Results tagged ‘ Caitlin Moyer ’
Yesterday, we released this photo of Brewers starting pitcher Kyle Lohse sporting a customized bathrobe with “Brewers” on the front and his name and number on the back:
The robe was a gift from fellow starter Matt Garza, who purchased one for each of the starting pitchers prior to reporting to camp.
After posting the photo of Kyle, we received lots of feedback and the story got picked up by numerous media outlets, so this morning, I caught up with Matt to get the story behind the robe:
Today, we announced the launch of a brand new podcast, Brewers on Tap, hosted by broadcaster Jeff Levering. The new podcast will feature all things Brewers including interviews with players and fans, trivia contests, social media updates and much more.
Brewers on Tap will be released weekly and will be free to download. Levering, the newest member of the Brewers broadcasting team, will interview players, speak with fans and members of the front office and talk Brewers baseball. Brewers on Tap will also air audio flashbacks, provide historical Brewers information and answer fan questions. During the season, the new podcast will look ahead at upcoming road trips and preview promotions that will take place at Miller Park.
This is the first podcast that the Brewers have produced. The initial episode will be available for download on Wednesday, March 4. Each additional installment will be released every Wednesday. Fans can listen to Brewers on Tap by visiting brewers.com/podcast. Brewers on Tap will also be available as free download on iTunes.
Today was photo day at Maryvale Baseball Park!
The day starts out earlier than normal as various photographers come in to shoot headshots and posed shots of the players.
Photos were taken by media outlets like the Associated Press, Getty Images and USA Today along with the Brewers team photographer Scott Paulus, our scoreboard folks, MLB Network and Topps baseball cards. Players rotate through the various stations:
In addition, we had fun using the Twitter Mirror, a special Twitter app used by events like the Oscars and the GRAMMYs, which transforms an ordinary tablet into a special selfie station.
We overheard players say “Yes, selfie station!” and “I’m coming back here later,” so we think they had fun… but of course, we’ve also got pictures to prove it:
Brewers Senior Director of Media Relations Mike Vassallo and I also got in the fun:
We stopped Kyle Lohse, a long-time Photo Day veteran, and asked him if he had a minute to give us for some advice on navigating photo day. Here’s what he had to say:
Spring Training is underway and Opening Day is right around the corner. Brewers Baseball is just 41 days away, but I know that for some fans, that’s just not soon enough.
But, hopefully this news will help bridge that gap: This week, we are introducing a new way for fans to interact with us….
The Brewers are joining Snapchat!
Snapchat is one app with many uses. People use it to communicate one-to-one, one-to-few, and one-to all. They share moments, through stills and videos, and can add captions, doodles, or filters to make them even more fun and personal.
Add the user name “Brewers” in Snapchat for exclusive content, contests and games. We have some other surprises planned, but we don’t want to spoil anything.
We are really excited to interact with you in this new way–look for us to start Snapping away in earnest beginning this Friday!
At Brewers On Deck, through his Twitter & Instagram Q&A, we learned that Matt Clark loves the movies:
In fact, he is a self-professed “Film Aficionado” according to his Twitter bio:
So, we made Matt his own special Oscars Ballot where he could make his own picks (who he would give the awards to if he had his say) and his predictions (who he thinks the Academy will choose). His official picks and predictions for the top five categories were also placed in special sealed envelopes and he unveiled them on Twitter this afternoon, leading up to the Academy Awards.
Matt, who made headlines earlier this year for his live tweeting of The Bachelor, tells me he’ll try to live tweet along with the broadcast tonight, so be sure to follow him @MattClark60 for his opinions and insight and to see how his picks and predictions hold up!
2/23 Update: True to his word, Matt Clark did indeed live tweet the entire Academy Awards ceremony last night and his predictions held up fairly well, going 16 for 24 and falling just one shy of former Brewers pitcher John Axford who, after pitching a perfect Oscars game last year, took over MLB’s Twitter account during the event.
If Matt had gone with his gut and used a couple more of his picks as predictions, he would have been 18 for 24–pretty darn impressive!
Here are some highlights:
Last night, a #BrewersSnowballFight broke out on Twitter, with Kyle Lohse launching a sneak attack:
It quickly spread from there:
Fans are encouraged to join in the fun by retweeting and tagging their friends. No need to wait ’til you get hit, go on the offensive!
On Instagram, fans can join in the fun by tagging their friends in the comments:
The snowballs are also flying over on Facebook, where you can simply share our post and tag your friends to keep it going:
Plus, we had to GIF it:
Behind the scenes, this was a really fun video to shoot. Well, for me, anyway. We were able to bring these guys out to Helfaer Field when they were in town for Brewers On Deck and since they hail from California (Lohse), Florida (Fiers) and Georgia (Smith), they weren’t quite used to the snow and cold. Also, Will and Kyle weren’t wearing the ideal footwear for the task…. but it all worked out!
We had a special frame built to hold a piece of plexiglass, placed our GoPro behind it, made a bunch of snowballs and let ‘em have it.
Then, they let me have it:
….and I was caught off guard because I was too busy shooting additional footage on my phone, such as this photo which captures what I believe to be precisely the moment they decided to hit me:
It was all in good fun though; we were able to produce some cool videos and give Brewers nation one more fun thing to build excitement and help pass the time until Opening Day.
And the good news is that these guys will be trading their snowballs for baseballs very soon. Pitchers and catchers report in just 9 days!
BREWERS RECEIVE NATIONAL SPORTS FORUM ADCHIEVEMENT OVERALL AWARD OF ADVERTISING EXCELLENCE FOR FOURTH YEAR IN A ROW
Greetings from Cincinnati, where I’m in town for the National Sports Forum, the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. MLB, NBA, NFL, NHL, MLS Minor Leagues, Racing, Colleges, etc.) in North America.
I’m pleased to tell you that today, we were selected as the recipient of the 2015 National Sports Forum ADchievement Overall Award of Excellence.
The NSF ADchievement Awards recognize the year’s most outstanding advertising campaigns in sports. The competition brings in hundreds of submissions from the top teams, agencies, leagues and collegiate athletics across the industry. This marks the fourth consecutive season that the Brewers have received this award.
In addition to the NSF ADchievement Overall Award of Excellence, the Milwaukee Brewers and Brewers Community Foundation were finalists in seven of eight categories, winning one of those categories: Best Social/Mobile Media.
We’re very honored to be the recipients of these awards, especially among the stiff competition from the best and brightest minds in the sports business. It is definitely a testament to our marketing team, so congrats to Teddy Werner, Kathy Schwab, Jeff Harding, Molly Arndt, Drew Alexander, Evan Entler and Brittany Luznicky for continuing to not only set, but raise the bar.
Somehow, in the midst of all the fun and excitement at Brewers On Deck, Brewers reliever Will Smith (not the actor) was able to go undercover, posing as a reporter for fake news channel WILL-13 (we picked Lancaster, Wisconsin because we wanted a town that started with an “L”).
We outfitted him with a jacket, credentials and a microphone and sent him out into the crowd with a videographer to interview some unsuspecting fans.
And it was awesome:
There was so much great material it was hard to pair it all down. There were also a lot of outtakes, including some interviews with his teammates, which we felt merited their own separate video:
“I had a really good time doing it,” Will told me. “It was a fun experience playing around with the fans.”
Did Will trick you? Let us know in the comments below!
For a full recap of Brewers On Deck, click here.