Results tagged ‘ Holiday 4 Packs ’
Thanks to all of the Brewers fans who visited with Bernie Brewer and the Klement’s Famous Racing Sausages at the MillerCoors Holiday Lites event last Friday night!
We had tremendous response to our Twitter contest and we’re pleased to announced that Julie from Oak Creek is the winner of our grand prize, a pair of Brewers Holiday 4-Packs for the 2013 season, complete with a Klement’s Famous Racing Sausages Chorizo ornament! Congratulations, Julie!
It was a fun night and several other Brewers fans won other great prizes via this event as well.
To see a recap containing some of the other photos from our event, please check out our event recap here.
If you didn’t win, don’t worry! There’s still time left to purchase your Brewers Holiday 4-Packs. Click here for details!
The MillerCoors Holiday Lites display returns to the Miller Valley beginning this Friday, November 30 and who better to help kick off the event than our very own Bernie Brewer and the Klement’s Famous Racing Sausages? Yes, that’s right, the Brewers mascots will be on hand for Opening Night of the Lites show and they’ll even have your chance to win Brewers Holiday 4-Packs!
The Lites show, now in its eighth year, will feature over 300,000 LED lights, synchronized to a medley of traditional and modern holiday music. It is the largest show of its kind in the Midwest, and the lights, if laid out, would stretch nearly 15 miles.
The outdoor light show begins this Friday with free, family-friendly mini-tours of the MillerCoors Brewery and Lite Show starting every 20 minutes from 4:40 p.m. until 9 p.m.
The free tours start at the Visitor Center (4251 W. State Street in Milwaukee) and include:
- Opening Miller Valley Video featuring the Girl In The Moon
- 4 block outdoor walk to view the Holiday Lites Show (approx. 7 minutes)
- Miller Valley Caves
- Beer Sampling in the historic Milwaukee Stables
For this Friday only, Bernie Brewer and the Klement’s Famous Racing Sausages will be on hand with your chance to win Brewers Holiday 4-Packs!
- Attend one of the MillerCoors Holiday Lites Tours this Friday, November 30.
- When you get to the Stables, look for Bernie Brewer and the Klement’s Famous Racing Sausages. [Note: The mascots will be on hand during the following times for picture-taking: 5:30-6:00 pm; 6:15-6:45pm; 7:00-7:30pm; 7:45-8:15pm; 8:30-9:00pm.]
- Use your camera/phone to take a photo with one or all of the mascots.
- Tweet your photo to Bernie Brewer (@Bernie_Brewer) using the hashtag: #HOLIDAY4PACKS.
- Next week, we’ll pick one lucky winner to win a pair of Holiday 4-Packs! Additional winners will be selected to win Brewers gear! Complete rules can be found here.
The tours will continue each Friday and Saturday through December 22 with participation from other community partners.
Visitors are also encouraged to bring a new, unwrapped gift to support the annual Toys for Tots drive or a non-perishable food item Hunger TaskForce. Gifts can be dropped off at the MillerCoors Visitor Center throughout the month of December.
For details about the tour, call (414) 931-2337.
We look forward to seeing your photos, so make plans to stop at the tour (after you hit the Brewers Clubhouse Sale of course)! Good luck!
Can you believe that Thanksgiving is less than two weeks away? My how the time flies! In some respects, that’s a good thing–makes Opening Day come just that much quicker!
Anyway, with the holidays approaching, our Brewers Holiday 4-Packs will go on sale next Tuesday, November 13 at 10 am CT.
Fans will be able to choose from five attractive 4-Packs. If holiday shoppers order by Wednesday, December 19, their 4-Packs will be delivered in time for Christmas in special holiday carriers, ready for giving.
“The Holiday 4-Packs are always among our most popular ticket packages, and they are specifically designed to accommodate different schedules,” said Brewers Chief Operating Officer Rick Schlesinger. “The package options offer fans the first opportunity to secure tickets to many of the most anticipated games during the 2013 season.”
Three of the five Holiday 4-Pack Plans – the Interleague Plus Plan, the Matinee Plan and the Weekend Plus Plan– include one All-Fan Giveaway Date, while the Double Bobble Plan includes two All-Fan Giveaway Dates. The Marquee Plus Plan includes two games against the Chicago Cubs at non-Marquee pricing. All five plans include at least one Gold or Marquee priced game at retail price, adding additional value to each 4-Pack.
In addition, the Brewers are offering a free Klement’s Famous Racing SausageTM Chorizo ornament gift-with-purchase to fans with every pair of 4-Packs they buy.
Holiday 4-Packs range in price from $72 – $168 and are available in the Field Outfield Box, Loge Infield Box, Club Outfield Box, Terrace Box, Loge Bleachers and Terrace Reserved seat locations. All tickets are subject to availability while supplies last. Standard shipping and handling fees apply. Advance parking packages are also available.
For complete details and to purchase on Tuesday, visit brewers.com/4packs or call (414) 902-HITS (4487).
Earlier this month, John gave you a glimpse into his offseason life and now it’s my turn to give you one into mine.
First of all, I would argue that the offseason is actually a busier time than during the season in my world.
Yes, that’s right—offseason, schmoffseason!
In my role as Senior Manager of Advertising & Marketing, my job responsibilities include: leading and initiating all general market advertising and marketing projects; serving as the internal lead for social media strategy sessions; initiating brainstorming sessions to discuss concepts for upcoming and current Consumer Marketing projects; evaluating and researching new Club opportunities, promotions and marketing initiatives; preparing proposals, drafting contracts and writing sales, marketing and evaluation reports; and of, course, co-authoring this blog!
Our Consumer Marketing Department, headed up by Vice President of Consumer Marketing, Jim Bathey, is comprised of Ticket Sales (Season Tickets, Group Tickets, Suite Sales, and Ticket Operations) and Marketing/Advertising. Under that umbrella, we have an internal creative team, led by my boss, Kathy Schwab, Senior Director of Marketing, that works to produce all of the advertisements and collateral. In sum, the easiest way to tell you what we do is to say that basically anything that you, the consumer, sees has most likely passed our desks in some way, shape, or form.
While I don’t physically design the look (we’ve got Sr. Graphic Designer Jeff Harding and Graphic Designer Molly Arndt to thank for that!), I have a hand in most projects from a creative concepting and copywriting standpoint to scheduling the workflow and making sure our deadlines are met.
Here are just a few of the things that help keep us out of trouble from November through March:
DEPARTMENTAL MEETINGS: Our internal creative team operates like its own creative agency, serving our “clients,” or the other departments within our organization. At the end of the season, we like to sit down with each department individually to discuss their creative needs for the upcoming year so we can begin to think about new ideas, get their projects on a calendar and budget our time accordingly. We meet with everyone from Brewers Enterprises and Community Relations to Accounting and Stadium Operations to make sure that we are ready to help them produce any materials that they might need.
SEASON SEAT HOLDER RENEWAL PACKET: Our first big offseason project is always the Season Seat Holder Renewal Packet. After the season ends, our Season Seat Holders have the first priority to renew their seats for the following season. Putting this packet together means reflecting on the previous season, gathering the new schedule and pricing charts for the upcoming season and updating any new benefit information. Coming off of such a special 2011 Season, we wanted to do something extra special for our Season Seat Holders, so they each received this commemorative 8×10 collage as part of their packet this year:
HOLIDAY 4-PACKS: When the baseball season lasts until nearly Halloween, it’s easy for the rest of the holiday season to sneak up on you. That’s why we have to work ahead in order to be ready to launch our campaign for our ever-popular Holiday 4-Packs. Typically, these packages go on sale about two weeks before Thanksgiving. This year they are available until December 20. Our marketing team works hard to develop a fully-integrated campaign that includes direct mail and print, online, outdoor, radio and TV advertising.
CLUBHOUSE SALE: We’re also charged with advertising our Brewers Clubhouse Sale, which, coincidentally, takes place this Friday and Saturday in the Visitors’ Clubhouse here at Miller Park. You’ll definitely want to check back on Thursday, as John and I are planning on posting our annual Clubhouse Sale Preview!
NEW SEASON TICKET PACKAGES: After renewals and the holiday season, we shift our focus to selling our new season ticket packages. Again, we create advertising campaigns and sales collateral to support these efforts.
BREWERS ON DECK: In January, we’ve got our annual winter fan fest, Brewers On Deck to look forward to. This year, Brewers On Deck takes place on Sunday, January 29 from 10am to 5pm at the Frontier Airlines Center in downtown Milwaukee. Typically, our department will work on the advertising for this event and our outside agency, 2-Story Creative, steps in to assist with all of the banners, signage and decor for the event itself.
SPRING TRAINING & TV COMMERCIALS: Just when the weather in Wisconsin is at its nastiest, I’ve been fortunate enough to be able to hop on a plane to Arizona where we work with the players to gather most of what we’ll need for our 2012 in-season advertising efforts. We try to limit our asks of the players once the season begins so that they can focus their efforts on the field; that means that we capture a lot of images—and shoot our TV commercials (with the help of 2-Story Creative)—before our Spring Training games even begin.
INDIVIDUAL ON-SALE (ARCTIC TAILGATE): We return from sunny Arizona to the Arctic…Tailgate, that is. As you know, the Arctic Tailgate, the date our individual tickets go on sale to the public, usually takes place in February. What does that mean for marketing? We have to produce the advertising around the event and create collateral pieces—the most important being the much-anticipated pocket schedule. Usually by that time of year, we’ll have most of our promotions set in place and then we can print our pocket schedules and get them in the hands, wallets and purses of eagerly-awaiting Brewers fans. For the next six months, that pocket schedule will also inadvertently serve as my day planner.
YOUR TICKETS, PARKING PASSES, ETC.: If you’re a Season Seat Holder, you know that the day your tickets arrive in the mail is a very special day. [I always think of this scene in the movie Fever Pitch and imagine many of our Brewers fans react the same way.] Well, did you ever think of the people behind those tickets? The ones who design them, print them, and make sure that your precise number of tickets with your exact seat location get delivered to you—along with your parking books and/or NYCE Club membership? All of those items in your packet have to be produced and that’s what we spend a lot of time on in February and March, making sure everyone is set for Opening Day.
Which brings us to… the start of the new season!
Eek! We’ve got a ton to accomplish in just 129 days! I better wrap this up.
This year, the time between the end of the baseball season and the holidays is shorter than ever.
That’s a great thing, of course, but it is hard to believe that it’s already time for our Brewers Holiday 4-Packs to go on sale tomorrow at 10 am CT!
Our Holiday 4-Packs have always been popular, but coming off of this exciting season, demand for these packages is likely to be at an all-time high as you can send the Brewers fans on your list to see the reigning NL Central Division Champions in 2012 at Miller Park and you’ll have a champion of a gift perfect for their opening day!
This year, there are five attractive 4-Packs to choose from and, if orders are placed by Tuesday, December 20, 4-Packs will be delivered in time for Christmas in special holiday carriers, ready for giving.
“The Holiday 4-Packs have been one of our most popular packages and gift items as they offer fans the first opportunity to secure terrific seat locations for many of the most anticipated games in 2012,” said Brewers Chief Operating Officer Rick Schlesinger. “Package options are designed to fit many different schedules, and it’s a great way to take care of the baseball fan on everyone’s holiday list.”
Three of the five Holiday 4-Pack Plans—the Coast to Coast Plan, the Matinee Plan and the Weekend Plus Plan—include at least one All-Fan Giveaway Date while the new Double Bobble Plan includes two All-Fan Giveaway Dates. The Marquee Plus Plan includes two games against the Chicago Cubs at non-Marquee pricing. All five plans include at least one Gold or Marquee priced game at retail price, adding additional value to each 4-Pack.
Holiday 4-Packs range in price from $64 – $168 and are available in the Field Outfield Box, Loge Infield Box, Club Outfield Box, Terrace Box, Loge Bleachers and Terrace Reserved seat locations.
Just remember that Holiday 4-Packs include one ticket to four great games and no one wants to go alone, so make sure you grab at least two! You’ll also get a free Klement’s Famous Racing Sausage TM Hot Dog ornament gift-with-purchase with every pair of 4-Packs you buy.
For more information, or to purchase, you can also visit brewers.com/4packs .
The Brewers Consumer Marketing department (which is comprised of marketing/advertising, ticket sales and ticket operations) was just as excited as the rest of the Brewers faithful to learn that we had acquired 2009 Cy Young Award-winning pitcher, Zack Greinke, from the Kansas City Royals on Sunday.
We’re all Brewers fans at heart (with the amount of time and energy we devote to our jobs, you have to be!), so the news was like an early holiday gift to us.
With that gift, however, came the perfect example of what I’ve been telling you all along: There is no offseason!
This won’t be an official “no offseason” post because we’re so busy here, but I thought you might be interested in how we reacted quickly to the Greinke announcement.
Right now, we’re in the midst of wrapping up our Holiday 4-Pack campaign, looking at our 2011 TV spot ideas, working on Brewers On Deck advertising, looking ahead to our 9-Pack campaign, and also working on some exciting top-secret stuff you’ll find out about soon enough.
However, once the announcement about Greinke was made, in the marketing/advertising area specifically, we quickly turned our attention to welcoming Zack to Milwaukee.
This ad ran in today’s Milwaukee Journal Sentinel.
While our creative juices were flowing, the rest of the Consumer Marketing department set to work handling the influx of Brewers fans interested in snapping up Brewers tickets.
One adjustment that we quickly made due to increased demand was extending our Holiday 4-Pack campaign. Holiday 4-Packs were supposed to go off sale at midnight on Monday, but due to the high volume of calls and orders we were receiving, we decided to extend it until midnight tonight. Last minute shoppers should come directly to the Miller Park Box Office if they want to make sure that they receive their Holiday 4-Packs in time for Christmas.
Speaking of holiday gift ideas, the Brewers retail department has also been busy. Greinke shirts are expected to be in the store today, as John reported yesterday.
I could go on and on with all of the other things that are happening as well, but that gives you a quick snapshot into what has been a very busy–and exciting!–week here at Miller Park.
Alright–back to work!
[Note: This article written by Don Walker appeared in today's Milwaukee Journal Sentinel; it gives a very good depiction of all of the different ways the Greinke trade has impacted the Brewers front office.]
For my next installment of “There is No Offseason for…” I chose to interview Billy Friess, Director of Season Ticket Sales. In 2010, Billy will be entering his 12th Season with the Club and I don’t think he’s had an off day, much less an offseason. This guy has tremendous work ethic and a great dedication to his job.
And given his background, it’s no surprise that Billy has a strong passion for his work.
“I grew up with baseball as a huge part of my life and I’m so fortunate to call baseball my job,” Billy said yesterday, when we sat down to discuss what his calendar looks like from October through March.
Billy’s father, Jack Friess, has been coaching baseball at Cedarburg High School for over 30 years. Jack is a Wisconsin Baseball Coaches Association Hall of Famer and even once played in the White Sox organization.
Billy was coached by his own father at Cedarburg High School and went on to play shortstop at Marian University in Fond du Lac, Wisconsin, where, after some coaxing, he admitted that he’s still 10th all-time in hits.
Billy majored in Sport and Recreation Management at Marian and started his career in the minors with an internship with the Milwaukee Brewers’ now-Single-A affiliate, the Wisconsin Timber Rattlers. From there, he went on to start out with the Brewers as a Telephone Service Representative (TSR) in the fall of 1998.
“I started out as a TSR in the basement of County Stadium with a computer, keyboard and phone in a 24″ x 36″ cubicle. The first calls I made were to 1994 – the strike year – canceled accounts,” Billy recalls fondly.
Billy continued his climb through the ranks. Shortly after the 1999 Season, Billy was promoted to Account Executive and then, with the move to Miller Park in 2001, he became a Senior Account Executive. Then, in 2003, he became the Manager of Season Ticket Sales before being promoted to Director of Season Ticket Sales in 2007, the position he holds today.
As Director, Billy oversees ten Account Executives and six TSRs.
“My job is to give our ten Account Executives and six TSR’s all the tools they need to be put in a position to succeed each and every sales campaign,” Billy explained.
In keeping with our “no offseason” theme, Billy said the busiest time for his staff is August through Opening Day.
Marketing, Ticket Operations and Ticket Sales all fall under the Consumer Marketing umbrella here at the Club. This means that I am fortunate to get to work with Billy on many of his offseason projects, such as Season Seat Holder renewal packets and the advertising campaigns for his small plans, like our Holiday 4-Packs and our 9-Packs.
“In June and July we start gearing up for our selling season, putting together as attractive a renewal package as possible for our customers from a benefits end. We always try to incorporate something special as an incentive to get people to renew early.”
This year, every Season Seat Holder (SSH) who paid in full by November 20 has the option to receive a commemorative 40th Anniversary poster-size Milwaukee Brewers print and for the Full SSH’s who renewed by the deadline, there will be a special meet-and-greet with Robin Yount next summer, where he’ll personally sign those prints.
Over the years, Billy has rewarded renewal customers with various renewal benefits such as the opportunity to take batting practice at Miller Park, the opportunity to throw out the First Pitch, private autograph sessions with current players including Ryan Braun, recognition as the “Season Seat Holder of the Game” and more.
After the renewal process is well underway, Billy works with the fine folks in the Marketing Department ( :) ) to launch our Holiday 4-Pack campaign. The Holiday 4-Packs start at just $60 and include a ticket to four great games, including an all-fan giveaway game. Plus, for every pair of 4-Packs one buys within the same plan, he or she will score a free Klement’s Famous Racing Polish Sausage ornament. There are five exciting plans to choose from and for the past four years, 4-Packs have been popular holiday gifts for Brewers fans.
Did you ever wonder who came up with your 4-Pack “Matinee Plan” or “Weekend Plus Plan”? That’s Billy Friess. Billy works with his department to carefully determine which games will be included in each different plan type.
“We try to create different types of packages to appeal to the masses,” Billy said.
The 4-Packs and the 9-Packs (which will go on sale in January 2010) are smaller introductory packages, so while there are some benefits, it’s not until you move up to the 20, 40 and Full Season plans that the benefits really increase.
Most 20, 40, and Full Season SSH’s enjoy benefits such as a significant savings off the standard gate rate, flexible ticket exchange options, the opportunity to purchase individual game tickets before they go on sale to the general public, priority seating for the Postseason, a complimentary Metavante Club Membership, savings on Preferred Parking and Suite rentals and more. There are also special events for Season Seat Holders throughout the year.
In addition to making sure that SSH’s are taken care of with these cushy benefits, Billy also tries to create new Season Ticket offerings.
“This is a very value-conscious market, so we try to create offerings like the Terrace Ticket Treat and the Loge Level Double Play,” Billy said, referring to two popular SSH deals. The Terrace Ticket Treat is four seats in the Terrace Reserved section for every Brewers home game. The price breaks down to just $6 per ticket, making it a winner with families. New for 2010, the Loge Level Double Play is also a great deal and sure to be just as popular. Essentially, it’s a buy-one-get-one free Loge Level Season ticket package that applies to Sections 210 and 227.
“We also aren’t afraid to try new things like offering Opening Day for Free with our 9-Packs. Anything with value is going to appeal. We try to think out of the box, stay fresh and not just give a carbon copy of what we did the previous year,” Billy said.
Starting at just $135, Brewers 9-Packs include nine great games, plus the home opener on April 5 vs. the Colorado Rockies-for FREE. Other benefits of the 9-Packs include regular pricing on Marquee games, a guaranteed seat location and more, making them uber-popular among fans.
“The 9-Packs with Opening Day for Free are probably my favorite plan that we offer. The packages that are the most marketable are the ones that I like the best. The Fan’s Choice Plan, where you pick the 20 games you want, is also an easier sell and meets the needs of a lot more people; plans with lots of value and flexibility, those things are what I like the best,” Billy said.
Billy’s such a good salesman, he’s even sold himself.
“Billy, if you weren’t working here, would you buy Season Tickets?” I asked.
Without missing a beat, Billy answered, “Absolutely!”
He even had his seats picked out. “I’d probably buy a Fan’s Choice 20-Game Plan in the Terrace Box.”
Besides selling tickets, Billy says he also likes to spend the offseason focusing on coaching his staff by listening to their phone calls and providing feedback and also, through providing an intense sales training program.
“At the end of October, we kick off our campaign with sales training. We bring in a local trainer who does a great job of customizing his training to fit our needs, identifying what our challenges are going to be and helping us to overcome any objections that we might get this upcoming season,” Billy said.
In addition to the week of training, Billy’s staff stays on top of their game with weekly learning tracks filled with ideas, sales techniques and the like.
All of the training has certainly paid off as Billy led his staff to achieve a franchise-record season ticket base in 2009.
“I truly believe we have the best sales staff in all of baseball – a very dedicated staff that works well as a team and genuinely cares about our department and organization,” Billy said.
As we were wrapping up, Billy’s phone rang and his attention immediately turned to the person on the other line.
I backed slowly out of his office, leaving him to finish his call with another satisfied customer, no doubt.
For more information on Brewers Season Ticket Packages, please call (414) 902-4100, or click here.
Is there someone you’d like to see profiled in this feature? E-mail us at firstname.lastname@example.org.
For the past 28 years, the Brewers have held a “Clubhouse Sale.” It gives fans an opportunity to handle some Christmas shopping and at the same time, see a part of Miller Park they might not usually see: the Visiting Team Clubhouse.
This Friday and Saturday, from 9 a.m. – 7 p.m., the Visiting Clubhouse at Miller Park will be transformed into a retail store offering fans savings of up to 75% on Milwaukee Brewers merchandise. Not only will there be great Brewers merchandise available for purchase, but also an opportunity to buy rare, game-used items like jerseys and bats.
This is a unique opportunity to not only get some holiday shopping done, but also a chance to see a part of Miller Park that is normally hidden to the average fan.
In addition, representatives will be available to handle requests for Holiday 4 Packs–another fantastic Holiday gift idea. Shoppers can access the Clubhouse Sale by entering Miller Park at the Hot Corner entrance near the Brewers Team Store by Majestic and follow the signs to the Visiting Team Clubhouse. Cash and credit cards will be accepted (no personal checks). If you can’t make it to the Clubhouse Sale this weekend, please note that the Brewers Store by Majestic is open Monday through Saturday from 10 a.m. - 6 p.m.
Check back here on Thursday afternoon when we post pictures and preview some of the items available at the Clubhouse Sale. I promise I won’t take any of the good stuff before the doors open on Friday!