MILWAUKEE BREWERS FINISH FIFTH IN THE HEAD & SHOULDERS AND MAJOR LEAGUE BASEBALL 2014 “SEASON OF THE #WHIFF” MONTHLY TWITTER COMPETITION FOR AUGUST

Head & Shoulders and Major League Baseball (MLB) announced the winners of the “Season of the #Whiff” Twitter competition for the month of August, 2014. As of September 1, we  racked up 33,042 #Whiff @Brewers tweets, securing fifth place for the month of August, resulting in a $5,000 donation to local Brewers RBI leagues. Overall, Head & Shoulders rewards the seven MLB Clubs with the most #Whiff tweets each month with a donation to their local RBI league(s) totaling $40,000.

Whiff August

This brings the 2014 Brewers RBI leagues donation up to $35,000 on the season–no small chunk of change just for tweeting–as we’ve finished in second place once, third place three times, and now fifth place…plus September is still up for grabs!

Thanks to all who tweeted in the first five months of the season-let’s set our sights on finishing strong! All you have to do is tweet #WHIFF + @Brewers. Up to 27 #WHIFF + @Brewers tweets per user per day AND up to 27 #WHIFF retweets from the Club account count toward out monthly total.

Furthermore, for every “Whiff” (strikeout) recorded throughout the Majors during the 2014 Regular Season, Head & Shoulders will make an additional $1 donation to the national RBI program. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encourage academic success and achievement, and teach important life lessons and values.

-Cait

JohnandCait@brewers.com

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