Results tagged ‘ Brewers Team Store ’

There Is No Offseason For… The Retail Department

Our latest installment of There Is No Offseason For… brings us to the Brewers Retail Department.

I sat down with Jill Aronoff, Senior Director of Retail and Merchandise Branding; Nathan Jaeckels, Retail Merchandising Manager; and Dave Siever, Authentics Manager, to discuss how they work year-round to provide fans with the latest and greatest in Brewers gear.

The Brewers Retail Department works year-round to provide you with the latest & greatest in Brewers gear! L-R: Nathan, Dave and Jill.

The Brewers Retail Department works year-round to provide you with the latest & greatest in Brewers gear! Here, they pose with the Timeless Ticket. L-R: Nathan, Dave and Jill.

As head of the department, Jill’s main job is to work as a liaison between Delaware North, our concessionaire, and the Brewers.  Delaware North runs our food and beverage service at Miller Park and they also run our retail operations.

Jill works with her counterparts at Delaware North on retail, helping to ensure that the right product is in the stores, with the right sizing and quantities and that it’s represented to the Club’s standards.

In addition to that, Jill’s department also runs our Authentics program (more on that in just a bit), as well as any specialty orders to fulfill front office needs, such as uniforms for gameday staff, or a gift for sponsors.

Jill’s been working in retail since she was 16 years old.

“Retail is in my blood,” she says. “I’ve worked for almost every major retailer, as well as studied textiles and clothing, with a fashion merchandising emphasis and a minor in apparel production.”

Jill got her start as intern for Macy’s, which brought her to San Francisco. After that, she added companies such as Nordstrom, The Gap and Timberland to her resume before making what she describes as a “career focus change” at Levi Strauss.

At Levi’s she started to delve into the marketing and target marketing aspects of the business.

“I feel like I got my second degree from Levi’s because I really learned a lot about target marketing, relationship building, et cetera. I helped start Levis.com and created their email campaigns. The original dot com craze hit and I branched out and started working at a startup. That’s how I got into sports,” she says.

Jill started working for a company called Quokka Sports, which partnered with NBC to produce the NBC Olympics website. Jill began working on the Sydney Olympics Store website, the America’s Cup website and other extreme sports that Quokka was involved in before making a connection with the CFO at the Oakland Raiders, which eventually led to a new position for Jill in the front office of her favorite NFL team.

“They didn’t have any openings but they created a job for me. I started running their fan club. I did a rewards program for them. I created their database. I ran their online store. I took over all the email marketing campaigns for their whole organization. I did marketing for the online store and the brick and mortar stores. Then I got recruited to come here,” she says.

Here, Jill is mainly involved in our brick and mortar stores at the ballpark, as the Brewers online store is run through Major League Baseball. However, Jill must work very closely with MLB, as the league has certain vendors and product licensees from which she can order. In addition, she attends multiple retail summits both in-season and during the offseason, where she is checking out the new offerings from vendors and placing orders.

Jill also helps manage the uniforms on the field.

“If there’s a new uniform I work with MLB on what that new uniform will look like. I work with the licensees like Majestic and Nike to make sure that’s represented on the field,” she said.

Jill noted that MLB and Majestic Athletic work together to make changes to the on-field uniforms in order to help improve the fabric performance, comfort and flexibility.

Jill says that for her, the main difference between in-season and the offseason is that is that the days are longer during the games.

“For retail, there is no offseason. The store is open every day, except Sundays during the offseason. We’re still going strong. Daily it doesn’t stop for us,” Jill says.

She also says that during the offseason, the focus shifts slightly to more planning and organizing, while during the season, it’s more implementing. Either way, they have a lot going on all the time.

For those unfamiliar with the retail industry, it might surprise you to learn how far in advance merchandise is ordered.

For example, items expected to hit the stores this coming spring were ordered by Jill’s team back in July and by the time the offseason hits, they’re starting to look at the fall line for the next season.

I asked Jill what some of the new styles and trends are that we have to look forward to and she told me, “Sports is pretty good about following the trends you see outside with the different textiles and patterns. There’ll be great fabrication, a lot of burnouts, and a lot of foil applications that we’ll be seeing. We definitely try to make sure we have something for everybody from the very first Brewers fan born two months ago, to the fan that’s been a fan for over 70 years. We have something for everybody, every size, fit, style.”

Jill’s team will add in novelties and last minute items as well.

Jill’s staff is comprised of Nathan and Dave, both Sport Management majors from Cardinal Stritch. Nathan and David have a big hand in the Club’s Authentics program, which encompasses game-used items, autographed items, and specialty collector’s items.

Nathan got his start with the Club in 2011 as one of our College Ambassador interns. While in that gig, he helped Jill out with a few projects, which led to further positions as Jill’s assistant in a part-time role, until he recently became a full-time member of the staff.

Nathan’s primary role involves Authentics, where he helps to run the online auctions on mlb.com; tracks and fulfills all the sales related to our Authentics items; and runs the @MILAuthentics Twitter account.

Nathan also works with Jill to come up with fun promotions for the Brewers Team Stores at Miller Park, like the “Moonshot Markdown,” where, if a player hits a home run during the game, fans can get $5 off that player’s t-shirt or jersey for the remainder of the game; or “10 for The Win,” where fans get 10% off that day’s winning Famous Racing Sausage items; or the #HanksHangout Twitter promotion.

This offseason, he says he’s working on recapping last year, projections for next year and budgeting.

“I’m looking at what type of Authentics products we want to bring in next year, inventory management, and helping come up with more fun promotions for fans next season,” Nathan said.

Dave got his start with the Brewers in 2006, working in the Clubhouse as a bat boy. As he grew in that role, he graduated to working more inside the Clubhouse, where he helped take care of the players’ needs in terms of Clubhouse set-up and take down, and dealing with their equipment—making sure that everything was stocked and ready to go for the game.

Dave’s familiarity with the players and their equipment gave him a unique edge when the job for Authentics Manager was posted in 2013.

“I had a lot of experience and background with equipment and that kind of stuff,” he said. “It’s basically knowing a story behind each piece of equipment that we’re dealing with.”

Dave’s primary job now is managing the Authentics kiosk behind Section 111 on the concourse. Items are also available in the Brewers Team Stores, via the Brewers Authentics Shop on MLB.com (where a portion of the proceeds goes to Brewers Community Foundation) and they’ll have an area at Brewers on Deck at the end of this month.

“We work closely with MLB to authenticate anything we get from the Clubhouse—bases, bats, baseballs, jerseys, you name it,” Dave said.

The authentication process is quite interesting. MLB provides authenticators at every game. Their job is verify the authenticity of broken bats, jerseys, bases, baseballs, or any other items that we request. A hologram sticker containing a 6-digit number and two letters is then applied to the items. Fans who purchase the items (they can even preorder some of it) can then visit the MLB website where they can enter the code, which will bring up a description of the item.

Dave works with Nathan to maintain the current inventory and also to obtain new items. This offseason, one unique item they acquired were some Miller Park turnstiles. They sold 19 in a matter of a week.

“Anything that represents Miller Park or the Brewers is fair game to get authenticated, but it all comes down to what customers want, how unique it is,” Dave said.

“It’s the story behind the product,” Nathan added.  “After Martin Maldonado’s walk-off on Mother’s Day, we got his Gatorade-soaked jersey. We got Jungmann’s MLB debut jersey, Ryan Braun’s 250th career home run ball, et cetera.”

Depending on what the item is, some of the items are kept for the Brewers archives, given to the players as mementos, or turned around to be sold to fans. They even get items pertaining to other team items. For example, Kris Bryant’s first home run was here at Miller Park, so they were able to sell the bases from that game.

“You get some really unique merchandise that die-hard fans, collectors really appreciate,” Nathan said.

“I think our department is one of the most fun because we get to interact with the fans every day,” Jill noted.  “We get to help them take home a piece of the game and help them feel like they’re a part of the team.”

With under just over a month to go, Jill, Nathan and Dave—like most of us—are looking forward to Spring Training where this year, the store in Maryvale, Arizona is set to open on February 11.

I don’t know about you, but I can’t wait to check out our new uniforms and the new merchandise in the store. Even though I’ve worked here for years and a majority of my wardrobe contains some sort of Brewers insignia, for me, it’s kind of like going back-to-school shopping. I need to get a few new items to start the year (or season) off right.

I’m sure Jill and her staff have picked out some great stuff we have to look forward to.

-Cait

@CMoyer

BREWERS TEAM STORE TO HOST ONE-DAY SALE

This Sunday, for one day only, fans can take 30% off all regularly priced merchandise in the Brewers Team Store by Majestic.  From noon to 5 p.m., fans will have an incredible opportunity to purchase that perfect gift for their favorite Brewers fan at a special discounted rate.

There are great offers beyond the store-wide discount. Any fan who makes a purchase of $99 or more will receive a free Hank “The Ballpark Pup” plush and additionally, any fan who purchases at least $50 worth of woman’s accessories will take home a complimentary Brewers Sling Bag.

Here’s a slideshow of just some of the great new Brewers gear you can pick up this weekend (click on an image to start the show):

The event does not include sale, game used, Hank “The Ballpark Pup” or Brewers Wives Charity merchandise.

All shoppers can access the Brewers Team Store by Majestic by entering Miller Park at the Hot Corner entrance. For more information, contact the team store at (414) 902-4750.

During the offseason, the Brewers Team Store by Majestic at Miller Park is normally open Monday through Saturday from 10 a.m. until 6 p.m. The sale this week marks the only Sunday of the off-season that the Store is open.

 

Gain Early Access to the Brewers Clubhouse Sale When Shopping at Brewers Team Store This Homestand

During the final homestand of 2015 (October 2-4), fans will receive a coupon for an early entry opportunity into the 2015 Brewers Clubhouse Sale when they spend $75 or more in the Brewers Team Store. Early Entry Coupons will grant the fan, plus one guest, the opportunity to shop at the Brewers Clubhouse Sale on December 3, one day before the sale is open to the general public.
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The annual Brewers Clubhouse Sale is slated to be open to the public on Friday, December 4 and Saturday, December 5.
-Cait

 

Gift With Purchase Promotion at Brewers Team Store This Homestand

Starting today (Tuesday, September 15), fans can score a free Mini Bean Bag Game when they spend $99 or more on select tailgate merchandise at the Brewers Team Store.
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The gift-with-purchase promotion will run from September 15-20, or while supplies last. Some restrictions may apply. See stores for details.

 

 

 

September Bobble of the Month

Last season, the Brewers Team Store released limited edition bobbleheads available for fans to purchase.

These bobbleheads were such a hit that they’re selling them again. The 2015 Mascot Bobble of the Month Series features seven bobbles, with one new bobble being released each month, March – September.

The September Bobbles of the Month are available beginning today at the Brewers Team Store at Miller Park.

September BOM

This seventh and final Mascot Bobble from the 2015 Bobble of the Month series features Brat and Hank celebrating the Famous Racing Sausage’s German heritage. The bobble retails for $99 and is a limited edition piece.

I’m also told these will be available at a later date on brewers.com–I’ll do my best to keep you posted!

 

-Cait

@CMoyer

Gift With Purchase Promotion at Brewers Team Store This Homestand

Starting on today, fans can receive a free Hoodie Sling Bag by Little Earth when they spend $99 or more on select women’s accessories and jewelry at any of the Brewers Team Store locations at Miller Park.
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The special gift-with-purchase promotion will run from August 28-September 3, or while supplies last. Some restrictions may apply. See stores for details.

 

 

 

 

 

August Bobble of the Month

Last season, the Brewers Team Store released limited edition bobbleheads available for fans to purchase.

These bobbleheads were such a hit that they’re selling them again. The 2015 Mascot Bobble of the Month Series features seven bobbles, with one new bobble being released each month, March – September.

The August Bobble of the Month are available beginning today at the Brewers Team Store at Miller Park.

August BOM

he sixth bobblehead in the series features Italian Sausage taking Hank the Ballpark Pup for a gondola ride and sharing a plateful of spaghetti! It retails for $99 and quantities are limited – only 250 will be produced – so you’ll want to hurry.

I’m also told these will be available at a later date on brewers.com–I’ll do my best to keep you posted!

 

-Cait

@CMoyer

Gift With Purchase Promotion at Brewers Team Store This Homestand

It’s summertime Brewers fans, so take advantage of the beautiful weather and enjoy the outdoors with a picnic!
Starting on Thursday (July 30), fans can score a free Miller Park Blanket Tote from Picnic Time when they spend $150 or more at any of the Brewers Team Store locations at Miller Park. This fold-and-go blanket tote is convenient for travels, the chilly night games in September, and of course, summer picnics!
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The Summertime gift-with-purchase promotion will run from July 30 – August 6, or while supplies last. Some restrictions may apply. See stores for details.

 

 

 

The jersey was updated for 2015 and features Majestic’s Cool Base material which offers moisture wicking, better breathability and additional stretch for fans.

Get your Cool Base jersey in time for National Jersey Day on May 29 and sport the new jersey at Miller Park when cheering on the home team.

This offer is available at any of the four Brewers Team Store locations at Miller Park.

 

Wear Your Player Gear to Miller Park This Homestand and Save!

You probably were already planning on it, but you’ll want to be sure to wear your Brewers player apparel to Miller Park this homestand (July 17-22).

When you wear your player gear (past or present) at the Brewers Team Store, you will receive a coupon for an immediate $5 discount off of your purchase of player product, including player name and number t-shirts, player fashion tees, player-designed caps, bobbles, pennants, jerseys, photos, etc. (Sorry– game-used memorabilia is not included.)

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Your savings will be valid that day only at the following Miller Park locations: any of the four Brewers Team Store locations, Hank’s Hangout and Bernie’s Chalet.

In case you haven’t already seen some of the awesome new player-designed caps and fashion tees, I’ve got a look at some of them here for you.

First, player-designed caps.

Back in January at Brewers On Deck, some of the guys were excited about the opportunity to design their own New Era caps.

Davis Caps
Khri wanted to change things up a bit. Davis choose to mix in some different designs and fashions for his two caps and loved the experience, as well as the finished product. “I could design caps all day!” he exclaimed.

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Gennett Caps 
Scooter really wanted to base his caps on designs that are different and not typically seen in stores. Scooter actually designed his own “SG2” logo, which is featured on all three of his caps. Upon seeing the finished product, Scooter thought that each cap turned out looking “sick.

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Gomez Caps
Carlos loves gold and so it’s no surprise that the Gold Glove centerfielder made sure to incorporate gold in each of his cap designs.

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Lucroy Caps
Essentially, Luc wanted something that he could wear while duck hunting… so camo it is!

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Peralta Caps
Wily also had a lot of fun designing his caps and stuck with the trendy camo look for one of his designs. He also made sure that one of his caps would have his nickname, “Big Wily,” on the back.  After picking up 17 wins last year, he can put whatever he wants on his cap design!

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Next, the players weighed in on their unique t-shirt designs.

Gennett T-Shirt
Scooter was also very hands on with his t-shirt design and sent in multiple sketches and drafts of what he was looking for. He loves outer space and astronomy, so he wanted his shirt to depict himself hitting a baseball, while on the moon, out into space.

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Gomez T-Shirt
Carlos liked his New Era caps so much that he decided he wanted to have his shirt design match, bringing in highlights of the same unique camo and coloring.

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Lucroy T-Shirt
Luc couldn’t help but copy Gomez, as he also choose to have one of his cap designs be used for his t-shirt design.

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Happy Shopping!

Cait

@CMoyer

July Bobble of the Month

Last season, the Brewers Team Store released limited edition bobbleheads available for fans to purchase.

These bobbleheads were such a hit that they’re selling them again. The 2015 Mascot Bobble of the Month Series features seven bobbles, with one new bobble being released each month, March – September.

The July Bobble of the Month were available beginning yesterday at the Brewers Team Store at Miller Park.

July BOM

The fifth bobblehead in the series features Hot Dog and Hank the Ballpark Pup celebrating the Fourth of July with a picnic complete with pie!

It retails for $99 and quantities are limited–only 250 will be produced–so you’ll want to hurry. I’m also told these will be available at a later date on brewers.com–I’ll do my best to keep you posted!

 

-Cait

@CMoyer

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