Brewers Fans Asked to “Create a Commercial” for 2014 Marketing Campaign
Have you ever had a fun idea for a Brewers commercial? The Milwaukee Brewers are giving aspiring marketing professionals a chance to show what they have with a new creative contest where fans can “Create a Commercial.” We announced our latest interactive contest at today’s Brewers On Deck event.
Funny, touching, serious—it doesn’t matter as long as it is awesome. Fans are invited to create and submit a storyboard with their idea at brewers.com/commercial. Entries may also be supplemented with a YouTube clip (up to 30 seconds in length) or Instagram video (up to 15 seconds in length) to further illustrate their ideas.
One winner will get the chance to direct and/or star in a spot that will play in Miller Park, on FOX Sports Wisconsin during a Brewers broadcast, and online. The winner will also receive a Brewers prize package including game tickets and a Brewers director’s chair.
“With our recent ‘Design a YOUniform’ and ‘Create a Concession’ contests, we saw how creative and engaged our fans were in offering their ideas to connect with the team,” said Brewers Chief Operating Officer Rick Schlesinger. “We place a very high value on opinions from our fans, and we expect a similar strong response to this initiative.”
The period for submissions opens today and will last until Friday, February 28 at brewers.com/commercial. An internal Brewers committee will review the entries and judge them from March 3 – 7. Then, from March 10 – 23, fans will be able to vote on the finalists at brewers.com/commercial. The spot will be produced at the beginning of the season. An air date is to be determined based on production schedules.
Entry form templates, complete details and official rules can be found at brewers.com/commercial. The winning commercial will be produced by the Madison-based production company, Provideo.
-John & Cait