Results tagged ‘ Caitlin Moyer ’
Today, we announced that we have formed the “Brewers Creative Council,” a team of young professionals who will work with the organization to collectively evaluate and create new promotional ideas and marketing strategies for the organization.
A key focus of the council is to target a younger demographic of Brewers fans and potential Brewers fans.
“The best ideas sometimes come from outside sources,” said Brewers Chief Operating Officer Rick Schlesinger. “The Brewers Creative Council will give us the opportunity to learn from a diverse group of fans as we continue to enhance the Miller Park experience.”
I’m proud to tell you that I am heading up this group of talented individuals who will meet regularly to share ideas that will be developed into new concepts. They are:
Josh Derouin, Manager of Marketing Systems at PKWARE; Joel Tilleson, Associate Attorney at Falk Legal Group; Kathryn Reinardy, Digital Communications Manager at the Milwaukee Symphony Orchestra; Andy Nelson, Public Relations Director at Pabst Theater Group; Lauren Hill, Director of Telefund at UW-Milwaukee; David Cohn, Director of Member Services and Communications at Wisconsin State Golf Association; Tarik Moody, Digital/Online Community Manager and Music Host at 88Nine RadioMilwaukee; and Arthur Ircink, Owner/Executive Producer of Wisconsin Foodie.
As you know, the “Ice Bucket Challenge,” an initiative started to raise awareness and funds to help strike out ALS, has been sweeping the globe and has passed through the Brewers Clubhouse along the way.
Ryan Braun completed the challenge last Saturday and in turn tagged teammates Jonathan Lucroy, Kyle Lohse, and Carlos Gomez. Padres Manager Bud Black issued the challenge to Brewers Manager Ron Roenicke, along with Angels Manager Mike Scioscia, and Rays Manager Joe Maddon and Ron completed the challenge yesterday.
And it continues to spread, not only in the Clubhouse, but throughout the organization.
Last week, we announced that Brewers Community Foundation donated $5000 to ALSA Wisconsin on behalf of the Brewers and today, both Brewers Director of Media Relations, Mike Vassallo, and I completed challenges issued to us personally and issued challenges of our own:
But the biggest challenge we can issue is to simply join us in fighting ALS, whether you get wet or not.
ALS, or Lou Gehrig’s disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Recently, the disease has been gaining a LOT of attention from this Ice Bucket Challenge, started by ALS patients Pete Frates and Pat Quinn to help raise money and awareness for the disease.
According to The Wall Street Journal, as of Thursday, the ALS Association had raised $7.6 million in donations in two weeks, compared with $1.4 million raised during the same two-week period last year. In addition, over 145,900 new donors have stepped up to the plate to help strike out ALS.
Visit ALSA.org to do your part.
“When you come to a fork in the road, take it.”
“When you come to a fork in the road, take it…and try these concessions!”
Orange Dreamsicle Custard from AJ Bombers
During each homestand, I’ll sample some of the latest and greatest Miller Park fare and review it here, for you.
One of the most fun, new additions to Miller Park this season has been AJ Bombers. The popular restaurant and bar-with locations in Milwaukee and Madison-now occupies the outside space formerly known as the Plaza Pavilion, along the west side of Miller Park near the right-field gate.
AJ Bombers offers a selection of cheeseburgers, egg rolls, tater tots, shakes, custards, specialty concrete mixers and more. The menu also include homestand specials, such as the player-themed burgers and opposing team-themed concrete mixers, like this one, here for the Giants Series only: Orange Dreamsicle.
I’ll be sure to check in with AJ Bombers often throughout the season to keep you informed on their newest menu items, just like I have been with the ever-popular Double Clutch!
(out of 5)
Where To Satisfy Your Craving: Fans can find AJ Bombers on the Field Level, in the outside space formerly known as the Plaza Pavilion, along the west side of Miller Park near the right-field gate.
What about you? Do you have a favorite ballpark snack? A question about concessions? Something you’d like to see featured here? Post your comments below!
Today was Brewers Team Photo Day at Miller Park.
The risers were set up in the infield early this afternoon and Brewers Team Photographer Scott Paulus and his staff were on hand to take the official 2014 photo.
Now, I don’t know about you, but I was never a big fan of “picture day” back in school.
Now imagine that times 100, factoring in getting together all of the players–in uniform–along with coaches and staff….without the added bonus of a free comb. You can only hope everyone is on time and hope that nobody blinks.
Add in guys making funny faces, bunny ears and the lot….
…and Carlos Gomez whipping out his cell phone to take a selfie in the middle of it:
and it seems like we could all be in for a long day.
However, Scott’s the ultimate professional and he’s been doing this for many, many years now. He know what he needs to do to get the guys in, out, and looking great each time.
But what happened today when Scott handed over his camera to Carlos Gomez after the official photo was taken?
#BrewersTeamSelfie, that’s what.
Here’s what that looked like from my point of view, as it was happening:
And Carlos kept clicking away. He cut off some guys in this one, but it’s too good not to share.
Ladies and gentlemen, your 2014 Milwaukee Brewers!
I may be slightly biased, but I think this photo beats Ellen’s any day.
The Brewers kick off a three-game series tonight at Miller Park against the San Francisco Giants and we’ve got a special menu item at the Double Clutch: San Francisco Cioppino. Cioppino is a fish stew of sorts that originated in San Fran. Miller Park’s version contains mussels, clams, shrimp, cod and rice and is served with a baguette for $12:
In addition, the Spaghetti-in-a-Meatball will also be available for $9.50.
As always, the Double Clutch is located outside section 215 on the Loge Level at Miller Park.
Today, prior to and during the Brewers vs. Mets game, we are hosting a special “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.
The event began at 2:30 p.m.today, 2 hours before gates opened to the general public. This allowed attendees to time to shop the stores, visit vendor booths, and take part in additional activities before the game began. Over 30 vendors participated in this event and attendees received a special 20% savings on merchandise purchased during the event.
Gone are the days of wearing men’s t-shirts to games and ill-fitting tank tops. The Brewers Team Store is chock-full of a variety of gear to suit any woman’s taste and almost any occasion such as attending a game, working out, or just being a weekend warrior.
Here are a just a few photos of some of the offerings on display at Brewed for Her:
And, speaking of the Brewers Wives, did you know they have their own line of clothing from Majestic Threads, made with Swarovski rhinestones. A portion of the proceeds from these items goes to the Brewers Community Foundation.
Hank the Ballpark Pup was also on hand for a special meet and greet with the fans.
In addition, attendees could enjoy a beer and wine tasting and beauticians were on hand during the event to offer advice and give demonstrations–the station to have your nails painted and/or hair styled with purchased Brewers accessories was very popular.
Attendees also received a Brewers vs. Mets game ticket in the upscale Gehl Club at Miller Park, which included Hors d’oeuvres such as Roasted Chicken Crisps and Caprese Skewers; an all-you-can-eat buffet featuring a special menu that included Shrimp Scampi, a variety of salads and main courses of Prime Strip Loin, Chicken Stir Fry and Lamb Osso Buco; and two complimentary beverages.
Each attendee also left with a special Brewed for Her swag bag containing a variety of items; items varied in each bag, but here’s a sample:
Kudos to Jill Aronoff, Chris Barlow and all of the staff that helped bring this event together. This was the second year of the event and they really set the bar high for any events like this in the future!
Today, over 3400 people took part in the sold-out Brewers Community Foundation’s 16th Annual 5K Famous Racing Sausages Run/Walk and it was a huge success!
The top finishers were Katie Meyers and Steffen Uhrich and the top finisher in the mascot division was Italian. If you ran today’s race, click here for searchable results, which will be available this afternoon.
The weather was just right for the event and Brewers coaching assistant Joe Crawford served as the Celebrity Starter for this year’s race.
Fundraising efforts for the event raised money for Fisher House Wisconsin, which provides a “home away from home” for military and veterans’ families to be close to a loved one during hospitalization for an illness, disease or injury at the Clement J. Zablocki VA Medical Center in Milwaukee.
For more on the event, follow @BrewersCF on Twitter.
I’ve compiled some of the photos and tweets we’ve received via Twitter and Instagram, but we’d love to see yours, too! It was cool to see people taking photos along the way during the race. Tweet and/or Instagram your comments and photos using the hashtag #Sausage5K.
This event is a perfect precursor to the Brewers Mini-Marathon, which takes place 9 weeks from today, on Saturday, September 20. Registration is still open and you can save by signing up by Thursday, July 31.
Congratulations to everyone who participated and finished the race today and thanks to the many volunteers who helped put on such a great event. There is nothing like that feeling of crossing the finish line and it was great to see the smiles on the faces of everyone as they crossed the line.
I’ve said it before. When your name is Will Smith, you have to have a good sense of humor….to put up with people like me who think they are so funny and original:
But earlier this season, when I stumbled across this promotion that the State College Spikes were hosting, even Will himself couldn’t help but get excited:
Yes, to commemorate “Fresh Prince of Bel Air,” the timeless ’90s sitcom that really put the “other” Will Smith on the map, on June 29, the Spikes, a Class-A affiliate of the St. Louis Cardinals, located in Pennsylvania, wore funky, graffiti-inspired jerseys and hosted Alfonso Ribeiro, who played Carlton, Will’s cousin on the show.
I reached out to Ben Love, producer of in-game entertainment for the Spikes and explained our special situation. A month later, this happened:
A special thanks to Ben and the SC Spikes for sending us a special #13 jersey for Will. It was very kind of you (especially since you are an affiliate of one of our biggest rivals!) and it made his day.
You may also recall that back in June, the entire bullpen was “Gettin’ Jiggy Wit It” in NYC at the MLB Fan Cave:
The Brewers kick off a four-game series tonight at Miller Park against the New York Mets and we’ve got a special menu item at the Double Clutch.
Big Apple Grilled Cheese, a sandwich with muenster cheese, smoked gouda, granny smith apples and slow roasted pork for $10:
In addition, the Spaghetti-in-a-Meatball will also be available for $9.50.
As always, the Double Clutch is located outside section 215 on the Loge Level at Miller Park.
Prior to the opening of Disney’s latest baseball film, Million Dollar Arm, you may recall that I had the chance to interview Mark Ciardi, one of the film’s producers…who also happens to be a former Brewers pitcher.
Well, the summer has flown by, but somehow, in between baseball games, I had a chance to not only finally see this wonderful film, but to also read the book by the same name and catch up with J.B. Bernstein, the man behind all of it.
In case you’re not familiar, Million Dollar Arm is based on the true story of J.B. (played by Jon Hamm), a sports agent, who finds that the business has changed and his career isn’t going well. In a last-ditch effort to save his livelihood, he concocts a scheme to find baseball’s next pitching ace. Hoping to find a young cricket pitcher he can turn into a Major League Baseball star, J.B. travels to India to produce a reality show competition called “The Million Dollar Arm.” There he discovers two 18-year-old boys, Dinesh Patel and Rinku Singh, who have no idea about playing baseball, yet have a knack for throwing a fastball. The boys are brought back to America to train, and, while they learn the finer points of the game, J.B. learns valuable life lessons about teamwork, commitment and family.
I’m not a film critic, but in my personal opinion, the movie was extremely well done. It was full of touching moments, comic relief and a lot of heart. You definitely don’t have to be a baseball fan, cricket fan, or even a sports fan for that matter, to appreciate the messages that come through (more on those in a bit).
After I saw the movie, I was made aware of the book, which was written by J.B., so I picked that up as well…and then couldn’t put it down. I thought that it might be a little redundant, or boring even, since I had seen the movie first, but that was definitely not the case. The book added a lot more detail and extra anecdotes to the story which obviously had to be cut due to time for the film. The book made me fall in love with the movie and the story all over again, giving me yet an even greater appreciation for what Dinesh, Rinku and J.B. all accomplish in the end.
And, when I spoke to J.B. I told him just as much.
After thanking me, J.B. said, “The book is a great illustration… you realize how much how much of the stuff happened [in the film] exactly as it did in real life. They changed a few things around for dramatic effect, but the real salient parts, the parts people want to be all true….about how we came up with the idea, my trip to India, the boys coming here, me screwing up their first tryout, them being successful at the second one, how I met my wife…those are all pretty much things that happened exactly as they happened in the movie so it was cool to see them stay so close to the true story.
The book affords the luxury of being able to go into more detail, not necessarily needing to have the dramatic effect you have to have in a movie–you know, with two hours, sometimes you have to make up a couple of things or change a couple of things in order to fit it to a movie format.”
As a sports agent, J.B. had some experience in film and publishing through projects with the athletes he represented, but he had never been involved in a feature film.
“It’s very, very different,” he said.
The ball got rolling on turning this story into a film through J.B.’s friendship with Mark Ciardi, the former Brewers pitcher turned Hollywood producer with a reputation for producing heartwarming, feel-good, inspiring sports movies such as The Rookie (2002), Miracle (2004), Invincible(2006) and Secretariat (2010).
“We had a bunch of mutual friends. We bumped into each other the middle of the first contest. I had come home for Super Bowl for a week that last week of January (2008). I bumped into Mark and told him what I was doing and he said: ‘Well you’ve had a lot of crazy ideas that have worked, but this one’s out there, buddy,'” J.B. recalled.
At that time, a movie was the furthest thing from J.B.’s mind as he traveled back to India to continue on with his pursuit of finding the Million Dollar Arm.
It wasn’t until after Rinku and Dinesh had signed on with the Pirates that the pair connected again, this time with the idea for turning the story into a film.
“[Mark] was really excited about it. He was able to get Disney on board pretty quickly,” J.B. said.
[As an aside, J.B. pointed out that two of the major forces involved in Million Dollar Arm have Milwaukee Brewers ties. In addition to Mark Ciardi, Ray Poitevint, the scout that was brought over to India to work on the contest, once served as Scouting and Farm Director and eventually Vice President of International Operations in 15 years with Milwaukee. B.J. Surhoff, Teddy Higuera and Juan Nieves were among his most notable signings with the Club.]
After the project was a go, J.B. says, the producer, director and writer spent months with him, his business partners and Rinku and Dinesh, getting the story and then pairing it down into a script.
“It was telling them what happened and then trusting them to make a great movie based on that,” said J.B.
And make a great movie, they did. It opened here in the U.S. in May and has been going through a geographic roll-out this summer, including launching in India.
“I know on Twitter every time it hits another country because my Twitter will blow up with messages in [other languages] and you have the translate button to find out if you’re getting good or bad reviews,” J.B. joked.
“It’s been exciting to see it get some traction in other countries. It’s been really well received [in India]. Any American movie over there is going to be different than a Bollywood movie.”
But, he says, the film has been very critically acclaimed.
“The thing that I’m most proud of, because the story is told through my eyes, are the comments that we’re getting back about the portrayal of India….I loved being in India and ultimately, I’m proud of the fact that you hear Indian people saying it was a fair and good portrayal of their country.”
One of the things I think that has led to the films success is its broad appeal. As I noted fan earlier, you don’t have to be a sports fan to appreciate the story’s message.
“To me, baseball is the context,” he says, but he feels the movie has two main messages.
The first, J.B. says is, “Achieving your dreams is possible in ways that are maybe unimaginable at the outside of your journey, but if you work hard and stay true to your talent and have good people around you….America is like no other country in the world, where you can come here and have an American dream and have that kind of success that in a million years you really couldn’t achieve in other countries.”
The second message, J.B. says, is “It’s never too late to change. It’s never too late in life to take the opportunity to be a better person. It’s never too late to try to make an impact on society and change who you are and who you want to be. Those are the two things I hope people walk away with from this movie.”
The first message relates more to Rinku and Dinesh, whereas the second message relates to J.B., who, as a jet-setting bachelor with a high power job, suddenly found himself outside of his comfort zone, causing him to re-evaluate a lot of things personally.
“I went through a metamorphosis that started in India….the people and the culture and being there, starting to remember some of the lessons of life… the importance of family…having the boys then come live with me… really reinforced the power of having a family, the pride you can take in being part of somebody else’s success. Those are things that I think Rinku and Dinesh really brought out in me that probably were dormant. Before that, I thought about my business–that was my job to create wealth, and deals and new paradigms or shifts in the way business was done. Those were all kinds of things that I was proud of, but as opposed to really being able to be happy for someone else, to help someone else prepare, to watch them succeed, to be kind of a bystander, to me, that was really unique.
“Those were some of the things that I think really prepared me to not only want to get married but to want to have a child of my own, to have my own family,” J.B., who is now married and has a 3-year-old daughter, reflected.
“At the end of the day, all of the things I spent most of my life running from were the only things in the end that really ended up making me happy which is one of the bizarre ironies of life.”
Indeed. And those two main messages are illustrated perfectly by the beautiful storytelling in both the Million Dollar Arm film and book.
As for the contest itself and the future of baseball in India?
J.B.’s driven business side has paid off. The Million Dollar Arm contest continues to flourish in India and is now officially partnered with Major League Baseball International and renamed Major League Baseball Million Dollar Arm. They expect to have over 500,000 kids try their hand at pitching in this year’s competition.
“To me, it’s not just a mutual benefit for the League to have inroads into India, but it’s a compliment to have them say this is something worthwhile, to be a part of, to help them further their goal of expanding into India,” J.B. said.
To say cricket is the dominant sport in India is an understatement, but J.B. believes that baseball does have the potential to reach new heights by tapping into India.
“Our opinion is that if you find that star, you have people following them out of nationalistic pride….You’re able to build your fan base, sell jerseys and ultimately that’s what creates demand, where all of a sudden the idea pops into a kid’s head,’ ‘Hey I want to be like Rinku Singh.’ That’s our goal, that’s always been our premise from day one. If you can find that guy that people can rally around, support and follow…in following him, you’ll just naturally convert people over to the sport,” he said.
“Realistically, baseball has made more inroads into India than any other international sport. Lots of leagues are over there, trying to develop talent, but MLB is the only league that actually has a guy from India playing anywhere in the ranks….It’s exciting to be part of something so historical, to think that I might have even the smallest part in finding the Yao Ming of baseball for India. That to me is just mind-boggling.”