Results tagged ‘ 2-Story Creative ’
Last week, John, Trenni and I visited the official training partner of the Brewers Mini, Performance Running Outfitters in Brookfield, to get geared up so we can officially begin training. Not only does Performance Running provide high quality shoes, apparel, and accessories (with a discount for John and Cait readers!) , but they will also be providing the pace team for the race and they have developed an official training program for it. [For more information on the program, or to register, click here.]
The 14th Annual 5K Famous Racing Sausages Run/Walk will be held at Miller Park on Saturday, July 28, starting at 8 a.m. (for runners like you!) and 8:15 a.m. (for walkers). Applications are now available online at brewers.com/5krunwalk.
I’ve run in this 5k in the past and it’s always a blast. Even if you are not so ambitious as to be preparing for the Brewers Mini, it’s one of the most unique races in the area and, with the walk option, is also a great event for families.
One very unique feature of this event is that participants actually get to test their skills against the Famous Racing Sausages, who also run the course. The run will begin and end at the Klement’s Sausage Haus where the Brat, Hot Dog, Chorizo, Italian Sausage and Polish Sausage join the crowd on the course. And, Brewers first base coach Ed Sedar will serve celebrity starter for this year’s event.
The route also makes its way around the warning track of Miller Park, making it excellent practice for the Brewers Mini –when else are you going to get a chance to test that terrain?
So far, there are 26 States and the Armed Forces – Europe represented in the participants.
For the $30 registration fee, participants in the Run/Walk receive a commemorative t-shirt, a Terrace Reserved ticket voucher good for one of eight Brewers 2012 home games, a bottle of Aquafina water, a Klement’s hot dog and a beer for participants 21 and older. The overall top male finisher and the overall top female finisher also receive a year’s worth of Klement’s meat products.
Participants can create/join teams when they register. Teams of 15 people or more will get their team names on the back of their t-shirts.
All proceeds of the event will help Brewers Community Foundation extend financial support to non-profits that provide quality programming in the areas of health, education, recreation and basic needs and this year, the fundraising component returns as participants and fans are encouraged to help raise additional funds to benefit Fisher House Wisconsin. Participants can learn about incentive levels, prizes and read the official rules for fundraising at brewers.com/5kfundraising.
Any questions regarding the 5K Famous Racing Sausages Run/Walk or the fundraising component can be directed to Meredith Malone at firstname.lastname@example.org or by visiting brewers.com/5krunwalk.
Stay tuned for our next training post as we prepare for these two fun events!
To join us at one or both of these great races:
- Register for the 5K Run Walk at brewers.com/5krunwalk
[Follow @BrewersCF and use hashtag #5KSausageRunWalk for updates!]
- Register for the Brewers Mini at brewersmini.com
[Follow @BrewersEvents and use hashtag #BrewersMini for updates!]
Can’t race, but still want to help some great causes?
- Support the Fisher House by making a donation to our team here .
- Support the MACC Fun by making a donation to our team here.
About Fisher House: Fisher House provides a “home away from home” for military and veterans’ families to be close to a loved one during hospitalization for an illness, disease or injury at the Clement J. Zablocki VA Medical Center in Milwaukee. Currently, veterans from 23 different states of all generations travel to the Milwaukee VA medical center for treatment at the Spinal Cord Injury (SCI) center, while 8,000 Iraq and Afghanistan war veterans receive treatment here in Milwaukee for their wounds or injuries. Veterans and their families living beyond 50 miles from the Milwaukee VA hospital are eligible to stay for free at the Fisher House if they need to overnight. The Fisher House program recognizes the special sacrifices of our men and women in uniform and ensures that they are provided with the comforts of home in a supportive environment. Due to this need, the future Milwaukee home will be one of the largest built in the United States. Fisher House Wisconsin is scheduled to break ground in 2013.
Sponsors of this year’s 5K Famous Racing Sausages Run/Walk are: Brewers.com, Chevrolet, Klement’s, Olympus Group, Pepsi, Prime Time Timing, Rexnord, SportService, Time Warner Cable, Navy Club USA – WI Squadron, Combat Veterans Motorcycle Association WI Chapter 45-1, Wisconsin Athletic Club and 2-Story Creative.
Greetings from sunny Arizona!
I’m sorry, I don’t mean to rub it in, especially since I hear we are in for some bad weather back in Milwaukee. But don’t worry, I’ve got proof that spring—or at least Spring Training games–are just around the corner!
The Crew opens up this Sunday, March 4 against the San Francisco Giants down here at Maryvale Baseball Park, but before we can start playing games, we’ve got a few more orders of business to finish up–like shooting our 2012 TV spots.
The past couple of years we’ve come down to Arizona with our agency partner, 2-Story Creative, to film our TV spots and this year is no different. (Click here for posts related to our 2011 spots and here for 2010 spots.)
We got down here on Sunday to start all of the prep work, including building sets, gathering spots, holding a tech scout and meeting to go over final details, but today officially marked the first day of shooting.
Although I can’t give away the “plots” of this year’s spots, I can give you a little behind-the-scenes peek at the filming process. Check out this gallery below.
Unfortunately, you’re going to have to wait until Opening Day to see the spots, but fortunately, that’s only 38 days away.
I’ve just returned from Oklahoma City, site of the 2012 National Sports Forum and my suitcase is a bit heavier…. That’s because I’m carrying back this: The 2012 National Sports Forum ADchievement Overall Award of Excellence!
The National Sports Forum is the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.
It was wonderful that several people from our staff were able to attend this conference this year, as it is so energizing to be around your peers in the industry, discussing challenges, exchanging new ideas and learning best practices. There are sessions on everything from Sponsorship and Ticket Sales to Management and Marketing and this year, I even had the chance to lead my own breakout session on creativity and new media, which was a great opportunity.
In conjunction with the conference, the Forum also hosts the National ADChievement Awards, an advertising competition for sports-related campaigns and collateral. Well, this year, we submitted several of our campaigns and pieces and I’m proud to say that our team was recognized as the recipient of this year’s Overall Award of Excellence.
Both our internal creative team (comprised of VP of Consumer Marketing, Jim Bathey; Senior Director of Marketing, Kathy Schwab; Senior Graphic Designer, Jeff Harding, Graphic Designer, Molly Arndt; and myself), and our external agency partner, 2-Story Creative, worked together to strategize and develop the items that were recognized with this award.
It was an honor just to be chosen as a finalist for this award, as the field for this year’s Overall Award of Excellence included some pretty stiff competition in the Greenville Drive (winner of the award the past two years in a row), Houston Texans, Maple Leaf Sports & Entertainment, Oakland Athletics and Tampa Bay Lightning.
Speaking from personal experience, I know how much hard work goes into everything we do during the season, so it was so wonderful to be recognized in front of our peers with this award.
I’d just like to use this opportunity to say how proud I am of our team and how much I enjoy working with everyone each day. I’m truly honored to be surrounded by people who strive for excellence in all that they do.
Greetings from my desk in cold, snowy Milwaukee!
As I noted in an earlier post, I was down in Arizona last week for the filming of our 2011 TV commercials. We wrapped up our shoot on Thursday evening and I left warm and sunny Phoenix, Arizona yesterday, getting home just in time for our Brewers Arctic Tailgate event.
Hearty Brewers fans were camping out when I swung by the ballpark on my way home from the airport last night, waiting anxiously to purchase individual game tickets, which went on sale at 9am this morning.
[The first 2,000 fans received a free t-shirt, Klement's hot dog and a Pepsi. Plus, they also received special one-day only ticket offers that weren't available anywhere else. If you missed out on the event, you can still purchase tickets and guarantee your place in the crowd to the best games this season, by calling our Box Office at (414) 902-4000, or logging on to brewers.com.]
So, yeah! Individual tickets are on sale now, Spring Training games start on Monday… Brewers Baseball will be back in Milwaukee before you know it!
Look for our spots to debut during the first games of the season, beginning with Opening Day in Cincinnati on Thursday, March 31.
And, while I can’t give away what this year’s spots are going to be about, I can tell you that they will have the same type of theme as last year’s spots and we’re bringing some new guys into the mix, including closer John Axford.
On Thursday, John showed up on set to star in one of the spots, but he could have just as easily been directing them if life had taken him down a different path.
That’s because John graduated from the University of Notre Dame with a BA in Film in 2005 and even began attending Canisius College to start working on his Master’s of Science in Sports Administration before he signed with the New York Yankees as a non-drafted free agent in 2006 and began his career in professional baseball.
What’s John doing? You will have to wait until our spots air this season to find out!
As we waited for the crew from Icarus Films and the representatives from our agency, 2-Story Creative, to set up between shots, John told me all about his film classes at Notre Dame.
“I did a 16-milimeter black-and-white film my junior year,” he said. “I still have the hard copy with all of the edits and cuts and everything, because the way we cut it was actually the old-school way. We actually cut the film and taped it together. We didn’t do it digitally. That came later. It was only 12 minutes long, maybe a little less. We got 400 feet of film, which is about 11 minutes and you had a partner, so each person had their own roll.”
“It was pretty cool, the old Steenbeck machine, you had to get the rolls on there and line them up and press play and then fast forward it through and stop it on a certain part where you wanted it. You go frame-by-frame and then cut it and bring in the other roll, hold it down flat and tape it. I really I liked it,” he continued.
When I asked what the film was about, John said, “It’s rather depressing. That’s what I found out about myself while doing film classes. I like the depressing, dark movies. Mine was essentially about spousal neglect and suicide.”
And it is true, he does gravitate toward the darker films–most of John’s favorite movies in recent years have been heavier foreign films and films such as Children of Men and the Oscar-nominated Black Swan.
“I really like open-ended movies,” he said. “Black Swan, I absolutely loved. I would like for that to win Best Picture, but I know it won’t. Just because it is artistic and dark, that is what I would want to win I guess.”
When it comes to music, John also gravitates toward the dark, heavier side of the spectrum.
“I listen to almost anything, but mostly hard rock, something a little heavier. I really got into hard rock by listening to Brazilian metal, John said. “Now, I have branched out a lot further. It used to be just metal, but now it is pretty much everything,” John said.
Speaking of music, one of the only Brewers players who is active in social media, John is currently letting his fans select his entrance song for 2011 on his Facebook Page.
“There are 15 songs for fans to vote on,” John said.
“There are eight newer songs because everyone uses older rock–songs by AC/DC, Guns N’ Roses, Metallica, and stuff like that–so I wanted to add some new stuff and try something different. There are also a lot of older songs on there, like Rush and Led Zeppelin. I also included Omen, a metal band– everyone kept telling me I needed to have them because they have a song called ‘The Axeman’.”
“Then I have a couple of theme songs…I have the Good, the Bad and the Ugly theme song, which I thought would be fun. There is also a song people will recognize from Kill Bill, but it is actually from a western from the ’60s. I also added some fun ones and some songs that were used last year for me, just to see what people think.”
For the complete list, and/or to vote, click here.
John was a good sport during our shoot and interview, as I donned a prop from our spot that may or may not make the final cut…
The tall, mustached right-hander was extremely easy-going and fun to talk to on the set and, although his movie and film choices may be dark, he was nice as can be and his future only looks bright.
This will be a big season for John, on and off the field. Not only will John star in one of our spots this year, but he and his wife, Nicole, are also expecting a baby boy this June.
“We’re very excited.” John said.
John also has his own bobble head, sponsored by Palermo’s Pizza/ Piggly Wiggly on Sunday, April 24 when the Brewers take on the Houston Astros at 1:10pm.
“I just saw pictures of it and it looks really, really cool,” John said.
This is one bobble you’ll want to make sure you add to your ‘stache! Individual tickets went on sale today, so you can get tickets for John Axford Bobble Head Day now!
I enjoyed talking to John and I just know that the spot he’s in will turn out great, as will the other spots we shot this week. Stay tuned, boys and girls–we’re “closing” in on baseball season!
Earlier this month, I had the opportunity to go down to Arizona with my boss, Senior Director of Marketing, Kathy Schwab and our Vice President of Consumer Marketing, Todd Taylor.
We weren’t there to scout out the team and I certainly didn’t have time to work on my tan. No, we were there on much more important business: to film our 2010 TV Spots, which will debut tomorrow.
The ads were developed in conjunction with our creative agency, 2-Story Creative of Milwaukee. Bill Yunker of Icarus Films directed the spots.
After much preparation, we spent two full days filming and came away with enough footage for five -what I think are humorous and hope you do, too- spots to start out the season.
Our TV spots in recent years have varied from featuring our players at Miller Park talking about the fan experience to spots that are predominantly highlight driven. Since I’ve been in the Consumer Marketing Department, the only two scripted spots that I’ve been involved with were a spot for the Hot Dog Bobble in 2006 (which had a cameo by former Brewers player Derrick Turnbow) and our current Holiday 4-Packs TV spots, which feature the Klement’s World Famous Racing Sausages.
This year, each of the spots features one or more of our players in non-baseball, more everyday life, type of situations.
Thus, being on set for the filming of these five spots was an eye-opening experience for this young marketer. Of course, I knew that there is a lot of work that happens behind the scenes to get everything to look just right, but I didn’t really know until I jumped in with both feet.
They were long days, but I enjoyed every minute and was happy to pitch in wherever and whenever I could. In fact, I think I may have a career as a gofer girl in Hollywood if this marketing thing doesn’t pan out.
Help Ellen Homb, President of 2-Story Creative, decorate the set? No problem! Scrounge up some last-minute props? Sign me up! Get the extras to fill out their paperwork? Sure thing!
“I’m always amazed at the magic behind the scenes,” said Todd Taylor. “A lot has to happen in a short amount of time. It takes a tremendous amount of teamwork and integration to pull it off.”
Because of the tight schedules in Spring Training with games, workouts, practices, etc., our time with the players was limited and we had to make the most of our opportunity.
Fortunately for us, all of the guys were great. I honestly don’t think we could have hired better actors to play their roles in the spots. And, call me crazy, but I think they all may have actually had fun in the process.
When we returned from Arizona, the hard work was just beginning. All of the footage we’d captured had to be edited down to our final product, five 15-second spots. Audio had to be mixed, special effects needed to be added if necessary, colors needed correcting…. There is a lot more that goes into it than just meets the eye – and that’s just for 15-second spots. I can’t imagine making a 2-hour movie!
When we got to see the finished product, it was clear that all of the time and effort was worth it.
“I think it was a top-notch experience across the board, working with Ellen, Bill and their whole team and I’m very pleased with the outcome,” Todd said.
I don’t want to give away too much about the spots, since you’ll see them for yourself tomorrow, so here are some still photos to wet your whistle.
Aside: Funny story… I had my Flip Video camera and my still camera on set so I could capture scenes from the shoot to share with you here on the blog. As I mentioned earlier, I’m not a veteran when it comes to all of this TV stuff and well, apparently my flash photography interfered with some of our takes. Here’s me, getting yelled at, for you, by our Director, Bill.
(I tried not to take it personally…the best creatives can get a little intense. )
Each of our 15-second spots will be paired with a back-end tag that will be switched out to promote upcoming games, giveaways, ticket offers and more. These spots will run primarily during our televised games on FS Wisconsin and WMLW.
I hope you like them and welcome your feedback here at John and Cait… Plus 9.