Brewers Marketing Department Implores Lapsed Season Seat Holders to “Fall in Glove” This Season

The Brewers marketing department has come up with a fun, unique (and topical) campaign to help entice lapsed Brewers Season Seat Holders to renew their tickets for the 2014 season.

Last week, just in time for Valentine’s Day, select accounts received a small package containing a special gold baseball, along with a card from Brewers outfielder Carlos Gomez, tying in to Valentine’s Day and playing upon Carlos’ Gold Glove winning season in 2013.

So far, the response has been great.

Take a look at some of the photos of the package below:

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Gotta’ tell you that this promo makes me less than happy. So much for rewarding the loyal fans. The moral of the story seems to be don’t renew because then maybe they’ll bribe you with something really neat. Is that truly the message marketing wants to send? Bummer. Short term gain. Long term? I wonder.

I don’t know. Early renewers had the option of some goodies as well: stadium club passes, autographed balls, seat upgrades, etc. The gold ball promo is very clever, but I think that I prefer the options that I was given.

Interesting. Especially considering that the Brewers management did absolutely NOTHING to entice CURRENT season seat holders to stay with the club when they kicked them out of their disabled seats in the Toyota Tundra section. What makes some season seat holders important and others are dispensable????? Hmmmm….

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