Results tagged ‘ Brewers Enterprises ’

Time “Running” Out to Register for the Brewers Mini

Pardon the pun, but time is running out to register for the inaugural Brewers Mini-Marathon!

I heard from Tai Pauls, Manager of Special Events for Brewers Enterprises, this morning who told me, “Although we’ve had a strong response since we first went on sale, we saw a huge spike in registrations during the past week leading up to the August 1 price increase. Currently, fewer than 300 spots remain before  we’re sold out!”

Runners are urged to visit www.brewersmini.com as soon as possible to make certain that their spot is secured.

Don’t miss your chance to join John, Trenni & me this September!

-Cait

johnandcait@brewers.com

For links to our previous blog posts about the Brewers Mini, click here!

Brewers Road Crew Announces All-Inclusive Summer Trip to St. Louis, August 2 – 5

Looking for a great opportunity for a summer weekend getaway to watch Brewers baseball?  Look no further as the Milwaukee Brewers and Brewers Enterprises today announced plans for a road trip to St. Louis, August 2 – 5, to catch the Brewers and Cardinals at Busch Stadium. This one-of-a-kind opportunity goes on sale today and is limited in capacity, so you are encouraged to act fast.  Nearly every facet of this first-class experience will be handled by Brewers Enterprises.

As a part of the experience, fans will receive motor coach transportation to and from St. Louis (fans will receive complimentary vehicle parking at Miller Park while in St. Louis). Guests will receive continental breakfast, boxed lunches, snacks and beverages on departure day.

Fans will stay in the heart of downtown St. Louis  for three nights at the Crowne Plaza – Downtown St. Louis, which is located across the street from the Gateway Arch and just a short walk away from Busch Stadium.   The group will enjoy complimentary breakfast and cocktails during the trip at the hotel restaurant/lounge.

Fans taking the trip need not worry about tickets for the three-game weekend series as they are all included. On Friday, the group will enjoy the game from Party Suites that include all food and beverage. For Saturday’s game, fans will enjoy the game from Field Level seats down the third base line. For the series finale on Sunday afternoon, the group will sit in the Champions Club, which also features all-inclusive food and beverage.

In addition to attending the three games, the group will participate in a private tour of Busch Stadium, with many more special activities planned throughout the weekend. Participants will also receive a gift bag with customized Brewers gear and much more. There will be additional opportunities to win tickets to other St. Louis attractions, pairs of Brewers tickets for games at Miller Park, and Visa Check Cards.

The price for single occupancy is $1,595 and for double occupancy is $2,595. Each additional guest per room is $1300. These prices include all applicable taxes, fees and the above amenities. For more information and to reserve your spot, please call 414-902-4424 or click here. The package goes on sale today and space is limited.

–JOHN

johnandcait@brewers.com

Early Entry for Brewers Mini Ends Tonight!

Are you planning to join John and me by running in the Brewers Mini-Marathon on Saturday, September 22?  Then don’t forget to register by midnight tonight (Monday, April 30) to save $10 with the Early Entry fee of just $65. [After tonight, the price increases to $75 until July 31.]

Register now and you’ll get:

  • To race on a scenic and unique course past, around and through many Milwaukee landmarks. The course will begin and end at Miller Park, including an opportunity to run inside, along the playing field warning track.
  • terrific on-course support with 10 Aid Stations serving water & Gatorade, Misting Stations, and entertainment along the route.
  • free Brewers ticket voucher for any remaining 2012 regular season game or a game in April/May of 2013.
  • A swag bag including a tech shirt, plus a medal and  awards for top performers in each male and female age category.
  • Access to a fantastic post-race tailgate party at Miller Park with live music, free beer and great food!
  • Fundraising opportunities to support the MACC Fund and amazing prizes for top individual and group fundraisers.

Don’t forget to follow us here all season long as we train for the race and raise money to support the MACC Fund! We’ll have tips on getting the proper gear, what to eat to compete, training logs and more! After you register, make sure you join Team John & Cait!

For more information on the Brewers Mini, visit www.brewersmini.com.

Hope to see you there!

-CAIT

johnandcait@brewers.com

The Myth of the Offseason, Continued

Now that we’re well into November and John is back from his trip to Arizona, I thought I’d revisit the  “There is No Offseason For…” series that I started last year about this time.

 

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In case you’re new to the blog or you’ve forgotten, this series stems from what John and I called “The Myth of the Offseason” in our very first post last November. (It is hard to believe this blog is almost one year old!)

 

Links to last year’s stories can be found here:

Gary Vanden Berg, Director of Grounds

Aleta Mercer, Vice President Broadcasting & Entertainment

Billy Friess, Director of Season Ticket Sales

Miller Park Tours

Brewers Enterprises

 

And now, loyal readers, my next installment is in your hands!

 

Whose “offseason” do you want me to write about next?

Chris Barlow, Director-Group Sales

Cecelia Gore, Executive Director, Brewers Community Foundation

Jeff Harding, Senior Graphic Designer

Diny Hurwitz, Data Analyst

Karl Mueller, Director of Video Scouting and Baseball Research 

Other (Got someone else in mind? Let me know!)

 

Vote by posting your comments below. I’ll feature the member of the front office with the most votes in my next story later this month!

 

-CAIT

johnandcait@brewers.com

 

 

Many Happy Campers Attend Field of Sweet Dreams Event at Miller Park

 

If you’re not familiar with it, Field of Sweet Dreams, presented by Copps, Pick ‘n Save and Kemps, is a giant slumber party for 350Brewers fans of all ages, put on by Brewers Enterprises. You get to set up your tent on the field, watch the game and a movie on the video board, play games, enjoy great food and more. Last year was the first year of the event and it was a smashing success. Being in the Consumer Marketing department, I helped promote the event, so I thought I should see for myself what it is really like. I asked Sarah Chmiel, Manager of Brewers Enterprises and Queen of the Field of Sweet Dreams, if she’d be open to my covering the event for John and Cait…Plus 9. She was all for it.

In fact, when I told my husband, Brian what I was planning on doing, he laughed. Then, when he realized I was serious, he laughed even harder. And, since we don’t own a tent (Did I mention, I am not a camper?), I had to ask our next-door neighbors and good friends, Tim and Jana, if they had a tent that I could borrow. They asked who it was for and when I told them it was for me, they also laughed. However, I will say that when I explained what I’d be using the tent for and the premise of the event, they thought it was a very cool thing and hooked me up with an Eddie Bauer Backpacking Sport Dome Tent. Perfect, I thought. A Sport Dome Tent for my night in a sports dome.

Those alternatives simply would not do. I wanted the full Field of Sweet Dreams fan experience. Also, I didn’t like the fact that he was implying that he didn’t think I could do this on my own.

“Okay, well, I am not coming down there to bring you anything you’ve forgotten or to help you set up that tent then,” he said.

So, I went on my merry way, leaving Brian to his own devices for the night (no doubt pizza delivery, the Brewers game and season six of Entourage on DVD).

Yep. Sure thing-I will get right on that.A lady and her children walked by, “How’d you get stuck setting up the tent?” she called.

Nope, it really was just me. So, when one of the directions read, “With a person at each front corner of the tent, flex the fiberglass poles into an upward position, forming two arches,” I looked around.

I decided to channel my inner Girl Scout. Yes, I was a Girl Scout and before you ask, no, we didn’t go on many camping trips; and the ones we did take did not involve tents, thank you very much.

Since I’d worked up quite the appetite setting up my tent, I headed up the steps to the Field Level Concourse where a smorgasbord featuring BBQ pulled chicken, Italian beef, hot dogs, baked beans, salad, corn on the cob, chips, pickles, brownies and beverages awaited me and the other hungry campers.Many fans were engrossed in the Brewers game, which was being shown on the video board and piped over the sound system. Below the video board, personalized scoreboard messages ran in a loop.

He had heard about the event too late last year, so he made sure to get his tickets early this year. They were having a great time, hanging out and watching the game when I checked in with them.

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When I caught up with Jessica and Luther Himsel and their children, Elijah and Ruby, they had just returned to their tent after a jaunt at the Associated Bank Kids Zone.

Following the game, fans were treated to Shrek the Third on the video board and had the chance to grab some “midnight snacks,” of nachos, chicken tenders, ice cream, popcorn, peanuts, Cracker Jack and candy.

Note: I do not want this little vignette to discourage anyone from taking part in next year’s event; I take full responsibility for what I am about to disclose to you.

And that’s when I noticed that the flap for the tent’s “side room” wasn’t fully closed. Using my hand, I tried to do my best imitation of Ryan Braun in our TV spot (where he swats the fly into the wall with his hand and the tag reads “Ryan Braun. Yeah, the guy can hit.”). Well, clearly, this girl can’t hit, so I grabbed the notepad I had been using to jot notes for this post and began taking some stronger cuts, trying to move the bugs in the direction of the open vent. After about ten minutes or so, I was tired.

I laid back, resting my head on my brand-new, rolled up Brewers blanket. (Okay, so maybe in all the excitement of going camping, I had forgotten my pillow, but as I noted above, there was no way I was calling Brian to ‘fess up.) I marveled at the view from my tent, the open roof providing a superb view of the night sky. I considered what a fun evening I’d had and all of the cool Brewers fans I had met.

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As I felt myself surrendering to sleep and my own sweet dreams, I breathed a sigh of contentment in being able to survive on my own (okay, me and 349 others) in the great outdoors (okay, great outfield … at Miller Park … which just happens to be my place of employment), despite my misadventures in entomology.


I watched as the little tent city sprang to life and fans began heading to the restrooms to wash up, packing up and disassembling their tents before enjoying the breakfast buffet, which featured scrambled eggs, bacon, sausage, hash browns, mini-muffins and bagels, fruit, juice, coffee and tea.

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Despite the sleep crusties and bleary-eyedness of some of the kids–for most of whom, I am sure staying up so late was a rare treat– I saw a lot of smiles on the faces of the fans. It had been a wonderful outing to cap off the summer and everyone, including me, was going home a…well, happy camper.

As a side note, I was so proud of myself for sticking it out and not spending the night in my air-conditioned, bug-free office, or just packing it in at midnight and going home, that I was thinking I just might plan on taking in the real Arctic Tailgate experience by camping out prior to the on-sale next February. Gives me plenty of time to work on attaching that fly to the tent.

johnandcait@brewers.com

Update: Information on the 2011 event can be found here! Tickets go on sale Tuesday, July 12 at 10am.

There is No Offseason for…Miller Park Tours

Last Friday morning, I made my way over to the Press Box to speak to a group of students from a high school in Jackson, Wisconsin, a city about 30 miles away from Miller Park.

As part of an educational field trip, the students’ teacher had scheduled a tour of the ballpark and had requested to hear from someone on the topic of marketing for a Major League Baseball Club.

This type of request is actually more common than one might think, but really, it shouldn’t be a surprise, given the volume of tours that our good friends in Brewers Enterprises churn out.

In my last article, I briefly mentioned Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours, but then, after a special e-mail request from a reader and my experience on Friday, I decided to dedicate another post specifically to Cory and the Tour Guide that day, Lou Montgomery.

Let’s start with Cory.

Cory is entering his fifth season with the Club. Having started out as an Intern/Helfaer Field Staff/Tour Guide, Cory is now in his second season in his current role with Brewers Enterprises.

CORY CONGEMI.JPG

Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours

Cory oversees a staff of about 15 Tour Guides and 15 Helfaer Field Staff.

Helfaer Field, for those of you who aren’t familiar with it, is the beautiful youth baseball and softball facility built in the shadow of the Brewers’ Major League home and on the exact site of old County Stadium.

Reservations for the field went on sale last Monday and that’s kept Cory busy.

“Roughly 70 percent of the reservations are for Little League teams. Then, we’ve got other events, like Corporate Outings,” Cory said.

The Brewers Front Office even reserves Helfaer Field every year for our staff Kickball Tournament.  

 


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Little Leaguers play a game at Helfaer Field.

For Little League games, the popular timeslots are in the evening, when the kids can play under the lights.

On Brewers game days, there is a tailgate timeslot, three hours prior to the Brewers game, which is when a lot of Corporate Events take place.

While the Miller Park Grounds Crew also takes care of Helfaer Field, Cory’s Helfaer Field Staff handles everything else. They are jacks-of-all-trades, from running the scoreboard and sound system to serving as Guest Relations Staff and Ushers.

Surprisingly, Tours are keeping Cory busy right now, too, even in January.

While Walk-Up Tours are only available during the season, Group Tours can be booked all year long, even in 30 degree weather, like it was on Friday morning, when I put on my coat and headed over to the Press Box.

Tour prices range from $5/person for educational groups to $10/adults, $6/for children and senior citizens for the Walk-Up Tours.

The tours typically last about 70 minutes and include the Dugout, Luxury Suites on the Club Level, Visiting Clubhouse, Press Box, the Home Radio Broadcast Booth and other behind-the-scenes attractions.

Cory’s Tour Guides gave tours to over 300 groups and thousands of people on walk-ups last year. 

“Something that’s really become popular is the specialized group tour,” Cory said.
 
There are three specialized group tours that run a little longer and will cost you a little extra–$15/person for regular groups, or $10/person for educational groups–but they are well worth it.

“There is the MVP Tour, which includes the Batting Cages, Media Interview Room and the Party Suites. Then there is the Technical Tour, which takes you into the Boiler Room, Chiller Room, Stadium Control Room and more. Finally, there is the Scavenger Hunt Tour, which had definitely been growing in popularity,” Cory explained. 

The Scavenger Hunt Tour is a great team-building activity. After a regular tour, the group is split into teams.  Each team gets a worksheet filled with questions, which, when answered correctly, gives the team a final hint, which leads them to their final destination, where they will receive a special surprise supplied by the Brewers.
 
Over the course of a year, I find myself speaking to many of the educational groups.

Cory confirmed that many of the groups request a speaker from someone in the organization.  When asked which departments were requested most often, Cory told me that groups often like to hear from Accounting and Human Resources but…

“You are definitely the most popular by far,” Cory said. 

“I’m quoting you on that,” I said, smiling. 

I know that by “you,” he really meant the Consumer Marketing Department as a whole, since I am not the only one in Marketing who gets recruited for these speaking engagements. 

It seems that lots of groups are interested in Consumer Marketing because what we do is so visible.  They want to know who is behind the advertisements they see on the digital billboards, in the newspaper, or online. They are interested in what a typical day is like in our department.

On Friday, this particular tour group was interested in not only what the Marketing Department does, but also in what it takes to get a job or internship with our organization.

Having started my career as an intern with the Brewers, this was something I could speak to personally. I told them that internships provide invaluable experience while one is still in school, helping students narrow down what they would like to do once they graduate, and just as importantly, internships can help them figure out what they don’t want to do as well.  I also stressed the importance of excellent communication skills in this and any field they were interested in pursuing.

I hope that I made a positive impression and that they enjoyed their tour of the ballpark. 

Even if I bored them, how could they not enjoy their tour with Lou Montgomery as their guide?

Like many of the folks I’ve spoken to for this series, Lou has been working at Miller Park for many years. The 2010 season will be Lou’s 24th season with the Club, but the difference with Lou is that he didn’t start working for the Brewers until he was 64 years old.

The year was 1987. Lou had recently retired from his career as an Industrial Engineer for GE.  He and his wife, Marian, were eating at a fast food restaurant one day when some younger people started harassing an older couple.

The man in the booth next to them could see the situation from where he was sitting and he got up, went over there, talked to them and got a hold of the manager.

When he returned to his seat, he said aloud to no one in particular, “I work at County Stadium and we don’t put up with stuff like that.”
 
Lou, who had been a baseball fan all his life, couldn’t help asking, “You work at County Stadium? What do you do there? “

The man replied, “I’m an Usher and we don’t put up with behavior like that.”

Lou and the man struck up a conversation.  The man mentioned that the Brewers would be hiring new people in a couple of weeks.

“Just go down there and tell them that Al, an Usher at the East Gate, recommended you,” the man told Lou.

The rest is history. 

Lou Montgomery.jpg

Lou Montgomery, Miller Park Usher and Tour Guide

Lou began working at County Stadium as an Usher on the Mezzanine Level and has loved every minute of it.

“One of my fondest memories was seeing Robin Yount get his 3000th hit,” Lou said. “It was an exciting time, too, when Paul Molitor had his hitting streak.” 

After working as an Usher for nearly 11 years, Lou took on an additional role as a Tour Guide at County Stadium.

Joyce Paulson, one of the other Ushers who is also a Tour Guide, knew that Lou and his wife were very involved with their church as Tour Hosts for trips to the Holy Land and Europe and she thought he’d be perfect for the job.

As Tour Hosts, Lou and his wife organized and recruited people for the educational trips. They made sure the travelers got to their destinations on time and kept everything on schedule.  

With that kind of experience, Lou easily qualified for the Tour Guide position at County Stadium. He gave tours there for three years and then transitioned over to Miller Park in his dual role as an Usher and Tour Guide.

“Here at Miller Park, everyone is interested in going into the Visitor’s Clubhouse and many of the fans are interested in the Press Box and Home Radio Broadcast Booth because Mr. Uecker is such a popular guy,” Lou said.

 

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Fans taking a Miller Park Tour will get to step inside the Home Radio Broadcast Booth.

Being a former Industrial Engineer, it is no surprise that one of Lou’s favorite things to talk about is the roof.

“The roof is the only one of its kind and many people are interested in hearing about that,” he said.

 

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Miller Park’s roof is a popular tour topic.

Lou turned 88 years old last Sunday, and at his age, one might expect him to have some cool stories about the Milwaukee Braves and their historic run here in the late ’50s. 

Lou never saw the Milwaukee Braves play, though, because he didn’t move to Milwaukee until 1966, the year after the Braves left Milwaukee.

Lou was born and raised in a small town called Tell City, Indiana, where he was a Sports Editor for the school paper and Student Manager for the football, baseball and basketball teams.

“I went out for football and baseball, but I weighed about 130 lbs. The coach said he was going to have to cut guys, but he would need some Student Managers. I thought about it overnight and figured I was going to be cut, so I volunteered to be a Student Manager,” Lou said, laughing at the memory.

Later, Lou also kept high school sports stats for a local radio station and got more involved with baseball when he co-managed a Little League team and even became the Business Manager of a semi-pro baseball team, the Tell City Grays of the I-K League.

“The I-K League stood for Indiana and Kentucky. It’s no longer in existence, but my job as Business Manager was to ask for donations for uniforms and equipment,” Lou said.

With no local Major League team to follow, Lou had grown up a Cubs fan in part because of the powerful WGN radio signal.

“My dad and his younger brother were Cubs fans, and we’d listen to the games as kids and I became a Cubs fan as well,” Lou said.

Even after Lou moved to Wisconsin and the Brewers franchise came to Milwaukee in 1970, he figured he could still be a Cubs fan in Milwaukee because the Brewers were in the American League.

“Then they did me a disservice, putting Milwaukee in the same league,” Lou joked, talking about the Brewers move to the National League in 1998.

“So you had to choose a loyalty…” I pressed.

“Oh, that wasn’t too difficult,” Lou laughed.

Although he was never a season ticket holder, Lou went to many games as a fan between 1970 and 1987, when he started working for the Club. He was even fortunate enough to have attended the 1982 playoffs and World Series.

Over those years, Lou fell in love with the team and that love only increased once he started his job at County Stadium.

Lou’s current Usher position at Miller Park is inside the Press Box, making sure everyone has the proper credentials. I asked him if, as such a big fan, it’s been difficult for him to adhere to the old adage, “No cheering in the Press Box,” especially during the 2008 Wild Card season.

“Sometimes you do have to restrain yourself a little bit,” Lou agreed.

Like all of us, Lou can’t wait for the baseball season to get underway. He’s ready to listen to the Spring Training Broadcasts and he’s looking forward to Opening Day and the official start of his 24th Season.

“I am very thankful to work for the Brewers. I never dreamed as a kid from a small town in Southern Indiana that I would be doing something like this,” Lou said.

I know both Cory and I are thankful for Lou and so are the many satisfied fans who have been fortunate enough to take one of his tours or interact with him in the concourses of Miller Park over the years.

 
-CAIT

Interested in learning more about Miller Park Tours? Click hereHelfaer Field? Click here.

Is there someone you’d like to see profiled in this feature?  E-mail us at johnandcait@brewers.com.

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There is No Offseason for…Brewers Enterprises

When most people think of Miller Park, they automatically conjure up thoughts of the fun they’ve had on game day. Jason Hartlund and his staff are trying to change that.

Jason is the Vice President of Brewers Enterprises, a relatively new division of the Milwaukee Brewers (2006) that oversees all non-baseball events and revenue for Miller Park.

We are fortunate to have a venue that provides a myriad of entertainment options–rain or shine–suitable for anything from 40,000 persons down to small groups and in his role, Jason oversees the operations and develops sales and marketing strategies to attract a broad mix of events in and around Miller Park, from conventions and concerts to corporate retreats, parties and so much more.

Jason climbed on board to steer the Brewers Enterprises ship in May of 2008 after beginning his Brewers career in the Corporate Marketing Department. Prior to joining the Brewers, he had served three seasons as Manager of Corporate Sales for the Green Bay Packers. 

With just five people, the Brewers Enterprises staff may be on the small side, but as you’ll see, they accomplish a great deal, working year-round to enhance your ballpark experience.

There’s Sarah Chmiel, Manager of Brewers Enterprises. Her job is to think of creative uses for the ballpark.

“Sarah’s role has been developing many of the non-baseball events that have taken place here, such as the Field of Sweet Dreams, Baseball Boot Camp, the Brewers Road Crew, Miller Park Movies and the Border Battle, the minor league game that we hosted here last year, ” Jason explained. We’ll talk more about those events later.

Then there’s Tai Chamness, Manager of Special Events. She’s who you go to if you want to book your wedding, party or special event at Miller Park. 

“We have really focused on becoming more customer-service oriented with function spaces. That’s Tai’s specialty,” Jason said.

“We’ve been successful with holiday parties, tours, Helfaer Field, meeting room rentals and parking lot events this year,” Jason said. “But weddings have really taken off.”

As someone who had her own wedding reception at Miller Park and took her wedding photos on the field and in the Visitor’s Clubhouse back in 2007, I can certainly understand the allure. Baseball fans and non-baseball fans alike can appreciate the beautiful backdrop of the field looking out from the Metavante Club.

 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Caitlin and Brian Fieldjpg                        Me and my husband, Brian, on our wedding day in August 2007.                


Thumbnail image for Thumbnail image for Caitlin Dugout Wedding.jpg            My favorite photo–me with Brian and the groomsmen– taken in the dugout.

The Brewers Enterprises staff will help you customize your Big Day every step of the way; they’ve seen it all–from a total baseball wedding complete with uniforms and ballpark fare to the most elegant affairs where the location takes a backseat to everything else.  You can have your ceremony at the park, or your reception, or both.

Throw in Cory Congemi, Coordinator of Helfaer Field and Miller Park Tours and Katie Wettstein, Special Events Coordinator, whose primary focus is on the Brewers Conference Center, and you have one busy crew.

 

Thumbnail image for Thumbnail image for Conference Center.jpg                           The Aaron Room in the new Brewers Conference Center.

 

That’s why I found it amazing that Sarah and Jason were able to find enough time to sit down with me for this interview.

 

Thumbnail image for Chmiel and Hartlund.JPG                           Sarah Chmiel and Jason Hartlund are all about maximizing
                                        your experience at Miller Park year round.

 

Let’s take a look at what Brewers Enterprises is doing in the offseason and what’s on tap for 2010.

Right now, Sarah is in full travel agent mode, working on the Brewers Road Crew trip to Spring Training in Phoenix, March 10-14 (referenced in a previous post, found here).

 

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“This is something we have never done before. In speaking with the Ticket Department, we know that they get numerous calls asking about Spring Training trips each year. This is something fans have been waiting for and we hope it’s successful,” Sarah said.

“We are going to take a group of people down to Arizona and we’re going to provide them with airfare, hotel accommodations and transportation while they’re there.  They’ll get to see three Spring Training games,” Sarah explained.  She began to get animated as she started to list the additional perks of joining the Brewers Road Crew for this one-of-a-kind opportunity.

“They will have the chance to meet some of the higher-ups from the Front Office. We’ll have a tailgate party that the current players will come to at Maryvale Baseball Park. Some former players will hang out with them….oh and our broadcasters, Bill Schroeder and Brian Anderson, will be there, too,” she went on.

I found out that participants will also have a chance to win behind-the-scenes experiences while they’re there, like throwing out the First Pitch, running in the Sausage Race or sitting in with Bill and Brian during webcasts of the Spring Training games.  Plus, they’ll get gifts like a t-shirt, a ball for autographs and a player-issued tech fleece. Finally, every guest will receive a ticket to see the team when they come back to Milwaukee for Opening Day at Miller Park on April 5 vs. the Colorado Rockies.

By the time she’s finished her spiel, I’m practically reaching for my credit card. With more  benefits than even I knew about and at $3695 for a couple, minus all of the stress of planning a trip for myself, it also sounds like more than a great deal.

“We’d like to use this Road Crew concept to take fans on the road during the season even, for bigger trips with the team. The first of many, we hope,” Sarah said.

Along with the Road Crew event, Brewers Enterprises is busy making plans for all of the other special non-game day events here at Miller Park.

Last year, they introduced several new events to Brewers fans, like the Border Battle, Brewers Baseball Boot Camp, Miller Park Movies and the Field of Sweet Dreams.

First, the Border Battle. Last April, Miller Park hosted a Midwest League matchup between the Wisconsin Timber Rattlers and the Peoria Chiefs.

The Timber Rattlers became the Brewers’ Class A Midwest League affiliate at the beginning of last season and through our partnership with them, the Border Battle served as a great opportunity for fans to see some of the organization’s younger prospects play in a Major League environment. The Chiefs are the Chicago Cubs’ affiliate, so it also gave us the chance to showcase the players who will play key roles in the future of the Cubs-Brewers rivalry.
 

Thumbnail image for Thumbnail image for Border Battle.jpg      Bernie Brewer and Timber Rattlers mascot, Fang, before the Border Battle in April 2009.

“We had over 17,000 fans attend,” Jason said. “We kept it extremely affordable. The focus was on making it easy for fans to come out and enjoy the ballpark. All seats were $10 and they were sold on a first-come, first-served basis, so if you got your tickets early, you could be sitting in the best seats in the house, behind home plate or the dugouts, for just $10.”

Brewers Enterprises plans on hosting a similar event this year; they’re just finalizing details, so be sure and stay tuned!

Brewers Enterprises also hopes to bring back Brewers Baseball Boot Camp

Baseball Boot Camp is an intense one-day affair where fans get to experience a day in the life of an actual ballplayer. 

“We have about 50 people who attend and we divide into four teams. The coaches are alumni players. Last year, they were Jerry Augustine, Jim Gantner, Gorman Thomas and Paul Wagner. The participants come in early in the morning and have access to the Visiting Clubhouse; they use the lockers and it’s staffed the same way it would be for the pros.  Then, the participants get a half-day of coaching and review of fundamentals. In the afternoon, they play games until one of the teams is crowned Champion,” Sarah explained.

“The Championship team is then brought back for a pre-game ceremony that includes a trophy presentation.”

All of the participants also receive an authentic, personalized jersey. In its inaugural year, the event was promoted around Father’s Day as a gift idea and the actual event took place in July.

Sarah said they have already gotten calls from the 2009 participants, wanting to sign up for 2010. 

Another successful inaugural event last year was the Field of Sweet Dreams. Last September, fans of all ages had the chance to take part in a giant sleepover on the field at Miller Park.

“It went really well,” Sarah said.  “It was a nice, affordable option for families.”

With space for 300 people and a portion of the proceeds benefitting Brewers Charities, Inc., the event sold out in less than a week.

Upon entering the ballpark, participants received a special gift. They then headed down to the field, where they were able to pitch their tents and enjoy a meal. 

For entertainment, the Associated Bank Kids Zone was open, folks could take tours of the park, there were raffle prizes given out and fans could send in scoreboard messages that rotated all night. 

The attendees watched the Brewers road game on the videoboard, followed by a movie. Before lights out, fans were treated to a bedtime story, Goodnight Moon by Margaret Wise Brown, read by Dave Bush and Corey Hart via the scoreboard.

In the morning, everyone was awakened by the sound of the boom cannons (fireworks) and Uecker’s home run call piped through the sound system. All attendees also got a keepsake of a personal, professional photo taken at home plate.

 

Thumbnail image for Field of Sweet Dreams.jpg                                       Field of Sweet Dreams, September 2009.

 

“I personally had a blast. It was a lot of fun,” Sarah recounted. “That was my favorite event from last year.”

Along with these events, Brewers Enterprises also hosted Miller Park Movies in 2009, bringing the nostalgia of the classic American drive-in movie theater to the parking lots of Miller Park.

Another memorable Brewers Enterprises production took place in August of 2008 for the Harley-Davidson 105th Anniversary Celebration, when H.O.G. members were treated to a special event that took place on the Miller Park grounds featuring concerts by artists like Sugarland and Kid Rock.

“These kind of events really show people that you can use the footprint of Miller Park in different ways,” Jason said.

In addition to planning and executing all of these events, Brewers Enterprises has also been retained by IMG to sell advertising in the game day program for the NCAA Men’s Basketball Championship this year. Rounds 1 and 2 will be at the Bradley Center. 

“It’s an example of how we have diversified and come up with different sources of revenue,” Jason noted.

Diversified indeed. From ballpark tours and meetings to Little League games and weddings; from concerts and sleepovers to boot camps and road trips, Brewers Enterprises does it all, proving that Miller Park is about more than just baseball. 

It also proves, once again, that there is no offseason.

-Cait

For more information on any of the events mentioned in this article, or to book your event at Miller Park in 2010, call Brewers Enterprises at (414) 902-4452.

Is there someone you’d like to see profiled in this feature? E-mail us at johnandcait@brewers.com.

Who has Spring Fever!?


Brewers-Road-Crew-Final.jpgSpring Training is easily one of my favorite things about working for the Brewers.  I look forward to traveling to Phoenix every February.  Everything about it is fantastic: the weather (usually 80 degrees and sunny), the optimism (everyone is in first place), the laid back atmosphere (fans can get up close with the players and games are played in intimate ballparks) and the fans (a great mix of people of all ages and from all over the country). 

Spring Training is a great baseball experience for the avid fan all the way down to the newest baseball fan.  If you are a Brewers fan who has never been to Spring Training, it should definitely be on your list of things to do.   

The Brewers and Brewers Enterprises today announced an awesome opportunity for Brewers fans to visit Spring Training 2010 in Phoenix and cheer on the Brew Crew.  The first ever Brewers Road Crew Spring Training road trip will be from March 10 – 14, 2010–perfect timing as the cold Wisconsin winter is dragging on.  Brewers Enterprises, led by Jason Hartlund and his crew, have really put together a complete package and have taken out the hassle of figuring out details of a Spring Training trip.

Fans that are a part of the trip will get to see two games at the Brewers Spring Training home, Maryvale Baseball Park.  They will also get to see the Brewers take on the Chicago White Sox at Glendale’s Camelback Ranch.  Camelback Ranch opened in 2008 and is the Spring Training home of the White Sox and Los Angeles Dodgers.  I have been to all the Cactus League ballparks and, in my opinion, Camelback Ranch and Maryvale Baseball Park are two of the best Spring Training experiences in the Cactus League.  Game tickets and transportation are included to all three games.

Guests on the trip will stay at the Embassy Suites Biltmore in Phoenix.  It is one of the best locations in the Valley.  It is centrally located to great shopping, dining and golf locations.  You can literally walk right across the street to the Biltmore Fashion Park, filled with great restaurants and shopping.  The guestrooms in the hotel are two-room suites which make for plenty of room.  The hotel will host a special welcome reception for the Brewers Road Trip that will feature visits from Brewers front office personnel.

As an added bonus, included in the trip is a Loge Outfield ticket to Brewers Opening Day, Monday, April 5, 2010 vs. Colorado.  They really have thought of everything when planning this trip!  There will be other surprises along the way for guests of the trip including an opportunity to run in the Klement’s Sausage Race at Maryvale Baseball Park.

Space is limited to only eighty (80) guests and the travel packages go on sale tomorrow (Tuesday, November 24) at 10 a.m.  The price for a single traveler is $1,995 and the price for a couple (double occupancy) $3,695.  Each additional guest per room is $1,850.  If you need more information, visit brewers.com/roadcrew or call 414-902-GOAZ (4629) and some of the wonderful people in Brewers Enterprises will help you out.   

Spring Training is a “must visit” for every Brewers fan and this is a wonderful opportunity to enjoy Brewers Spring Training baseball.

HartCST.jpg
Corey Hart signs autographs for Fans at Maryvale Baseball Park in Phoenix.

–John

johnandcait@brewers.com

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