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As I mentioned earlier this week, my boss, Kathy, and I were in New York this week for a trip bookended by two separate award ceremonies… and we’re pleased to tell you it was a very successful trip!
ProMaxBDA’s 2012 Sports Media Marketing Awards took place on Tuesday night at the Capitale in New York City.
This event recognizes the best and brightest in sports media marketing, promotion and design. Earlier this fall, we had learned that our 2012 TV campaign was a finalist in the “Television/Video: Best TV/Video Campaign” category and that one spot in particular was a finalist for “Television/Video: Best Use of Humor.”
So, Kathy and I made plans to represent our marketing team at the event, along with Ellen Homb and Jessica Himsel from 2-Story, the agency that worked with us to produce these spots.
After a nice cocktail reception, dinner and program hosted by Jay Mohr, we are pleased to tell you that our suitcases were a little heavier coming back because we brought home both a SILVER and a GOLD award!
We were awarded the “Gold” in the “Television/Video: Best Use of Humor” category for the “Glare” television spot. This particular ad featured Ryan Braun, Yovani Gallardo, Jonathan Lucroy and Green Bay Packers quarterback Aaron Rodgers. Watch it here:
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Other finalists included the Boston Bruins, Sporting Kansas City, the National Hockey League and the Philadelphia Flyers.
We received the “Silver” in the “Television/Video: Best TV/Video Campaign” for the entire 2012 television campaign that featured various Brewers players and Rodgers.
In this category, the “Gold” went to the National Hockey League for their campaign promoting the Stanley Cup Playoffs. Other finalists included the Philadelphia Eagles, the Toronto Blue Jays and NFL Sunday Ticket.
A total of five spots made up our 2012 television advertising campaign. In addition to “Glare,” the other four spots were: “3-Step Drop,” “Bad Reception,” “Best Guy” and “Other Job.” The full collection of spots can be viewed at Brewers.com/2012TV.
The production of all of our 2012 television spots was handled by the creative team of 2-Story and Metaphystico. The shoot occurred in late February at the our Spring Training facility in Maryvale, Arizona.
Both of these awards came in the Teams, Leagues, Conferences and Collegiate Category.
We are very honored to be recognized and are humbled to be awarded both a silver and a gold with so much talent in this industry. Again, we would like to thank 2-Story and Metaphystico for their hard work as well. It’s a total team effort.
The second award ceremony took place this morning as part of the Ivy Sports Symposium at Columbia University, where I was extremely humbled once again when I was recognized as a member of the 10 NEXT Class of 2012, an annual award recognizing a distinct group of 10 individuals in the sports business industry under the age of 30 that have achieved a high level of success at a young age. The Symposium was an excellent opportunity to meet the rest of my class, as well as many other esteemed members of the sports industry, and all day, I basked in their greatness and again, felt incredibly honored to be part of this group. I also met the future of the sports world, as many students from all around the country also attended this event.
It was a whirlwind trip, but definitely fruitful and Kathy and were I proud to represent the Brewers at these events. Now, the bar has been raised for 2013–bring it on!
- Posted on November 16, 2012 at 10:54 pm
- 2 Comments
- Tags: 10NEXT, 2-Story, aaron rodgers, Boston Bruins, Caitlin Moyer, Capitale, Columbia University, Ellen Homb, Green Bay Packers, Ivy Sports Symposium, Jessica Himsel, Jonathan Lucroy, Kathy Schwab, metaphystico, National Hockey League, New York, NFL Sunday Ticket, Philadelphia Eagles, Philadelphia Flyers, ProMaxBDA, Ryan Braun, Sporting Kansas City, Sports Media Marketing Awards, toronto blue jays, Yovani Gallardo