Results tagged ‘ Consumer Marketing ’

Brewers Pick Up Off-Field Awards

A little pat on the back for the Brewers front office as the club recently picked up a four awards as a result of advertising and marketing campaigns.

For the second consecutive year, the Milwaukee Brewers picked up two awards at the 2013 PromaxBDA Sports Media Marketing Awards in New York City on Tuesday.

The Brewers were awarded the “Gold” in the “Best Print, Poster or Outdoor” category for the Milwaukee Brewers Countdown to Opening Day (#SEEUAPRIL1) advertising campaign.  This particular marketing effort featured an ongoing countdown to the 2013 Brewers Opening Day at Miller Park on April 1.  The campaign was capped off with an ad seen here.

The team received the “Silver” in the same category for the Brewers Community Foundation What Is Good? campaign. This campaign, created by 2-Story, highlighted the non-profit organizations that Brewers players, fans and others support through contributions to Brewers Community Foundation. An example of one of the What Is Good? ad can be seen here.

Both Brewers awards came in the “Teams” category.

“We are honored to be recognized for a second consecutive year, and we’re proud of the creative efforts of our marketing team that went into completing these campaigns,” said Rick Schlesinger, Brewers Chief Operating Officer.

Last year, the Brewers picked up two awards for their 2012 television advertising campaign.  The overall campaign picked up the “Silver” award in the “Television/Video: Best TV/Video Campaign” and the Glare spot received the “Gold” award in the “Television/Video: Best Use of Humor” category.

The 2013 PromaxBDA Sports Media Marketing Awards recognizes the best and brightest in sports media marketing, promotion and design.  More information can be found at www.promaxbda.org.

In addition, Captivate Digital Cinema, the filmmakers of the 2013 Brewers commercial campaign, won two Emmy Awards at the National Academy of Television Arts and Sciences ceremony for the Chicago/Midwest chapter, which was held recently in Chicago. The awards were for the Brewers 2013 television spots.

The 2013 Brewers commercial campaign won “Best Commercial Campaign” and the Game Day Experience film won for “Outstanding Achievement in Sports Program Feature/Segment.”  Producer Amy Johnson accepted the awards for Captivate Digital Cinema.

“On behalf of the Brewers, I congratulate Captivate Digital Cinema for being recognized with the Emmy Awards for its extraordinary work on our Brewers commercials,” said Schlesinger.  “While working in conjunction with our marketing efforts, the commercials provide a unique behind-the-scenes view of the team and capture the excitement that our fans bring to Miller Park on a regular basis.  We look forward to working with Captivate Digital Cinema again in 2014 to integrate the excitement of Miller Park and Brewers Baseball into our multi-platform marketing programs.”

The Miller Park Experience film can be viewed here: http://wapc.mlb.com/mil/play/?content_id=25724855.  For more information about Captivate Digital Cinema, visit http://captivatedigitalcinema.com.

– JOHN AND CAIT

johnandcait@brewers.com

“Brewers Win, You Win” Promotion To Conclude Tonight

A quick reminder to Brewers fans who plan on staying up late to watch tonight’s Brewers-Padres game that it is the final Brewers game in April which means an end to the “Brewers Win, You Win” promotion.

Every win in April has meant $1 off Terrace Level tickets for the May 7 – 9 series at Miller Park against the Cincinnati Reds.  So far, the Brewers have notched 10 wins and look for an 11th win tonight (9:05 p.m. Milwaukee time first pitch, there will be a lot of sleepy Brewers fans at work tomorrow!).

Will Terrace Level tickets be $10 off or $11 off for the Brewers-Reds series next week?

Will Terrace Level tickets be $10 off or $11 off for the Brewers-Reds series next week?

The regular ticket price for Terrace Box seats is $23 and Terrace Reserved seats are $16. With 10 wins so far this month for the Brewers, the price of a Terrace Box ticket is currently $13 and Terrace Reserved seats are currently $6.  If the Brewers beat the Padres tonight, Terrace Box tickets will be just $12 and Terrace Reserved seats will be just $5.

Tickets will go on sale at 9 a.m. tomorrow morning at the Brewers Box Office, by phone at (414) 902-4000 or by visiting brewers.com/winwin.  Please keep in mind that fans will be limited to eight (8) tickets per order and sales are expected to be brisk so you might want to set your alarm after a late night of watching the Brew Crew!

–JOHN

johnandcait@brewers.com

There is No Offseason for…the Brewers Consumer Marketing Department

The Brewers Consumer Marketing department (which is comprised of marketing/advertising, ticket sales and ticket operations) was just as excited as the rest of the Brewers faithful to learn that we had acquired 2009 Cy Young Award-winning pitcher, Zack Greinke, from the Kansas City Royals on Sunday.

We’re all Brewers fans at heart (with the amount of time and energy we devote to our jobs, you have to be!), so the news was like an early holiday gift to us.

With that gift, however, came the perfect example of what I’ve been telling you all along: There is no offseason!

This won’t be an official “no offseason” post because we’re so busy here, but I thought you might be interested in how we reacted quickly to the Greinke announcement.

Right now, we’re in the midst of wrapping up our Holiday 4-Pack campaign, looking at our 2011 TV spot ideas, working on Brewers On Deck advertising, looking ahead to our 9-Pack campaign, and also working on some exciting top-secret stuff you’ll find out about soon enough.

However, once the announcement about Greinke was made, in the marketing/advertising area specifically, we quickly turned our attention to welcoming Zack to Milwaukee.

Jeff Harding, our Sr. Graphic Designer, and I set to work on Clear Channel Outdoor digital billboards, as well as a full-page ad that ran in today’s Milwaukee Journal Sentinel.
Thumbnail image for Welcome Zack Greinke-CCO.jpg

These digital outdoor boards were up and running around town by Monday.
Welcome Zack Greinke-MJS Ad-FINAL.jpg
 

This ad ran in today’s Milwaukee Journal Sentinel.

While our creative juices were flowing, the rest of the Consumer Marketing department set to work handling the influx of Brewers fans interested in snapping up Brewers tickets.

One adjustment that we quickly made due to increased demand was extending our Holiday 4-Pack campaign. Holiday 4-Packs were supposed to go off sale at midnight on Monday, but due to the high volume of calls and orders we were receiving, we decided to extend it until midnight tonight. Last minute shoppers should come directly to the Miller Park Box Office if they want to make sure that they receive their Holiday 4-Packs in time for Christmas.

Speaking of holiday gift ideas, the Brewers retail department has also been busy. Greinke shirts are expected to be in the store today, as John reported yesterday.

I could go on and on with all of the other things that are happening as well, but that gives you a quick snapshot into what has been a very busy–and exciting!–week here at Miller Park.

Alright–back to work!

-CAIT

johnandcait@brewers.com

[Note: This article written by Don Walker appeared in today's Milwaukee Journal Sentinel; it gives a very good depiction of all of the different ways the Greinke trade has impacted the Brewers front office.]  

 

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