February 2014

Brewers Received National Sports Forum ADchievement Overall Award of Advertising Excellence for Third Year in a Row

I’ve been spending the last couple of days in Dallas, Texas at the National Sports Forum (NSF), the largest annual cross gathering of team sports marketing, sales, promotions and event entertainment executives – from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, MLS, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.

I’ve attended this conference for six years now and it is one of my favorites. It’ s always great to reconnect with counterparts from other teams and leagues and share ideas and best practices.

As part of the conference, the NSF also hosts the ADchievement Awards, which recognize the year’s most outstanding advertising campaigns in sports across eight categories. The competition brings in hundreds of submissions from the top teams, agencies, leagues and collegiate athletics across the industry. And, today, I am proud to share that the Brewers were  selected as the recipient of the 2014 National Sports Forum ADchievement Overall Award of Excellence, marking the third consecutive season that the Brewers have received this award. NSF Awards In addition to the NSF ADchievement Overall Award of Excellence, the Milwaukee Brewers and Brewers Community Foundation were finalists in seven of eight categories, winning two of those categories: Best Social/Mobile Media for our 2013 10-Packs/Countdown to Opening Day (#SeeUApril1) campaign (which also won a Gold award at the 2013 PromaxBDA Sports Media Marketing Awards in New York City last November), and Best In-Stadium/In Arena for the two-minute film capturing the Milwaukee Brewers game day experience that we played in the ballpark at the start of games last season. (Click here to watch a 5-minute version.)

The #SeeUApril1 campaign was produced by our in-house marketing team. Captivate Digital Cinema, the filmmakers of the 2013 Brewers commercial campaign, worked in conjunction with our marketing team on the film. Captivate Digital Cinema, the filmmakers of the 2013 Brewers commercial campaign, worked in conjunction with the Brewers’ marketing team on the in-stadium film. Brewers Community Foundation works in partnership with 2-Story to develop its campaign efforts.

There is a tremendous amount of talent in all of the submissions we see each year at the ADchievement Awards and we’re honored to be in such great company. Kudos to our entire marketing team! The NSF wraps up tonight in Dallas; a huge thank you to the Cowboys, Rangers, Mavericks and Stars for hosting us–it’s been tremendous as always. Here are just a few photos I thought I’d share with y’all:

-Cait

JohnandCait@Brewers.com

 

Jim Henderson Wins Brewers Bobblehead Fan Vote

In a fan vote via brewers.com, Twitter and texting, closer Jim Henderson received the most votes among three Brewers pitchers and will be featured as one of eight All-Fan Bobblehead Giveaways at Miller Park this season.  Henderson, who tallied more votes than starting pitchers Matt Garza and Wily Peralta, will have his own bobblehead date on Sunday, July 27 when the Brewers take on the New York Mets

MB-14 All Fan Reveal-Bobble-Henderson

Fans could cast a vote at Brewers.com for one of three players – Henderson, Garza or Peralta – from Thursday, January 30 through Friday, February 7 at noon CT.  In addition, fans could cast an extra vote via Twitter or text message.  The Henderson bobblehead completes the full #Brewers14in14 schedule–14 All-Fan Giveways in 2014, including 6 T-Shirt Fridays and 7 other bobbleheads. For a complete schedule of the #Brewers14in14 giveaways, click here.

A full promotional calendar is expected to be released this week.

-Cait

JohnandCait@brewers.com

Group Tickets On Sale Wednesday

Calling all company outings, church groups, civic organizations, non-profits, school & youth groups, family reunions, birthday parties, bachelor parties and more: It is time to get your gang together and plan your Brewers outings for 2014!

The Milwaukee Brewers Group Sales Department will begin to sell group ticket packages to the general public for all home dates (except Opening Day) beginning this Wednesday at 9 a.m.  Group orders of 25 or more tickets have prices starting as low as $5 per person for designated dates and can be ordered by calling the group sales department at 414-902-GRPS (4777).

Groups at Miller Park enjoy the advantage of locking in their seating locations before individual tickets go on sale to the general public on Saturday, March 1. Some of the benefits for group outings at Miller Park include name recognition on the Miller Park scoreboard, block seating in a preferred location, no per ticket handling fees and up to four tickets to a future game for the group leader.

MB-14 Groups-OnSale-Social Graphics-Facebook-Date

The 2014 schedule features high-profile opponents making weekend appearances at Miller Park such as the Yankees, Cubs, Dodgers and Cardinals.  Monday through Thursday games offer many ways to save on group tickets with prices starting at $5 for select gamesThe earlier a group purchases tickets, the more they save.

Prices for All-Inclusive Areas range from $48-$112 per person.  These areas include the Miller Lite Party Deck, located just above the right field bleachers; the ATI Club and the Harley-Davidson Deck, both areas featuring new menus; the Gehl Club, named one of the Top 5 luxury areas in all of baseball by Forbes Travel Guide; and the Dew Deck, featuring a 25-foot high climbing wall.

Also available are 20-person and 30-person Party Suites available for single game rental, which offer open-air seating, a private lounge that features a wet bar and in-house flat panel HD televisions, as well as complete food and beverage service from DNC Sportservice.

Plus, mark your calendars for our key large group days for 2014, such as Weather Day (April 2 vs. Atlanta), Little League Night (June 23 vs. Washington), Boy Scout Night (July 21 vs. Cincinnati), Girl Scout Night (July 25 vs. New York-NL) and American Legion Day (August 10 vs. Los Angeles-NL).

Groups can make a purchase by calling the Brewers group sales department at 414-902-GRPS (4777) or by visiting Brewers.com/groups, beginning at 9 a.m. this Wednesday.

- Cait

JohnandCait@brewers.com

Brewers and Leinenkugel’s Summer Shandy Team Up for “Arctic Tailgate” on Saturday, March 1 at Miller Park

Two of the most anticipated annual “signs of summer” are coming together to form the perfect storm for Brewers fans, and it’s all happening in just a few short weeks at Miller Park.

Today we announced that we have set Saturday, March 1 as the date for this year’s Arctic Tailgate party, which marks the beginning of individual ticket sales at Miller Park. Individual game tickets will go on sale at 9 a.m. that day. This is the eighth year that the Arctic Tailgate will mark the start of individual ticket sales.

MB-2014 Arctic Tailgate Logo

New this year, campers in line at Miller Park will have a chance to warm up in a Leinenkugel’s heated tent. The tent will be open both Thursday and Friday from 5:00 p.m. – 10:00 p.m.

To celebrate the coming of summer, the first statewide serving of Leinenkugel’s Summer Shandy will be available to a limited number of guests, 21 and older (NOTE: Fans must be in line at 5 pm on either Thursday or Friday to receive a wristband redeemable for one complimentary Leinenkugel product). Also, Pepsi products will be available both nights for those under 21.

In addition, the Leinenkugel’s Airstream will make an appearance at Miller Park, along with visits on Thursday and Friday from Dick Leinenkugel of the famous brewing family.

As the largest summer seasonal craft beer, Leinenkugel’s Summer Shandy has developed a major league following since its debut in 2007. With increasing growth year over year, Summer Shandy has become synonymous with summer and America’s pastime.

On Saturday morning (March 1), the Box Office windows will open at 9 am for the sale of individual game tickets. Grebe’s Bakery, a new partner for the Brewers this year, will get the fun started with complimentary donuts for those in line. The Klement’s Famous Racing SausagesTM, Bernie Brewer and Brewers alumni players will be on hand to greet fans all morning. The first 2,000 fans in line will receive a hot dog and soda, compliments of Klement’s, Pepsi and Sportservice, as well as an Arctic Tailgate t-shirt. FOX Sports Wisconsin and 620 WTMJ will both serve as media sponsors, and the FOX Sports Wisconsin Girls will be in attendance on Saturday.

Only a very limited number of tickets for Opening Day will be available at this event (note: the Miller Park Box Office will be the only place where fans will be able to purchase individual Opening Day tickets on March 1; no phone or online orders will be accepted). Each fan will be limited to a maximum of four tickets for Opening Day, based on availability. Meanwhile, through Monday, February 17, fans can visit Brewers.com and register for the chance to be selected in an Opening Day opportunity to purchase up to four tickets to Opening Day and up to eight tickets to weekend games at Miller Park this season.

Tickets for individual Brewers home games can be purchased starting Saturday, March 1 at 9 a.m. at the Miller Park Box Office, at Brewers.com or by calling (414) 902-4000 (or 800-933-7890). 

Demand-based pricing, which provides the best ticket value for fans, will return for all Brewers games this season. The pricing will be implemented in almost all of the Miller Park seating categories (excluding All-Inclusive Areas, Suites, and the Uecker Seats).

Beginning with the first day of individual game sales (set for Saturday, March 1), pricing for all 81 games is subject to change. Fans should be reminded that they will usually receive the lowest price when they purchase their seats early. Fans will be able to purchase tickets at the Ticket Office or by visiting Brewers.com, selecting the “Tickets” tab and then clicking on the Single Game Tickets link. For more information regarding demand-based pricing by specific games, fans can visit Brewers.com/tickets.

Fans will also be able to purchase parking passes in advance for all home dates at Miller Park including Opening Day. All parking prices remain the same from last season. Advance General Parking passes are available for all games and are priced at $9 with Preferred Parking at $14 per pass. Bus passes can also be obtained in advance for $35. For Opening Day, there is a purchase limit of two advance parking passes per ticket order. A complete listing of the parking prices is shown below.

In addition to the Miller Park Ticket Office, fans will be able to buy tickets and parking at Brewers.com or by phone at (414) 902-4000. The Miller Park Ticket Office will be open until 5 p.m. on Saturday, March 1. Normal Box Office hours are from 9 a.m. – 7 p.m. Monday through Friday (beginning Monday, March 3), 9 a.m. – 5 p.m. on Saturdays and 11 a.m. – 5 p.m. on Sundays.

          2014 Miller Park Parking Information
Location

Advance

Day of Game

All Games

General Parking

$9

$10

Preferred Parking

$14

$18

Bus Parking

$35

$50

Handicap Parking

$9

$10

Note – Day of Game parking prices for Opening Day and Saturday/Sunday games from May – August include the following: General Parking – $15; Preferred Parking – $25; Bus Parking – $50; Handicap Parking – $15.

-John and Cait

JohnandCait@Brewers.com

Please note the following safety regulations for the Arctic Tailgate: Participants will not be permitted to set up camp prior to noon on Thursday, February 27. No hand-made or hand-built shelters shall be permitted. No shelters made of cardboard or wood will be permitted. Shelters with a footprint greater than 100 square feet are not permitted unless otherwise approved by the Brewers. Miller Park power sources are not available for public use and gas generators are not permitted on the property. Only State-Approved gas/propane heating/grilling units with fuel-valve turn-offs and self-contained charcoal/wood units are permitted; provided, however, that they must be a minimum distance of 25 feet from the building or shelters. Activity and items permitted on the premises are subject to the approval of the Brewers. The Brewers reserve the right to remove any shelter, items, or individuals from the property.

Spring Training Equipment Truck Day at Miller Park Means Baseball Is Right Around the Corner

This has been an especially brutal winter in Milwaukee, there is no getting around that.  One sign that Old Man Winter is on his way out is the annual packing of the Brewers equipment truck for Spring Training.

What was once a simple job, is now an event.  An event that is the unofficial start to Spring Training and an event that has everyone thinking Brewers baseball.  Brewers Director of Clubhouse Operations Tony Migliaccio and his staff have planned this day for months, working on inventory of equipment and organizing all the gear to make sure today’s pack goes without a hitch.

The truck left Miller Park today at 3 p.m., packed full with everything the Brewers will need to run the operation at Maryvale Baseball Park in Phoenix.  The truck is scheduled to arrive in Phoenix on Sunday and will be unpacked Monday.  Pitchers and catchers report to camp Saturday, February 15 and the first official workout is Monday, February 17.  Soon enough, the pictures on this blog and the rest of Brewers.com will be showing Brewers players at camp, working out.  Green grass and sunshine is just around the corner.

Check out video from today’s event thanks to Brewers.com reporter Adam McCalvy:

 

Enjoy this photo gallery from today’s event at Miller Park and keep thinking Spring!

This slideshow requires JavaScript.

–JOHN

johnandcait@brewers.com

Garza Brewers Player Tees Now Available

This just in: Majestic player name and number tees featuring the Brewers newest acquisition, pitcher Matt Garza.

Garza Tee

These t-shirts are currently available at the Brewers Team Store by Majestic at Miller Park.

If you’ll notice, the Majestic player name and number tees have been updated for 2014. Look closely and you’ll see that the lettering/numbering on the front and back has a real “jersey” look and feel to it:

2014 Player Tee Closeup

This new style of the tees was available beginning at Brewers On Deck; the Team Store currently has players such as Ryan Braun, Khris Davis, Carlos Gomez, Jonathan Lucroy and Jean Segura in stock with new additions (such as Garza, which came today) arriving over the next few weeks leading up to Opening Day.

You can also shop online at brewers.com and/or create a t-shirt in the custom shop.

-Cait

JohnandCait@brewers.com

Brewers Community Foundation Announces Partnership with Waterstone Bank

Brewers Community Foundation today announced a new partnership with WaterStone Bank.  Through the partnership, WaterStone Bank will serve as the title sponsor for an in-stadium promotion called “WaterStone Bank’s K’s for a Cause.”

WaterStone Bank and Brewers Community Foundation will each make a donation to the Sojourner Family Peace Center for every strikeout recorded by a Brewers pitcher at Miller Park during the 2014 season.  At a later date this season, a Brewers pitcher and Brewers Community Foundation staff will join representatives from WaterStone Bank for a visit to the Sojourner Family Peace Center.

“We have had a longstanding partnership with Sojourner Family Peace Center.  The work they do for families is critical to the well-being of our community,” said Brewers Community Foundation Executive Director Cecelia Gore.  “We are thrilled to partner with WaterStone Bank.  This effort increases the impact we can have to improve the quality of life for others.”

WaterStone Bank and Sojourner Family Peace Center will receive logo messaging on the “strikeout meter” sign at Miller Park, which is located on the right field fascia.  The display will include the total number of strikeouts by Brewers pitchers at Miller Park this season.

Over the past four seasons, Brewers pitchers have recorded the second-most strikeouts at home (2,698) among all Major League teams.  Only the Atlanta Braves have tallied more strikeouts in their home ballpark during this stretch (2,715).

“It is an honor to partner with Brewers Community Foundation to continue our relationship with the Sojourner Family Peace Center,” said Doug Gordon, President and Chief Executive Officer of WaterStone Bank. “We appreciate the significant contributions they each make to our community.”

 -John and Cait

JohnandCait@brewers.com

Brewers Community Foundation:

Brewers Community Foundation harnesses the pride, passion and commitment of Brewers fans, players and other supporters to positively impact the lives of children and their families in Greater Milwaukee and Wisconsin.  Funding efforts support nonprofits that provide quality programming in the areas of health, education, recreation and basic needs.

 

WaterStone Bank:

Established in 1921, WaterStone Bank is a financial institution with offices in Wauwatosa, Brookfield, Franklin/Hales Corners, Germantown/Menomonee Falls, Oak Creek, Oconomowoc/Lake Country, Pewaukee, Waukesha/Brookfield, and West Allis.

 

Sojourner Family Peace Center:

Sojourner Family Peace Center’s mission is to create peaceful communities in which domestic respect and a life free from violence is the right of every woman, man, and child.  For more information on Sojourner Family Peace Center, please visit www.familypeacecenter.org.

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