Results tagged ‘ Kathy Schwab ’

It’s a Major Award! Trip to NYC Successful for Marketing Department

As I mentioned earlier this week, my boss, Kathy, and I were in New York this week for a trip bookended by two separate award ceremonies… and we’re pleased to tell you it was a very successful trip!

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ProMaxBDA’s 2012 Sports Media Marketing Awards took place on Tuesday night at the Capitale in New York City.

This event recognizes the best and brightest in sports media marketing, promotion and design. Earlier this fall, we had learned that our 2012 TV campaign was a finalist in the “Television/Video: Best  TV/Video Campaign” category and that one spot in particular was a finalist for “Television/Video: Best Use of Humor.”

So, Kathy and I made plans to represent our marketing team at the event, along with Ellen Homb and Jessica Himsel from 2-Story, the agency that worked with us to produce these spots.

After a nice cocktail reception, dinner and program hosted by Jay Mohr, we are pleased to tell you that our suitcases were a little heavier coming back because we brought home both a SILVER and a GOLD award!

We were awarded the “Gold” in the “Television/Video: Best Use of Humor” category for the “Glare” television spot.  This particular ad featured Ryan Braun, Yovani Gallardo, Jonathan Lucroy and Green Bay Packers quarterback Aaron Rodgers. Watch it here:

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Other finalists included the Boston Bruins, Sporting Kansas City, the National Hockey League and the Philadelphia Flyers.

We received the “Silver” in the “Television/Video: Best TV/Video Campaign” for the entire 2012 television campaign that featured various Brewers players and Rodgers.

In this category, the “Gold” went to the National Hockey League for their campaign promoting the Stanley Cup Playoffs. Other finalists included the Philadelphia Eagles, the Toronto Blue Jays and NFL Sunday Ticket.

A total of five spots made up our 2012 television advertising campaign.  In addition to “Glare,” the other four spots were: “3-Step Drop,” “Bad Reception,” “Best Guy” and “Other Job.”  The full collection of spots can be viewed at Brewers.com/2012TV.

The production of all of our 2012  television spots was handled by the creative team of 2-Story and Metaphystico. The shoot occurred in late February at the our Spring Training facility in Maryvale, Arizona.

Both  of these awards came in the Teams, Leagues, Conferences and Collegiate Category.

We are very honored to be recognized and are humbled to be awarded both a silver and a gold with so much talent in this industry. Again, we would like to thank 2-Story and Metaphystico for their hard work as well. It’s a total team effort.

The second award ceremony took place this morning as part of the Ivy Sports Symposium at Columbia University, where I was extremely humbled once again when I was recognized as a member of the 10 NEXT Class of 2012, an annual award recognizing a distinct group of 10 individuals in the sports business industry under the age of 30 that have achieved a high level of success at a young age. The Symposium was an excellent opportunity to meet the rest of my class, as well as many other esteemed members of the sports industry, and all day, I basked in their greatness and again, felt incredibly honored to be part of this group. I also met the future of the sports world, as many students from all around the country also attended this event.

It was a whirlwind trip, but definitely fruitful and Kathy and were I proud to represent the Brewers at these events. Now, the bar has been raised for 2013–bring it on!
Cheers!

-Cait

johnandcait@brewers.com

 

Live from New Jersey: Our Visit to MLB Network

My boss, Kathy Schwab, Senior Director of Marketing, and I are taking a whirlwind tour of New York City this week—we’re here for two different award ceremonies (I’ll post about that tomorrow, after the second event), fitting in meetings with colleagues, and finding time to promote our Brewers Holiday 4-Packs along the way.

With two prestigious events bookending our trip, we decided to make the most of it and headed to Secaucus, NJ on Wednesday to visit Mary Beck, Senior VP-Marketing & Promotion and her team at MLB Network. Neither Kathy nor I had ever made it to these offices and we were so excited to take a tour of the studios. It was neat to see them filming some of the segments for their shows and to learn what goes on behind the scenes. We also had a little fun, as you can see here.

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Speaking of MLB Network, make sure you tune in tonight at 5p.m.when the winner of the 2012 National League MVP is to announced. We’re hoping Ryan Braun will be selected for the second year in a row!

More to come from New York-stay tuned!

-Cait

johnandcait@Brewers.com

Marketing Team Brings Home Overall Award of Excellence from 2012 National Sports Forum

I’ve just returned from Oklahoma City, site of the 2012 National Sports Forum and my suitcase is a bit heavier…. That’s because I’m carrying back this: The 2012 National Sports Forum ADchievement Overall Award of Excellence!

The National Sports Forum is the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.

It was wonderful that several people from our staff were able to attend this conference this year, as it is so energizing to be around your peers in the industry, discussing challenges, exchanging new ideas and learning best practices. There are sessions on everything from Sponsorship and Ticket Sales to Management and Marketing and this year, I even had the chance to lead my own breakout session on creativity and new media, which was a great opportunity.

In conjunction with the conference, the Forum also hosts the National ADChievement Awards, an advertising competition for sports-related campaigns and collateral. Well, this year, we submitted several of our campaigns and pieces and I’m proud to say that our team was recognized as the recipient of this year’s Overall Award of Excellence.

Brewers VP-Consumer Marketing and I, as we accept the award on behalf of the organization.

Both our internal creative team (comprised of VP of Consumer Marketing, Jim Bathey; Senior Director of Marketing, Kathy Schwab; Senior Graphic Designer, Jeff Harding, Graphic Designer, Molly Arndt; and myself), and our external agency partner, 2-Story Creative, worked together to strategize and develop the items that were recognized with this award.

It was an honor just to be chosen as a finalist for this award, as the field for this year’s Overall Award of Excellence included some pretty stiff competition in the Greenville Drive (winner of the award the past two years in a row), Houston Texans, Maple Leaf Sports & Entertainment, Oakland Athletics and Tampa Bay Lightning.

Speaking from personal experience, I know how much hard work goes into everything we do during the season, so it was so wonderful to be recognized in front of our peers with this award.

I’d just like to use this opportunity to say how proud I am of our team and how much I enjoy working with everyone each day. I’m truly honored to be surrounded by people who strive for excellence in all that they do.

 
Cheers!

-Cait

johnandcait@brewers.com

John and Cait’s Top Ten Brewers Moments of 2011

It’s the time of year where everyone posts and comments on “End of the Year Lists.” From the top movies, music, and books of the year to the top restaurants, people and cars–it seems like there is a list for everything.  Well, John and Cait will not let you down, as we have compiled a list of our Top Ten Brewers Moments from what was a very memorable and historic season.

We worked together on this list.  Some comments are from Cait and other are from John. Some moments were John’s and others were Cait’s. You might agree with some and disagree with others, as all ten moments will surely be up for debate. You can share with us your top ten Brewers moments from 2011 through the comments section at the bottom of this post.

#10 – Late Night at Miller Park, Brewers vs. Rockies, May 20

Were you one of the 33,361 on hand to witness the Brewers vs. Rockies game as it kicked off at 7:10pm on a warm Friday evening in May at Miller Park? Maybe the better question is: were you still remaining 4 hours and 35 minutes later when Prince Fielder hit his 2-run walk-off blast in the bottom of the 14th? This memorable game featured a volley of scoring. Brewers led 1-0 after 1. Rockies led 2-1 after 3. Brewers tied it 2-2 in the 4th. Colorado took the lead 3-2 in the 5th and tacked on another run in the 6th, before the Brewers brought it back to 4-3 in the bottom of that inning.  A homer by Casey McGehee tied the game 4-4 in the 8th. The game went into extras and there was no more scoring until the Rockies took the lead in the 13th, 5-4. The Crew answered with a towering blast by Yuniesky Betancourt and it was back to even. The Rockies scratched their way back on top, 6-5 in the 14th, but then Fielder hit his booming 2-run, 422-footer to right and rewarded those Brewers fans who had stuck it out to the end by sending them home happy.

Prince watches his game winning home run at Miller Park against Colorado on May 20 (photo courtesy of the Milwaukee Journal Sentinel, Mark Hoffman)

Prince watches his game winning home run at Miller Park against Colorado on May 20 (photo courtesy of the Milwaukee Journal Sentinel, Mark Hoffman)

#9 – Brewers Fans Rock the Vote; Fielder Blast Rocks the AL in 2011 All-Star Game at Chase Field

For the first time in our 43-year history, three players, a homegrown trio–Ryan Braun (first-round Draft pick in 2005), Prince Fielder (first-round Draft pick in 2002) and Rickie Weeks (first-round Draft pick in 2003)–were elected to start the All-Star Game, making the Crew the only NL team with multiple starters.

Braun was elected for his fourth straight All-Star start, leading NL outfielders in balloting for the fourth straight season, and this time leading all NL players in votes. Fielder, a three-time All-Star, was elected to his second start and Weeks was elected to his very first All-Star Game.

Although Braun did not end up playing in the 2011 All-Star Game due to a calf strain, this was still a memorable achievement for the Crew and the Brewers fans whose voting paid off!

More memories and history were also made at the actual game itself as Fielder’s three-run home run in the fourth inning at Chase Field gave the National League the lead in the game and contributed in a big way to its 5-1 victory over the American League.

With that blast, Fielder became the first player in Brewers history to hit a home run in the All-Star Game and after the game, he was named the Most Valuable Player in the All-Star Game, another first for our franchise.

#8 – Crew Turns Triple Play, Brewers vs. Dodgers, August 15

On Monday, August 15, four Brewers defenders combined on the sixth triple play in franchise history, a sensational play that bailed starter Randy Wolf out of a two-on, no-out jam in the second inning and aided in their 3-0 win over the Dodgers at Miller Park. The 4-6-3-2 triple play went like this: With Dodgers at first and second and nobody out in a scoreless game, James Loney hit a grounder up the middle. Josh Wilson  ranged to his right, gobbled up the baseball and flipped it with his glove to shortstop Yuniesky Betancourt for the first out. Betancourt threw to Prince Fielder at first for out No. 2, and Fielder, seeing Dodgers outfielder Matt Kemp trying to sneak home, fired to catcher George Kottaras for the inning-ending tag.

In other news, the Crew also turned four double plays in this defensive clinic of a game.

Yuniesky Betancourt turns a triple play in the 2nd inning on August 15. (Photo courtesy Milwaukee Journal Sentinel, Benny Sieu)

Yuniesky Betancourt turns a triple play in the 2nd inning on August 15. (Photo courtesy Milwaukee Journal Sentinel, Benny Sieu)

#7 – Doug Melvin Named Baseball America’s Executive of the Year

Brewers Executive Vice President and General Manager Doug Melvin was awarded the Baseball America Executive of the Year award for 2011.  Melvin and his staff worked hard to put a winner on the field and the bold moves that were made helped the Brewers to a National League Central Division Championship.

As anyone who works for Melvin would say, he is a treat. Very knowledgeable about the game and its many intricacies, Melvin is also a very kind and caring person. His success is well-deserved!

#6 – Ryan Braun Signs Contract Extension, April 21

On Thursday, April 21, Ryan Braun signed a $105 million, five-year contract extension adding to a seven-year deal he signed in May 2008, meaning that Braun will be a part of the Brewers franchise through 2020.

“I’m proud to be a Milwaukee Brewer, I really am,” Braun said on that historic day. “I’m going to be for the next 10 years. It’s an exciting day for me, my family, the organization. It’s like being part of a family.

“It’s truly special to me to come to work here every day, and I’m excited about being able to do that for the next 10 years. Thanks to the fans – that was the single biggest reason I wanted to stay here. To be in one of the smallest media markets in baseball and to have 3 million people to come watch us every year is incredibly special.

“The more time we spend in other cities, the more we recognize how special it is here. The fans are the single biggest factor. I’m excited, man, truly excited to be able to say I’m a Milwaukee Brewer from this point forward.”

Having Braun want to be the cornerstone of the Brewers franchise is a treat for Brewers fans. He truly enjoys playing here in Milwaukee and the fans will look forward to his play for many years to come.

#5 – Muhammad Ali Visits Brewers Spring Training Camp

This was a very special moment for the team at Spring Training. It was so neat to see the look in the eyes of Brewers players when Muhammad Ali entered the clubhouse. Being in the presence of such a powerful figure was inspiring to many of the players and staff members on hand that day. Although his health isn’t 100%, it was still amazing to see Ali in person, making for one of the most memorable days of 2011.

Ali with the Brewers team at Spring Training.

Ali with the Brewers team at Spring Training.

#4 – John Visits Fenway Park and Cait Presents/Club Wins SAMMY at the 2011 National Sports Forum

Since each fan has his or her own personal memories of 2011, we figured we should pick a moment that was unique to each of us this year, so here you have them: John’s visit to Fenway and Cait bringing home the SAMMY Award.

John: Prior to June, I had never been to Fenway Park in Boston. I made the weekend trip with the team and it definitely lived up to the hype. I enjoyed how they were able to transform a historic ballpark into the modern era while still keeping much of the historical foundation. I have heard many great stories about Fenway and I certainly was not disappointed. I try to visit one park I have never been to each year and was happy to cross this one off this list. I already have my new park picked out for 2012–Citi Field in New York!

John at Fenway Park

John at Fenway Park

The Green Monster

The Green Monster

Cait: I knew it was going to be a great year when the winning started in January at the National Sports Forum in Louisville, KY. As a Club, we were a finalist for the SAMMY Award (Sales, Advertising, Marketing or Management Idea of the Year) for a Season Seat Holder renewal campaign that had been particularly successful for us in 2010. Although we had been a finalist for the award for another campaign the previous year but had not won, and although I am not particularly fond of speaking in front of large groups of strangers, I was tasked with presenting our campaign at the conference and this time, we were triumphant. I was very proud to help bring home this award for our talented team.

With the SAMMY Award at the 2011 National Sports Forum (L-R: Senior Director of Marketing, Kathy Schwab; Senior Director of Ticket Sales, Billy Friess; Senior Manager of Advertising & Marketing, Caitlin Moyer)

#3 – Opening Day vs. Atlanta, April 4

Even though the Brewers fell to the Braves on this day, there is always something special about Opening Day. Everyone is excited, optimistic and energetic. Everything around the ballpark is fresh, clean and sparkling. From a working standpoint, there is a lot to get done. The rush up to Opening Day can be quite stressful filling in last minute details, but once the first pitch is thrown, we can relax and enjoy the game!

John with Ken Spindler and Mike Vassallo--the Media Relations crew--for our traditional Opening Day photo.

John with Ken Spindler and Mike Vassallo--the Media Relations crew--for our traditional Opening Day photo.

The Marketing Team on Opening Day (Back Row, L-R: Kathy Schwab, Jeff Harding, Kelly Candotti, Thad McGrew, Jim Bathey; Front Row, L-R: Molly Arndt, Diny Hurwitz, Caitlin Moyer)

#2 – Brewers Clinch the NL Central Division, September 23

The Brewers entered the game against the Marlins with a “Magic Number” of 2, meaning they not only needed to win, but also needed St. Louis to lose in order to clinch the division at Miller Park. The game was tied at 1 for much of the game, until Ryan Braun stepped up to the plate in the bottom of the eighth inning.

Cait: I was on-hand that night to help with a potential streamer launch if we were to win the game and St. Louis was to lose. I remember loading the cannons with the game still tied and making my way to my post, hoping against all hope that I’d get to shoot them that night. But the score of our game was tied and so was the Cubs-Cardinals game. The air was a little tense, and I will never forget leaning over to one of my co-workers and jokingly stage whispering, “Here’s where he hits the home run,” alluding to Ryan Braun’s heroic home run against the Cubs on the last day of the season in 2008 which sent us to the Postseason for then the first time in 26 years. And then he did it. Chills. I still get chills just thinking about it.

John: There was a special feeling in the ballpark that night. You just felt like it was our time to finish this off. Great crowd, Friday night, Yovani on the mound–it was all aligned for things to go our way. The game itself was kind of a blur. I know everyone remembers Braun’s home run, but remember Braun’s diving catch and laser-perfect throw to get Emilio Bonifacio out at first? To me that was the play of the game. It was a fantastic night and one I will never forget.

Nyjer Morgan, myself, Zack Minasian and Cory Melvin after the Brewers clinched the N.L. Central Division.

Nyjer Morgan, John, Zack Minasian and Cory Melvin after the Brewers clinched the NL Central Division.

The Crew went on to win 4-1 on that go-ahead, 3-run home run. Then, as if Braun’s blast wasn’t enough of a sense of déjà vu for the crowd of 44, 584, fans and players had to wait for the Cubs-Cardinals game to end in order to find out if they would clinch the division that night. In an ironic twist of fate, the packed house cheered loudly for the rival Cubs who had hit their own 3-run home run in the 8th and went on to prevail over the Cardinals 5-1 as confetti and streamers finally rained down from the rafters at Miller Park.

#1 – Game 5 of the NLDS, October 7

For those of you who were at Miller Park that Friday evening, you definitely understand why this would be #1. The excitement in the building was more than electric. The crowd was deafening. The sigh of relief let out by Brewers fans could be felt across the nation as Nyjer Morgan drove in Carlos Gomez for the game-winning run, sending the Crew to its first-ever National League Championship Series.

Here we are celebrating after Game 5 of the NLDS!

And…there you have it, our favorite moments of 2011. What are yours? Please feel free to debate in the comment field below.

Here’s to many more memorable moments in 2012!

- John and Cait

johnandcait@brewers.com

There’s No Offseason For…Caitlin Moyer

Earlier this month, John gave you a glimpse into his offseason life and now it’s my turn to give you one into mine.

First of all, I would argue that the offseason is actually a busier time than during the season in my world.

Yes, that’s right—offseason, schmoffseason!

In my role as Senior Manager of Advertising & Marketing, my job responsibilities include: leading and initiating all general market advertising and marketing projects; serving as the internal lead for social media strategy sessions; initiating brainstorming sessions to discuss concepts for upcoming and current Consumer Marketing projects; evaluating and researching new Club opportunities, promotions and marketing initiatives; preparing proposals, drafting contracts and writing sales, marketing and evaluation reports; and of, course, co-authoring this blog!

Our Consumer Marketing Department, headed up by Vice President of Consumer Marketing, Jim Bathey, is comprised of Ticket Sales (Season Tickets, Group Tickets, Suite Sales, and Ticket Operations) and Marketing/Advertising. Under that umbrella, we have an internal creative team, led by my boss, Kathy Schwab, Senior Director of Marketing, that works to produce all of the advertisements and collateral. In sum, the easiest way to tell you what we do is to say that basically anything that you, the consumer, sees has most likely passed our desks in some way, shape, or form.

While I don’t physically design the look (we’ve got Sr. Graphic Designer Jeff Harding and Graphic Designer Molly Arndt to thank for that!), I have a hand in most projects from a creative concepting and copywriting standpoint to scheduling the workflow and making sure our deadlines are met.

Here are just a few of the things that help keep us out of trouble from November through March:

NOVEMBER

DEPARTMENTAL MEETINGS: Our internal creative team operates like its own creative agency, serving our “clients,” or the other departments within our organization. At the end of the season, we like to sit down with each department individually to discuss their creative needs for the upcoming year so we can begin to think about new ideas, get their projects on a calendar and budget our time accordingly. We meet with everyone from Brewers Enterprises and Community Relations to Accounting and Stadium Operations to make sure that we are ready to help them produce any materials that they might need.

SEASON SEAT HOLDER RENEWAL PACKET: Our first big offseason project is always the Season Seat Holder Renewal Packet. After the season ends, our Season Seat Holders have the first priority to renew their seats for the following season. Putting this packet together means reflecting on the previous season, gathering the new schedule and pricing charts for the upcoming season and updating any new benefit information. Coming off of such a special 2011 Season, we wanted to do something extra special for our Season Seat Holders, so they each received this commemorative 8×10 collage as part of their packet this year:

HOLIDAY 4-PACKS: When the baseball season lasts until nearly Halloween, it’s easy for the rest of the holiday season to sneak up on you. That’s why we have to work ahead in order to be ready to launch our campaign for our ever-popular Holiday 4-Packs. Typically, these packages go on sale about two weeks before Thanksgiving. This year they are available until December 20. Our marketing team works hard to develop a fully-integrated campaign that includes direct mail and print, online, outdoor, radio and TV advertising.

CLUBHOUSE SALE:  We’re also charged with advertising our Brewers Clubhouse Sale, which, coincidentally, takes place this Friday and Saturday in the Visitors’ Clubhouse here at Miller Park.  You’ll definitely want to check back  on Thursday, as John and I are planning on posting our annual Clubhouse Sale Preview!

DECEMBER/JANUARY

NEW SEASON TICKET PACKAGES: After renewals and the holiday season, we shift our focus to selling our new season ticket packages. Again, we create advertising campaigns and sales collateral to support these efforts.

BREWERS ON DECK: In January, we’ve got our annual winter fan fest, Brewers On Deck to look forward to. This year, Brewers On Deck takes place on Sunday, January 29 from 10am to 5pm at the Frontier Airlines Center in downtown Milwaukee. Typically, our department will work on the advertising for this event and our outside agency, 2-Story Creative, steps in to assist with all of the banners, signage and decor for the event itself.

FEBRUARY

SPRING TRAINING & TV COMMERCIALS: Just when the weather in Wisconsin is at its nastiest, I’ve been fortunate enough to be able to hop on a plane to Arizona where we work with the players to gather most of what we’ll need for our 2012 in-season advertising efforts. We try to limit our asks of the players once the season begins so that they can focus their efforts on the field; that means that we capture a lot of images—and shoot our TV commercials (with the help of 2-Story Creative)—before our Spring Training games even begin.

INDIVIDUAL ON-SALE (ARCTIC TAILGATE): We return from sunny Arizona to the Arctic…Tailgate, that is. As you know, the Arctic Tailgate, the date our individual tickets go on sale to the public, usually takes place in February. What does that mean for marketing? We have to produce the advertising around the event and create collateral pieces—the most important being the much-anticipated pocket schedule. Usually by that time of year, we’ll have most of our promotions set in place and then we can print our pocket schedules and get them in the hands, wallets and purses of eagerly-awaiting Brewers fans. For the next six months, that pocket schedule will also inadvertently serve as my day planner. :)

MARCH

YOUR TICKETS, PARKING PASSES, ETC.: If you’re a Season Seat Holder, you know that the day your tickets arrive in the mail is a very special day. [I always think of this scene in the movie Fever Pitch and imagine many of our Brewers fans react the same way.] Well, did you ever think of the people behind those tickets? The ones who design them, print them, and make sure that your precise number of tickets with your exact seat location get delivered to you—along with your parking books and/or NYCE Club membership? All of those items in your packet have to be produced and that’s what we spend a lot of time on in February and March, making sure everyone is set for Opening Day.

Which brings us to… the start of the new season!

Eek! We’ve got a ton to accomplish in just 129 days! I better wrap this up.

Cheers!

-CAIT

johnandcait@brewers.com

There is No Offseason for…Deron Anderson, Director of A/V Production

The readers have spoken!

Far and away the biggest request that came through was from readers wanting to hear about the new scoreboard: the installation, graphics, making the display ‘pop’, etc. 

Well, there is a group of people working together on this effort and that group includes Rick Schlesinger, EVP-Business Operations, Teddy Werner, Sr. Director-Business Operations, Aleta Mercer, Vice President-Entertainment & Broadcasting, Cory Wilson, Coordinator-A/V Production, Kathy Schwab, Sr. Director of Marketing, Jeff Harding, Sr. Graphic Designer, and me.

There is also one more person in that group–a very important person as he is the guy who will be responsible for operating that new scoreboard.

Although you may not know him by name, Deron Anderson, our Director of A/V Production, has a hand in many other areas that directly impact your in-game experience, from highlight reels and music clips to the stats that are displayed and the replays that are shown.

Behind Video Board.JPG


P1010250.JPG

Top: Deron Anderson, behind Miller Park’s old video board.

Bottom: Construction begins on the new scoreboard. The whole thing will be a video board!

As you can see from these photos, things are well underway with the installation of the new scoreboard, so I tracked Deron down to find out how this offseason compares to the others he’s weathered.

Deron was hired for Miller Park and thus began his career with the Brewers in January 2001. That means that Deron, like Miller Park, is coming up on his 10th Anniversary in 2011.

In addition to being a Brewers fan, Deron is highly involved in sports overall.

In his spare time, the father of three (Michael, 11, Natalie, 8, and Scott, 4) coaches Michael’s park and recreation basketball team, is the assistant coach for Michael’s Little League team and is also the assistant coach for Natalie’s soccer team.  All of the running around to different practices keeps Deron and his wife, Lynnette, quite busy, but Deron also manages to play on a men’s 35 and over baseball team as well, when time allows.

Deron is also involved in the community. When I caught up with him, he had just returned from Audubon Middle School, where the students were participating in the Connect a Million Minds event, a town hall-type internet meeting hosted by Al Gore. Afterward, in conjunction with the meeting and the school’s STEM (Science, Technology, Engineering and Math) Program , Deron was part of a panel, speaking to the kids about the technology he uses in his career.

As Director of A/V Production, Deron’s primary focus is game production, and in that role, he certainly works with lots of different applications of technology.

The cameras Deron is referring to are separate from the television cameras. There are three static cameras on tripods, located in center field, high home and first base, along with one roving, wireless camera.  In 2011, there will be a fourth static camera added, located at high third.

“The biggest questions I get are about replays and the music that is played,” Deron told me.

Deron and his staff must comply with Major League Baseball rules on a lot of what they do, following a set of scoreboard and audio system regulations known as “Bulletin D-12.” Among other things, Bulletin D-12 dictates which replays can and cannot be shown inside the ballpark.

Deron recalled an instance where this rule put him in a bind. Back in 2004, when Ben Sheets had his 18-strikeout game against the Atlanta Braves, Deron had an important call to make.

Deron noted that television does not have any restrictions on what they can show, so if you’re at a game and you’re wishing a play would be shown again on the scoreboard, if you’re near a television or in the concourse, you can always look up and see if you can catch it again.

“I like my music, but I know most people don’t,” Deron joked. “We look at what songs the local radio stations are playing, what the top songs are on iTunes and sometimes the players request songs. Most players request their own at bat music.”

“At one time, he had truck sound effects. Another time he had an air raid siren. I give him credit, some of the things he comes up with are really cool,” Deron said.

Although many of Deron’s main and most highly visible responsibilities are during the season, like the rest of us, Deron has a busy offseason ahead of him, with this one probably being the busiest of all.

Here is an example of a video that Deron put together for the end of the 2010 season.

They assist the marketing department in radio production, create highlight videos for sales staff, take care of any gameday staff hiring and scheduling and work on our two big offseason events: Brewers On Deck and Arctic Tailgate.

This offseason, however, with the installation of the new scoreboard, things are a little different.

The new scoreboard, designed by Daktronics, Inc., will be massive. The new video board features a single screen, pure 1080p high-definition display, and will be the fourth-largest scoreboard in Major League Baseball at 5,940 square feet (110 ft wide x 54 ft. high). The only larger boards in Major League Baseball are at Kansas City’s Kauffman Stadium (8,900 square feet), Houston’s Minute Maid Park (planned for 7,000 square feet), and Phoenix’s Chase Field (6,200 square feet). The new video board will replace the existing 1,296 square foot video board (48 ft. wide x 27 ft. high) and the 2,432 square foot matrix board. In terms of pixels, it is 2184 wide x 1080 high.

Deron and Cory will have to learn how to use the new board, as well as what will work on the larger display and what won’t. They’ve interviewed numerous animation companies and are getting set to create the new look for the board.

“There will be a lot more 3D animation,” Deron said.

“No, that just means that from a look perspective, the images will not just be flat. They will have more depth to them.  So, no, you won’t have to wear the glasses.  That’s stereoscopic imaging, with the glasses,” Deron clarified.

 

Brewers Athletes Off the Field

This past weekend, five people from our office competed in the Men’s Health Urbanathlon in Chicago. For those of you who aren’t familiar with this event, it is basically a 15K race with a crazy obstacle course mixed in, ending with a stair climb at Soldier Field. 

Jennacy Cruz, Manager of Event Services for Stadium Operations participated in the event, as did Jason Hartlund, VP-Brewers Enterprises. From the Consumer Marketing Department (my department), Chris Barlow, Director of Group Sales; Billy Friess, Director of Season Ticket Sales; and our VP, Todd Taylor, all completed the Urbanathlon.

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L-R: Chris, Jason, Todd and Billy, geared up for the Urbanathlon.

Because Chris, Billy and Todd are in my department, I had heard a lot from them about the race and the training leading up to it. I was curious: How do you train for obstacles involving concrete barriers, monster truck tires, police barricades, marine hurdles, cargo nets and stadium steps? (Okay, for these guys the last one was pretty easy.)

Hearing about the race this weekend really got me thinking. Over the years, as guys like Ryan Braun, Casey McGehee and Corey Hart have had 100-RBI seasons or guys like Prince Fielder have hit 50 home runs, my other colleagues — the athletes off the field — have accomplished some pretty amazing things as well.

Basically, what it comes down to is that in working in sports, you often find that the athletes aren’t just on the field. Because people who work in sports tend to like sports, consequently they also tend to participate in sports as well.

At the risk of accidentally leaving someone out, here’s a small sample of some of our achievements:

Did you know that we have an Olympian on staff? Dave Tamburrino, Director of Corporate Marketing, was a member of the U.S. Olympic Speedskating Team in 1994 (Lillehammer, Norway) and 1998 (Nagano, Japan). Dave also finished 5th overall at the 1995 World All Around Speedskating Championships in Baselga Di Pine, Italy and was a member of the US National Speedskating Team (1988-1998) and the World All Around Speedskating Championships Team (1994-1998). Wow! I wonder if the rest of the Corporate Marketing department finds it hard to keep up with him. Currently, Dave plays hockey for the Cans Lumberjacks adult league team at the Pettit Center.


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How cool is Olympian Dave Tamburrino? Ice cold!

Diny Hurwitz, our Data Analyst, is a cyclist. His first long distance bicycle trip was an 800-mile ride from Rochester, New York, to Bar Harbor, Maine, two months before he turned 16. He’s biked across the United States from Yorktown, Virginia to Golden Gate Bridge in San Francisco. He’s also traveled from south to north through Oregon along the Pacific Coast and rode a 500-miles loop over three mountain passes through the Colorado Rocky Mountains, reaching an altitude of 12,095 feet at Independence Pass. He’s even accidentally biked on the Autobahn in the Czech Republic during his trip to Central Europe (don’t ask!).

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Diny Hurwitz, on a bike trip to Oregon (seen here sporting his Brewers Kickball t-shirt!).

It’s been said that the baseball season is a marathon, not a sprint and it seems like a lot of our staff has taken that quite literally. We’ve got lots of runners in our ranks and it would be really interesting to know how many miles in races we’ve logged collectively. Here are some highlights: Sarah Holbrook, Director of Corporate Marketing, has completed three marathons in Noank, CT, Minneapolis, MN, and Amsterdam, Holland. Teddy Werner, Director of Business Operations, has also run three marathons: Boston, New York City and Chicago. Maggie Aliota, Group Event Coordinator, has completed one full marathon, four half-marathons and one sprint triathlon. Prior to the Urbanathlon, Jennacy, Chris, Jason and Billy had all run numerous races, too.

This summer, I completed my first half-marathon as well (although, my main passion is yoga; I’m proud to say I’ve finally mastered the 8-Angle pose!) and last summer, my boss, Kathy Schwab, Senior Director of Marketing, and I participated in the Susan G. Komen 3-Day for the Cure, a 60-mile walk over the course of three days in Chicago. We were proud of ourselves for not only completing the event, but for also raising over $5000 for the charity.

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Here I am with my boss, Kathy (right) and our mascot, a pink Brewers monkey (appropriately dubbed “Pink Monkey”) after finishing the Breast Cancer 3-Day last August.

In February and March, many people on our staff find themselves down at Spring Training in Arizona, but just because we’re away from home, it doesn’t mean we’re on vacation. We’re still working and our exercise regimens do not take a hiatus. In fact, some members of our front office put themselves through their own version of spring training with extra-tough pre-season workouts. If you take a trip down there to see the Crew, plan to climb Camelback Mountain and you’ll likely see lots of people wearing Brewers gear. I’m proud to say that I conquered Camelback-and my fear of heights-as I climbed the mountain for the first time myself this year.

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Camelback Mountain, Phoenix, Arizona: The climb was worth it for this view!

Not counting the experience on the Baseball Operations side, we’ve got semi-pro baseball players in our MIS and Suites Departments. There are company softball games against other local businesses. A kickball team comprised of people who work on the Loge Level. Volleyball and bowling leagues. A men’s pickup basketball league.

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This kickball team, comprised of many people from our Loge Level, is playing for the championships next week.

Mention the words “P-90X” and you’ll have no trouble finding someone who’s been there, done that. And although we’re pretty busy during most of Wisconsin’s best golfing weather, there’s a good number of people (including me) who take advantage of any time they have to hit the links. We’ve got a former basketball coach on staff and people into dance, tennis and snowboarding.

Again, these are just the things I’m aware of. If I did an official office poll, I’m sure I’d find some more surprises.

So there you have it. The Brewers athletes off the field, a pretty competitive bunch!

What about you, readers? Comment below and let us know what cool feats you’ve accomplished!

-Cait
johnandcait@brewers.com

 

Your Summer “Staycation” Starts with Miller Park


 I don’t know about you, but this year the marketing department is looking forward to summer even more than usual.

It could be the taste of warmer weather this week or that the days are getting longer, but mostly, I think it is the work we have been doing on all of the special ticket packages we have with local events and attractions like Summerfest, State Fair, the Zoo and more.

Everyone in our department has a favorite package and as we wait for the summer to heat up, I thought I’d give you the scoop on the hottest ticket packages to the coolest places in town. 

First up is Summerfest. If you’re like me, you’ve already circled all the acts you want to see.  At the risk of subjecting my musical tastes to scrutiny, I’m personally looking forward to seeing Sheryl Crow, Dierks Bentley and Phil Vassar this year. Yes, I am a country girl.  So, anyway, my friends and I will be going to Summerfest at least three times this year and I’m encouraging them to purchase our Brewers-Summerfest ticket package, which includes a Terrace Reserved ticket to one of the Brewers vs. Giants games (7/5, 7/6, 7/7 or 7/8), a general admission Summerfest ticket (good any day, June 24-July 4) and this awesome Brewers-Summerfest t-shirt:

 


P1000209.JPGAt just $25, this package is an absolute steal. Summerfest tickets are regularly $16 each and our Terrace Reserved seats are regularly $15 each, so that’s a $6 savings right there, plus you also get the tee. (Offer ends 6/23.)

Brew Crew and the Zoo

Next, we’ve got our Brew Crew and the Zoo ticket package… Just $18 gets you one Terrace Reserved ticket to select games at Miller Park (6/24, 7/8, 7/27, 8/9, 8/26 or 9/21), one 2010 adult admission ticket to the Milwaukee County Zoo and this really cool tote bag
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 Again, a fantabulous deal…a savings of over $10, plus the free tote bag! 

Kelly Candotti, our Consumer Marketing Coordinator, is always up for a visit to the Milwaukee County Zoo to see what new things they have in store, as well as her favorite animals, the penguins. Why penguins, you ask? Because what girl doesn’t like a tuxedo! I think she’s also planning on using her Zoo ticket for Zoo a la Carte, August 19-22. If you’re not familiar with Zoo a la Carte, it’s a really fun “Feast with the Beasts” food and music festival. The Zoo is typically open late and you can enjoy performances from some of the hottest local and national bands, while feasting on delicious fare from over 25 area restaurants.

I’ve also caught Kelly using her tote bag to carry around her knitting supplies, but that’s another story for another post…

Brewers-Timber Rattlers Fang-Tastic Ticket Package

In 2009, the Wisconsin Timber Rattlers became the Brewers’ Class-A Midwest League affiliate, which is great for the Baseball Operations side of our business. It is great for the Marketing side of our business as well. We’ve had a lot of fun developing cross-promotional opportunities, including: the creation of two different Bernie-Fang Bobble Heads; different in-game promotions at the T-Rats games (played at Time Warner Cable Field at Fox Cities Stadium in Appleton, Wisconsin); playing two Minor League games here at Miller Park; the creation of this joint ticket package and more.

With our Fang-Tastic Ticket Package (named after the Timber Rattlers’ mascot, Fang), for just $16, fans can get one Terrace Reserved ticket to select Brewers home games (5/29, 6/23, 7/5, 8/27 or 9/6), one Reserved Bleacher ticket to one of six Wisconsin Timber Rattlers home games in Appleton and this special Brewers-Timber Rattlers cap:

 


P1000211.JPG(Offer ends 8/31.)

Jeff Harding is our Graphic Designer here at the Brewers and besides being an all-around great guy to work with and in addition to being involved in promoting all of these ticket packages through our advertising and having designed the aforementioned Summerfest T-shirt, Zoo Tote Bag and Timber Rattlers Cap, Jeff has a special place in his heart for the Timber Rattlers.

Jeff was born and raised on a farm in Neenah, Wisconsin and has grown up going to the games up in Appleton (he remembers when the Timber Rattlers were called the Appleton Foxes); the team sparked his interest in baseball as a young lad and….here he is today!

Brewers-State Fair Fridays

Our ticket package with State Fair (Brewers “Fair Fridays”) is always a fan-favorite. My boss, Kathy Schwab, Senior Director of Marketing, loves the pig races almost as much as she loves the Sausage Race here at Miller Park, so we make sure we get to see those every year. It’s also fun to see all of the different animals, exhibits and other forms of entertainment. On top of that, it is difficult to resist all of the delectable delights the Fair has to offer–from the flavored milk to the cream puffs to the abundance of offerings “on a stick”, State Fair has something for everyone.  For just $25, fans can get two Terrace Reserved tickets to one of four remaining Brewers “Fair Friday” games (5/28 (tomorrow!), 6/11, 7/23 and 8/27) and two Wisconsin State Fair adult gate admission tickets (valid any day, 8/5-8/15). Again, we wouldn’t be offering this package if it wasn’t such a fantastic deal. Brewers Terrace Reserved seats are $15 each and State Fair tickets are regularly $9 each, so that’s a $23 savings for fans. (Offer ends 7/30.)

Potawatomi Doubleheader

Our Data Analyst, Diny Hurwitz, is known in our office for being a little, oh shall we say… frugal? And with the way the economy is today, that’s definitely not a bad thing. So, needless to say, he knows a good deal when he sees one and the Brewers-Potawatomi Doubleheader is just that. For just $40, fans can get one Field Outfield ticket to select Tuesday Brewers games (6/29, 7/27, 8/10 and 9/21), plus a $25  Potawatomi Bingo Casino Restaurant Gift Card, valid for food and beverage at any of the casino’s five unique restaurants. Our Field Outfield tickets are $40 regularly, so one would be remiss to NOT purchase this package, which basically includes a free $25 gift card that can be used at Dream Dance Steak, RuYi, the Fire Pit Sports Bar & Grill, the Buffet or the Menomonee Valley Food Court. After dinner, you can enjoy some of the entertainment Potawatomi has to offer, like shows at the Northern Lights Theater.  Of course, some restrictions apply when purchasing this package, so make sure you visit brewers.com/potawatomi for details.

Harley-Davidson Double Play

Last, but certainly not least, we’ve got our Harley-Davidson Double Play. Our Manager of Emerging Markets, Thad McGrew, hails from California. While he loves baseball and the Brewers, and while he’d probably never admit this, he might even love basketball –particularly his Los Angeles Lakers– just a little more. Head coach of the Lakers, Phil Jackson, is one the many famous Harley-Davidson Motorcycle riders and thus, it’s really no surprise that our own Thad McGrew is also a big fan of the brand. That’s why visiting the Harley-Davidson Museum was on his list of must-see Milwaukee attractions when it opened in 2008. For just $16, fans can get one Terrace Reserved ticket to select Monday or Friday Brewers games and one 2010 adult admission ticket to the Harley-Davidson Museum. This package provides a great excuse for Thad and other Brewers fans to take their own road trip right down Canal Street to check out the Museum.

So there you have it. You don’t need to plan an exotic vacation this summer; you can have your own mini “staycation” by checking out each of our six different partner ticket packages that feature one common theme — Milwaukee Brewers Baseball.  When you put them all together, you’ve got yourself one busy — and super fun — summer. Enjoy!

-CAIT

And…ACTION! Brewers 2010 TV Spots to Debut Tomorrow

Earlier this month, I had the opportunity to go down to Arizona with my boss, Senior Director of Marketing, Kathy Schwab and our Vice President of Consumer Marketing, Todd Taylor.

We weren’t there to scout out the team and I certainly didn’t have time to work on my tan. No, we were there on much more important business: to film our 2010 TV Spots, which will debut tomorrow.

The ads were developed in conjunction with our creative agency, 2-Story Creative of Milwaukee. Bill Yunker of Icarus Films directed the spots.

After much preparation, we spent two full days filming and came away with enough footage for five -what I think are humorous and hope you do, too- spots to start out the season.

Our TV spots in recent years have varied from featuring our players at Miller Park talking about the fan experience to spots that are predominantly highlight driven. Since I’ve been in the Consumer Marketing Department, the only two scripted spots that I’ve been involved with were a spot for the Hot Dog Bobble in 2006 (which had a cameo by former Brewers player Derrick Turnbow) and our current Holiday 4-Packs TV spots, which feature the Klement’s World Famous Racing Sausages.

This year, each of the spots features one or more of our players in non-baseball, more everyday life, type of situations.

Thus, being on set for the filming of these five spots was an eye-opening experience for this young marketer. Of course, I knew that there is a lot of work that happens behind the scenes to get everything to look just right, but I didn’t really know until I jumped in with both feet.

They were long days, but I enjoyed every minute and was happy to pitch in wherever and whenever I could. In fact, I think I may have a career as a gofer girl in Hollywood if this marketing thing doesn’t pan out.

Help Ellen Homb, President of 2-Story Creative, decorate the set? No problem! Scrounge up some last-minute props? Sign me up! Get the extras to fill out their paperwork? Sure thing!
 
“I’m always amazed at the magic behind the scenes,” said Todd Taylor. “A lot has to happen in a short amount of time. It takes a tremendous amount of teamwork and integration to pull it off.”

Because of the tight schedules in Spring Training with games, workouts, practices, etc., our time with the players was limited and we had to make the most of our opportunity.

Fortunately for us, all of the guys were great. I honestly don’t think we could have hired better actors to play their roles in the spots. And, call me crazy, but I think they all may have actually had fun in the process.

When we returned from Arizona, the hard work was just beginning. All of the footage we’d captured had to be edited down to our final product, five 15-second spots. Audio had to be mixed, special effects needed to be added if necessary, colors needed correcting…. There is a lot more that goes into it than just meets the eye – and that’s just for 15-second spots. I can’t imagine making a 2-hour movie!

When we  got to see the finished product, it was clear that all of the time and effort was worth it.

“I think it was a top-notch experience across the board, working with Ellen, Bill and their whole team and I’m very pleased with the outcome,” Todd said.

I don’t want to give away too much about the spots, since you’ll see them for yourself tomorrow, so here are some still photos to wet your whistle.

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Darts.jpgAside: Funny story… I had my Flip Video camera and my still camera on set so I could capture scenes from the shoot to share with you here on the blog. As I mentioned earlier, I’m not a veteran when it comes to all of this TV stuff and well, apparently my flash photography interfered with some of our takes. Here’s me, getting yelled at, for you, by our Director, Bill.

(I tried not to take it personally…the best creatives can get a little intense. :) )

Each of our 15-second spots will be paired with a back-end tag that will be switched out to promote upcoming games, giveaways, ticket offers and more. These spots will run primarily during our televised games on FS Wisconsin and WMLW.

I hope you like them and welcome your feedback here at John and Cait… Plus 9.

-Cait

johnandcait@brewers.com

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