Results tagged ‘ Brewers Retail ’

There Is No Offseason For… The Retail Department

Our latest installment of There Is No Offseason For… brings us to the Brewers Retail Department.

I sat down with Jill Aronoff, Senior Director of Retail and Merchandise Branding; Nathan Jaeckels, Retail Merchandising Manager; and Dave Siever, Authentics Manager, to discuss how they work year-round to provide fans with the latest and greatest in Brewers gear.

The Brewers Retail Department works year-round to provide you with the latest & greatest in Brewers gear! L-R: Nathan, Dave and Jill.

The Brewers Retail Department works year-round to provide you with the latest & greatest in Brewers gear! Here, they pose with the Timeless Ticket. L-R: Nathan, Dave and Jill.

As head of the department, Jill’s main job is to work as a liaison between Delaware North, our concessionaire, and the Brewers.  Delaware North runs our food and beverage service at Miller Park and they also run our retail operations.

Jill works with her counterparts at Delaware North on retail, helping to ensure that the right product is in the stores, with the right sizing and quantities and that it’s represented to the Club’s standards.

In addition to that, Jill’s department also runs our Authentics program (more on that in just a bit), as well as any specialty orders to fulfill front office needs, such as uniforms for gameday staff, or a gift for sponsors.

Jill’s been working in retail since she was 16 years old.

“Retail is in my blood,” she says. “I’ve worked for almost every major retailer, as well as studied textiles and clothing, with a fashion merchandising emphasis and a minor in apparel production.”

Jill got her start as intern for Macy’s, which brought her to San Francisco. After that, she added companies such as Nordstrom, The Gap and Timberland to her resume before making what she describes as a “career focus change” at Levi Strauss.

At Levi’s she started to delve into the marketing and target marketing aspects of the business.

“I feel like I got my second degree from Levi’s because I really learned a lot about target marketing, relationship building, et cetera. I helped start Levis.com and created their email campaigns. The original dot com craze hit and I branched out and started working at a startup. That’s how I got into sports,” she says.

Jill started working for a company called Quokka Sports, which partnered with NBC to produce the NBC Olympics website. Jill began working on the Sydney Olympics Store website, the America’s Cup website and other extreme sports that Quokka was involved in before making a connection with the CFO at the Oakland Raiders, which eventually led to a new position for Jill in the front office of her favorite NFL team.

“They didn’t have any openings but they created a job for me. I started running their fan club. I did a rewards program for them. I created their database. I ran their online store. I took over all the email marketing campaigns for their whole organization. I did marketing for the online store and the brick and mortar stores. Then I got recruited to come here,” she says.

Here, Jill is mainly involved in our brick and mortar stores at the ballpark, as the Brewers online store is run through Major League Baseball. However, Jill must work very closely with MLB, as the league has certain vendors and product licensees from which she can order. In addition, she attends multiple retail summits both in-season and during the offseason, where she is checking out the new offerings from vendors and placing orders.

Jill also helps manage the uniforms on the field.

“If there’s a new uniform I work with MLB on what that new uniform will look like. I work with the licensees like Majestic and Nike to make sure that’s represented on the field,” she said.

Jill noted that MLB and Majestic Athletic work together to make changes to the on-field uniforms in order to help improve the fabric performance, comfort and flexibility.

Jill says that for her, the main difference between in-season and the offseason is that is that the days are longer during the games.

“For retail, there is no offseason. The store is open every day, except Sundays during the offseason. We’re still going strong. Daily it doesn’t stop for us,” Jill says.

She also says that during the offseason, the focus shifts slightly to more planning and organizing, while during the season, it’s more implementing. Either way, they have a lot going on all the time.

For those unfamiliar with the retail industry, it might surprise you to learn how far in advance merchandise is ordered.

For example, items expected to hit the stores this coming spring were ordered by Jill’s team back in July and by the time the offseason hits, they’re starting to look at the fall line for the next season.

I asked Jill what some of the new styles and trends are that we have to look forward to and she told me, “Sports is pretty good about following the trends you see outside with the different textiles and patterns. There’ll be great fabrication, a lot of burnouts, and a lot of foil applications that we’ll be seeing. We definitely try to make sure we have something for everybody from the very first Brewers fan born two months ago, to the fan that’s been a fan for over 70 years. We have something for everybody, every size, fit, style.”

Jill’s team will add in novelties and last minute items as well.

Jill’s staff is comprised of Nathan and Dave, both Sport Management majors from Cardinal Stritch. Nathan and David have a big hand in the Club’s Authentics program, which encompasses game-used items, autographed items, and specialty collector’s items.

Nathan got his start with the Club in 2011 as one of our College Ambassador interns. While in that gig, he helped Jill out with a few projects, which led to further positions as Jill’s assistant in a part-time role, until he recently became a full-time member of the staff.

Nathan’s primary role involves Authentics, where he helps to run the online auctions on mlb.com; tracks and fulfills all the sales related to our Authentics items; and runs the @MILAuthentics Twitter account.

Nathan also works with Jill to come up with fun promotions for the Brewers Team Stores at Miller Park, like the “Moonshot Markdown,” where, if a player hits a home run during the game, fans can get $5 off that player’s t-shirt or jersey for the remainder of the game; or “10 for The Win,” where fans get 10% off that day’s winning Famous Racing Sausage items; or the #HanksHangout Twitter promotion.

This offseason, he says he’s working on recapping last year, projections for next year and budgeting.

“I’m looking at what type of Authentics products we want to bring in next year, inventory management, and helping come up with more fun promotions for fans next season,” Nathan said.

Dave got his start with the Brewers in 2006, working in the Clubhouse as a bat boy. As he grew in that role, he graduated to working more inside the Clubhouse, where he helped take care of the players’ needs in terms of Clubhouse set-up and take down, and dealing with their equipment—making sure that everything was stocked and ready to go for the game.

Dave’s familiarity with the players and their equipment gave him a unique edge when the job for Authentics Manager was posted in 2013.

“I had a lot of experience and background with equipment and that kind of stuff,” he said. “It’s basically knowing a story behind each piece of equipment that we’re dealing with.”

Dave’s primary job now is managing the Authentics kiosk behind Section 111 on the concourse. Items are also available in the Brewers Team Stores, via the Brewers Authentics Shop on MLB.com (where a portion of the proceeds goes to Brewers Community Foundation) and they’ll have an area at Brewers on Deck at the end of this month.

“We work closely with MLB to authenticate anything we get from the Clubhouse—bases, bats, baseballs, jerseys, you name it,” Dave said.

The authentication process is quite interesting. MLB provides authenticators at every game. Their job is verify the authenticity of broken bats, jerseys, bases, baseballs, or any other items that we request. A hologram sticker containing a 6-digit number and two letters is then applied to the items. Fans who purchase the items (they can even preorder some of it) can then visit the MLB website where they can enter the code, which will bring up a description of the item.

Dave works with Nathan to maintain the current inventory and also to obtain new items. This offseason, one unique item they acquired were some Miller Park turnstiles. They sold 19 in a matter of a week.

“Anything that represents Miller Park or the Brewers is fair game to get authenticated, but it all comes down to what customers want, how unique it is,” Dave said.

“It’s the story behind the product,” Nathan added.  “After Martin Maldonado’s walk-off on Mother’s Day, we got his Gatorade-soaked jersey. We got Jungmann’s MLB debut jersey, Ryan Braun’s 250th career home run ball, et cetera.”

Depending on what the item is, some of the items are kept for the Brewers archives, given to the players as mementos, or turned around to be sold to fans. They even get items pertaining to other team items. For example, Kris Bryant’s first home run was here at Miller Park, so they were able to sell the bases from that game.

“You get some really unique merchandise that die-hard fans, collectors really appreciate,” Nathan said.

“I think our department is one of the most fun because we get to interact with the fans every day,” Jill noted.  “We get to help them take home a piece of the game and help them feel like they’re a part of the team.”

With under just over a month to go, Jill, Nathan and Dave—like most of us—are looking forward to Spring Training where this year, the store in Maryvale, Arizona is set to open on February 11.

I don’t know about you, but I can’t wait to check out our new uniforms and the new merchandise in the store. Even though I’ve worked here for years and a majority of my wardrobe contains some sort of Brewers insignia, for me, it’s kind of like going back-to-school shopping. I need to get a few new items to start the year (or season) off right.

I’m sure Jill and her staff have picked out some great stuff we have to look forward to.

-Cait

@CMoyer

Brewed for Her Event in Full Swing

Today, prior to and during the Brewers vs. Nationals game, we are hosting a special “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.

The event began at noon today, 1.5 hours  before gates opened to the general public. This allowed attendees to time to shop the stores, visit vendor booths, and take part in additional activities before the game began. Over 30 vendors participated in this event and attendees received a special 20% savings on merchandise purchased during the event.

Brewed for Her Agenda

The event kicked off with a Fashion Show in the Gehl Club emceed by Rick Schlesinger and Sophia Minnaert from FOX Sport Wisconsin.

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Gone are the days of wearing men’s t-shirts to games and ill-fitting tank tops. The Brewers Team Store is chock-full of a variety of gear to suit any woman’s taste and almost any occasion such as attending a game, working out, or just being a weekend warrior. Plus, lots of other items for around the home and tailgating.

Here are a just a few photos of some of the offerings on display at Brewed for Her:

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Hank the Ballpark Pup was also on hand for a special meet and greet with the fans.

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In addition, attendees could enjoy a beer and wine tasting and beauticians were on hand during the event to offer advice and give demonstrations–the station to have your nails painted and/or hair styled with purchased Brewers accessories was very popular.

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Attendees also received a Brewers vs. Nationals game ticket in the upscale Gehl Club at Miller Park, which included Hors d’oeuvres, an all-you-can-eat buffet and two complimentary beverages. 

Each attendee also left with a special reusable Brewed for Her swag bag containing a variety of items; items varied in each bag, but here’s a sample:

Brewed for Her Gift Bag

Attendees also could stick around for the O.A.R. postgame concert–what a fun, full day!

Kudos to Jill Aronoff and all of the staff that helped bring this event together. This was the third year of the event and they really set the bar high for any events like this in the future!

-Cait

@CMoyer

 

Brewed for Her Event in Full Swing

Today, prior to and during the Brewers vs. Mets game, we are hosting a special “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.

The event began at 2:30 p.m.today, 2 hours  before gates opened to the general public. This allowed attendees to time to shop the stores, visit vendor booths, and take part in additional activities before the game began. Over 30 vendors participated in this event and attendees received a special 20% savings on merchandise purchased during the event.

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The event kicked off with a Fashion Show in the Gehl Club featuring FOX Sports Wisconsin Girls and Brewers Wives--emceed Craig Counsell and Rick Schlesinger.
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Gone are the days of wearing men’s t-shirts to games and ill-fitting tank tops. The Brewers Team Store is chock-full of a variety of gear to suit any woman’s taste and almost any occasion such as attending a game, working out, or just being a weekend warrior.

Here are a just a few photos of some of the offerings on display at Brewed for Her:

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And, speaking of the Brewers Wives, did you know they have their own line of clothing from Majestic Threads, made with Swarovski rhinestones. A portion of the proceeds from these items goes to the Brewers Community Foundation.

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Hank the Ballpark Pup was also on hand for a special meet and greet with the fans.

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In addition, attendees could enjoy a beer and wine tasting and beauticians were on hand during the event to offer advice and give demonstrations–the station to have your nails painted and/or hair styled with purchased Brewers accessories was very popular.

Attendees also received a Brewers vs. Mets game ticket in the upscale Gehl Club at Miller Park, which included Hors d’oeuvres such as Roasted Chicken Crisps and Caprese Skewers; an all-you-can-eat buffet featuring a special menu that included Shrimp Scampi, a variety of salads and main courses of Prime Strip Loin, Chicken Stir Fry and Lamb Osso Buco; and two complimentary beverages.

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Each attendee also left with a special Brewed for Her swag bag containing a variety of items; items varied in each bag, but  here’s a sample:

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Kudos to Jill Aronoff, Chris Barlow and all of the staff that helped bring this event together. This was  the second year of the event and they really set the bar high for any events like this in the future!

-Cait

johnandcait@brewers.com

 

Brewed for Her Night Set for July 26

If you’re still looking for that perfect Mother’s Day gift, you’re in luck!

Back by popular demand, the Brewers “Brewed For Her” event went on sale this morning.

[CLICK HERE TO READ MY RECAP OF LAST YEAR’S EVENT.]

On Saturday, July 26, during the Brewers vs. Mets game, we’ll be hosting the second  “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.

MB-14 Brewed for Her Night-Social Graphic

The event will begin two hours before gates open that day (2:30pm) so that attendees have time to shop the stores and visit vendor booths set up by the Brewers Team Store on the Club Level before the game begins. Various vendors, fashion experts, and beauticians will be on hand during the event to offer advice, give demonstrations and offer product information.

Attendees will also be able to purchase items in the Gehl Club that day (with some items at a 20% savings!) and those who purchase the new Brewers hair and nail accessories will also have the opportunity to have the beauticians style their hair and nails with them on the spot.

“We received such great feedback from last year’s event that we decided to bring it back for the 2014 season and make it even better. It’s a great opportunity to showcase the new Brewers gear and accessories and for fans to get ideas on how to show their team support not just at the game, but also out on the town,” said Jill Aronoff, Senior Director Merchandise Branding.

Brewed for Her is $98per ticket and includes:

  • Early entry into Miller Park
  • Your Brewers vs. Mets ticket in the upscale Gehl Club at Miller Park, which includes an all- you-can-eat buffet and two complementary beverages
  • Access to vendor booths and product displays at the Brewers Team Store on the Club Level
  • Demonstrations by beauticians
  • Fashion tips from experts
  • Ability to purchase merchandise that evening from the Gehl Club (some at a 20% savings!)
  • A special Brewed for Her gift bag

I’m planning to attend this event again and look forward to talking with many of the attendees as well as grabbing photos to feature here on the blog–I hope to see you there!

Tickets are on sale now at brewers.com/brewedforher or by phone at (414) 902-GAME (4263). You’ll want to hurry as tickets for this event are limited!

-Cait

johnandcait@brewers.com

Brewed for Her a Success!

Today, during the Brewers vs. Pirates game, we hosted our first-ever “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.

I was fortunate enough to attend this event with my mom so that I could review it for the blog.

The event began at noon today, an hour and a half before gates opened to the general public. This allowed attendees to time to shop the stores and visit vendor booths before the game began. Attendees received a special 20% savings on merchandise purchased during the event.

Here a few photos I grabbed of some of the various displays:

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In addition, beauticians were on hand during the event to offer advice and give demonstrations–the station to have your nails painted and/or hair styled with purchased Brewers accessories was very popular.

Here’s a cool a Vine video I took at the station:

I really enjoyed meeting a lot of the attendees and talking to them about their experience. My mom told me she was afraid the event was going to be “filled with cute, pretty young things,” and that she would feel out of place, but she said she was happy to see that there were women attendees of all ages–including a few guys and a baby! There were also fans of every level— I met one woman who was attending her very first Brewers game with her daughter and others who were Season Seat Holders and attend 30+ games per year.

Here’s a little taste of the fun that was had:

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If you notice in the gallery above, yes, there were a few guys in attendance, and that was fine with event organizers. We’re not here to exclude anyone, it’s just that the purpose of this event was to showcase all of the awesome apparel and accessories the Brewers Team Stores have to offer for women.

Cindy and Walker (pictured in the gallery) came from Madison for the event. Cindy is a huge fan and said she has come to 30-40 games per year the last few years. When I asked Walker how he felt about the event, he said he was having a good time; he also thought guys might like a similar event, noting, “Guys like food and free stuff, too!” And who knows, maybe we’ll be hosting a similar event in the future!

Attendees also received a Brewers vs. Pirates game ticket in the upscale Gehl Club at Miller Park, which includes an all-you-can-eat buffet and two complimentary beverages. There was a special menu for the event, including Hors d’oeuvres such as mini caprese skewers and island chips and dip; a selection of salads; a carving station featuring roasted tenderloin of beef; an action station featuring linguine marinara or alfredo; a main course of chicken scallopine layered with roasted apple, sweet potato,  blue cheese and candied pecans; and also, ballpark fare.

Each attendee also left with a special Brewed for Her swag bag containing a variety of items (valued at $250!); items varied in each bag, but  here’s a sample:

Brewed for Her Gift Bag

Kudos to Jill Aronoff, Chris Barlow and all of the staff that helped bring this event together. It was a rousing success-the only thing that could have made it better would have been a Brewers victory, as they fell to the Pirates, 5-2.

Many attendees commented that they hope we have this again next year and with that sort of feedback, we’ll definitely take that into consideration. Stay tuned to the blog for updates!

-Cait

johnandcait@brewers.com

P.S.  Also, in talking to fans, there is one other thing I want to clear up–there seems to be some confusion as some thought the Brewed for Her event was designed to replace Brewers All-Access, a very different behind-the-scenes look at Brewers Baseball and the front office. I have to tell you, this is not the case. Although unfortunately Brewers All-Access will not be held this season, Brewed for Her is a completely new and separate event coming out of the retail side of things.

For a Limited Time Only- Get Two Tickets for the Price of One to Brewed for Her

On Saturday, May 25 during the Brewers vs. Pirates game, we’ll be hosting our first-ever “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.

And now, for a limited time, tickets are available at a special price of two for $115 (additional tickets are available for $57.50 each).

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Ladies, that price is a steal!

Here’s what you’ll get:

  • Early Entry into Miller Park: The event will begin an hour and a half before gates open that day (noon) so that attendees have time to shop the stores and visit vendor booths set up by the Brewers Team Store on the Club Level before the game begins. Various vendors, fashion experts, and beauticians will be on hand during the event to offer advice, give demonstrations and offer product information. Attendees will also be able to purchase items in the Gehl Club that day and those who purchase the new Brewers hair and nail accessories will also have the opportunity to have the beauticians style their hair and nails with them on the spot.
  • A Brewers vs. Pirates game ticket in the upscale Gehl Club at Miller Park, which includes an all-you-can-eat buffet and two complimentary beverages. There is a special menu for the event, including Hors d’oeuvres such as mini caprese skewers and island chips and dip (rispy plantain chips with smoked brisket, cotija cheese and avocado mango salsa); a selection of salads; a carving station featuring roasted tenderloin of beef; an action station featuring linguine marinara or alfredo; a main course of chicken scallopine layered with roasted apple, sweet potato,  blue cheese and candied pecans; and also, ballpark fare.
The Gehl Club at Miller Park

The Gehl Club at Miller Park

  • Special Brewed for Her Gift Bag that includes: a Brewers t-shirt, a Brewers tank top, earrings, bracelet, a Pashmina scarf, a notepad and  other great surprises (the gift bag alone is a $250 value!). Check out the slideshow below for a sneak peek!

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“We know women love baseball and we wanted to give them a special day dedicated to them. This event will be a lot of fun; we hope they’ll enjoy the new Brewers gear and accessories and get new ideas on how to show their team support not just at the game, but also out on the town,” said Jill Aronoff, Senior Director Merchandise Branding.

I’m planning to attend this event and look forward to talking with many of the attendees as well as grabbing photos to feature here on the blog–I hope to see you there!

Tickets are on sale now at brewers.com/brewedforher or by phone at (414) 902-GAME (4263). You’ll want to hurry as this event is limited to just the first 200 attendees!

-Cait

johnandcait@brewers.com

Brewed for Her Night Set for May 25

On Saturday, May 25, during the Brewers vs. Pirates game, we’ll be hosting our first-ever “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.

The event will begin an hour and a half before gates open that day (noon) so that attendees have time to shop the stores and visit vendor booths set up by the Brewers Team Store on the Club Level before the game begins. Various vendors, fashion experts, and beauticians will be on hand during the event to offer advice, give demonstrations and offer product information. Attendees will also be able to purchase items in the Gehl Club that day and those who purchase the new Brewers hair and nail accessories will also have the opportunity to have the beauticians style their hair and nails with them on the spot.

Brewed For Her Night

“We know women love baseball and we wanted to give them a special day dedicated to them. This event will be a lot of fun; we hope they’ll enjoy the new Brewers gear and accessories and get new ideas on how to show their team support not just at the game, but also out on the town,” said Jill Aronoff, Senior Director Merchandise Branding.

Brewed for Her is $115 per ticket and includes:

  • Early entry into Miller Park
  • Your Brewers vs. Pirates ticket in the upscale Gehl Club at Miller Park, which includes an all- you-can-eat buffet and two complementary beverages
  • Access to vendor booths and product displays at the Brewers Team Store on the Club Level
  • Demonstrations by beauticians
  • Fashion tips from experts
  • Ability to purchase merchandise that evening from the Gehl Club
  • A special Brewed for Her gift bag, which includes a t-shirt

I’m planning to attend this event and look forward to talking with many of the attendees as well as grabbing photos to feature here on the blog–I hope to see you there!

Tickets are on sale now at brewers.com/brewedforher or by phone at (414) 902-GAME (4263). You’ll want to hurry as this event is limited to just the first 200 attendees!

-Cait

johnandcait@brewers.com

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