Brewers Pick Up Off-Field Awards

A little pat on the back for the Brewers front office as the club recently picked up a four awards as a result of advertising and marketing campaigns.

For the second consecutive year, the Milwaukee Brewers picked up two awards at the 2013 PromaxBDA Sports Media Marketing Awards in New York City on Tuesday.

The Brewers were awarded the “Gold” in the “Best Print, Poster or Outdoor” category for the Milwaukee Brewers Countdown to Opening Day (#SEEUAPRIL1) advertising campaign.  This particular marketing effort featured an ongoing countdown to the 2013 Brewers Opening Day at Miller Park on April 1.  The campaign was capped off with an ad seen here.

The team received the “Silver” in the same category for the Brewers Community Foundation What Is Good? campaign. This campaign, created by 2-Story, highlighted the non-profit organizations that Brewers players, fans and others support through contributions to Brewers Community Foundation. An example of one of the What Is Good? ad can be seen here.

Both Brewers awards came in the “Teams” category.

“We are honored to be recognized for a second consecutive year, and we’re proud of the creative efforts of our marketing team that went into completing these campaigns,” said Rick Schlesinger, Brewers Chief Operating Officer.

Last year, the Brewers picked up two awards for their 2012 television advertising campaign.  The overall campaign picked up the “Silver” award in the “Television/Video: Best TV/Video Campaign” and the Glare spot received the “Gold” award in the “Television/Video: Best Use of Humor” category.

The 2013 PromaxBDA Sports Media Marketing Awards recognizes the best and brightest in sports media marketing, promotion and design.  More information can be found at www.promaxbda.org.

In addition, Captivate Digital Cinema, the filmmakers of the 2013 Brewers commercial campaign, won two Emmy Awards at the National Academy of Television Arts and Sciences ceremony for the Chicago/Midwest chapter, which was held recently in Chicago. The awards were for the Brewers 2013 television spots.

The 2013 Brewers commercial campaign won “Best Commercial Campaign” and the Game Day Experience film won for “Outstanding Achievement in Sports Program Feature/Segment.”  Producer Amy Johnson accepted the awards for Captivate Digital Cinema.

“On behalf of the Brewers, I congratulate Captivate Digital Cinema for being recognized with the Emmy Awards for its extraordinary work on our Brewers commercials,” said Schlesinger.  “While working in conjunction with our marketing efforts, the commercials provide a unique behind-the-scenes view of the team and capture the excitement that our fans bring to Miller Park on a regular basis.  We look forward to working with Captivate Digital Cinema again in 2014 to integrate the excitement of Miller Park and Brewers Baseball into our multi-platform marketing programs.”

The Miller Park Experience film can be viewed here: http://wapc.mlb.com/mil/play/?content_id=25724855.  For more information about Captivate Digital Cinema, visit http://captivatedigitalcinema.com.

– JOHN AND CAIT

johnandcait@brewers.com

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