MLB Launches “This” Campaign; First Brewers Spots Feature Gomez, Lohse
To kick off the 2015, Major League Baseball has launched a new marketing campaign, which is simply “THIS.”
THIS is shorthand for “This is baseball.” A THIS moment illuminates an aspect of the game in a fresh, insightful and authentic way. It draws attention to those moments that only happen in baseball, those moments that illustrate why baseball is the most entertaining game in the world.
THIS is a social prompt that tells people that there is something that they must see and moments for which there is nothing left to say but simply – look at “THIS”.
The campaign aims to highlight athletic performance of players, the culture of the game, the relationship between the players, the clubs and the fans, and all of the wonderful personalities around baseball.
While the Brew Crew was down in Arizona from Spring Training, a crew from Major League Baseball captured THIS moments with Carlos Gomez, Scooter Gennett, Will Smith and Kyle Lohse.
First, THIS: Carlos Gomez. Foul Pole.
And then, THIS: Kyle Lohse. Scooter!
This was a really fun TV shoot to be a part of. Here are some extra photos from that day:
Also, as a footnote (and because I know he’d probably want me to mention it), each of the guys attempted to hit the foul pole with a baseball during the shoot and Kyle Lohse was actually the first one to do so, something you wouldn’t expect from a pitcher.
He then had fun trying it again…. this time with a golf ball and clubs. That didn’t take long: