Results tagged ‘ Brewers Team Store ’
This year, the Brewers Team Store at Miller Park is searching for the most passionate Brewers family with their brand new “Brought Up a Brewer” contest.
From now through June 5, you have the chance to submit a family photo of your whole Crew wearing their favorite Brewers gear, along with a 100-words-or-less essay on how your family has been the most passionate Brewers fans throughout the generations.
So. Is 99.9 percent of your wardrobe navy blue and harvest gold? Has your family dressed up as the Famous Racing Sausages the last five years for Halloween? Have you named your pets (or children) after your favorite Brewers? Needless to say, if your family has any unique traditions, memories, or quirks, we want to hear about them.
Fans should bring their photos and essays to any of the Brewers Team Stores at Miller Park by June 5. Plus, as an added incentive, the first 100 entrants will receive a $5 off coupon for their next team store purchase.
Five finalists will be announced on June 7, while the Grand Prize winner will be selected by a panel of Brewers judges and later presented during an on-field pregame ceremony before the June 12 game between the Milwaukee Brewers and New York Mets.
Each of the four runners up will receive a $100 shopping spree to the Brewers Team Store while the Grand Prize winner will receive a $250 shopping spree, six tickets to the June 12th game, an autographed baseball, as well as a special goodie bag.
No purchase neccessary to enter. See store for complete details.
The Brewers Team Store is here to make sure you don’t drop the ball this Mother’s Day with its second installment of the Brewers Batter Box promotion – the “Mother’s Mementos” box!
Fans are able to assemble their own Brewers Batter Box by purchasing four different products from the following categories: any pink colored item, headwear, accessories, glassware, knit shirt and outerwear. In addition to the four products fans add to their boxes, they will also receive a free leather bracelet from Logo Art, which includes charms of the Ball & Glove logo and the MLB logo. Hurry in to make sure you get the #1 mom the #1 gift this Mother’s Day.
Each of the four items purchased must be from a separate category. Offer valid at any of the Brewers Team Store locations. While supplies last. See stores for details.
You probably were already planning on it, but you’ll want to be sure to wear your Brewers player apparel to Miller Park now through May 4!
When you wear your player gear (past or present) at the Brewers Team Store, you will receive a coupon for an immediate $5 discount off of your purchase of player product, including player name and number t-shirts, player fashion tees, bobbles, pennants, jerseys, photos, etc. (Sorry– game-used memorabilia and sale items are not included.)
Your savings will be valid that day only at the following Miller Park locations: any of the four Brewers Team Store locations, Hank’s Hangout and Bernie’s Chalet.
In case you haven’t already seen some of the new player fashion tees for 2016, I’ve got a look at some of them here for you.
Craig Counsell’s shirt calls to his Wisconsin roots growing up in Whitefish Bay and later, his time spent as a Brewers player, including the Club’s most recent trips to the Postseason.
Taylor Jungmann’s player tee features the new Ball & Glove logo scattered inside his letters and numbers, a nod to the fans’ overwhelming support for the new alternate logo.
Jonathan Lucroy sports his trusty chest protector, also bearing the new Ball & Glove logo, as well his moniker – LUUUUC!
Ryan Braun’s tee is a play off of the popular home run call – “Going, going, gone!” – something Brewers fans hear often when the slugging outfielder steps to the plate.
Opening Day is just two weeks away!
Today we invited members of the media out for a special preview of what’s new at Miller Park this season. Here’s the scoop on what you can look forward to this year, starting in just 14 days!
New Concession Items
We had the chance to sample several new food items created by Miller Park’s concessionaire, Delaware North Sportservice. Such items include the Wisconsin dog (featuring a Miller Park hot dog topped with house made beer jam, glazed sauerkraut and chopped bacon), banh mi brat, jalapeno popper dog, buffalo chicken fries, and the Klement’s Famous Racing Sausages chili baked potato topper. These items will be located in various concession stands throughout the Miller Park this season.
In addition, the Miller Park locations of Milwaukee favorites AJ Bombers, Smoke Shack and Holey Moley will also be featuring new items this season, including the award-winning Brisket Sloppy Joe at Smoke Shack and the Baby Spice Doughnut + Custard Sandwich.
Located on the PNC Club Level, the Executive Suite is the newest luxury meeting facility at Miller Park. The Executive Suite features meeting space for up to 30 guests and includes premier audio/visual equipment and a spectacular view of the playing field. On game days, the Executive Suite quickly converts from a board room to a premium suite with seating, amenities, and food and beverages. Monday through Thursday rentals include five hours of pre-game meeting space, as well as an exclusive VIP viewing of The Selig Experience between the meeting and start of the game. Rental of the Executive Suite also includes a choice between two food and beverage packages as well as four preferred parking passes. Please call the Brewers Suite Sales Office at (414) 902-4029 to reserve the Executive Suite for a game. For information on hosting a non-game day private event in the Executive Suite, please call Brewers Special Events at (414) 902-4452.
Renovated Home Plate Team Store & New Merchandise!
The Home Plate Team Store was renovated during the off-season. As part of the remodeling, a new hat wall was added and additional points of sale were added to allow fans to shop more efficiently. We also snagged a sneak peek at some of the new merchandise for the 2016 season.
U.S. Cellular Power Playground Kids’ Area
Debuting in 2008, the U.S. Cellular Power Playground, which is located on the Field Level along the right-field line, includes over 8,000 square feet of interactive games and photo opportunities. Three new interactive attractions have been added to the space. “Batter Up,” “Mow ‘Em Down” and “Strike Zone” will be games emphasizing throwing and hitting skills. A fourth attraction is a photo opportunity, allowing fans to get their picture taken in a replica Brewers dugout. Through technology provided by U.S. Cellular, fans can have Brewers players and mascots virtually added to their pictures.
Brewers Ice Cream “Treat Truck” sponsored by Meijer
The Meijer-sponsored Brewers Treat Truck will visit Milwaukee-area neighborhoods, special events, Brewers tailgate parties and youth clubs throughout the summer. Set to make its public debut early in the season, ice cream from Meijer will be distributed by the drivers free of charge. Wrapped in Brewers retro colors, the summer stops will include guest appearances by Brewers players throughout the season. This is an authentic, old-school ice cream truck, complete with a loudspeaker (to play baseball-themed music) to announce its arrival on your home street, just like the trucks that have spent years traveling through Milwaukee neighborhoods to provide refreshments on hot summer days.
Baseball returns to Miller Park on Monday, April 4 when the Brew Crew takes on the San Francisco Giants at 1:10 p.m. Additionally, fans can share in the excitement of counting down to Opening Day by following the Brewers on social media, and also enter to win a pair of 10-Packs, tickets to Opening Day and roundtrip airfare on Southwest Airlines, by posting their creative countdown photos on Twitter and/or Instagram using the hashtag #SeeUApril4. For additional information, please visit brewers.com/countdown.
Our latest installment of There Is No Offseason For… brings us to the Brewers Retail Department.
I sat down with Jill Aronoff, Senior Director of Retail and Merchandise Branding; Nathan Jaeckels, Retail Merchandising Manager; and Dave Siever, Authentics Manager, to discuss how they work year-round to provide fans with the latest and greatest in Brewers gear.
As head of the department, Jill’s main job is to work as a liaison between Delaware North, our concessionaire, and the Brewers. Delaware North runs our food and beverage service at Miller Park and they also run our retail operations.
Jill works with her counterparts at Delaware North on retail, helping to ensure that the right product is in the stores, with the right sizing and quantities and that it’s represented to the Club’s standards.
In addition to that, Jill’s department also runs our Authentics program (more on that in just a bit), as well as any specialty orders to fulfill front office needs, such as uniforms for gameday staff, or a gift for sponsors.
Jill’s been working in retail since she was 16 years old.
“Retail is in my blood,” she says. “I’ve worked for almost every major retailer, as well as studied textiles and clothing, with a fashion merchandising emphasis and a minor in apparel production.”
Jill got her start as intern for Macy’s, which brought her to San Francisco. After that, she added companies such as Nordstrom, The Gap and Timberland to her resume before making what she describes as a “career focus change” at Levi Strauss.
At Levi’s she started to delve into the marketing and target marketing aspects of the business.
“I feel like I got my second degree from Levi’s because I really learned a lot about target marketing, relationship building, et cetera. I helped start Levis.com and created their email campaigns. The original dot com craze hit and I branched out and started working at a startup. That’s how I got into sports,” she says.
Jill started working for a company called Quokka Sports, which partnered with NBC to produce the NBC Olympics website. Jill began working on the Sydney Olympics Store website, the America’s Cup website and other extreme sports that Quokka was involved in before making a connection with the CFO at the Oakland Raiders, which eventually led to a new position for Jill in the front office of her favorite NFL team.
“They didn’t have any openings but they created a job for me. I started running their fan club. I did a rewards program for them. I created their database. I ran their online store. I took over all the email marketing campaigns for their whole organization. I did marketing for the online store and the brick and mortar stores. Then I got recruited to come here,” she says.
Here, Jill is mainly involved in our brick and mortar stores at the ballpark, as the Brewers online store is run through Major League Baseball. However, Jill must work very closely with MLB, as the league has certain vendors and product licensees from which she can order. In addition, she attends multiple retail summits both in-season and during the offseason, where she is checking out the new offerings from vendors and placing orders.
Jill also helps manage the uniforms on the field.
“If there’s a new uniform I work with MLB on what that new uniform will look like. I work with the licensees like Majestic and Nike to make sure that’s represented on the field,” she said.
Jill noted that MLB and Majestic Athletic work together to make changes to the on-field uniforms in order to help improve the fabric performance, comfort and flexibility.
Jill says that for her, the main difference between in-season and the offseason is that is that the days are longer during the games.
“For retail, there is no offseason. The store is open every day, except Sundays during the offseason. We’re still going strong. Daily it doesn’t stop for us,” Jill says.
She also says that during the offseason, the focus shifts slightly to more planning and organizing, while during the season, it’s more implementing. Either way, they have a lot going on all the time.
For those unfamiliar with the retail industry, it might surprise you to learn how far in advance merchandise is ordered.
For example, items expected to hit the stores this coming spring were ordered by Jill’s team back in July and by the time the offseason hits, they’re starting to look at the fall line for the next season.
I asked Jill what some of the new styles and trends are that we have to look forward to and she told me, “Sports is pretty good about following the trends you see outside with the different textiles and patterns. There’ll be great fabrication, a lot of burnouts, and a lot of foil applications that we’ll be seeing. We definitely try to make sure we have something for everybody from the very first Brewers fan born two months ago, to the fan that’s been a fan for over 70 years. We have something for everybody, every size, fit, style.”
Jill’s team will add in novelties and last minute items as well.
Jill’s staff is comprised of Nathan and Dave, both Sport Management majors from Cardinal Stritch. Nathan and David have a big hand in the Club’s Authentics program, which encompasses game-used items, autographed items, and specialty collector’s items.
Nathan got his start with the Club in 2011 as one of our College Ambassador interns. While in that gig, he helped Jill out with a few projects, which led to further positions as Jill’s assistant in a part-time role, until he recently became a full-time member of the staff.
Nathan’s primary role involves Authentics, where he helps to run the online auctions on mlb.com; tracks and fulfills all the sales related to our Authentics items; and runs the @MILAuthentics Twitter account.
Nathan also works with Jill to come up with fun promotions for the Brewers Team Stores at Miller Park, like the “Moonshot Markdown,” where, if a player hits a home run during the game, fans can get $5 off that player’s t-shirt or jersey for the remainder of the game; or “10 for The Win,” where fans get 10% off that day’s winning Famous Racing Sausage items; or the #HanksHangout Twitter promotion.
This offseason, he says he’s working on recapping last year, projections for next year and budgeting.
“I’m looking at what type of Authentics products we want to bring in next year, inventory management, and helping come up with more fun promotions for fans next season,” Nathan said.
Dave got his start with the Brewers in 2006, working in the Clubhouse as a bat boy. As he grew in that role, he graduated to working more inside the Clubhouse, where he helped take care of the players’ needs in terms of Clubhouse set-up and take down, and dealing with their equipment—making sure that everything was stocked and ready to go for the game.
Dave’s familiarity with the players and their equipment gave him a unique edge when the job for Authentics Manager was posted in 2013.
“I had a lot of experience and background with equipment and that kind of stuff,” he said. “It’s basically knowing a story behind each piece of equipment that we’re dealing with.”
Dave’s primary job now is managing the Authentics kiosk behind Section 111 on the concourse. Items are also available in the Brewers Team Stores, via the Brewers Authentics Shop on MLB.com (where a portion of the proceeds goes to Brewers Community Foundation) and they’ll have an area at Brewers on Deck at the end of this month.
“We work closely with MLB to authenticate anything we get from the Clubhouse—bases, bats, baseballs, jerseys, you name it,” Dave said.
The authentication process is quite interesting. MLB provides authenticators at every game. Their job is verify the authenticity of broken bats, jerseys, bases, baseballs, or any other items that we request. A hologram sticker containing a 6-digit number and two letters is then applied to the items. Fans who purchase the items (they can even preorder some of it) can then visit the MLB website where they can enter the code, which will bring up a description of the item.
Dave works with Nathan to maintain the current inventory and also to obtain new items. This offseason, one unique item they acquired were some Miller Park turnstiles. They sold 19 in a matter of a week.
“Anything that represents Miller Park or the Brewers is fair game to get authenticated, but it all comes down to what customers want, how unique it is,” Dave said.
“It’s the story behind the product,” Nathan added. “After Martin Maldonado’s walk-off on Mother’s Day, we got his Gatorade-soaked jersey. We got Jungmann’s MLB debut jersey, Ryan Braun’s 250th career home run ball, et cetera.”
Depending on what the item is, some of the items are kept for the Brewers archives, given to the players as mementos, or turned around to be sold to fans. They even get items pertaining to other team items. For example, Kris Bryant’s first home run was here at Miller Park, so they were able to sell the bases from that game.
“You get some really unique merchandise that die-hard fans, collectors really appreciate,” Nathan said.
“I think our department is one of the most fun because we get to interact with the fans every day,” Jill noted. “We get to help them take home a piece of the game and help them feel like they’re a part of the team.”
With under just over a month to go, Jill, Nathan and Dave—like most of us—are looking forward to Spring Training where this year, the store in Maryvale, Arizona is set to open on February 11.
I don’t know about you, but I can’t wait to check out our new uniforms and the new merchandise in the store. Even though I’ve worked here for years and a majority of my wardrobe contains some sort of Brewers insignia, for me, it’s kind of like going back-to-school shopping. I need to get a few new items to start the year (or season) off right.
I’m sure Jill and her staff have picked out some great stuff we have to look forward to.
This Sunday, for one day only, fans can take 30% off all regularly priced merchandise in the Brewers Team Store by Majestic. From noon to 5 p.m., fans will have an incredible opportunity to purchase that perfect gift for their favorite Brewers fan at a special discounted rate.
There are great offers beyond the store-wide discount. Any fan who makes a purchase of $99 or more will receive a free Hank “The Ballpark Pup” plush and additionally, any fan who purchases at least $50 worth of woman’s accessories will take home a complimentary Brewers Sling Bag.
Here’s a slideshow of just some of the great new Brewers gear you can pick up this weekend (click on an image to start the show):
The event does not include sale, game used, Hank “The Ballpark Pup” or Brewers Wives Charity merchandise.
All shoppers can access the Brewers Team Store by Majestic by entering Miller Park at the Hot Corner entrance. For more information, contact the team store at (414) 902-4750.
During the offseason, the Brewers Team Store by Majestic at Miller Park is normally open Monday through Saturday from 10 a.m. until 6 p.m. The sale this week marks the only Sunday of the off-season that the Store is open.
Last season, the Brewers Team Store released limited edition bobbleheads available for fans to purchase.
These bobbleheads were such a hit that they’re selling them again. The 2015 Mascot Bobble of the Month Series features seven bobbles, with one new bobble being released each month, March – September.
The September Bobbles of the Month are available beginning today at the Brewers Team Store at Miller Park.
This seventh and final Mascot Bobble from the 2015 Bobble of the Month series features Brat and Hank celebrating the Famous Racing Sausage’s German heritage. The bobble retails for $99 and is a limited edition piece.
I’m also told these will be available at a later date on brewers.com–I’ll do my best to keep you posted!