Results tagged ‘ Jeff Harding ’
The readers have spoken!
Far and away the biggest request that came through was from readers wanting to hear about the new scoreboard: the installation, graphics, making the display ‘pop’, etc.
Well, there is a group of people working together on this effort and that group includes Rick Schlesinger, EVP-Business Operations, Teddy Werner, Sr. Director-Business Operations, Aleta Mercer, Vice President-Entertainment & Broadcasting, Cory Wilson, Coordinator-A/V Production, Kathy Schwab, Sr. Director of Marketing, Jeff Harding, Sr. Graphic Designer, and me.
There is also one more person in that group–a very important person as he is the guy who will be responsible for operating that new scoreboard.
Although you may not know him by name, Deron Anderson, our Director of A/V Production, has a hand in many other areas that directly impact your in-game experience, from highlight reels and music clips to the stats that are displayed and the replays that are shown.
Top: Deron Anderson, behind Miller Park’s old video board.
Bottom: Construction begins on the new scoreboard. The whole thing will be a video board!
As you can see from these photos, things are well underway with the installation of the new scoreboard, so I tracked Deron down to find out how this offseason compares to the others he’s weathered.
Deron was hired for Miller Park and thus began his career with the Brewers in January 2001. That means that Deron, like Miller Park, is coming up on his 10th Anniversary in 2011.
In addition to being a Brewers fan, Deron is highly involved in sports overall.
In his spare time, the father of three (Michael, 11, Natalie, 8, and Scott, 4) coaches Michael’s park and recreation basketball team, is the assistant coach for Michael’s Little League team and is also the assistant coach for Natalie’s soccer team. All of the running around to different practices keeps Deron and his wife, Lynnette, quite busy, but Deron also manages to play on a men’s 35 and over baseball team as well, when time allows.
Deron is also involved in the community. When I caught up with him, he had just returned from Audubon Middle School, where the students were participating in the Connect a Million Minds event, a town hall-type internet meeting hosted by Al Gore. Afterward, in conjunction with the meeting and the school’s STEM (Science, Technology, Engineering and Math) Program , Deron was part of a panel, speaking to the kids about the technology he uses in his career.
As Director of A/V Production, Deron’s primary focus is game production, and in that role, he certainly works with lots of different applications of technology.
The cameras Deron is referring to are separate from the television cameras. There are three static cameras on tripods, located in center field, high home and first base, along with one roving, wireless camera. In 2011, there will be a fourth static camera added, located at high third.
“The biggest questions I get are about replays and the music that is played,” Deron told me.
Deron and his staff must comply with Major League Baseball rules on a lot of what they do, following a set of scoreboard and audio system regulations known as “Bulletin D-12.” Among other things, Bulletin D-12 dictates which replays can and cannot be shown inside the ballpark.
Deron recalled an instance where this rule put him in a bind. Back in 2004, when Ben Sheets had his 18-strikeout game against the Atlanta Braves, Deron had an important call to make.
Deron noted that television does not have any restrictions on what they can show, so if you’re at a game and you’re wishing a play would be shown again on the scoreboard, if you’re near a television or in the concourse, you can always look up and see if you can catch it again.
“I like my music, but I know most people don’t,” Deron joked. “We look at what songs the local radio stations are playing, what the top songs are on iTunes and sometimes the players request songs. Most players request their own at bat music.”
“At one time, he had truck sound effects. Another time he had an air raid siren. I give him credit, some of the things he comes up with are really cool,” Deron said.
Although many of Deron’s main and most highly visible responsibilities are during the season, like the rest of us, Deron has a busy offseason ahead of him, with this one probably being the busiest of all.
Here is an example of a video that Deron put together for the end of the 2010 season.
They assist the marketing department in radio production, create highlight videos for sales staff, take care of any gameday staff hiring and scheduling and work on our two big offseason events: Brewers On Deck and Arctic Tailgate.
This offseason, however, with the installation of the new scoreboard, things are a little different.
The new scoreboard, designed by Daktronics, Inc., will be massive. The new video board features a single screen, pure 1080p high-definition display, and will be the fourth-largest scoreboard in Major League Baseball at 5,940 square feet (110 ft wide x 54 ft. high). The only larger boards in Major League Baseball are at Kansas City’s Kauffman Stadium (8,900 square feet), Houston’s Minute Maid Park (planned for 7,000 square feet), and Phoenix’s Chase Field (6,200 square feet). The new video board will replace the existing 1,296 square foot video board (48 ft. wide x 27 ft. high) and the 2,432 square foot matrix board. In terms of pixels, it is 2184 wide x 1080 high.
Deron and Cory will have to learn how to use the new board, as well as what will work on the larger display and what won’t. They’ve interviewed numerous animation companies and are getting set to create the new look for the board.
“There will be a lot more 3D animation,” Deron said.
“No, that just means that from a look perspective, the images will not just be flat. They will have more depth to them. So, no, you won’t have to wear the glasses. That’s stereoscopic imaging, with the glasses,” Deron clarified.
Now that we’re well into November and John is back from his trip to Arizona, I thought I’d revisit the “There is No Offseason For…” series that I started last year about this time.
var _gaq = _gaq || ;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’); s.parentNode.insertBefore(ga, s);
In case you’re new to the blog or you’ve forgotten, this series stems from what John and I called “The Myth of the Offseason” in our very first post last November. (It is hard to believe this blog is almost one year old!)
Links to last year’s stories can be found here:
And now, loyal readers, my next installment is in your hands!
Whose “offseason” do you want me to write about next?
Chris Barlow, Director-Group Sales
Cecelia Gore, Executive Director, Brewers Community Foundation
Jeff Harding, Senior Graphic Designer
Diny Hurwitz, Data Analyst
Karl Mueller, Director of Video Scouting and Baseball Research
Other (Got someone else in mind? Let me know!)
Vote by posting your comments below. I’ll feature the member of the front office with the most votes in my next story later this month!
I hope everyone has been enjoying John’s posts from the Arizona Fall League. I certainly know that I have! By the looks of things, John hasn’t just been basking in the warm Arizona sun- he’s been hard at work producing some really good stories.
Back home in Milwaukee, we’ve been busy, too and today was a particularly exciting day…
It figures that John would leave for one week and, as he mentioned in a post from earlier today, end up missing the press conference where we announced Ron Roenicke as our new manager this afternoon.
Typically, John would be very involved in an event like this because, as Media Relations Manager, he interacts with the media on a daily basis. I know he’s sorry he couldn’t be here and I also know that he’s looking forward to working with Roenicke next season.
So how does a move like this impact the Consumer Marketing department? Well, for one thing, we wanted to make sure that we properly welcomed Ron to Milwaukee, so as soon as we heard the news, Jeff Harding, our Graphic Designer, got busy creating artwork for the Clear Channel Outdoor boards:
Thanks to our partners at CCO, we were able to get this up and running simultaneously with the start of the press conference. We hope you saw them up around town!
Like most of the front office staff, I personally attended the conference. I had no idea what to expect, but I came away from it very impressed by our new skipper and I also have a renewed excitement for the upcoming season- it will be here before you know it!
Brewers beatwriter Adam McCalvy has a couple of good stories about Ron up on his blog already, so I’m going to direct you over there to learn more about our new manager and, in particular, his running philosophy.
On behalf of John and Cait…Plus 9, I just want to echo what our outdoor message–and everyone else– is saying: Welcome to Milwaukee, Ron Roenicke! We’re excited to have you on board!
It could be the taste of warmer weather this week or that the days are getting longer, but mostly, I think it is the work we have been doing on all of the special ticket packages we have with local events and attractions like Summerfest, State Fair, the Zoo and more.
Everyone in our department has a favorite package and as we wait for the summer to heat up, I thought I’d give you the scoop on the hottest ticket packages to the coolest places in town.
First up is Summerfest. If you’re like me, you’ve already circled all the acts you want to see. At the risk of subjecting my musical tastes to scrutiny, I’m personally looking forward to seeing Sheryl Crow, Dierks Bentley and Phil Vassar this year. Yes, I am a country girl. So, anyway, my friends and I will be going to Summerfest at least three times this year and I’m encouraging them to purchase our Brewers-Summerfest ticket package, which includes a Terrace Reserved ticket to one of the Brewers vs. Giants games (7/5, 7/6, 7/7 or 7/8), a general admission Summerfest ticket (good any day, June 24-July 4) and this awesome Brewers-Summerfest t-shirt:
At just $25, this package is an absolute steal. Summerfest tickets are regularly $16 each and our Terrace Reserved seats are regularly $15 each, so that’s a $6 savings right there, plus you also get the tee. (Offer ends 6/23.)
Next, we’ve got our Brew Crew and the Zoo ticket package… Just $18 gets you one Terrace Reserved ticket to select games at Miller Park (6/24, 7/8, 7/27, 8/9, 8/26 or 9/21), one 2010 adult admission ticket to the Milwaukee County Zoo and this really cool tote bag:
Again, a fantabulous deal…a savings of over $10, plus the free tote bag!
Kelly Candotti, our Consumer Marketing Coordinator, is always up for a visit to the Milwaukee County Zoo to see what new things they have in store, as well as her favorite animals, the penguins. Why penguins, you ask? Because what girl doesn’t like a tuxedo! I think she’s also planning on using her Zoo ticket for Zoo a la Carte, August 19-22. If you’re not familiar with Zoo a la Carte, it’s a really fun “Feast with the Beasts” food and music festival. The Zoo is typically open late and you can enjoy performances from some of the hottest local and national bands, while feasting on delicious fare from over 25 area restaurants.
I’ve also caught Kelly using her tote bag to carry around her knitting supplies, but that’s another story for another post…
In 2009, the Wisconsin Timber Rattlers became the Brewers’ Class-A Midwest League affiliate, which is great for the Baseball Operations side of our business. It is great for the Marketing side of our business as well. We’ve had a lot of fun developing cross-promotional opportunities, including: the creation of two different Bernie-Fang Bobble Heads; different in-game promotions at the T-Rats games (played at Time Warner Cable Field at Fox Cities Stadium in Appleton, Wisconsin); playing two Minor League games here at Miller Park; the creation of this joint ticket package and more.
With our Fang-Tastic Ticket Package (named after the Timber Rattlers’ mascot, Fang), for just $16, fans can get one Terrace Reserved ticket to select Brewers home games (5/29, 6/23, 7/5, 8/27 or 9/6), one Reserved Bleacher ticket to one of six Wisconsin Timber Rattlers home games in Appleton and this special Brewers-Timber Rattlers cap:
Jeff Harding is our Graphic Designer here at the Brewers and besides being an all-around great guy to work with and in addition to being involved in promoting all of these ticket packages through our advertising and having designed the aforementioned Summerfest T-shirt, Zoo Tote Bag and Timber Rattlers Cap, Jeff has a special place in his heart for the Timber Rattlers.
Jeff was born and raised on a farm in Neenah, Wisconsin and has grown up going to the games up in Appleton (he remembers when the Timber Rattlers were called the Appleton Foxes); the team sparked his interest in baseball as a young lad and….here he is today!
Our ticket package with State Fair (Brewers “Fair Fridays”) is always a fan-favorite. My boss, Kathy Schwab, Senior Director of Marketing, loves the pig races almost as much as she loves the Sausage Race here at Miller Park, so we make sure we get to see those every year. It’s also fun to see all of the different animals, exhibits and other forms of entertainment. On top of that, it is difficult to resist all of the delectable delights the Fair has to offer–from the flavored milk to the cream puffs to the abundance of offerings “on a stick”, State Fair has something for everyone. For just $25, fans can get two Terrace Reserved tickets to one of four remaining Brewers “Fair Friday” games (5/28 (tomorrow!), 6/11, 7/23 and 8/27) and two Wisconsin State Fair adult gate admission tickets (valid any day, 8/5-8/15). Again, we wouldn’t be offering this package if it wasn’t such a fantastic deal. Brewers Terrace Reserved seats are $15 each and State Fair tickets are regularly $9 each, so that’s a $23 savings for fans. (Offer ends 7/30.)
Our Data Analyst, Diny Hurwitz, is known in our office for being a little, oh shall we say… frugal? And with the way the economy is today, that’s definitely not a bad thing. So, needless to say, he knows a good deal when he sees one and the Brewers-Potawatomi Doubleheader is just that. For just $40, fans can get one Field Outfield ticket to select Tuesday Brewers games (6/29, 7/27, 8/10 and 9/21), plus a $25 Potawatomi Bingo Casino Restaurant Gift Card, valid for food and beverage at any of the casino’s five unique restaurants. Our Field Outfield tickets are $40 regularly, so one would be remiss to NOT purchase this package, which basically includes a free $25 gift card that can be used at Dream Dance Steak, RuYi, the Fire Pit Sports Bar & Grill, the Buffet or the Menomonee Valley Food Court. After dinner, you can enjoy some of the entertainment Potawatomi has to offer, like shows at the Northern Lights Theater. Of course, some restrictions apply when purchasing this package, so make sure you visit brewers.com/potawatomi for details.
Last, but certainly not least, we’ve got our Harley-Davidson Double Play. Our Manager of Emerging Markets, Thad McGrew, hails from California. While he loves baseball and the Brewers, and while he’d probably never admit this, he might even love basketball –particularly his Los Angeles Lakers– just a little more. Head coach of the Lakers, Phil Jackson, is one the many famous Harley-Davidson Motorcycle riders and thus, it’s really no surprise that our own Thad McGrew is also a big fan of the brand. That’s why visiting the Harley-Davidson Museum® was on his list of must-see Milwaukee attractions when it opened in 2008. For just $16, fans can get one Terrace Reserved ticket to select Monday or Friday Brewers games and one 2010 adult admission ticket to the Harley-Davidson Museum®. This package provides a great excuse for Thad and other Brewers fans to take their own road trip right down Canal Street to check out the Museum.
So there you have it. You don’t need to plan an exotic vacation this summer; you can have your own mini “staycation” by checking out each of our six different partner ticket packages that feature one common theme — Milwaukee Brewers Baseball. When you put them all together, you’ve got yourself one busy — and super fun — summer. Enjoy!