Results tagged ‘ Cincinnati Reds ’

There Is No Offseason for…Mike Vassallo

It’s been awhile since the last installment of “There’s No Offseason for…”

That’s the series where I aim to dispel what I call “the myth of the offseason” by profiling people and departments across the organization to help you understand what goes on at One Brewers Way during the winter months when baseball is not played at Miller Park.

I recently caught up with Senior Director of Media Relations Mike Vassallo who, at 40, has already been working in the industry for over 20 years.

We sat down to discuss how he got into baseball, the ins and outs of his job (in season and out of season), wrestling and more. Read on.

Here sits Senior Director of Media Relations Mike Vassallo. After 20 years in the business, his office is a treasure trove of cherished memorabilia.

Here sits Senior Director of Media Relations Mike Vassallo. After 20 years in the business, his office is a treasure trove of cherished memorabilia.

Ever since he was a little boy growing up in Long Island, Mike says he’s wanted to be in baseball.

“Obviously I wasn’t dreaming of being the Media Relations Director then…. As a kid, I wanted to be a player, like everybody else.”

Nonetheless, the baseball seed was planted and by the time he went off to college, Mike had tailored his aspirations to becoming a baseball announcer, enrolling in the broadcasting program at Oswego State University in upstate New York.

While still in school, a chance encounter with Hall of Famer and then Yankees broadcaster Phil Rizzuto would forever change the path of his career.

It was 1995 and Mike’s stepfather, who works at Pfizer (the pharmaceutical company), had arranged a  summer job for Mike at the company, as he so often did, in whatever department needed help.

One night that summer, Mike had tickets to the Yankees game and planned to leave straight from work to meet his friend there, but he wasn’t yet entirely familiar with the subway system.

Enter Andy, an older gentleman who worked at Pfizer as a greeter in the lobby and manning the elevators, etc. Andy’s night job happened to be doing the same thing at Yankee Stadium, so Mike and Andy left work together on that fateful night and headed to The House That Ruth Built.

“I brought a baseball with me because I was a big fan of Phil Rizzuto….I knew Andy knew him and I wanted to get his autograph,” Mike recalls.

“So we got to the game and I’m outside the elevator. Phil Rizzuto comes off. Andy introduces me. I get my ball signed. I’m all happy. I step aside to wait for the elevator to go meet my friend and I overhear Phil say to Andy, ‘My assistant never shows up anymore. I think I’m gonna have to get a new one,’” Mike recounts, affecting Phil’s strong New York accent as he tells the story.

The enterprising 20-year old wasted no time.

“I think I might have even raised my hand….I said ‘I’ll do it for free!’ Of course [Phil] was taken aback at first because he had just met me five minutes before, but Andy said, ‘Oh, he’ll do a good job. Give him a chance.’”

And that’s how Mike got his first job in baseball as the personal assistant to Phil Rizzuto. For the rest of the summer, whenever the Yankees were on Channel 11, Mike was happy to be Phil’s gopher, getting him his coffee, keeping score for him during the innings he didn’t announce and whatever else needed to done.

Holy cow! How time flies. Here’s Mike with Phil Rizzuto, the man who took a chance on him back in 1995.

Holy cow! How time flies.
Here’s Mike with Phil Rizzuto, the man who took a chance on him back in 1995.

 

That experience helped Mike get a real internship with the Yankees in 1997 which led to him getting an entry-level job in the Yankees Media Relations department where he worked in 1998 and 1999. (Fun fact: Mike says he didn’t dislike the Yankees, but he was a Mets fan growing up.)

From there, he took a job with the Cincinnati Reds as Assistant Director of Media Relations, where he worked for six years before joining the Brewers as Director of Media Relations in middle of Spring Training in 2006.

As the current Senior Director of Media Relations, Mike’s department includes Ken Spindler (Senior Manager of Media Relations) and Zach Weber (Manager of Media Relations).

These three guys are responsible for handling interviews and media requests, writing press releases, keeping stats and more.

“I kind of forgot about the broadcasting stuff because this worked out so well,” Mike says.

In particular, Mike is the primary contact for interviews with our players, Manager Craig Counsell and General Manager David Stearns.

Mike says that part of his job is not as demanding during the offseason as it is during the season—for the players at least.

“Sometimes in the offseason, it’s actually more demanding because of all the Hot Stove talk, so the requests for GM go up a little bit,” said Mike.

And of course, the stove will be heating up even more with next week’s Winter Meetings, so Mike will be traveling to Nashville with the Brewers contingent.

In season, Mike and his team are responsible for producing the game notes, which is a six-page packet containing updated statistical information and bio information of all the players that comes out for every game during the season.

While there aren’t game notes during the offseason, there is still plenty of stat and bio work to be done.

“I’m the lead writer on the media guide. I do all the bios for the 40-man roster and the non-roster players for the media guide. I’m working on that right now,” Mike said.

Those items will take Mike and his team right up to Spring Training.

For Cactus League play, Mike will typically relocate to Arizona for a good six weeks. However, this year will be a little different as he and his wife Jeana are expecting their first child, a baby boy due February 26.

So instead of heading down in mid-February as he usually does, Mike will wait until about two weeks after Baby Vassallo joins their team to travel down to Arizona to catch up with his staff and the Cactus Crew.

Speaking of travel Mike is also the primary media relations contact that travels with the team, making about three-quarters of the roadtrips during the season.

“My favorite part (of my job) and least favorite are the same thing—travel,” Mike says. “It’s my favorite part because I get to visit all these great cities and stadiums and it’s the least because it takes me away from home and my wife—and kid next year.”

In his two decades working in the field, Mike says the main thing that’s changed his job is social media.

Mike is also responsible for writing all the baseball-related press releases—roster moves, injury updates, etc.—and he says, “I can’t remember the last time that I did a press release about a trade where it wasn’t already on social media. I feel like our press releases now just confirm what’s already all over social media, whereas in the past, we’d write the press release and that’s how people would find out.”

While social media presents some challenges from that side of things, along with generating false rumors and making things tougher for Baseball Operations, etc., Mike is quick to point out that it’s also a positive thing (which is good since you know, I’m the Director of New Media and all).

“Whenever we have a player or a manager do an interview, I put it right there on Twitter….How would we get the word out so quickly in the past?”

Speaking of Twitter, that’s another part of Mike’s gig. Since he’s the first to know about roster moves and injury updates, as well as TV/Radio interviews, etc., he’s able to assist us in the New Media Department by putting that information up on Twitter right away. But it doesn’t stop there.

Known amongst the media for sprinkling the game notes with interesting tidbits, such as these….

Mike has great access and often helps us capture some great moments for social media as well:

With so much to cover and traveling on a smaller percentage of road trips, I definitely appreciate Mike’s creativity and contributions!

Another thing you might not know is that Mike has a hand in some of the music that ends up being played at Miller Park.

“I’m pretty much the person that collects the players’ music for the scoreboard, which is kind of fun because sometimes I suggest songs to them and they use them,” Mike said.

[For those of you who don’t know what we’re talking about, check out the list of Brewers walk-up music.]

Because he’s sometimes seen as the conduit for getting those song selections to the scoreboard folks, Mike’s also been able to marry one of his other passions with baseball—wrestling.

“I’ve liked it since I was 10 years old. 1985 Wrestlemania was the first one and it’s just something I never grew out of I guess…. I think we all have our guilty pleasures. I just take it for what it is. I just find it really entertaining,” Mike says.

So, oftentimes those songs Mike suggests to players involve wrestling.

“I’ve had quite a few over the years. The first one was Tim Raines, (an outfielder) with the Yankees. He was the first person that I remember approaching and saying, ‘Hey why don’t you use this song?’ and it was a wrestling song,” Mike said.

And that’s how Rock Raines started using The Rock’s theme song for a time.

Among the Brewers that he’s converted, Mike counts Todd Coffey (Ultimate Warrior), Nori Aoki (Fandango), Lyle Overbay (Adam Rose), and Shane Peterson (New Day).

“There have been probably at least 10 players over the years,” Mike says.

In his 20 years in the sport, Mike’s certainly experienced a lot, but among the things that stand out most for him include various Postseason appearances.

“I got spoiled right off the bat…We (the Yankees) won the World Series in 1998 and 1999,” said Mike.

Winning the World Series is the ultimate goal for anyone in baseball. Mike Vassallo, pictured here with Yankees Owner George Steinbrenner, was fortunate enough to reach this pinnacle during his first full season in MLB.

Winning the World Series is the ultimate goal for anyone in baseball. Mike Vassallo, pictured here with Yankees Owner George Steinbrenner, was fortunate enough to reach this pinnacle during his first full season in MLB.

 

But while he cherishes his Yankees World Series ring, he still counts the Brewers Wildcard season in 2008 among his fondest memories.

“It was awesome being part of that because we hadn’t made the playoffs in 26 years, so it was just real exciting but in a different way. With the Yankees it was just expected every year…. It was exciting but it wasn’t as exciting as ’08 where we just came out of nowhere and the whole thing when CC was here, that was a great experience,” Mike said.

Of course, 2011 ranks right up there for Mike as well—winning the division, Nyjer Morgan’s walk-off hit in Game 5 of the NLDS, etc.

But for Mike, many of his favorite memories are off the field, too—the relationships he’s made and maintained over the years.

“It’s all the friendships,” Mike says. “I get to hang out with Bob Uecker on the road. It doesn’t get better than that.”

Indeed. We may not have a true offseason in baseball, but we’re lucky to be surrounded by great people who share our same passion and help make long hours go by quickly.

To keep up with Mike both in-season and during the offseason, follow him on Twitter @MikeVassallo 13.

Stay tuned for more “There is No Offseason” profiles. Is there anyone in particular that you’d like me to highlight? If so, please let me know in the comments below!

-Cait

@CMoyer

SPECIAL OFFER: $39 TICKETS IN THE DEW DECK FOR MONDAY, 4/20

We’ve got a special offer for you for the Monday, April 20 Brewers vs. Reds game at Miller Park: Purchase a ticket in the Dew Deck–which includes a full buffet and two drinks per person–for just $39.

In case you’re not familiar with the Dew Deck, it is  one of the most popular party areas in Miller Park. Recently remodeled, the signature addition to the area is a 25-foot high rock climbing wall. This area is located above the right-field bleachers and includes a pregame buffet that begins when the Miller Park gates open and ends one hour after the first pitch.

Dew Deck at Miller Park

Menu Items include: Klement’s Bratwursts smothered in sauerkraut, Klement’s hot dogs, BBQ chicken breasts, grilled sirloin burgers, Wisconsin mac & cheese, corn on the cob, red wine vinaigrette coleslaw, assorted cookies, soft drinks and two beers per adult.

In the past, offers like this have sold quickly, so you’ll want to snap up these tickets quickly!

To purchase, click here

-Cait

@CMoyer

Double Clutch Menu Item for the Reds Series: Cincy Sliders

The Brewers kick off a three-game series tonight at Miller Park against the Cincinnati Reds and we’ve got Cincy Sliders on the Double Clutch Menu for $10.25.
20140721-180812-65292741.jpg

 

These sliders consist of marinated sirloin, roasted onion aioli, caramelized onions and swiss cheese.

In addition, the Spaghetti-in-a-Meatball will also be available for $9.50.

As always, the Double Clutch is located outside section 215 on the Loge Level at Miller Park.

–Cait

johnandcait@brewers.com

BobbleHank Revealed!

In response to overwhelming popular demand, earlier this season we announced that we were adding a 15th all-fan giveaway to the schedule in 2014: a BobbleHank.

MB-14 Hank Bobble-Social

Hank, the “Ballpark Pup,” will be featured as a ninth Bobblehead to be given away to all-fans as part of a Wisconsin Humane Society Day on Saturday, September 13 at Miller Park. The Brewers take on the Cincinnati Reds that evening at 6:10 pm.

And, we’ve got a sneak peek at an early rendering of the bobble for you here:

BobbleHank

The “Bobblehank” game is essentially sold out. We only have limited standing room and obstructed view tickets available through Brewers.com, at the Miller Park Box Office, and by calling 414-902-4000.

A portion of the proceeds from tickets sales for that game will be donated by the Brewers to the Wisconsin Humane Society’s “Hank Fund,” a pool that benefits stray animals in their care transferred from the Milwaukee Area Domestic Animal Control Commission, as well as stray animals at the WHS Ozaukee and Racine Campuses. Brewers players have stepped forward and also will contribute to the fund.

The team, in cooperation with the Wisconsin Humane Society, will sponsor numerous initiatives that evening, including an Adopt-a-Pet event on the Miller Park concourse where fans can meet four-legged friends available for adoption. In addition, all weekend long fans are encouraged by Brewers Community Foundation to bring new pet supplies that will be distributed to area rescue organizations as part of the “Drive for Charity.” Items that will be collected include canned or dry puppy, cat and kitten food; dog and cat toys (no stuffed toys, please); dog and cat treats; dog harnesses; cat litter; stainless steel food and water bowls. Those donating will receive a special commemorative pin with Hank’s likeness to mark the occasion.

For a complete list of the 2014 Brewers All-Fan Giveaways, click here.

-John and Cait

JohnandCait@brewers.com

We’ve Heard the Barking: Here’s Your BobbleHank; Financial Donations by Brewers and Players, Adopt-a-Pet and Pet Supply Collection Drive to Benefit Rescue Organizations Also Tied Into Wisconsin Humane Society Day

In response to overwhelming popular demand, we announced today that we are adding a 15th all-fan giveaway to the schedule in 2014: a BobbleHank.

In case you missed it, we teased this announcement earlier this week:

Hank, the “Ballpark Pup,” will be featured as a ninth Bobblehead to be given away to all-fans as part of a Wisconsin Humane Society Day on Saturday, September 13 at Miller Park. The Brewers take on the Cincinnati Reds that evening at 6:10 pm.

Tickets to the game are available now through Brewers.com, at the Miller Park Box Office, and by calling 414-902-4000.

MB-14 Hank Bobble-Social

A portion of the proceeds from tickets sales for that game will be donated by the Brewers to the Wisconsin Humane Society’s “Hank Fund,” a pool that benefits stray animals in their care transferred from the Milwaukee Area Domestic Animal Control Commission, as well as stray animals at the WHS Ozaukee and Racine Campuses. Brewers players have stepped forward and also will contribute to the fund.

“We had Hank down here with us for almost a month, and he became one of the most popular guys in the clubhouse,” said Brewers pitcher Brandon Kintzler, who actively supports the Wisconsin Humane Society through financial contributions and participation in other initiatives. “We wanted to do something special to benefit other animals who are stray, homeless or have other needs, and there’s no better cause than helping build this fund.”

Brandon Kintzler

Brandon Kinztler bonded with Hank during Spring Training in AZ.

The team, in cooperation with the Wisconsin Humane Society, will sponsor numerous initiatives that evening, including an Adopt-a-Pet event on the Miller Park concourse where fans can meet four-legged friends available for adoption. In addition, all weekend long fans are encouraged by Brewers Community Foundation to bring new pet supplies that will be distributed to area rescue organizations as part of the “Drive for Charity.” Items that will be collected include canned or dry puppy, cat and kitten food; dog and cat toys (no stuffed toys, please); dog and cat treats; dog harnesses; cat litter; stainless steel food and water bowls. Those donating will receive a special commemorative pin with Hank’s likeness to mark the occasion.

“Hank has crossed every demographic and is so much more than just a sports or pop-culture phenomenon,” said Brewers Chief Operating Officer Rick Schlesinger. “We’re seeing that his story can brighten everyone’s day, but it also greatly benefits these worthy organizations that do so much good in our community.”

Hank first appeared at camp on February 17, the day of the first workout for pitchers and catchers. The Brewers have worked closely with the Arizona and Wisconsin Humane Societies since that first day, and their staff provided counsel on how best to care for Hank’s basic needs as he adjusted to his new surroundings. Hank’s circle of caregivers in Phoenix worked tirelessly to ensure that he had the best care possible until his “forever home” was determined.

“Our heartfelt gratitude to the Milwaukee Brewers and our local community cannot be overstated,” said Anne Reed, President & CEO of the Wisconsin Humane Society. “Hank has inspired us all with his storybook tale, and we so appreciate this generous donation, as well as the opportunity to showcase homeless dogs on Adopt-a-Pet Day.”

Hank made frequent appearances at Spring Training games in a concourse booth, where fans lined up for an opportunity to have their photo taken with Hank in exchange for a voluntary donation to the Humane Society. Through these and other opportunities, Hank has already helped raise thousands of dollars to support the cause.

Hank arrived in Milwaukee on March 16 on a Southwest Airlines charter flight and made his Miller Park debut last week as merchandise bearing his image was released at the Brewers Team Store by Majestic.  Twenty-percent of sales of Hank merchandise will be donated back to the Wisconsin Humane Society’s “Hank Fund.”

Hank sits with Brewers COO Rick Schlesinger at a media event this afternoon.

Hank sits with Brewers COO Rick Schlesinger at a media event this afternoon.

For a complete list of the 2014 Brewers All-Fan Giveaways, click here.

-John and Cait

JohnandCait@brewers.com

Join Us for “Birthday Weekend at Bernie’s,” presented by Southwest Airlines

This season marks the 40th Anniversary since Bernie Brewer was introduced as the mascot of the Milwaukee Brewers and to celebrate, we’ll be hosting “Birthday Weekend at Bernie’s” presented by Southwest Airlines tonight, tomorrow and Sunday, as the Crew takes on the Cincinnati Reds.

 Birthday Weekend at Bernie's

A variety of activities are scheduled for this entire weekend at Miller Park, including giveaways, prizes, sing-a-longs and much more.  Here’s a brief rundown:

TONIGHT:

The first 20,000 fans to enter the gates at Miller Park will receive a Bernie Brewer can coozie, compliments of Southwest Airlines.

TOMORROW:

Roundtrip tickets on Southwest Airlines will be given away during each inning of the game on Saturday, August 17 (two roundtrip tickets will be awarded to a lucky fan each inning).

SUNDAY:

Take part in the Party on the Plaza from 11am – 1pm outside Miller Park, near Friday’s Front Row Sports Grill. There will be clowns, face painting, tailgate games, music and appearances by Bernie Brewer, the Klement’s Famous Racing Sausages and other local mascots, including Fang (Wisconsin Timber Rattlers), Roscoe (Milwaukee Admirals, Pounce (UW-Milwaukee), and more.

Then, upon entering the ballpark, vouchers will be distributed to fans 16 and under, good for one free Klement’s hot dog, small Pepsi product and Blue Bunny ice cream for the Kids Eat Free promotion.

MORE WAYS TO CELEBRATE:

SIGN HIS CARD: Fans  have the opportunity to sign giant cards for Bernie–we’ve filled three! The birthday cards are located near the Southwest Airlines Nuttiest Fan display in the right-field corner on the Field Level, so make sure you get over there and give the big guy your best!

#LUVBERNIE: Tweet messages and/or photos on Instagram using the hashtag #LUVBernie.  Fans can visit Brewers.com/luvbernie to see a compilation.

MOUSTACHE YOURSELF: Add a Bernie Brewer mustache into photos and post them in celebration of Bernie’s birthday.

Virtual Moustache Collage

FOLLOW HIM! Follow @Bernie_Brewer on Twitter! Bernie’s has just over 31,000 followers at the time of this writing–wouldn’t it be great to get him to 40,000 by the end of his his big weekend?!

For more information and tickets to “Birthday Weekend at Bernie’s,” please visit Brewers.com/bernie40.  A historical timeline of Bernie Brewer is included below.

Bernie Brewer Historical Timeline:

  • June 1970: 69-year-old superfan Milt Mason climbs to the top of the County Stadium scoreboard and vows not to come down until the Brewers draw a crowd of over 40,000.
  • August 1970: The Brewers drew a crowd of 44,387 on bat night, also drawing Milt, their adopted hero, down from his perch.
  • June 1973: Milt Mason passed away on June 12, 1973. The team dedicated their new mascot that year, Bernie Brewer, in Milt’s honor.
  • 1984: The bleachers at County Stadium were rebuilt and Bernie’s Chalet was replaced with a  sound tower, sending Bernie into early retirement.
  • 1993: Due to overwhelming demand, Bernie Brewer returned as the team’s mascot in 1993.

In addition, check out this brief video of the history of Bernie Brewer:

We’re also pleased to work with Southwest Airlines on this celebration, as there is a mutual “luv” between the two (if you’ll recall, Bernie made his trip to Spring Training thanks to Southwest earlier this year:

We hope you’ll join us as we pay tribute to Bernie over the next month!

Cheers!

-Cait

JohnandCait@Brewers.com

Bernie’s Friends Wish Him a Happy Birthday

If you haven’t already heard, this season marks the 40th Anniversary since Bernie Brewer was introduced as the mascot of the Milwaukee Brewers and to celebrate, this weekend, we’ll be hosting “Birthday Weekend at Bernie’s” presented by Southwest Airlines, as the Crew takes on the Cincinnati Reds.

The greetings have been pouring in ever since we announced the celebration–we’re on our third card that fans can sign at Miller Park–and we’ve been collecting these messages from Bernie’s friends:

For details on all of the fun we have in store for you–as well as how you can participate online–visit brewers.com/bernie40.

Cheers!

-Cait

JohnandCait@Brewers.com

Give Yourself a Virtual Moustache in Celebration of “Birthday Weekend at Bernie’s,” presented by Southwest Airlines

As I’ve noted over the past few weeks, this season marks the 40th Anniversary since Bernie Brewer was introduced as the mascot of the Milwaukee Brewers and to celebrate, we’ll be hosting “Birthday Weekend at Bernie’s” presented by Southwest Airlines from Friday, August 16 through Sunday, August 18 as the Crew takes on the Cincinnati Reds. A variety of activities are scheduled for this entire weekend at Miller Park, including giveaways, prizes, sing-a-longs and much more.

Birthday Weekend at Bernie's

And, as the most popular Major League mascot on Twitter, Bernie is very tech-savvy so we have several ways fans can join in the celebration online.

The most fun is a new virtual moustache photo app that we launched today:

Visit the photo app by clicking here. Upload your photo, add a ‘stache and/or the logo, then share it with your friends! If you Tweet it, post it to Facebook and/or Instagram, be sure to use the hashtag #LUVBernie and include a special birthday greeting for Bernie as we’ll be compiling the greetings for him to view at brewers.com/luvbernie.

Here’s some more fun I had with the app today…

My cats, Cowbell & Crash. Whiskers are overrated.

My cats, Cowbell & Crash. Whiskers are overrated.

I took the liberty of giving Luc a facial hair upgrade. What do you think?

I took the liberty of giving Luc a facial hair upgrade. What do you think?

I hope you have as fun as I did, playing with the app and sending Bernie your best!

For more information and tickets to “Birthday Weekend at Bernie’s,” please visit Brewers.com/bernie40.  A historical timeline of Bernie Brewer is included below.

Cheers!

-Cait

JohnandCait@Brewers.com

Sign Bernie’s Birthday Card at Miller Park, Starting this Weekend

As I wrote yesterday, this season marks the 40th Anniversary since Bernie Brewer was introduced as the mascot of the Milwaukee Brewers and to celebrate, we’ll be hosting “Birthday Weekend at Bernie’s” presented by Southwest Airlines from Friday, August 16 through Sunday, August 18 as the Crew takes on the Cincinnati Reds. A variety of activities are scheduled for this entire weekend at Miller Park, including giveaways, prizes, sing-a-longs and much more. (For a complete list of activities click here.)

Birthday Weekend at Bernie's

 

And, beginning tonight, fans will have the opportunity to sign a giant card for Bernie when attending games leading up to his birthday, beginning this Friday.  The birthday card will be located near the Southwest Airlines Nuttiest Fan display in the right-field corner on the Field Level.

Bernie's Birthday Card FrontBernie's Birthday Card Inside

Bernie’s best friends signed the card first and we hope to see your name on there soon, too!

 

Cheers!

-Cait

JohnandCait@Brewers.com

Join us August 16-18 for “Birthday Weekend at Bernie’s,” presented by Southwest Airlines

This season marks the 40th Anniversary since Bernie Brewer was introduced as the mascot of the Milwaukee Brewers and to celebrate, we’ll be hosting “Birthday Weekend at Bernie’s” presented by Southwest Airlines from Friday, August 16 through Sunday, August 18 as the Crew takes on the Cincinnati Reds. 

 Birthday Weekend at Bernie's

A variety of activities are scheduled for this entire weekend at Miller Park, including giveaways, prizes, sing-a-longs and much more.  On Friday, August 16, the first 20,000 fans to enter the gates at Miller Park will receive a Bernie Brewer can coozie, compliments of Southwest Airlines.  The giveaways continue throughout the weekend as roundtrip tickets on Southwest Airlines will be given away during each inning of the game on Saturday, August 17 (two roundtrip tickets will be awarded to a lucky fan each inning). 

Two special events are planned for Sunday, August 18 with the Kids Eat Free promotion and the Party on the Plaza.  The Party on the Plaza will take place before Sunday’s game from 11am – 1pm with clowns, face painting, tailgate games, music and appearances by Bernie Brewer, the Klement’s Famous Racing Sausages and other local mascots, including Fang (Wisconsin Timber Rattlers), Roscoe (Milwaukee Admirals, Pounce (UW-Milwaukee), and more. Then, upon entering the ballpark, vouchers will be distributed to fans 16 and under, good for one free Klement’s hot dog, small Pepsi product and Blue Bunny ice cream for the Kids Eat Free promotion. 

Additionally, fans will have the opportunity to sign a giant card for Bernie when attending games leading up to his birthday, beginning this Friday.  The birthday card will be located near the Southwest Airlines Nuttiest Fan display in the right-field corner on the Field Level.

As the most popular Major League mascot on Twitter, Bernie is very tech-savvy so fans can join in the celebration online in the following ways:

  • Tweet messages and/or photos on Instagram using the hashtag #LUVBernie.  Fans can visit Brewers.com/luvbernie to see a compilation.
  • In August, we will launch an app which will allow fans to integrate a digital Bernie Brewer mustache into photos and post them in celebration of Bernie’s birthday.
  • Follow @Bernie_Brewer on Twitter! Bernie’s closing in on 31,000 followers at the time of this writing–wouldn’t it be great to get him to 40,000 by his big weekend?!

For more information and tickets to “Birthday Weekend at Bernie’s,” please visit Brewers.com/bernie40.  A historical timeline of Bernie Brewer is included below.

Bernie Brewer Historical Timeline:

  • June 1970: 69-year-old superfan Milt Mason climbs to the top of the County Stadium scoreboard and vows not to come down until the Brewers draw a crowd of over 40,000.
  • August 1970: The Brewers drew a crowd of 44,387 on bat night, also drawing Milt, their adopted hero, down from his perch.
  • June 1973: Milt Mason passed away on June 12, 1973. The team dedicated their new mascot that year, Bernie Brewer, in Milt’s honor.
  • 1984: The bleachers at County Stadium were rebuilt and Bernie’s Chalet was replaced with a  sound tower, sending Bernie into early retirement.
  • 1993: Due to overwhelming demand, Bernie Brewer returned as the team’s mascot in 1993.

 In addition, check out this brief video of the history of Bernie Brewer:

<iframe src=’http://wapc.mlb.com/shared/video/embed/embed.html?content_id=24484683&width=400&height=224&property=mlb&#8217; width=’400′ height=’224′ frameborder=’0′>Your browser does not support iframes.

We’re also pleased to work with Southwest Airlines on this celebration, as there is a mutual “luv” between the two (if you’ll recall, Bernie made his trip to Spring Training thanks to Southwest earlier this year:

We hope you’ll join us as we pay tribute to Bernie over the next month!

Cheers!

-Cait

JohnandCait@Brewers.com

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