Selig Experience Unveiled at Miller Park; See it For Yourself Beginning Tomorrow

Tonight, the Selig Experience, a state-of-the-art attraction at Miller Park to honor Commissioner Emeritus and former Brewers Owner Allan H. (Bud) Selig, was unveiled at a private function that included Selig and his family, current MLB Commissioner Rob Manfred, Brewers Owner Mark Attanasio, Manager Craig Counsell, Hank Aaron, Robin Yount, Bob Uecker, Rachel and Sharon RobinsonBarry Alvarez and several Brewers players and coaches, as well as other special guests.

The event kicked off with a program on the field at Miller Park, which included remarks from Uecker, Manfred, Attanasio and Selig, in addition to Brad Shelton, the Creative Director/Project Development at BRC Imagination Arts, the experience design agency that led the design and production of the Selig Experience.

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“This is one of those really rare unique times in life where you see a little boy’s dreams come true,” Selig said. “When you look around and you walk Miller Park tonight… you see Henry Aaron sitting there, Robin Yount, Bob Uecker…The last 51 years are filled with really great memories.”

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Following the program, guests were invited to view the Experience and enjoy dinner. Here’s your own sneak peek at the Experience:

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Selig’s dedication to baseball has paralleled his love of his hometown of Milwaukee. His first significant move as an executive was to return Major League Baseball to Milwaukee in 1970, when he founded the Milwaukee Brewers.

In its first decade, the Brewers featured some of the great teams of that era, which eventually led to an American League pennant and World Series appearance in 1982.

During his tenure as Brewers owner, Selig earned United Press International’s 1978 Executive of the Year award, and the franchise was honored with seven “Organization of the Year” awards.

In the 1990s, Selig began his efforts to build a new ballpark in Milwaukee to replace the aging County Stadium, and Miller Park opened for its first season of play in 2001.

Hearing some of the reactions from the Brewers players and coaches, it’s easy to see that the Experience resonates with those who grew up in the area as well as those who may not know as much of the history of the city and team.

“It was definitely pretty cool. It was good to learn more about the history behind the team, Bud Selig, and Miller Park, even,” said pitcher Mike Fiers. “It was cool to see his office, the different pictures, the clips from some of the games, to see a lot of coaches now that you didn’t realize were part of Brewers history like that. Great experience. It really makes you appreciate everything we have here.”

“I knew most of the history, growing up just over the border, but it was still really cool to see. I texted Dale Sveum to tell him his home run on Easter Sunday (1987) made it into the Experience,” said Third Base Coach Ed Sedar.

Bullpen Catcher Marcus Hanel is a Wisconsin native, so the Experience was especially meaningful to him: “It was great. Very well done. I came to games at County Stadium when I was young.  I was there for Robin Yount’s 3000th hit. I was in 5th grade in 1982. I remember all of that. Those were my childhood heroes. I love how they integrated the past with the present. Coming out of it, I was pretty pumped up. I thought they did a great job,” said Hanel.

The attraction will debut to the public tomorrow (Friday, May 29) when the gates to Miller Park open (5:40 pm) prior to the Brewers game against the Diamondbacks.

Visit Brewers.com/SeligExperience for more information, including how to register in advance to see it.

-Cait

@CMoyer

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