area of Los Angeles, Ondrasik’s interest in music and sports began at a young age. A fan of the L.A. Kings (NHL), Ondrasik named the band after a punishment in hockey–five minutes in the penalty box for fighting.
When it comes to baseball, Ondrasik admits that he is a Los Angeles Dodgers fan, but told me that it is easy to jump on the Brewers bandwagon.”
“It’s very exciting. It’s a fun team” he said.
As a California native, Ondrasik is also familiar with many names on the Brewers roster including pitcher Randy Wolf who spent two seasons with the Dodgers, Manager Ron Roenicke who spent 10 years with the Los Angeles Angels of Anaheim on their coaching staff, and Ryan Braun, who coincidentally attended the same high school as Ondrasik, Granada Hills High.
As a big sports fan, Ondrasik says he has been fortunate to have the opportunity to play many special sporting events.
Prior to the Brewers Playoff Rally, his most recent sports-related appearance was a September 11th half-time tribute during the Cowboys vs. Jets game.
“It was a very respectful and very moving ceremony. There were a lot of survivors there, so that was an honor to play,” Ondrasik said. “I’ve also had a lot of fun, too, whether it was the Daytona 500 or the NHL All-Star Game–again, as a sports fan, these kinds of things are really fun to do. My guitar player is also a huge baseball fan. He was actually born in Milwaukee, so he’s very excited to be here.”
Five for Fighting also has a song about baseball. “The Best” was featured on the soundtrack for Everyone’s Hero a 2006 computer-animated film about the sport.
“A lot of the dads and moms out there who have Little Leaguers will appreciate that song about playing catch with your little ones,” Ondrasik said.
His interest in sports has also led to him writing a column for Sports Illustrated and a blogging job with the Kings.
So, as a self-proclaimed sports aficionado, where does Ondrasik think the Brewers will net out in Postseason play?
“Hopefully you win the World Series and we can play your victory party!” he said with a smile.
Fans at the event also had the chance to purchase the latest Brewers Postseason t-shirts, hats and other souvenirs at the Rally as the Brewers merchandise trailers were on site.

The Brewers merchandise trailers were on-site at the Playoff Rally today; they will also be in the parking lots at Miller Park for all home games during the Postseason!
Just as a reminder, if you’re still looking to gear up before the home games against Arizona this weekend, you can visit the Brewers Team Store by Majestic at Miller Park, which has extended Postseason hours from 8 a.m. to 8 p.m. daily.
For more information on all of the Brewers Postseason information, check out brewers.com/postseason, which will be continually updated with information on everything pertaining to the Brewers Postseason.
–Cait
johnandcait@brewers.com
Mark Attanasio’s Letter to Brewers Fans
I noticed after posting the news about the ticket price freeze this morning, some people were asking about the letter that Brewers principal owner Mark Attanasio wrote to fans.
That letter is up on Brewers.com via this link.
–JOHN









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