Results tagged ‘ Field of Sweet Dreams ’

Annual “Field of Sweet Dreams” Set for August 16

On the evening of Saturday, August 16, our sixth annual “Field of Sweet Dreams” will take place as Brewers fans of all ages are invited to experience a slumber party at Miller Park.  Tickets went on sale today  for this truly unique experience.  Fans are asked to act fast as quantities are extremely limited.

During the event, fans are invited to bring their camping gear and spend the night under the stars at Miller Park.  Fans will have no shortage of entertainment as the entire Field Level becomes their overnight playground.

Brewers Field of Sweet Dreams

As if playing catch on the field and spending the night in the ballpark aren’t enough, guests will also be able to watch the Brewers game against the Los Angeles Dodgers on Miller Park’s HD scoreboard, beginning at 8:10 p.m., followed by a full-length family-friendly movie.

There will be plenty of additional activities for fans to enjoy, including exclusive access to the US Cellular Power Playground, a private tour of Miller Park, a visit by the World Famous Klement’s Racing Sausages and Bernie Brewer, all capped off by listening to a bedtime story recorded by Brewers players and coaches.

In addition, each guest will receive a gift bag with “overnight essentials,” dinner, snacks during the movie, breakfast in the morning, non-alcoholic beverages throughout the night, and more.

Tickets are priced as follows:

Age 13 and older – $115

Age 3-12 – $80

Age 2 and under – FREE

A responsible adult (parent or guardian) must accompany all guests under the age of 17, with a maximum of 4 minors per adult (this will be strictly enforced upon registration).  Alcohol will not be served or sold during the family-friendly event, and carry-ins of alcoholic beverages are strictly prohibited.  Fans can order tickets online at brewers.com/sweetdreams or by calling (414)902-4424.

Field of Sweet Dreams is sponsored by FirstMerit Bank, Kemp’s, Copps, and Pick ‘n Save.

-Cait

JohnandCait@brewers.com

Fifth Annual “Field of Sweet Dreams” Set for August 24

On the evening of Saturday, August 24, the fifth annual “Field of Sweet Dreams” will take place as Brewers fans of all ages are invited to experience a slumber party at Miller Park.  Tickets went on sale today starting at 10 a.m. for this truly unique experience.  Fans are asked to act fast as quantities are extremely limited.

During the event, fans are invited to bring their camping gear and spend the night under the stars at Miller Park.  Fans will have no shortage of entertainment as the entire Field Level becomes their overnight playground with the doors to the stadium opening at 5 p.m.

Brewers Field of Sweet Dreams

As if playing catch on the field and spending the night in the ballpark aren’t enough, guests will also be able to watch the Brewers game against the Cincinnati Reds on Miller Park’s HD scoreboard, beginning at 6:10 p.m., followed by a full-length family-friendly movie.

There will be plenty of additional activities for fans to enjoy, including exclusive access to the US Cellular Power Playground, a private tour of Miller Park, a visit by the World Famous Klement’s Racing Sausages and Bernie Brewer, all capped off by listening to a bedtime story recorded by Brewers players and coaches.

In addition, each guest will receive a gift bag with “overnight essentials,” dinner, snacks during the movie, breakfast in the morning, non-alcoholic beverages throughout the night, and more.  Fans will also have the chance to win Brewers tickets, memorabilia, and one-of-a-kind fan experiences such as the opportunity to throw out a first pitch.

Tickets are priced as follows:

Age 13 and older – $110

Age 3-12 – $75

Age 2 and under – FREE

A responsible adult (parent or guardian) must accompany all guests under the age of 17, with a maximum of 4 minors per adult (this will be strictly enforced upon registration).  Alcohol will not be served or sold during the family-friendly event, and carry-ins of alcoholic beverages are strictly prohibited.  Fans can order tickets online at brewers.com/sweetdreams or by calling (414)902-4424.

Field of Sweet Dreams is sponsored by Kemp’s, Copps, Pick ‘n Save, Coffee Mate Natural Bliss, and Lipton Tea.

-Cait

JohnandCait@brewers.com

Brewers Fan-Tastic 40 is Back for 2013!

I’m very excited to tell you that the Brewers Fan-Tastic Forty–40 days , 40 drawings, 40 unique prizes and experiences–is back for the third year in a row!

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The same promotion that saw fans win prizes like Klement’s Sausage for a Year, their photo on a ticket, and a big-league contract for a day in 2011 and 2012 is kicking off this month with more fun in store for Season Seat Holders in 2013.

Fans can look forward to prizes such as:

  • a Brewers On Deck VIP Experience
  • A private movie screening for eight on monster scoreboard at Miller Park;
  • Club Suite Parties with Craig Counsell or Doug Melvin;
  • A sampling of each of Miller Park’s six all-inclusive areas during the 2013 season;
  • 2014 season tickets at 1982 pricing;
  • A tour of the Miller Park roof;
  • And, my personal favorite: Shadowing brewers.com Beat Writer and popular blogger, Adam McCalvy for day

All fans who purchase or renew ticket packages of 20-games or more have the opportunity to win these prizes, plus an assortment of other unique prizes and experiences spread out over 40 days. From Wednesday, January 16 through Sunday, February 24, one Season Seat Holder per day will be selected to win a designated prize in the Fan-Tastic Forty promotion.

Purchases made prior to today already have an entry in the contest. Purchases made within the 40 days of the promotion will be eligible for the next day’s drawing and remainder of the prizes. For example, a purchase on January 19 will be eligible for all prizes from January 20 – February 24. The last day to purchase to be eligible for prizes is Friday, February 22.

Fans looking to renew or have questions about new packages are welcomed to call 414-902-HITS (4487) or visit brewers.com/fan40. Full sweepstakes rules are also available at the site.

A complete list of prizes along with the date they will be selected is as follows:

January 16 – Team Store Shopping Spree. Win $1,000 to spend in the Brewers Team Store by Majestic.

January 17 –Your Very Own Ticket. For one game during the 2013 season, your photo will be printed on every season ticket.

January 18 – Brewers On Deck VIP Experience. Receive two free tickets to the annual fan fest, plus jump to the front of any autograph line for free autographs.

January 19 – Free Parking for the Season. Enjoy complimentary Preferred Parking for every game in your 2013 ticket plan.

January 20 – Game of Catch with a Brewers Pitcher. Play catch with, and receive pitching tips and instruction from a Brewers pitcher.

January 21Tour the Roof. Take a tour of the Miller Park roof and get the best view of the ballpark.

January 22VIP Luncheon. You and a guest will sit at the head table during the 2013 Season Seat Holder Luncheon in the NYCE Stadium Club with two Brewers players and/or coaches and Brewers executives. Take home an autographed baseball from each player and/or coach.

January 23Slide Down Bernie’s Slide. Take a trip down Bernie’s slide before a 2013 home game and then watch part of the game from Bernie’s Chalet.

January 24 – Party Suite for you and 29 Friends. Take in a 2013 home game with 29 of your friends from a spacious Party Suite, complete with food and beverage.

January 25 –Owner’s Seats at Miller Park. Sit in the owner’s seats for a game with three friends and enjoy a visit from Brewers executives.

January 26 – Shadow a Brewers Beat Writer. Follow Brewers.com beat writer Adam McCalvy during all pregame activities on the field and in the Clubhouse for a 2013 home game.

January 27 – You in the Team Photo. You will be included in an unofficial team photo with the 2013 Brewers roster and coaching staff.

January 28 – Field of Sweet Dreams Experience. You and three friends will enjoy a night under the stars while camping on the Miller Park outfield at the annual Field of Sweet Dreams event.

January 29 – Miller Lite Beerpen Experience. Enjoy a 2013 home game in the Miller Lite Beerpen on a Friday night with 29 of your friends.

January 30 – Baseball Signed by Opening Day Starters. Receive nine baseballs, each signed by a member of the Brewers Opening Day lineup.

January 31 – Tickets for Each All-Inclusive Area. Enjoy a game from each of Miller Park’s six All-Inclusive Areas with two tickets for six different games in the special seating areas.

February 1 – Pizza for a Year. Win a one-year supply of Palermo’s Pizza.

February 2 – Throw Out the First Pitch. Throw out the first pitch prior to a 2013 Brewers home game, plus receive a personalized Brewers jersey.

February 3 – Club Suite Party with Craig. Win a Club Suite for you and nine friends to a 2013 home game, complete with food and beverage, and enjoy a visit from Brewers alum Craig Counsell.

February 4 – Signed & Framed Braun 40/30 Print. Receive a one-of-a-kind autographed print commemorating Ryan Braun’s 40/30 season.

February 5$500 in Concession Vouchers. Receive $500 in food and beverage vouchers.

February 6All-Inclusive Area Experience. Win 35 tickets in one of Miller Park’s All-Inclusive Area, complete with food and beverage, for a 2013 home game.

February 7 – Manage the Mini Sausage Race. Win all five spots as Mini Racing Sausages in the Sunday relay race during the 6th inning of a 2013 home game, plus 10 Field Level tickets to the game.

February 8 – You in Control. Watch three innings of a 2013 home game from the Scoreboard Control Room and see firsthand how the scoreboard works.

February 9 – Miller Lite/Brewers Neon Sign. Light up your basement bar or garage with a Miller Lite neon sign featuring the Brewers ball and glove logo.

February 10 – Autographed Baseballs. Take home a set of baseballs autographed by each member of the 2013 Brewers starting rotation.

February 11 – Turn Back the Clock Pricing. Receive 1982 pricing for your 2014 season tickets.

February 12 – Catered Tailgate Party. Enjoy a Pavilion party prior to a 2013 Brewers home game, catered by DNC Sportservice. Includes 20 game tickets.

February 13Signed bat and Jersey. Win an autographed bat and jersey from your favorite Brewers player.

 February 14 – Gehl Club 4-Pack. Enjoy the luxurious Gehl Club experience with three friends for four games during the 2013 season.

February 15 – Guaranteed Giveaway. Receive every promotional item given away during the 2013 season including all 10 bobbleheads.

February 16 – Klement’s Sausage for a Year. Receive a one-year supply of Klement’s sausage products.

February 17 – Signed and Framed Lucroy Print. Receive an autographed print of Brewers catcher Jonathan Lucroy.

February 18 – View From the Bullpen. Make sure to bring your glove when you and five friends sit in the Brewers bullpen as the Brewers take batting practice prior to a  2013 home game.

February 19 – Club Suite Party with Doug. You and nine guests will sit in a Club Suite for a game complete with food and beverage, and enjoy a visit from Brewers General Manager Doug Melvin.

February 20You in the Brewers Radio Booth. Spend an inning in the Brewers radio booth during a 2013 home game.

February 21 – Base signed by Aoki, Braun and Gomez. Win an authentic game-used base signed by the top three base stealers from the 2012 NL stolen base leading Brewers.

February 22 – Movie Night on the Big Screen. You and seven friends will enjoy a private movie screening on the scoreboard at Miller Park.

February 23 – Lesson with Brewers Hitting Coach. Win a private hitting lesson from Brewers Hitting Coach Johnny Narron while you and a guest take batting practice before a game at Miller Park.

February 24 – Welcome to the Big Leagues. Sign a one-day Major League contract, complete with full uniform plus one day’s pay at the MLB minimum salary.

 -Cait

JohnandCait@brewers.com

Go Brrrr-ewers! Cait Set to Join Arctic Tailgate-rs this Weekend

Pitchers and catchers (and John!) reported to camp in Arizona this weekend, position players are scheduled to report on Friday, and this Saturday, it’s YOUR turn to report to Miller Park for the Brewers Arctic Tailgate as individual tickets go on sale at 9am!

This is the sixth year that the Arctic Tailgate” party will mark the start of individual ticket sales and over the years, in spite of February usually being a cold, cruel month here, it’s become quite the Milwaukee tradition with some fans camping out days in advance (Note: For rules and guidelines, please see safety regulations below).

The Klement’s Famous Racing Sausages, Bernie Brewer and Brewers alumni players are always on hand to greet the fans and the first 2,000 fans in line receive a hot dog and soda, compliments of Klement’s, Pepsi and Sportservice, as well as an Arctic Tailgate t-shirt.

The hearty crowd, recalling past Opening Days that have been snowed out, or perhaps used to tailgating before Packers games at the Frozen Tundra, is not at all fazed by temperatures in single digits, snow, or swirling winds.

Indeed. Like the USPS quote, “Neither snow nor rain nor heat nor gloom of night stays” these faithful fans from getting their hands on the hottest tickets before anyone else.

Many fans do it for the tradition and fun—it’s just like your typical pregame tailgate in the middle of July, with games of bags, brats on the grill, and cold beer (okay, maybe a little colder than normal)— but many also do it for the limited number of tickets for Opening Day that will be available at this event.

That’s right. The Miller Park Box Office will be the only place where fans will be able to purchase individual Opening Day tickets on February 25; no phone or online orders will be accepted. Each fan will be limited to a maximum of four tickets for Opening Day, based on availability.

Over the years, when I haven’t been down in Arizona during the event, I’ve been to Arctic Tailgate and I’ve talked with and interviewed fans, but I’ve always been there in the daytime, the day before the event; stopping by briefly the evening before; or working during the event on Saturday morning.

This year, I’ve decided to do something just a bit outside my comfort zone—I’m going to spend the night at Miller Park!

Now there have certainly been many late nights here at the office after games and I’ve camped out on the field before for our Field of Sweet Dreams event, but never in February. To be honest, I’m kind of a wimp when it comes to the cold, but I want to get the true experience that I’m helping promote to fans (plus it’s been the warmest February on record, so I figure now is the best time to do this!).

It's been warmer than average here in Milwaukee so far this month; however, this forecast still looks pretty Arctic to me!

So, with that being said—if you’re at the event, look for me! I will be roaming around, taking photos, interviewing fans and live blogging from Arctic Tailgate. I might even have some surprises for fans as well!

Of course, if you don’t want to brave the cold, you can always live vicariously through me by following along here online and then get your tickets and parking at brewers.com or by phone at (414) 902-4000 beginning at 9am on Saturday.

The Miller Park Box Office will be open until 5 pm that day.  Normal Box Office hours are 9 am – 7 pm Monday – Friday (beginning Monday, February 27), 9 am – 5 pm on Saturday and 11 am – 5 pm on Sunday.

For full details on the Arctic Tailgate event, click here.

Who should I look for on Friday night/Saturday morning?

-CAIT

JohnandCait@brewers.com

Please note the following safety regulations for the Arctic Tailgate. Participants will not be permitted to set camp prior to noon on Thursday, February 23. No hand-made or hand-built shelters shall be permitted. No shelters made of cardboard or wood shall be permitted. Shelters with a footprint greater than 100 square feet are not permitted unless otherwise approved by the Brewers. Miller Park power sources are not available for public use and gas generators are not permitted on the property. Only State-Approved gas/propane heating/grilling units with fuel-valve turn-offs and self-contained charcoal/wood units are permitted; provided, however, that they must be a minimum distance of 25 feet from the building or shelters. Activity and items permitted on the premises are subject to the approval of the Brewers. The Brewers reserve the right to remove any shelter, items, or individuals from the property.                                   

Many Happy Campers Attend Field of Sweet Dreams Event at Miller Park

 

If you’re not familiar with it, Field of Sweet Dreams, presented by Copps, Pick ‘n Save and Kemps, is a giant slumber party for 350Brewers fans of all ages, put on by Brewers Enterprises. You get to set up your tent on the field, watch the game and a movie on the video board, play games, enjoy great food and more. Last year was the first year of the event and it was a smashing success. Being in the Consumer Marketing department, I helped promote the event, so I thought I should see for myself what it is really like. I asked Sarah Chmiel, Manager of Brewers Enterprises and Queen of the Field of Sweet Dreams, if she’d be open to my covering the event for John and Cait…Plus 9. She was all for it.

In fact, when I told my husband, Brian what I was planning on doing, he laughed. Then, when he realized I was serious, he laughed even harder. And, since we don’t own a tent (Did I mention, I am not a camper?), I had to ask our next-door neighbors and good friends, Tim and Jana, if they had a tent that I could borrow. They asked who it was for and when I told them it was for me, they also laughed. However, I will say that when I explained what I’d be using the tent for and the premise of the event, they thought it was a very cool thing and hooked me up with an Eddie Bauer Backpacking Sport Dome Tent. Perfect, I thought. A Sport Dome Tent for my night in a sports dome.

Those alternatives simply would not do. I wanted the full Field of Sweet Dreams fan experience. Also, I didn’t like the fact that he was implying that he didn’t think I could do this on my own.

“Okay, well, I am not coming down there to bring you anything you’ve forgotten or to help you set up that tent then,” he said.

So, I went on my merry way, leaving Brian to his own devices for the night (no doubt pizza delivery, the Brewers game and season six of Entourage on DVD).

Yep. Sure thing-I will get right on that.A lady and her children walked by, “How’d you get stuck setting up the tent?” she called.

Nope, it really was just me. So, when one of the directions read, “With a person at each front corner of the tent, flex the fiberglass poles into an upward position, forming two arches,” I looked around.

I decided to channel my inner Girl Scout. Yes, I was a Girl Scout and before you ask, no, we didn’t go on many camping trips; and the ones we did take did not involve tents, thank you very much.

Since I’d worked up quite the appetite setting up my tent, I headed up the steps to the Field Level Concourse where a smorgasbord featuring BBQ pulled chicken, Italian beef, hot dogs, baked beans, salad, corn on the cob, chips, pickles, brownies and beverages awaited me and the other hungry campers.Many fans were engrossed in the Brewers game, which was being shown on the video board and piped over the sound system. Below the video board, personalized scoreboard messages ran in a loop.

He had heard about the event too late last year, so he made sure to get his tickets early this year. They were having a great time, hanging out and watching the game when I checked in with them.

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When I caught up with Jessica and Luther Himsel and their children, Elijah and Ruby, they had just returned to their tent after a jaunt at the Associated Bank Kids Zone.

Following the game, fans were treated to Shrek the Third on the video board and had the chance to grab some “midnight snacks,” of nachos, chicken tenders, ice cream, popcorn, peanuts, Cracker Jack and candy.

Note: I do not want this little vignette to discourage anyone from taking part in next year’s event; I take full responsibility for what I am about to disclose to you.

And that’s when I noticed that the flap for the tent’s “side room” wasn’t fully closed. Using my hand, I tried to do my best imitation of Ryan Braun in our TV spot (where he swats the fly into the wall with his hand and the tag reads “Ryan Braun. Yeah, the guy can hit.”). Well, clearly, this girl can’t hit, so I grabbed the notepad I had been using to jot notes for this post and began taking some stronger cuts, trying to move the bugs in the direction of the open vent. After about ten minutes or so, I was tired.

I laid back, resting my head on my brand-new, rolled up Brewers blanket. (Okay, so maybe in all the excitement of going camping, I had forgotten my pillow, but as I noted above, there was no way I was calling Brian to ‘fess up.) I marveled at the view from my tent, the open roof providing a superb view of the night sky. I considered what a fun evening I’d had and all of the cool Brewers fans I had met.

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As I felt myself surrendering to sleep and my own sweet dreams, I breathed a sigh of contentment in being able to survive on my own (okay, me and 349 others) in the great outdoors (okay, great outfield … at Miller Park … which just happens to be my place of employment), despite my misadventures in entomology.


I watched as the little tent city sprang to life and fans began heading to the restrooms to wash up, packing up and disassembling their tents before enjoying the breakfast buffet, which featured scrambled eggs, bacon, sausage, hash browns, mini-muffins and bagels, fruit, juice, coffee and tea.

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Despite the sleep crusties and bleary-eyedness of some of the kids–for most of whom, I am sure staying up so late was a rare treat– I saw a lot of smiles on the faces of the fans. It had been a wonderful outing to cap off the summer and everyone, including me, was going home a…well, happy camper.

As a side note, I was so proud of myself for sticking it out and not spending the night in my air-conditioned, bug-free office, or just packing it in at midnight and going home, that I was thinking I just might plan on taking in the real Arctic Tailgate experience by camping out prior to the on-sale next February. Gives me plenty of time to work on attaching that fly to the tent.

johnandcait@brewers.com

Update: Information on the 2011 event can be found here! Tickets go on sale Tuesday, July 12 at 10am.

There is No Offseason for…Brewers Enterprises

When most people think of Miller Park, they automatically conjure up thoughts of the fun they’ve had on game day. Jason Hartlund and his staff are trying to change that.

Jason is the Vice President of Brewers Enterprises, a relatively new division of the Milwaukee Brewers (2006) that oversees all non-baseball events and revenue for Miller Park.

We are fortunate to have a venue that provides a myriad of entertainment options–rain or shine–suitable for anything from 40,000 persons down to small groups and in his role, Jason oversees the operations and develops sales and marketing strategies to attract a broad mix of events in and around Miller Park, from conventions and concerts to corporate retreats, parties and so much more.

Jason climbed on board to steer the Brewers Enterprises ship in May of 2008 after beginning his Brewers career in the Corporate Marketing Department. Prior to joining the Brewers, he had served three seasons as Manager of Corporate Sales for the Green Bay Packers. 

With just five people, the Brewers Enterprises staff may be on the small side, but as you’ll see, they accomplish a great deal, working year-round to enhance your ballpark experience.

There’s Sarah Chmiel, Manager of Brewers Enterprises. Her job is to think of creative uses for the ballpark.

“Sarah’s role has been developing many of the non-baseball events that have taken place here, such as the Field of Sweet Dreams, Baseball Boot Camp, the Brewers Road Crew, Miller Park Movies and the Border Battle, the minor league game that we hosted here last year, ” Jason explained. We’ll talk more about those events later.

Then there’s Tai Chamness, Manager of Special Events. She’s who you go to if you want to book your wedding, party or special event at Miller Park. 

“We have really focused on becoming more customer-service oriented with function spaces. That’s Tai’s specialty,” Jason said.

“We’ve been successful with holiday parties, tours, Helfaer Field, meeting room rentals and parking lot events this year,” Jason said. “But weddings have really taken off.”

As someone who had her own wedding reception at Miller Park and took her wedding photos on the field and in the Visitor’s Clubhouse back in 2007, I can certainly understand the allure. Baseball fans and non-baseball fans alike can appreciate the beautiful backdrop of the field looking out from the Metavante Club.

 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Caitlin and Brian Fieldjpg                        Me and my husband, Brian, on our wedding day in August 2007.                


Thumbnail image for Thumbnail image for Caitlin Dugout Wedding.jpg            My favorite photo–me with Brian and the groomsmen– taken in the dugout.

The Brewers Enterprises staff will help you customize your Big Day every step of the way; they’ve seen it all–from a total baseball wedding complete with uniforms and ballpark fare to the most elegant affairs where the location takes a backseat to everything else.  You can have your ceremony at the park, or your reception, or both.

Throw in Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours and Katie Wettstein, Special Events Coordinator, whose primary focus is on the Brewers Conference Center, and you have one busy crew.

 

Thumbnail image for Thumbnail image for Conference Center.jpg                           The Aaron Room in the new Brewers Conference Center.

 

That’s why I found it amazing that Sarah and Jason were able to find enough time to sit down with me for this interview.

 

Thumbnail image for Chmiel and Hartlund.JPG                           Sarah Chmiel and Jason Hartlund are all about maximizing
                                        your experience at Miller Park year round.

 

Let’s take a look at what Brewers Enterprises is doing in the offseason and what’s on tap for 2010.

Right now, Sarah is in full travel agent mode, working on the Brewers Road Crew trip to Spring Training in Phoenix, March 10-14 (referenced in a previous post, found here).

 

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“This is something we have never done before. In speaking with the Ticket Department, we know that they get numerous calls asking about Spring Training trips each year. This is something fans have been waiting for and we hope it’s successful,” Sarah said.

“We are going to take a group of people down to Arizona and we’re going to provide them with airfare, hotel accommodations and transportation while they’re there.  They’ll get to see three Spring Training games,” Sarah explained.  She began to get animated as she started to list the additional perks of joining the Brewers Road Crew for this one-of-a-kind opportunity.

“They will have the chance to meet some of the higher-ups from the Front Office. We’ll have a tailgate party that the current players will come to at Maryvale Baseball Park. Some former players will hang out with them….oh and our broadcasters, Bill Schroeder and Brian Anderson, will be there, too,” she went on.

I found out that participants will also have a chance to win behind-the-scenes experiences while they’re there, like throwing out the First Pitch, running in the Sausage Race or sitting in with Bill and Brian during webcasts of the Spring Training games.  Plus, they’ll get gifts like a t-shirt, a ball for autographs and a player-issued tech fleece. Finally, every guest will receive a ticket to see the team when they come back to Milwaukee for Opening Day at Miller Park on April 5 vs. the Colorado Rockies.

By the time she’s finished her spiel, I’m practically reaching for my credit card. With more  benefits than even I knew about and at $3695 for a couple, minus all of the stress of planning a trip for myself, it also sounds like more than a great deal.

“We’d like to use this Road Crew concept to take fans on the road during the season even, for bigger trips with the team. The first of many, we hope,” Sarah said.

Along with the Road Crew event, Brewers Enterprises is busy making plans for all of the other special non-game day events here at Miller Park.

Last year, they introduced several new events to Brewers fans, like the Border Battle, Brewers Baseball Boot Camp, Miller Park Movies and the Field of Sweet Dreams.

First, the Border Battle. Last April, Miller Park hosted a Midwest League matchup between the Wisconsin Timber Rattlers and the Peoria Chiefs.

The Timber Rattlers became the Brewers’ Class A Midwest League affiliate at the beginning of last season and through our partnership with them, the Border Battle served as a great opportunity for fans to see some of the organization’s younger prospects play in a Major League environment. The Chiefs are the Chicago Cubs’ affiliate, so it also gave us the chance to showcase the players who will play key roles in the future of the Cubs-Brewers rivalry.
 

Thumbnail image for Thumbnail image for Border Battle.jpg      Bernie Brewer and Timber Rattlers mascot, Fang, before the Border Battle in April 2009.

“We had over 17,000 fans attend,” Jason said. “We kept it extremely affordable. The focus was on making it easy for fans to come out and enjoy the ballpark. All seats were $10 and they were sold on a first-come, first-served basis, so if you got your tickets early, you could be sitting in the best seats in the house, behind home plate or the dugouts, for just $10.”

Brewers Enterprises plans on hosting a similar event this year; they’re just finalizing details, so be sure and stay tuned!

Brewers Enterprises also hopes to bring back Brewers Baseball Boot Camp

Baseball Boot Camp is an intense one-day affair where fans get to experience a day in the life of an actual ballplayer. 

“We have about 50 people who attend and we divide into four teams. The coaches are alumni players. Last year, they were Jerry Augustine, Jim Gantner, Gorman Thomas and Paul Wagner. The participants come in early in the morning and have access to the Visiting Clubhouse; they use the lockers and it’s staffed the same way it would be for the pros.  Then, the participants get a half-day of coaching and review of fundamentals. In the afternoon, they play games until one of the teams is crowned Champion,” Sarah explained.

“The Championship team is then brought back for a pre-game ceremony that includes a trophy presentation.”

All of the participants also receive an authentic, personalized jersey. In its inaugural year, the event was promoted around Father’s Day as a gift idea and the actual event took place in July.

Sarah said they have already gotten calls from the 2009 participants, wanting to sign up for 2010. 

Another successful inaugural event last year was the Field of Sweet Dreams. Last September, fans of all ages had the chance to take part in a giant sleepover on the field at Miller Park.

“It went really well,” Sarah said.  “It was a nice, affordable option for families.”

With space for 300 people and a portion of the proceeds benefitting Brewers Charities, Inc., the event sold out in less than a week.

Upon entering the ballpark, participants received a special gift. They then headed down to the field, where they were able to pitch their tents and enjoy a meal. 

For entertainment, the Associated Bank Kids Zone was open, folks could take tours of the park, there were raffle prizes given out and fans could send in scoreboard messages that rotated all night. 

The attendees watched the Brewers road game on the videoboard, followed by a movie. Before lights out, fans were treated to a bedtime story, Goodnight Moon by Margaret Wise Brown, read by Dave Bush and Corey Hart via the scoreboard.

In the morning, everyone was awakened by the sound of the boom cannons (fireworks) and Uecker’s home run call piped through the sound system. All attendees also got a keepsake of a personal, professional photo taken at home plate.

 

Thumbnail image for Field of Sweet Dreams.jpg                                       Field of Sweet Dreams, September 2009.

 

“I personally had a blast. It was a lot of fun,” Sarah recounted. “That was my favorite event from last year.”

Along with these events, Brewers Enterprises also hosted Miller Park Movies in 2009, bringing the nostalgia of the classic American drive-in movie theater to the parking lots of Miller Park.

Another memorable Brewers Enterprises production took place in August of 2008 for the Harley-Davidson 105th Anniversary Celebration, when H.O.G. members were treated to a special event that took place on the Miller Park grounds featuring concerts by artists like Sugarland and Kid Rock.

“These kind of events really show people that you can use the footprint of Miller Park in different ways,” Jason said.

In addition to planning and executing all of these events, Brewers Enterprises has also been retained by IMG to sell advertising in the game day program for the NCAA Men’s Basketball Championship this year. Rounds 1 and 2 will be at the Bradley Center. 

“It’s an example of how we have diversified and come up with different sources of revenue,” Jason noted.

Diversified indeed. From ballpark tours and meetings to Little League games and weddings; from concerts and sleepovers to boot camps and road trips, Brewers Enterprises does it all, proving that Miller Park is about more than just baseball. 

It also proves, once again, that there is no offseason.

-Cait

For more information on any of the events mentioned in this article, or to book your event at Miller Park in 2010, call Brewers Enterprises at (414) 902-4452.

Is there someone you’d like to see profiled in this feature? E-mail us at johnandcait@brewers.com.

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