Brewers to Auction Opening Day “Uecker Seats”; Proceeds to Benefit Make-A-Wish Foundation
Today we announced that we will auction off Opening Day tickets for the 103 “Uecker Seats” located at Miller Park. The Dutch style auction will be held exclusively online beginning today, Monday, March 23 at 12:00 p.m. until Tuesday, March 31 at 11:59 p.m., with all proceeds benefiting the Make-A-Wish Foundation.
The “Uecker Seats” are 103 obstructed view seats that are located in Sections 421, 422 and 423. The seats were named after Brewers’ legendary announcer Bob Uecker and the famous Miller Lite “All Stars” campaign. The ad campaign featured Uecker’s famous tagline, “I must be in the front row,” despite the fact that Uecker somehow always ended up in the last row. The seats are located near the Last Row Statue of the announcer, which was unveiled last year, in the last row of Terrace Level Section 422.
The Dutch auction will be held exclusively online and there is no limit of the number of seats fans will be able to bid on. There are a total of 103 seats that will be auctioned off, with 42 pairs available and 19 single seats. Each participant can log on to brewers.com/UeckerSeats starting today, Monday, March 23 at 12:00 p.m. From there, fans can chose the pair and/or single seat options, and make their desired bids. Once the auction closes on Tuesday, March 31, the top bidders for each category will be selected. The final price for each seat will be the lowest bid among the top bidders selected.
Auction participants will be contacted by the Brewers Ticket Office if they have the winning bid. All proceeds from the auction will benefit the Make-A-Wish Foundation.