Results tagged ‘ Brewers ’
Today we announced plans for several new additions at and around Miller Park this season. Among the additions, the Brewers will unveil an old-school “Brewers Treat Truck” sponsored by Meijer – an authentic ice cream truck which will visit local neighborhoods and Brewers tailgaters to provide free ice cream from Meijer all summer long.
“We have had a great partnership with the Milwaukee Brewers the past two seasons, and are very excited to watch it grow by sponsoring the Treat Truck, and supplying it with ice cream from Meijer,” said Cathy Cooper, senior director of community partnerships and giving for Meijer. “This is another fun way to connect with the Milwaukee community.”
Also, at every Sunday home game at Miller Park, all kids (14 and under) will eat free! Each child will receive a voucher for a free meal that consists of a hot dog, apple slices and a bottle of water.
More improvements at Miller Park will include an enhanced U.S. Cellular Power Playground kids’ area, a renovated Home Plate Team Store and a new Executive Suite for hosting meetings and entertaining at games.
“Miller Park has frequently been at the top of media and fan polls for the best ballpark experience, but we know that we have to remain ahead of the curve to retain that standing,” said Brewers Chief Operating Officer Rick Schlesinger. “This year, we have several fun and innovative initiatives that will enhance Miller Park’s standing as not only a great place for a ballgame, but also the best place to enjoy a summer outing with family and friends.”
Details about the new additions and projects include the following:
Brewers Ice Cream “Treat Truck” sponsored by Meijer
- The Meijer-sponsored Brewers Treat Truck will visit Milwaukee-area neighborhoods, special events, Brewers tailgate parties and youth clubs throughout the summer. Set to make its public debut early in the season, ice cream from Meijer will be distributed by the drivers free of charge. Wrapped in Brewers retro colors, the summer stops will include guest appearances by Brewers players throughout the season. This is an authentic, old-school ice cream truck, complete with a loudspeaker (to play baseball-themed music) to announce its arrival on your home street, just like the trucks that have spent years traveling through Milwaukee neighborhoods to provide refreshments on hot summer days.
Kids Eat Free during Sunday Home Games
- What’s better than a Klement’s hot dog on a beautiful Sunday afternoon at Miller Park? How about a FREE Klement’s hot dog? At every Sunday home game this season, all kids (14 and under) will receive a voucher for a free meal, which includes a hot dog, apple slices and a bottle of water.
U.S. Cellular Power Playground Kids’ Area
- Debuting in 2008, the U.S. Cellular Power Playground, which is located on the Field Level along the right-field line, includes over 8,000 square feet of interactive games and photo opportunities. In 2016, this kids’ area will undergo the largest renovation project since its inception. The project calls for the addition of three new interactive attractions to the space. “Throw ’Em Out”, “Strike Zone” and “Hit ’Em Where They Ain’t” will be games emphasizing throwing and hitting skills. A fourth attraction will be a photo opportunity, allowing fans to get their picture taken in a replica Brewers dugout. Through technology provided by U.S. Cellular, fans can have Brewers players and mascots virtually added to their pictures.
- Located on the PNC Club Level, the Executive Suite is the newest luxury meeting facility at Miller Park. The Executive Suite features meeting space for up to 30 guests including premier audio/visual equipment and a spectacular view of the playing field. On game days the Executive Suite quickly converts from a board room to a premium suite with seating, amenities, and food and beverages. Monday through Thursday rentals include five hours of pre-game meeting space, as well as an exclusive VIP viewing of The Selig Experience between the meeting and start of the game. Rental of the Executive Suite also includes a choice between two food and beverage packages as well as four preferred parking passes. Please call the Brewers Suite Sales Office at (414) 902-4029 to reserve the Executive Suite for a game. For information on hosting a non-game day private event in the Executive Suite, please call Brewers Special Events at (414) 902-4452.
Renovated Home Plate Team Store
- The Home Plate Team Store will undergo a renovation project prior to the start of the season. As part of the remodeling, a new hat wall will be added and additional points of sale to allow fans to shop more efficiently.
All of these new initiatives will be ready for action at a Media Preview event to be held in late March at Miller Park.
Brewers Unveil New Alternate Logo; Navy Blue Jersey Will Be Worn Most Sundays at Home and on the Road
Today we announced that we will unveil a brand new alternate jersey and cap during this weekend’s Brewers On Deck festivities.
The new set will feature the legendary “ball & glove” logo updated with the team’s current navy color scheme and retro yellow. The uniform top will have the “Milwaukee” script displayed on the front with the updated logo on the sleeve. The Brewers will don the jerseys and caps on most Sundays, both at home and on the road.
The new uniform is produced by Majestic Athletic, the official MLB on-field uniform outfitter. It incorporates the team’s retro yellow color and “ball & glove” logo with the Brewers current navy color and “Milwaukee” script (across the chest).
The hat was designed by New Era and was inspired from last year’s Clubhouse Cap line. The new hat will feature a navy cap with a navy bill and the alternate “ball & glove” logo.
The new uniform jersey and cap are being added to the rotation that includes the team’s home white, road gray, home blue and retro uniforms. It will replace the team’s road navy jersey as well as the team’s gold top.
Fans can purchase the new alternate uniform at Brewers On Deck beginning this Sunday, or at the Brewers Team Store by Majestic beginning on Monday, February 1. In addition, fans can order the new kit online at brewers.com.
During the offseason, the Brewers Team Store by Majestic at Miller Park is open Monday through Saturday from 10 a.m. until 6 p.m. For more information, contact the team store at (414) 902-4750.
Today we announced specifics of an Opening Day Ticket Opportunity that will allow select fans the chance to purchase tickets to Opening Day. Additionally, fans will be able to register for presale access to the weekend games at Miller Park prior to the sale of individual tickets.
Beginning tomorrow, January 26 at 9 a.m. and continuing through Monday, February 15 at 11:59pm, fans can go to Brewers.com/opportunity and register for the opportunity to purchase up to four tickets to Opening Day on Monday, April 4 against the San Francisco Giants. Due to limited availability, the Opening Day Ticket Opportunity includes single seats, standing room only and some obstructed view seats. In addition, fans can register to participate in the Weekend Games Presale, which will allow fans to purchase a maximum of eight tickets to each of the Friday-Sunday games at Miller Park.
Following registration, a pool of randomly selected winners will be chosen and provided access to an online opportunity, based on available inventory. The winners will be notified by Friday, February 19. Fans who register for presale access to the weekend games at Miller Park will be notified about the presale details by Monday, February 22.
There is no charge to register. This will be the only opportunity for fans to purchase single game tickets for Opening Day, other than a very small number set aside for fans lining up at the Box Office on the first day of individual game sales at Miller Park.
Meanwhile, there are still options available for fans to guarantee their place at Miller Park for Opening Day and other popular games with 10-Packs starting as low as $160. Each 10-Pack includes 10 Brewers home games, plus a bonus of Opening Day or any other game of the fan’s choice absolutely FREE. Fans interested in purchasing 10-Packs are encouraged to call 414-902-HITS (4487) or visit Brewers.com/10packs for more information.
Please note: A very limited amount of individual tickets will be available for Opening Day.
Want a chance to win tickets? Brewers fans always do an incredible job helping us count down to Opening Day, and once again, we want to see how you’re counting the days until April 4. Submit your photos on Twitter and/or Instagram using #SeeUApril4. One lucky fan will win the grand prize which includes Opening Day tickets, a pair of 10-Packs and roundtrip airfare for two, but there will be plenty of fun and giveaways over the next couple of months, so be sure to submit as many photos as your creativity permits! Details at brewers.com/countdown.
The fifth annual “Brewers Mini-Marathon, Presented by Sendik’s” is set for Saturday, September 10, and registration is now available online at brewersmini.com. The race has offered a half marathon and 10K since 2013 and will now include a 5K course as well.
All three races begin and end at beautiful Miller Park and offer courses that take runners through the Miller Valley, past the Harley-Davidson Museum, Mitchell Park Conservatory (The Domes) and along the Miller Park warning track. Prizes for the top finishers will be awarded.
All participants will receive a free Brewers ticket voucher good for select games at Miller Park in April and May of 2017, a participant medal and a “tech” shirt. A post-race tailgate party outside Miller Park with live music will also take place for runners and spectators to enjoy.
Great course support will be provided with aid stations featuring drinks and misting stations. Refreshing snacks and drinks will be provided by Sendik’s Food Market at the finish line. Spectators will have plenty of free parking available at Miller Park and will be invited inside to watch participants run along the field warning track while being shown on the scoreboard.
Through the race’s first four years, participants have helped to raise over $205,000 to benefit the MACC Fund (Midwest Athletes Against Childhood Cancer, Inc.) and childhood cancer research in Wisconsin. Fundraising for the MACC Fund is supported by Brewers Community Foundation and participants can create their own fundraising page at brewersmini.com and submit online donations. Individual fundraisers will get the chance to have their name entered in a raffle for great prizes. The top three fundraising groups will win a special prize. Previous fundraising prizes have included signed Brewers memorabilia and once-in-a-lifetime experiences at Miller Park.
Runners who register before April 29 will receive discounts. Early registration pricing is $65 for the Mini-Marathon, $45 for the 10K and $25 for the 5K. Regular registration prices for the Mini-Marathon and 10K are $75 and $55 respectively for those who register April 30 – July 29. Late registration, available from July 30 – September 6, is available at $85 for the Mini-Marathon, $65 for the 10K and $30 for the 5K. Race packets can be the picked up during Packet Pick-Up at Miller Park on Thursday and Friday, September 8 and 9, 2016. Last minute registrations will be accepted for the mini-marathon, 10K and 5K for, respectively, $100/$80/$35 at Packet Pick-Up if space is available.
Complete race details, a course map and other information can all be found at brewersmini.com.
Today we announced that Mike Schwartz has been named Brewers Director of Food and Beverage Hospitality. In this position, Schwartz will take the lead on the Club’s long-term food and beverage strategy at Miller Park, with a particular focus on quality and customer service. He will also manage the day-to-day relationship with Delaware North Sportservice, the Brewers’ concessionaire at Miller Park.
“Mike’s considerable experience in the food and baseball industries gives him an ideal skill set to lead the partnership with Delaware North Sportservice, with the ultimate goal of providing our fans with the best food and beverage experience in all of sports,” said Brewers Vice President of Marketing and Business Development Teddy Werner.
Schwartz returns to the Brewers after spending the last two years with the Kraft Heinz Company. He started with Kraft in September 2013 as a Senior Associate Brand Manager, spending time in New Product Development before helping lead and manage the JELL-O brand. In 2015, he was promoted to Brand Manager, overseeing a wide variety of condiments and sauces in the company’s Foodservice division. His additional experience includes working for the Hillshire Brands Company (2010-13) on iconic brands such as Ball Park and Jimmy Dean. Prior to his work in the food industry, Schwartz spent six years with the Brewers in the Baseball Operations department (2004-09), most recently as Coordinator of Baseball Research and Special Projects.
“I am absolutely thrilled to be returning to the Brewers,” said Schwartz. “I could not be more excited to join such a talented team in order to help reimagine the food and beverage hospitality experience at Miller Park.”
A 2004 graduate of Indiana University, Schwartz earned a dual Bachelor of Science degree in Sport Marketing and Management, and Business Management. He earned his Master of Business Administration degree in 2011 from the Kellogg School of Management at Northwestern University. Schwartz and his wife, Elizabeth, have three children, sons Matthew and Nathaniel, and daughter, Thea.
Brewers Announce Minor League Coaching Staffs; Additional Changes Made to Player Development Department
Today we announced the Brewers Minor League coaching staffs for the 2016 season in addition to several changes to the Club’s Player Development department.
Eduardo Brizuela has been promoted to assistant farm director after spending the previous three years as director of Latin America scouting and operations. In his new role, Brizuela will be based out of the Brewers Maryvale, Arizona complex year-round.
In addition to his duties as Assistant to Director, Player Development, Tony Diggs will add the title of roving outfield coordinator. Diggs will continue his role as manager as well, but will move from Rookie Helena to Rookie Arizona. This marks his return to the team that he managed from 2008-12, which included an Arizona League championship in 2010.
The entire coaching staff at Triple-A Colorado Springs will return for a second straight season. The team will be managed by Rick Sweet and will be joined by Pitching Coach Fred Dabney, Coach Bob Skube, Athletic Trainer Aaron Hoback and Strength and Conditioning Specialist Andrew Emmick.
The Double-A Biloxi Shuckers, who advanced to the Southern League Championship Series in their first year of play, will have a new manager. Former Brewers First Base Coach Mike Guerrero will lead the Shuckers in 2016. This marks his return to the Double-A level, where he served as manager of the Huntsville Stars from 2010-11. Pitching Coach Chris Hook, Coach Sandy Guerrero, Athletic Trainer Steve Patera and Strength and Conditioning Specialist Nate Dine will all return to the staff.
Joe Ayrault returns for his fifth season as manager of the Class-A Brevard County Manatees. He is joined by Pitching Coach David Chavarria, Coach Ned Yost IV, Athletic Trainer Tommy Craig and Strength and Conditioning Specialist Jonah Mergen, who are all returning. Edwin Maysonet joins the staff as the newest coach. He retired from playing at the end of last season after spending 12 seasons in the Chicago Cubs, Houston Astros and Milwaukee Brewers systems. Maysonet reached the Major Leagues in 2008 and 2009 with the Astros and played 30 games for the Brewers in 2012.
There will be three new members on the Class-A Wisconsin Timber Rattlers staff next season. Manager Matt Erickson will return for his sixth season along with Pitching Coach Gary Lucas, Coach Chuckie Caufield and Athletic Trainer Jeff Paxson. Coach Al Leboeuf moves from the Rookie Arizona Brewers to take the same position with the Timber Rattlers. Ben Mendelson joins the T-Rats as the strength & conditioning specialist. He previously served in the same role with the Arizona League Brewers last year.
The Helena Brewers will feature an entirely new staff in 2016. The team will be led by Manager Nestor Corredor, who served as the Arizona Brewers Manager last season. He is joined by Pitching Coach Mark Dewey, who also serves as the Brewers assistant pitching coordinator, and Coach Liu Rodriguez, who served as coach for Wisconsin in 2015. Reggie Williams joins the staff as a coach after serving in the same role for Brevard County last year. Jeff Bodenhamer will become the team’s athletic trainer. This will be his first season with the Brewers after spending the previous 11 seasons in the Texas Rangers organization. Alistair Matthews rounds out the staff as the strength and conditioning specialist. He served in the same role with the DSL Brewers in 2015.
Rolando Valles and Steve Cline will join Tony Diggs’ staff as pitching coaches at Rookie Arizona. Valles joins the Arizona crew in Maryvale as pitching coach after serving in the same position with Helena last season, while Cline will return for his 16th season with the team. The team will feature Coach Hainley Statia, who joins the team after retiring from playing following last season. Statia played 10 seasons professionally with the Los Angeles Angels of Anaheim and the Brewers. Matt Deal has been named the Arizona Brewers athletic trainer. Deal spent the 2015 season with the DSL Brewers and was an athletic training intern with the Major League club in 2014.
Victor Estevez moves from coach to manager and will lead the DSL Brewers in 2016. He is flanked by Pitching Coach Geraldo Obispo and returning Coaches Luis de los Santos and Joan Abreu. Jose Pena will move from manager to coach. Alex Mena returns as the team’s athletic trainer for the second straight season and will be joined by new Strength and Conditioning Specialist Sam Hoffman.
The complete Minor League coaching staffs are listed below (new staff members/assignments are in bold):
|MILWAUKEE BASED STAFF|
|Farm Director||Tom Flanagan|
|Manager, Administration – Player Development||Mark Mueller|
|Field Coordinator & Catching Instructor||Charlie Greene|
|Pitching Coordinator||Rick Tomlin|
|Assistant Pitching Coordinator (will also serve as Helena’s Pitching Coach)||Mark Dewey|
|Hitting Coordinator||Jeremy Reed|
|Roving Infield Coordinator||Bob Miscik|
|Asst. to Director, Player Development/Roving Outfield Coordinator||Tony Diggs|
|MARYVALE BASED STAFF|
|Assistant Farm Director||Eduardo Brizuela|
|Athletic Training Coordinator||Frank Neville|
|Strength & Conditioning Coordinator||Tim Gifford|
|Physical Therapist||Kevin Truitt|
|Coordinator, Arizona Complex/Video Operations||Matt Kerls|
|Maryvale Clubhouse Manager||Travis Voss|
|COLORADO SPRINGS SKY SOX (AAA)|
|Pitching Coach||Fred Dabney|
|Athletic Trainer||Aaron Hoback|
|Strength & Conditioning Specialist||Andrew Emmick|
|BILOXI SHUCKERS (AA)|
|Pitching Coach||Chris Hook|
|Athletic Trainer||Steve Patera|
|Strength & Conditioning Specialist||Nate Dine|
|BREVARD COUNTY MANATEES (A)|
|Pitching Coach||David Chavarria|
|Coach||Ned Yost IV|
|Athletic Trainer||Tommy Craig|
|Strength & Conditioning Specialist||Jonah Mergen|
|WISCONSIN TIMBER RATTLERS (A)|
|Pitching Coach||Gary Lucas|
|Athletic Trainer||Jeff Paxson|
|Strength & Conditioning Specialist||Ben Mendelson|
|HELENA BREWERS (R)|
|Pitching Coach||Mark Dewey|
|Athletic Trainer||Jeff Bodenhamer|
|Strength & Conditioning Specialist||Alistair Matthews|
|ARIZONA BREWERS (R)|
|Pitching Coach||Steve Cline|
|Pitching Coach||Rolando Valles|
|Athletic Trainer||Matt Deal|
|DOMINICAN SUMMER LEAGUE BREWERS (R)|
|Pitching Coach||Geraldo Obispo|
|Coach||Luis De Los Santos|
|Athletic Trainer||Alex Mena|
|Strength & Conditioning Specialist||Sam Hoffman|
Happy New Year, readers!
I start 2016 filled with extreme gratitude for you, the loyal Cait Covers the Bases readers!
Once again, you’ve made this blog a Top 100 MLB Pro Blog (#4 to be exact).
Clearly you have a hunger for Brewers stories and information as congratulations are also in order for fellow Brewers bloggers Adam McCalvy (Brew Beat), #17 in MLB.com Beat Writers; Jeff Levering (Minor Details), #21 in MiLB Pro Blogs; Brewer Nation, #3 in Fan Blogs; and Brewers Farm Report, #29 in Fan Blogs.
To view the complete list of Top MLBlogs, click here.
Thank you again for reading. I look forward to continuing to provide you with more fun and informing content in 2016 and beyond.
Back by popular demand, Free-Shirt Fridays will return to Miller Park for the 2016 season. All fans in attendance during each of the seven Friday home games from June through August will receive a complimentary Brewers–themed T-shirt (available in both medium and extra-large sizes).
The Brewers are once again giving the fans a voice as they will ultimately decide the designs for each of seven Free-Shirt Friday giveaways.
Beginning today, a dozen possible T-shirt designs will be posted at Brewers.com/shirtvote. Fans will be able to vote for their favorite designs, ranking their top seven choices in order from one to seven. Their first choice will receive seven points, their second choice will receive six, and continuing to their seventh and final vote which will receive one point. Voting will remain open until 5:00 p.m. CT on Friday, January 22.
Once the results are in, they will be tabulated and the seven winning designs will be revealed during a special presentation at Brewers On Deck on Sunday, January 31.
While individual tickets are not yet on sale, fans can guarantee their spot at Miller Park for Free-Shirt Fridays – plus receive free Opening Day tickets – with a Brewers 10-Pack, on sale now at brewers.com/10packs or by calling (414) 902-HITS (4487).
Additionally, fans can share in the excitement of counting down to Brewers Opening Day by following the Brewers on social media, and also enter to win a pair of 10-Packs, tickets to Opening Day and roundtrip airfare on Southwest Airlines, by posting their creative countdown photos on Twitter and/or Instagram using the hashtag #SeeUApril4. For additional information, please visit brewers.com/countdown.
Our latest installment of There Is No Offseason For… brings us to the Brewers Retail Department.
I sat down with Jill Aronoff, Senior Director of Retail and Merchandise Branding; Nathan Jaeckels, Retail Merchandising Manager; and Dave Siever, Authentics Manager, to discuss how they work year-round to provide fans with the latest and greatest in Brewers gear.
As head of the department, Jill’s main job is to work as a liaison between Delaware North, our concessionaire, and the Brewers. Delaware North runs our food and beverage service at Miller Park and they also run our retail operations.
Jill works with her counterparts at Delaware North on retail, helping to ensure that the right product is in the stores, with the right sizing and quantities and that it’s represented to the Club’s standards.
In addition to that, Jill’s department also runs our Authentics program (more on that in just a bit), as well as any specialty orders to fulfill front office needs, such as uniforms for gameday staff, or a gift for sponsors.
Jill’s been working in retail since she was 16 years old.
“Retail is in my blood,” she says. “I’ve worked for almost every major retailer, as well as studied textiles and clothing, with a fashion merchandising emphasis and a minor in apparel production.”
Jill got her start as intern for Macy’s, which brought her to San Francisco. After that, she added companies such as Nordstrom, The Gap and Timberland to her resume before making what she describes as a “career focus change” at Levi Strauss.
At Levi’s she started to delve into the marketing and target marketing aspects of the business.
“I feel like I got my second degree from Levi’s because I really learned a lot about target marketing, relationship building, et cetera. I helped start Levis.com and created their email campaigns. The original dot com craze hit and I branched out and started working at a startup. That’s how I got into sports,” she says.
Jill started working for a company called Quokka Sports, which partnered with NBC to produce the NBC Olympics website. Jill began working on the Sydney Olympics Store website, the America’s Cup website and other extreme sports that Quokka was involved in before making a connection with the CFO at the Oakland Raiders, which eventually led to a new position for Jill in the front office of her favorite NFL team.
“They didn’t have any openings but they created a job for me. I started running their fan club. I did a rewards program for them. I created their database. I ran their online store. I took over all the email marketing campaigns for their whole organization. I did marketing for the online store and the brick and mortar stores. Then I got recruited to come here,” she says.
Here, Jill is mainly involved in our brick and mortar stores at the ballpark, as the Brewers online store is run through Major League Baseball. However, Jill must work very closely with MLB, as the league has certain vendors and product licensees from which she can order. In addition, she attends multiple retail summits both in-season and during the offseason, where she is checking out the new offerings from vendors and placing orders.
Jill also helps manage the uniforms on the field.
“If there’s a new uniform I work with MLB on what that new uniform will look like. I work with the licensees like Majestic and Nike to make sure that’s represented on the field,” she said.
Jill noted that MLB and Majestic Athletic work together to make changes to the on-field uniforms in order to help improve the fabric performance, comfort and flexibility.
Jill says that for her, the main difference between in-season and the offseason is that is that the days are longer during the games.
“For retail, there is no offseason. The store is open every day, except Sundays during the offseason. We’re still going strong. Daily it doesn’t stop for us,” Jill says.
She also says that during the offseason, the focus shifts slightly to more planning and organizing, while during the season, it’s more implementing. Either way, they have a lot going on all the time.
For those unfamiliar with the retail industry, it might surprise you to learn how far in advance merchandise is ordered.
For example, items expected to hit the stores this coming spring were ordered by Jill’s team back in July and by the time the offseason hits, they’re starting to look at the fall line for the next season.
I asked Jill what some of the new styles and trends are that we have to look forward to and she told me, “Sports is pretty good about following the trends you see outside with the different textiles and patterns. There’ll be great fabrication, a lot of burnouts, and a lot of foil applications that we’ll be seeing. We definitely try to make sure we have something for everybody from the very first Brewers fan born two months ago, to the fan that’s been a fan for over 70 years. We have something for everybody, every size, fit, style.”
Jill’s team will add in novelties and last minute items as well.
Jill’s staff is comprised of Nathan and Dave, both Sport Management majors from Cardinal Stritch. Nathan and David have a big hand in the Club’s Authentics program, which encompasses game-used items, autographed items, and specialty collector’s items.
Nathan got his start with the Club in 2011 as one of our College Ambassador interns. While in that gig, he helped Jill out with a few projects, which led to further positions as Jill’s assistant in a part-time role, until he recently became a full-time member of the staff.
Nathan’s primary role involves Authentics, where he helps to run the online auctions on mlb.com; tracks and fulfills all the sales related to our Authentics items; and runs the @MILAuthentics Twitter account.
Nathan also works with Jill to come up with fun promotions for the Brewers Team Stores at Miller Park, like the “Moonshot Markdown,” where, if a player hits a home run during the game, fans can get $5 off that player’s t-shirt or jersey for the remainder of the game; or “10 for The Win,” where fans get 10% off that day’s winning Famous Racing Sausage items; or the #HanksHangout Twitter promotion.
This offseason, he says he’s working on recapping last year, projections for next year and budgeting.
“I’m looking at what type of Authentics products we want to bring in next year, inventory management, and helping come up with more fun promotions for fans next season,” Nathan said.
Dave got his start with the Brewers in 2006, working in the Clubhouse as a bat boy. As he grew in that role, he graduated to working more inside the Clubhouse, where he helped take care of the players’ needs in terms of Clubhouse set-up and take down, and dealing with their equipment—making sure that everything was stocked and ready to go for the game.
Dave’s familiarity with the players and their equipment gave him a unique edge when the job for Authentics Manager was posted in 2013.
“I had a lot of experience and background with equipment and that kind of stuff,” he said. “It’s basically knowing a story behind each piece of equipment that we’re dealing with.”
Dave’s primary job now is managing the Authentics kiosk behind Section 111 on the concourse. Items are also available in the Brewers Team Stores, via the Brewers Authentics Shop on MLB.com (where a portion of the proceeds goes to Brewers Community Foundation) and they’ll have an area at Brewers on Deck at the end of this month.
“We work closely with MLB to authenticate anything we get from the Clubhouse—bases, bats, baseballs, jerseys, you name it,” Dave said.
The authentication process is quite interesting. MLB provides authenticators at every game. Their job is verify the authenticity of broken bats, jerseys, bases, baseballs, or any other items that we request. A hologram sticker containing a 6-digit number and two letters is then applied to the items. Fans who purchase the items (they can even preorder some of it) can then visit the MLB website where they can enter the code, which will bring up a description of the item.
Dave works with Nathan to maintain the current inventory and also to obtain new items. This offseason, one unique item they acquired were some Miller Park turnstiles. They sold 19 in a matter of a week.
“Anything that represents Miller Park or the Brewers is fair game to get authenticated, but it all comes down to what customers want, how unique it is,” Dave said.
“It’s the story behind the product,” Nathan added. “After Martin Maldonado’s walk-off on Mother’s Day, we got his Gatorade-soaked jersey. We got Jungmann’s MLB debut jersey, Ryan Braun’s 250th career home run ball, et cetera.”
Depending on what the item is, some of the items are kept for the Brewers archives, given to the players as mementos, or turned around to be sold to fans. They even get items pertaining to other team items. For example, Kris Bryant’s first home run was here at Miller Park, so they were able to sell the bases from that game.
“You get some really unique merchandise that die-hard fans, collectors really appreciate,” Nathan said.
“I think our department is one of the most fun because we get to interact with the fans every day,” Jill noted. “We get to help them take home a piece of the game and help them feel like they’re a part of the team.”
With under just over a month to go, Jill, Nathan and Dave—like most of us—are looking forward to Spring Training where this year, the store in Maryvale, Arizona is set to open on February 11.
I don’t know about you, but I can’t wait to check out our new uniforms and the new merchandise in the store. Even though I’ve worked here for years and a majority of my wardrobe contains some sort of Brewers insignia, for me, it’s kind of like going back-to-school shopping. I need to get a few new items to start the year (or season) off right.
I’m sure Jill and her staff have picked out some great stuff we have to look forward to.
The calendar has turned to 2016 and Opening Day is within sight. Fans can secure their tickets to Opening Day for FREE with a Brewers 10-Pack, which goes on sale tomorrow at 10 a.m. There are six enticing plans to choose from, including the popular Fan’s Choice Plan which returns for 2016. All plans feature 10 home games, plus Opening Day or any other game of the fan’s choice as their FREE 11th game.
In addition to tickets to Opening Day, each of the six plans offer a unique experience. The Weekend Plan features a total of five giveaway dates, including three All-Kid giveaway items – the Jonathan Lucroy Replica Jersey on May 15 vs. San Diego, the Bernie Paint-Your-Own Bobble on May 29 vs. Cincinnati and the Lucroy Chest Protector on August 28 vs. Pittsburgh. This plan also features two All-Fan giveaways, including the Barking BobbleHank on June 12 against the New York Mets and the Bob Uecker Talking Alarm Clock on July 10 against the division-rival St. Louis Cardinals.
The Premier Plan includes contests against all four division rivals (with two games against both the Cubs and Cardinals), a matchup against AL West opponent Houston Astros on April 9 and a Saturday matchup vs. the defending NL champion Mets. The plan also includes tickets to the Ryan Braun All-Fan Bobble giveaway on May 1 against Miami.
The Friday Plan includes a string of six Free-Shirt Friday giveaways starting with the June 10 matchup against the Mets and ending on August 26 when the Brewers host the Pittsburgh Pirates.
The popular Fan’s Choice Plan returns for the 2016 season and provides the ultimate flexibility for fans to select 10 games that fit their schedule from a list of 50 Brewers regular season home games. Fans can choose from several Interleague matchups, a variety of weekday and weekend games, All-Fan giveaway dates, Free-Shirt Fridays and more.
Packages start at $160 per seat in the Terrace Reserved ($16 per game) and can also be purchased in the Terrace Box for $250 ($25 per game), Loge Outfield Box for $340 ($34 per game), Club Outfield Box for $420 ($42 per game, no wait staff), Loge Infield Box for $420 ($42 per game), Field Outfield Box for $420 ($42 per game) and Loge Diamond Box for $500 ($50 per game).
Brewers 10-Packs offer several additional benefits, including guaranteed seat location (excluding the Fan’s Choice Plan), a personal account representative and priority access to postseason tickets. In addition, 10-Pack Ticket Plans offer great savings on ticket prices. In 2015, 10-Pack holders saved up to 35% off the demand-based individual game price. Each 10-Pack account will also receive three exchange vouchers that can be used to exchange unused tickets for another game.
Fans interested in purchasing 10-Packs are encouraged to call (414) 902-HITS (4487) or visit Brewers.com/10packs for more information. A complete list of all six 10-Pack packages is available online at Brewers.com/10packs
Additionally, fans can share in the excitement of counting down to Brewers Opening Day by following the Brewers on social media, and can enter to win a pair of 10-Packs, tickets to Opening Day and roundtrip airfare on Southwest Airlines—by posting their creative countdown photos on Twitter and/or Instagram using the hashtag #SeeUApril4. For additional information please visit brewers.com/countdown.