Results tagged ‘ Ellen Homb ’

It’s a Major Award! Trip to NYC Successful for Marketing Department

As I mentioned earlier this week, my boss, Kathy, and I were in New York this week for a trip bookended by two separate award ceremonies… and we’re pleased to tell you it was a very successful trip!

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ProMaxBDA’s 2012 Sports Media Marketing Awards took place on Tuesday night at the Capitale in New York City.

This event recognizes the best and brightest in sports media marketing, promotion and design. Earlier this fall, we had learned that our 2012 TV campaign was a finalist in the “Television/Video: Best  TV/Video Campaign” category and that one spot in particular was a finalist for “Television/Video: Best Use of Humor.”

So, Kathy and I made plans to represent our marketing team at the event, along with Ellen Homb and Jessica Himsel from 2-Story, the agency that worked with us to produce these spots.

After a nice cocktail reception, dinner and program hosted by Jay Mohr, we are pleased to tell you that our suitcases were a little heavier coming back because we brought home both a SILVER and a GOLD award!

We were awarded the “Gold” in the “Television/Video: Best Use of Humor” category for the “Glare” television spot.  This particular ad featured Ryan Braun, Yovani Gallardo, Jonathan Lucroy and Green Bay Packers quarterback Aaron Rodgers. Watch it here:

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Other finalists included the Boston Bruins, Sporting Kansas City, the National Hockey League and the Philadelphia Flyers.

We received the “Silver” in the “Television/Video: Best TV/Video Campaign” for the entire 2012 television campaign that featured various Brewers players and Rodgers.

In this category, the “Gold” went to the National Hockey League for their campaign promoting the Stanley Cup Playoffs. Other finalists included the Philadelphia Eagles, the Toronto Blue Jays and NFL Sunday Ticket.

A total of five spots made up our 2012 television advertising campaign.  In addition to “Glare,” the other four spots were: “3-Step Drop,” “Bad Reception,” “Best Guy” and “Other Job.”  The full collection of spots can be viewed at Brewers.com/2012TV.

The production of all of our 2012  television spots was handled by the creative team of 2-Story and Metaphystico. The shoot occurred in late February at the our Spring Training facility in Maryvale, Arizona.

Both  of these awards came in the Teams, Leagues, Conferences and Collegiate Category.

We are very honored to be recognized and are humbled to be awarded both a silver and a gold with so much talent in this industry. Again, we would like to thank 2-Story and Metaphystico for their hard work as well. It’s a total team effort.

The second award ceremony took place this morning as part of the Ivy Sports Symposium at Columbia University, where I was extremely humbled once again when I was recognized as a member of the 10 NEXT Class of 2012, an annual award recognizing a distinct group of 10 individuals in the sports business industry under the age of 30 that have achieved a high level of success at a young age. The Symposium was an excellent opportunity to meet the rest of my class, as well as many other esteemed members of the sports industry, and all day, I basked in their greatness and again, felt incredibly honored to be part of this group. I also met the future of the sports world, as many students from all around the country also attended this event.

It was a whirlwind trip, but definitely fruitful and Kathy and were I proud to represent the Brewers at these events. Now, the bar has been raised for 2013–bring it on!
Cheers!

-Cait

johnandcait@brewers.com

 

And…ACTION! Brewers 2010 TV Spots to Debut Tomorrow

Earlier this month, I had the opportunity to go down to Arizona with my boss, Senior Director of Marketing, Kathy Schwab and our Vice President of Consumer Marketing, Todd Taylor.

We weren’t there to scout out the team and I certainly didn’t have time to work on my tan. No, we were there on much more important business: to film our 2010 TV Spots, which will debut tomorrow.

The ads were developed in conjunction with our creative agency, 2-Story Creative of Milwaukee. Bill Yunker of Icarus Films directed the spots.

After much preparation, we spent two full days filming and came away with enough footage for five -what I think are humorous and hope you do, too- spots to start out the season.

Our TV spots in recent years have varied from featuring our players at Miller Park talking about the fan experience to spots that are predominantly highlight driven. Since I’ve been in the Consumer Marketing Department, the only two scripted spots that I’ve been involved with were a spot for the Hot Dog Bobble in 2006 (which had a cameo by former Brewers player Derrick Turnbow) and our current Holiday 4-Packs TV spots, which feature the Klement’s World Famous Racing Sausages.

This year, each of the spots features one or more of our players in non-baseball, more everyday life, type of situations.

Thus, being on set for the filming of these five spots was an eye-opening experience for this young marketer. Of course, I knew that there is a lot of work that happens behind the scenes to get everything to look just right, but I didn’t really know until I jumped in with both feet.

They were long days, but I enjoyed every minute and was happy to pitch in wherever and whenever I could. In fact, I think I may have a career as a gofer girl in Hollywood if this marketing thing doesn’t pan out.

Help Ellen Homb, President of 2-Story Creative, decorate the set? No problem! Scrounge up some last-minute props? Sign me up! Get the extras to fill out their paperwork? Sure thing!
 
“I’m always amazed at the magic behind the scenes,” said Todd Taylor. “A lot has to happen in a short amount of time. It takes a tremendous amount of teamwork and integration to pull it off.”

Because of the tight schedules in Spring Training with games, workouts, practices, etc., our time with the players was limited and we had to make the most of our opportunity.

Fortunately for us, all of the guys were great. I honestly don’t think we could have hired better actors to play their roles in the spots. And, call me crazy, but I think they all may have actually had fun in the process.

When we returned from Arizona, the hard work was just beginning. All of the footage we’d captured had to be edited down to our final product, five 15-second spots. Audio had to be mixed, special effects needed to be added if necessary, colors needed correcting…. There is a lot more that goes into it than just meets the eye – and that’s just for 15-second spots. I can’t imagine making a 2-hour movie!

When we  got to see the finished product, it was clear that all of the time and effort was worth it.

“I think it was a top-notch experience across the board, working with Ellen, Bill and their whole team and I’m very pleased with the outcome,” Todd said.

I don’t want to give away too much about the spots, since you’ll see them for yourself tomorrow, so here are some still photos to wet your whistle.

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Darts.jpgAside: Funny story… I had my Flip Video camera and my still camera on set so I could capture scenes from the shoot to share with you here on the blog. As I mentioned earlier, I’m not a veteran when it comes to all of this TV stuff and well, apparently my flash photography interfered with some of our takes. Here’s me, getting yelled at, for you, by our Director, Bill.

(I tried not to take it personally…the best creatives can get a little intense. :) )

Each of our 15-second spots will be paired with a back-end tag that will be switched out to promote upcoming games, giveaways, ticket offers and more. These spots will run primarily during our televised games on FS Wisconsin and WMLW.

I hope you like them and welcome your feedback here at John and Cait… Plus 9.

-Cait

johnandcait@brewers.com

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