Fans Come Together to “Pink Out Miller Park”
To raise awareness and funding for breast cancer research and prevention, last night, the Milwaukee Brewers, Milwaukee Journal Sentinel and thousands of Brewers fans joined forces to “Pink Out Miller Park.”
Each fan attending the game had a specially-designed card affixed to their seat, and at the end of the 4th inning, they held them up to form this image, turning the ballpark into a sea of pink and white, including ribbons that have become synonymous with efforts related to breast cancer research and awareness.
“The Journal Sentinel approached us with this concept recently, and we recognized immediately that it would be a great way to cap our many efforts related to breast cancer research, prevention and treatment,” said Milwaukee Brewers Chief Operating Officer Rick Schlesinger. “Nearly everyone has been impacted by this disease, and we are grateful to be involved in what we know will be a memorable and impactful event.”
“Pink Out Miller Park” was presented by Boston Store. Froedtert and Medical College of Wisconsin was the supporting sponsor.
Prior to the game, there were many other related events occurring, including the following:
- Brewers President – Baseball Operations and General Manager Doug Melvin and his wife, Ellen, did a check presentation for $57,500, funds that were raised through their donations and a personal campaign. Over the past 9 seasons, the Melvins have raised $520,000 for breast cancer. Proceeds benefit After Breast Cancer Diagnosis – ABCD, Wisconsin Breast Cancer Showhouse, and the Susan G. Komen Race for the Cure.
- There was an on-field presentation recognizing Froedtert and Medical College of Wisconsin for their efforts to defeat breast cancer.
- The Ceremonial 1st Pitch was tossed by Milwaukee Journal Sentinel Publisher Betsy Brenner, a breast cancer survivor.
- Eleven breast cancer survivors took the field with our starting lineup and stood with the players for the national anthem.
In addition, fans could contribute to the cause through several on-site fundraising opportunities. Proceeds from the following initiatives will all go toward After Breast Cancer Diagnosis – ABCD and the Medical College of Wisconsin Cancer Center:
- A raffle was held on the Field Level Concourse. Prizes featured a ceremonial first pitch before a 2015 Brewers game, a spot in a Mini Famous Racing Sausages race, an opportunity to watch batting practice from the field, and more.
- Pink hankies were sold outside of Miller Park.
Fans were also encouraged to help raise awareness through social media, using the hashtag #PinkOutMillerPark. Here are a few moments captured by fans last night:
Thank you to those who participated in this very special night at Miller Park.