Results tagged ‘ Leinenkugel’s ’

Brewers and Leinenkugel’s Summer Shandy Team Up for “Arctic Tailgate” on Saturday, March 1 at Miller Park

Two of the most anticipated annual “signs of summer” are coming together to form the perfect storm for Brewers fans, and it’s all happening in just a few short weeks at Miller Park.

Today we announced that we have set Saturday, March 1 as the date for this year’s Arctic Tailgate party, which marks the beginning of individual ticket sales at Miller Park. Individual game tickets will go on sale at 9 a.m. that day. This is the eighth year that the Arctic Tailgate will mark the start of individual ticket sales.

MB-2014 Arctic Tailgate Logo

New this year, campers in line at Miller Park will have a chance to warm up in a Leinenkugel’s heated tent. The tent will be open both Thursday and Friday from 5:00 p.m. – 10:00 p.m.

To celebrate the coming of summer, the first statewide serving of Leinenkugel’s Summer Shandy will be available to a limited number of guests, 21 and older (NOTE: Fans must be in line at 5 pm on either Thursday or Friday to receive a wristband redeemable for one complimentary Leinenkugel product). Also, Pepsi products will be available both nights for those under 21.

In addition, the Leinenkugel’s Airstream will make an appearance at Miller Park, along with visits on Thursday and Friday from Dick Leinenkugel of the famous brewing family.

As the largest summer seasonal craft beer, Leinenkugel’s Summer Shandy has developed a major league following since its debut in 2007. With increasing growth year over year, Summer Shandy has become synonymous with summer and America’s pastime.

On Saturday morning (March 1), the Box Office windows will open at 9 am for the sale of individual game tickets. Grebe’s Bakery, a new partner for the Brewers this year, will get the fun started with complimentary donuts for those in line. The Klement’s Famous Racing SausagesTM, Bernie Brewer and Brewers alumni players will be on hand to greet fans all morning. The first 2,000 fans in line will receive a hot dog and soda, compliments of Klement’s, Pepsi and Sportservice, as well as an Arctic Tailgate t-shirt. FOX Sports Wisconsin and 620 WTMJ will both serve as media sponsors, and the FOX Sports Wisconsin Girls will be in attendance on Saturday.

Only a very limited number of tickets for Opening Day will be available at this event (note: the Miller Park Box Office will be the only place where fans will be able to purchase individual Opening Day tickets on March 1; no phone or online orders will be accepted). Each fan will be limited to a maximum of four tickets for Opening Day, based on availability. Meanwhile, through Monday, February 17, fans can visit Brewers.com and register for the chance to be selected in an Opening Day opportunity to purchase up to four tickets to Opening Day and up to eight tickets to weekend games at Miller Park this season.

Tickets for individual Brewers home games can be purchased starting Saturday, March 1 at 9 a.m. at the Miller Park Box Office, at Brewers.com or by calling (414) 902-4000 (or 800-933-7890). 

Demand-based pricing, which provides the best ticket value for fans, will return for all Brewers games this season. The pricing will be implemented in almost all of the Miller Park seating categories (excluding All-Inclusive Areas, Suites, and the Uecker Seats).

Beginning with the first day of individual game sales (set for Saturday, March 1), pricing for all 81 games is subject to change. Fans should be reminded that they will usually receive the lowest price when they purchase their seats early. Fans will be able to purchase tickets at the Ticket Office or by visiting Brewers.com, selecting the “Tickets” tab and then clicking on the Single Game Tickets link. For more information regarding demand-based pricing by specific games, fans can visit Brewers.com/tickets.

Fans will also be able to purchase parking passes in advance for all home dates at Miller Park including Opening Day. All parking prices remain the same from last season. Advance General Parking passes are available for all games and are priced at $9 with Preferred Parking at $14 per pass. Bus passes can also be obtained in advance for $35. For Opening Day, there is a purchase limit of two advance parking passes per ticket order. A complete listing of the parking prices is shown below.

In addition to the Miller Park Ticket Office, fans will be able to buy tickets and parking at Brewers.com or by phone at (414) 902-4000. The Miller Park Ticket Office will be open until 5 p.m. on Saturday, March 1. Normal Box Office hours are from 9 a.m. – 7 p.m. Monday through Friday (beginning Monday, March 3), 9 a.m. – 5 p.m. on Saturdays and 11 a.m. – 5 p.m. on Sundays.

          2014 Miller Park Parking Information
Location

Advance

Day of Game

All Games

General Parking

$9

$10

Preferred Parking

$14

$18

Bus Parking

$35

$50

Handicap Parking

$9

$10

Note – Day of Game parking prices for Opening Day and Saturday/Sunday games from May – August include the following: General Parking – $15; Preferred Parking – $25; Bus Parking – $50; Handicap Parking – $15.

-John and Cait

JohnandCait@Brewers.com

Please note the following safety regulations for the Arctic Tailgate: Participants will not be permitted to set up camp prior to noon on Thursday, February 27. No hand-made or hand-built shelters shall be permitted. No shelters made of cardboard or wood will be permitted. Shelters with a footprint greater than 100 square feet are not permitted unless otherwise approved by the Brewers. Miller Park power sources are not available for public use and gas generators are not permitted on the property. Only State-Approved gas/propane heating/grilling units with fuel-valve turn-offs and self-contained charcoal/wood units are permitted; provided, however, that they must be a minimum distance of 25 feet from the building or shelters. Activity and items permitted on the premises are subject to the approval of the Brewers. The Brewers reserve the right to remove any shelter, items, or individuals from the property.

Brewers Staff Lives Up to Name at MillerCoors

Over the All-Star Break, a small group from our Front Office had the chance to live up to our team namesake by heading over to MillerCoors and getting a behind-the-scenes tour, complete with the opportunity to brew our very own special batch of beer.

L to R: Tyler Barnes, Tom Hecht, Andrew Lukanich, Caitlin Moyer, Rick Schlesinger, Jeff Harding, Joe Zidanic. (Not pictured: Lisa Brzeski)

L to R: Tyler Barnes, Tom Hecht, Andrew Lukanich, Caitlin Moyer, Rick Schlesinger, Jeff Harding, Joe Zidanic. (Not pictured: Lisa Brzeski)

As you would expect from a team whose ballpark is named Miller Park, we have a wonderful partnership with MillerCoors, one that extends beyond naming rights; our newest all-inclusive area, the Miller Lite Party Deck; the popular Miller Lite Beerpen on Friday nights; and the various other events we work with them on year in and year out.

The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.

“The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years.”

So, on Friday, we had the awesome opportunity to get know our friends at MillerCoors–and their product–a little better and I’d love to share some of what I learned with you!

We arrived at their main building on Highland Boulevard at 8am where we were greeted by Troy Rysewyk, Manager of Pilot Brewing Services. We were taken over to the Technical Center where Troy, along with Manny Manuele, Director of Technical Insights and Product Development, promptly put us through a condensed version of Brewing 101: Brewers Boot Camp.

MillerCoors Technical Center

There, we learned a little about the history–including Frederick Miller, the brewery’s founder–and the composition of beer. We talked about the types of beer (ales, lagers, pilsners, stouts); main ingredients (barley, hops, water, yeast and adjuncts), the process (including making mash, “pitching yeast,” and fermentation); and how to judge beer by AATMF (appearance, aroma, taste, mouthfeel and finish).

Then, it was time to actually make the beer and take a hard-hat tour of the facilities and we headed to a special mini-brewing operation where Troy, Kevin, Gustavo and Megan run test batches of new brews and manage quality control, among other things.

For our visit, they had come up with a special recipe they were hankering to try, one they dubbed “Crackerjack Lager,” which will ultimately have notes of caramel and peanut–sounded perfect to me! (Note: This beer was just a fun recipe–sorry, there are currently no plans to make it available for public consumption.)

We were able to get hands-on experience with the mash tun, lauter tun and brew kettle, adding the barley, corn flakes (that’s flakes of corn, not breakfast cereal!), hops (the type we used is called Brewer’s Gold–how appropriate) and yeast throughout the day.

One of the things that was very apparent was the amount of art and science, particularly chemistry, that goes into brewing and perfecting a beer. That’s generally something that gets glossed over on your average brewery tour. Also, the technology is amazing. The entire process is very controlled and computerization has allowed for vast advances in production and quality control. To make great beer, one has to understand the art and passion for brewing, which was truly evident by the people at MillerCoors.

Alas, since beer isn’t brewed in a day, we weren’t able to finish off our concoction and will have to wait a few weeks to be able to sample our finished product.

That’s okay–that will give us another excuse to get together with our friends at MillerCoors again and taste our product. And, just because we didn’t get to sample Crackerjack Lager, that doesn’t mean we left thirsty. No, we ended our day with a sampling session, tasting five different brews and exposing our palettes to a spectrum from Miller Lite, Leinenkugel’s Canoe Paddler, and Leinenkugel’s new Orange Shandy to a new beer that’s slated to come out September 1 (sorry I was sworn to secrecy!) and a special Anniversary Porter that Troy and his team brewed to celebrate MillerCoors’ 5th anniversary (sorry folks, it won’t be available to the public).

L to R: Miller Lite, Canoe Paddler, Orange Shandy, New Brew, Troy's Special Anniversary Porter

L to R: Miller Lite, Canoe Paddler, Orange Shandy, New Brew, Troy’s Special Anniversary Porter

A fan of Summer Shandy and Lemonberry Shandy, I also enjoyed the Orange Shandy. It’s currently available only in sampler packs, but I’m told it will be out on its own in September.

My favorite part of the day (aside from the beer itself of course), was learning about how Megan Mares, a Pilot Brewer at MillerCoors and trained panelists taste the beer for quality control. Here’s a quick lesson for you as well!

Here are some more photos from the day!

This slideshow requires JavaScript.

-Cait

JohnandCait@Brewers.com

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