Brandee and Steve Lendosky‘s son Derek passed away in an accident on August 4, 2013, just three days before his 10th birthday; this was a tremendous tragedy, but they have chosen to turn the experience into a way to both honor Derek’s life and spread his kindness to people they meet.
Random Acts Of Kindness (with no recognition needed) began happening in some of the most creative, inspiring and touching ways imaginable, spreading the message to “Do it 4 Derek” and think of others first.
And today is Derek’s Day at Miller Park.
Steve threw out the ceremonial First Pitch in Derek’s honor prior to the Brewers vs. Blue Jays game and Steve and his family, along with close to 500 others are at today’s game, performing random acts of kindness:
They’re here sporting bright green “Do it 4 Derek” tees and handing out $1000 in concession money and 16 signed baseballs (provided by the Brewers Community Relations department) to random fans.
If you are/were approached by someone in the group, there is no catch. They simply as that you visit their website to learn more (there you can view the Random Acts of Kindness Map and add to it) and, most importantly, that you pay it forward.
Today we are proud to recognize the 2014 Brewers Community Foundation Leadership Council partners.
For the second year in a row, Mark and Debbie Attanasio, along with Brewers Community Foundation have partnered with key organizations in a focused effort to make a difference in our community.
The 2014 Leadership Council has served as the presenting sponsor for six (6) of the Foundation’s key fundraising initiatives. This collaborative effort provides a perfect example of what is meant when we say “When we all play on the same team, everyone wins!”
The 2014 Leadership Council is as follows:
Mark and Debbie Attanasio
BMO Harris Bank
Delzer Lithograph Co.
Johnson Controls, Inc.
Lubar & Co. Inc.
Northwestern Mutual Foundation
We Energies Foundation
West Bend Mutual Insurance
Thank you for joining Brewers Community Foundation as they seek opportunities to make a difference in our community and impact the lives of children and their families in Greater Milwaukee and Wisconsin.
Today the Brewers Wives were in the community helping distribute lunches for the Salvation Army’s “Feed the Kids” Summer Meal Program.
Thank you for helping meet the needs of children in Milwaukee’s poorest neighborhoods.
If you haven’t already downloaded it, the FREE MLB.com At the Ballpark app offers an abundance of features to enhance your Miller Park experience such as: the ability to upgrade your seats, access to our A-to-Z Fan Guide, ballpark maps and directories, ballpark & player entrance music, social media clubhouse access, in-seat merchandise ordering, club videos and more.
Plus, when you check-in via the app, you have the chance to receive special offers and win prizes!
In fact, this Sunday, August 24 (Jean Segura Bobblehead All-Fan Giveaway Day), if we reach 1000 check-ins via the At the Ballpark app, one lucky fan will win this baseball, autographed by Ryan Braun.
Simply download MLB.com At the Ballpark® — FREE for your iPhone, iPod touch and Android device.
New this year, we’ve installed iBeacon technology at Miller Park, which means you should be checked in automatically if you’ve authorized the app to do so.
Boom! You’re entered to win just by walking in the door.
Just another perk of coming to the park.
I’m very excited because the Brewers Team Store just got in new Brewers Fitness Gear, including yoga mats and stability balls from Cirrus Fitness!
I have practiced yoga for many years and I can’t tell you how I excited I was to learn that the store was stocking Brewers yoga mats!
The yoga mat is 24″ x 72″ x 1/5″ and retails for $60.
The stability balls are available in 55″ and 65″ sizes for $55 each.
If you haven’t been to the store in awhile, you should stop in there the next time you’re at Miller Park–they also carry a variety of different fitness clothing from a wide selection of vendors, so you can also wear your support while you workout.
I’m told the store will be getting in even more fitness items moving forward, so check back often. And of course, I’ll try my best to let you know about it here on the blog!
Today, we announced that we have formed the “Brewers Creative Council,” a team of young professionals who will work with the organization to collectively evaluate and create new promotional ideas and marketing strategies for the organization.
A key focus of the council is to target a younger demographic of Brewers fans and potential Brewers fans.
“The best ideas sometimes come from outside sources,” said Brewers Chief Operating Officer Rick Schlesinger. “The Brewers Creative Council will give us the opportunity to learn from a diverse group of fans as we continue to enhance the Miller Park experience.”
I’m proud to tell you that I am heading up this group of talented individuals who will meet regularly to share ideas that will be developed into new concepts. They are:
Josh Derouin, Manager of Marketing Systems at PKWARE; Joel Tilleson, Associate Attorney at Falk Legal Group; Kathryn Reinardy, Digital Communications Manager at the Milwaukee Symphony Orchestra; Andy Nelson, Public Relations Director at Pabst Theater Group; Lauren Hill, Director of Telefund at UW-Milwaukee; David Cohn, Director of Member Services and Communications at Wisconsin State Golf Association; Tarik Moody, Digital/Online Community Manager and Music Host at 88Nine RadioMilwaukee; and Arthur Ircink, Owner/Executive Producer of Wisconsin Foodie.
This weekend marks the final Brewers Community Foundation Drive for Charity of the year with a school supplies drive during the Brewers series against the Rockies.
Fans attending the games on Friday, Saturday and Sunday are invited to bring new school supplies with them to Miller Park. In return, they will receive a special Brewers player pin. This weekend’s pin is of Jean Segura.
Fans should drop off their items from the time the gates open through the second inning of each of the games this weekend.
Fans wishing instead to make a donation of $5 can also receive the pin.
Starting during tomorrow night’s game vs. the Blue Jays, we’ll be hosting a BP Jersey & Cap sale at the Authentics Kiosk at Miller Park.
This sale features authentic player-worn BP Jerseys (both Navy & Retro Blue) from the Brewers 2012 and 2013 seasons. The jerseys will range in price from $50-150.
Also featured are non-authentic caps priced at $20. Included are different cap styles the team wore in 2013, plus some from the current season. These include St. Patrick’s Day caps, Design a YOUniform caps, 4th of July caps, and Memorial Day caps. These caps are fitted and range in size (no youth cap sizes available).
This sale is only going on while supplies last, so be sure to visit the Authentics Kiosk behind Section 111 on the Field Level concourse at Miller Park!
As you know, the “Ice Bucket Challenge,” an initiative started to raise awareness and funds to help strike out ALS, has been sweeping the globe and has passed through the Brewers Clubhouse along the way.
Ryan Braun completed the challenge last Saturday and in turn tagged teammates Jonathan Lucroy, Kyle Lohse, and Carlos Gomez. Padres Manager Bud Black issued the challenge to Brewers Manager Ron Roenicke, along with Angels Manager Mike Scioscia, and Rays Manager Joe Maddon and Ron completed the challenge yesterday.
And it continues to spread, not only in the Clubhouse, but throughout the organization.
Last week, we announced that Brewers Community Foundation donated $5000 to ALSA Wisconsin on behalf of the Brewers and today, both Brewers Director of Media Relations, Mike Vassallo, and I completed challenges issued to us personally and issued challenges of our own:
But the biggest challenge we can issue is to simply join us in fighting ALS, whether you get wet or not.
ALS, or Lou Gehrig’s disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Recently, the disease has been gaining a LOT of attention from this Ice Bucket Challenge, started by ALS patients Pete Frates and Pat Quinn to help raise money and awareness for the disease.
According to The Wall Street Journal, as of Thursday, the ALS Association had raised $7.6 million in donations in two weeks, compared with $1.4 million raised during the same two-week period last year. In addition, over 145,900 new donors have stepped up to the plate to help strike out ALS.
Visit ALSA.org to do your part.
On the off-chance you’ve missed all the excitement over the past two weeks, people have been dumping buckets of ice water over their heads all across the country as part of the “Ice Bucket Challenge,” an initiative started to raise awareness and funds to help strike out ALS.
The challenge has been hitting celebrities, pro athletes and everyday folks alike and the Brewers have been no exception.
And the players aren’t the only ones helping out this worthy cause. Managers are getting in on the fun and showing their support, too.
Yesterday, on MLB Network’s Intentional Talk, Padres Manager Bud Black issued the challenge to Brewers Manager Ron Roenicke, along with Angels Manager Mike Scioscia, and Rays Manager Joe Maddon.
And today, Ron good-naturedly accepted and completed the challenge, with a little help from Coaches Garth Iorg and Ed Sedar:
Here are some stills:
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. ALS is also known as Lou Gehrig’s disease after the famed baseball player whose struggle with this disease and death in 1941 brought it national attention.
And recently, the disease has been gaining a LOT of attention from this Ice Bucket Challenge, started by ALS patients Pete Frates and Pat Quinn to help raise money and awareness for the disease. The challenge is quite simple: Fill up a bucket of ice water, as cold as you can get. Have someone record a video while you dump the bucket over your head. Then share on social media, issuing the challenge to three friends.
Along with the team getting cold and wet for a cause, Brewers Community Foundation has also made a donation of $5,000 to ALSA Wisconsin on behalf of the Club and the Ice Bucket Challenge participants. Click here to join us in our support.