DraftServ Units to be Introduced at Miller Park; New Technology Allows Fans to Pour Their Own Beverage
Today we announced the installation of two brand new DraftServ machines at Miller Park. After making its Major League debut at the 2014 MLB All-Star Game in Minnesota, the self-service beverage dispensers will be rolled out at Miller Park tonight prior to the 7:10 p.m. game against the St. Louis Cardinals.
Fans 21 and older will be able to purchase a $15 or $25 card that will act similar to a credit card. Fans can use their card on one of two machines and can pour up to 24 ounces of beer in a single cup. Beverages available include Miller Lite, Miller High Life, Leinenkugel’s Summer Shandy, and Redd’s Apple Ale.
There is a maximum of two drinks per person per transaction, and fans using the service will need to show their proof-of-age when they purchase the cards and again when they access the DraftServ unit.
Miller Park will become just the second Major League Baseball stadium to feature DraftServ units.
“We are always looking at the latest conveniences for fans as we add to the Miller Park experience,” said Rick Schlesinger, Brewers Chief Operating Officer. “The DraftServ technology is new to sports venues, and we are excited to be among the first organizations to bring it to a wide audience.”
The DraftServ units will be located behind section 127 near the Big B’s Diner on the third base side.