Today, during the Brewers vs. Pirates game, we hosted our first-ever “Brewed For Her” event in the Gehl Club at Miller Park, an event geared toward women showcasing multiple products that are sold in the Brewers Team Stores, along with fashion tips, and interactive beauty stations highlighting new Brewers hair and nail accessories.
I was fortunate enough to attend this event with my mom so that I could review it for the blog.
The event began at noon today, an hour and a half before gates opened to the general public. This allowed attendees to time to shop the stores and visit vendor booths before the game began. Attendees received a special 20% savings on merchandise purchased during the event.
Here a few photos I grabbed of some of the various displays:
In addition, beauticians were on hand during the event to offer advice and give demonstrations–the station to have your nails painted and/or hair styled with purchased Brewers accessories was very popular.
Here’s a cool a Vine video I took at the station:
I really enjoyed meeting a lot of the attendees and talking to them about their experience. My mom told me she was afraid the event was going to be “filled with cute, pretty young things,” and that she would feel out of place, but she said she was happy to see that there were women attendees of all ages–including a few guys and a baby! There were also fans of every level— I met one woman who was attending her very first Brewers game with her daughter and others who were Season Seat Holders and attend 30+ games per year.
Here’s a little taste of the fun that was had:
If you notice in the gallery above, yes, there were a few guys in attendance, and that was fine with event organizers. We’re not here to exclude anyone, it’s just that the purpose of this event was to showcase all of the awesome apparel and accessories the Brewers Team Stores have to offer for women.
Cindy and Walker (pictured in the gallery) came from Madison for the event. Cindy is a huge fan and said she has come to 30-40 games per year the last few years. When I asked Walker how he felt about the event, he said he was having a good time; he also thought guys might like a similar event, noting, “Guys like food and free stuff, too!” And who knows, maybe we’ll be hosting a similar event in the future!
Attendees also received a Brewers vs. Pirates game ticket in the upscale Gehl Club at Miller Park, which includes an all-you-can-eat buffet and two complimentary beverages. There was a special menu for the event, including Hors d’oeuvres such as mini caprese skewers and island chips and dip; a selection of salads; a carving station featuring roasted tenderloin of beef; an action station featuring linguine marinara or alfredo; a main course of chicken scallopine layered with roasted apple, sweet potato, blue cheese and candied pecans; and also, ballpark fare.
Each attendee also left with a special Brewed for Her swag bag containing a variety of items (valued at $250!); items varied in each bag, but here’s a sample:
Kudos to Jill Aronoff, Chris Barlow and all of the staff that helped bring this event together. It was a rousing success-the only thing that could have made it better would have been a Brewers victory, as they fell to the Pirates, 5-2.
Many attendees commented that they hope we have this again next year and with that sort of feedback, we’ll definitely take that into consideration. Stay tuned to the blog for updates!
P.S. Also, in talking to fans, there is one other thing I want to clear up–there seems to be some confusion as some thought the Brewed for Her event was designed to replace Brewers All-Access, a very different behind-the-scenes look at Brewers Baseball and the front office. I have to tell you, this is not the case. Although unfortunately Brewers All-Access will not be held this season, Brewed for Her is a completely new and separate event coming out of the retail side of things.
We’ve been working with the Twins to take our interleague rivalry and “border battle” to social media and next week, we’ve got a lot of fun in store for our fans from Twitter Tug-of-Wars, where fans will be asked to weigh in on questions, to a Follow Off (details to…well, follow…) and more! The new schedule format will have a Postseason feel to it as the teams will play four straight games, two in Milwaukee followed by two in Minneapolis.
To whet your appetite, here’s a really cool infographic created by one of our graphic designers, Molly Arndt, showing how both teams stack up for next week’s showdown:
[Note: This is a large graphic and file! For better viewing, click on the image, then click again when it opens in a new tab.]
-John and Cait
Louisville Slugger Museum & Factory “hits” the road with a traveling interactive experience created for Milwaukee’s Miller Park this weekend. The exhibits can be found down the first base line on the Field Level and next to the Right Field foul pole.
The mobile museum will feature and number of Brewers related items including:
Hank Aaron’s 700th Home Run Bat
Fans will be able to see the bat Hank Aaron used to hit his 700th home run on July 21, 1973.
This A99 model ash bat is 35-inches and 32-ounces, and is one of the significant treasures in the Louisville Slugger Museum & Factory collection. The bat is also signed by Aaron.
“Hold a Piece of History” With Bats Used By Robin Yount, Paul Molitor, Geoff Jenkins, Rickie Weeks
A favorite with the crowds, “Hold a Piece of History” allows fans to hold bats that were actually used by major league players. For Milwaukee fans, Louisville Slugger Museum Factory will give fans the chance to hold and pose with bats used by Robin Yount, Paul Molitor, Geoff Jenkins and Rickie Weeks.
Roberto Clemente Game Used Bat
With the Brewers hosting Pittsburgh, an extra treat for fans will feature a legend with the Pirates, Roberto Clemente. His U1 model ash bat from 1969-1970 will be on display. The bat is 36-inches long and weighs 34-ounces.
Louisville Slugger has been making baseball bats since 1884. Another highlight of the mobile museum includes a fascinating hand-turning lathe demonstration that shows the “old-fashioned” way of carving bats by hand, using the same tools that date back to the 1800s.
Sign Ups for Free Museum Passes and Other Prizes
The Louisville Slugger Museum & Factory is located in downtown Louisville, Kentucky – less than 7 hours by car from Milwaukee. Louisville is a great weekend getaway, and fans will be able to sign up for free passes to the museum and other prizes.
“We’re looking forward to a fun weekend of baseball with the great fans of the Brewers. Our team has put together an interactive experience customized especially for this Milwaukee versus Pittsburgh series,” said Anne Jewell, Executive Director at Louisville Slugger Museum & Factory. “Rarely do we display these artifacts outside of the museum and we encourage Milwaukee’s baseball fans to join us at Miller Park over the holiday weekend,” she said.
Visitors can experience history-in-the-making as you stroll through the factory where world-famous Louisville Slugger bats are created. Award-winning factory tour, newly renovated galleries with interactive exhibits, historic memorabilia, the World’s Biggest Bat, and more. Create a Louisville Slugger bat with your very own name on it, just like the pros. Louisville Slugger Museum & Factory, 800 West Main Street, is open Monday – Saturday, 9 a.m. – 5 p.m., and Sundays 11 a.m. – 5 p.m. Admission is $11 for adults, $10 for seniors (60+), $6 children (6-12), and free for children 5 and under. For more information, log on to sluggermuseum.com or call 502-588-7228.
Come see a piece of history at Miller Park this weekend and then make plans to head to Louisville to see the real thing!
Nothing says Pittsburgh more than Pierogies! Pierogies are very popular in Pittsburgh and if you don’t know what they are, read on and you might be intrigued to try one this weekend at Miller Park.
Pierogies are dumplings made of unleavened dough, first boiled, then baked or fried usually in butter with onions – traditionally stuffed with potato filling, sauerkraut, ground meat, cheese, or fruit, typically semicircular in shape.
And, like our very own World Famous Klement’s Racing Sausages, the Pirates Pierogies are an important part of in-game entertainment for all Pirates games at PNC Park. Following the end of the 5th inning, the Pierogies take the field to run the 280-yard Pierogi Race. There are four different pierogies in the race: Sauerkraut Saul, Cheese Chester, Jalapeno Hannah and Oliver Onion.The Pierogies also make various appearances in the community, ranging from parades to private functions and non-profit events.
The Double Clutch will serve Polish Hill Pierogies this weekend at Miller Park. For $9.00 you can enjoy a plate of three butter-seared pierogies with caramelized onions and smoked kielbasa on the side. It is also served with a piece of bread.
The Double Clutch is located outside section 215 on the Loge Level and the Polish Hill Pieogies will be available all weekend.
“When you come to a fork in the road, take it.”
“When you come to a fork in the road, take it…and try these concessions!”
-John & Cait
Bernie’s Barrelman Ale
During each homestand, we will be meeting with John DiMartini, Executive Chef at Delaware North Sportservice/Miller Park to sample some of the latest and greatest Miller Park fare and review it here, for you.
Earlier this month, we held a contest asking fans to vote on the name of a New Brew that would be created in a partnership between the Milwaukee Brewers and Leinenkugel Brewing Co. Over 10,000 votes were received and by an overwhelming margin, Bernie’s Barrelman Ale was selected as the winner. This new beer will be available exclusively at Miller Park beginning this Monday, May 27, but we were lucky enough to attend the launch party last night and bring back a review for you!
Bernie’s Barrelman Ale
The newly created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops.
Cait: I must admit, I am not a huge beer drinker. In fact, usually my beer intake is limited to chasers for my beverage of choice, Bloody Marys. I just feel very full when I drink beer and I’m usually not a huge fan of the taste, save for a few of the Leinie’s flavored beers like Lemon Berry Shandy and Honey Weiss. But for a beer named after my favorite mascot and sold uniquely in my favorite ballpark, I will gladly make an exception.
Again, not a connoisseur, so I’m not really able to describe the beer in a way that will resonate with aficionados, but, in my own words, this brew was very flavorful yet still light enough that I didn’t get that overly full feeling. In other words, I could easily drink Bernie’s Barrelman Ale and still have room for some of the other yummy ballpark fare that John and I review.
I think the only problem fans are going to have with this brew is that they won’t be able to get it outside of Miller Park!
I’m with Cait in saying that I’m really not an expert on beer and craft beer. That being said, I was excited to try Bernie’s Barrelman Ale and came away surprised and pleased. I could taste that this wasn’t an ordinary beer, this was something special that the people at Leinenkugel’s took time in brewing. It wasn’t too heavy, but at the same time had rich flavor.
I enjoyed two glasses and left with a satisfied, but not an overly full feeling. It was crisp and refreshing, perfect for a summer evening at Miller Park. I know craft beers are a trend right now and if that is something you are into, I would not visit Miller Park without trying Bernie’s Barrelman Ale. How many sports teams, let along mascots, have their own special brew!? It is fitting for the Brewers and I encourage everyone (21 years old and over, of course), to try this next time at Miller Park.
And don’t just take our word for it…
Where To Satisfy Your Craving: Bernie’s Barrelman Ale is available exclusively at Miller Park and fans will be able to buy the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432. Served in a 20-ounce cup, it is $7.75.
What about you? Do you have a favorite ballpark snack? A question about concessions? Something you’d like to see featured here? Post your comments below!
-John and Cait
Entering this homestand, here’s an updated list of player entrance music for you.
However, it doesn’t take much for a player to change his tune, so to make sure you’re up-to-date, make sure you download the free MLB At The Ballpark App! In addition to check-in offers, ballpark maps, game updates and more, one of the really cool features is “Ballpark Music.” Like a song you hear? Check it out on At The Ballpark–and you can even download it right there! No Shazam necessary!
2013 AT-BAT WALK-UP MUSIC
Norichika Aoki: “Right Round” by Flo Rida
Yuniesky Betancourt: “Good Vibrations” by Marky Mark
Jeff Bianchi: “Tonight” by Jeremy Camp
Ryan Braun: “Still in this” by B.o.B.
Hiram Burgos: “Muevete” by Wisin y Yandel
Khris Davis: “Gangsta Rap Made Me Do It” by Ice Cube
Marco Estrada: “Sail” by Awolnation
Mike Fiers: “Bulls on Parade” by Rage Against the Machine
Yovani Gallardo: “My Time” by Fabolous
Carlos Gomez: “Started from the Bottom” by Drake & “I’m Different” by 2 Chainz
Alex Gonzalez: “Zumba” by Don Omar
Kyle Lohse: “Next Episode” by Dr. Dre
Jonathan Lucroy: “Fight Inside” by Red
Martin Maldonado: “Yo Naci pa Esto” by Don Omar and “Me Prefieres Ami’ by Arcangel and Don Omar
Wily Peralta: “Big Poppa” by Notorious B.I.G.
Aramis Ramirez: None (at his request)
Logan Schafer: “Return of the Mack” by Mark Morrison
Jean Segura: “En Cualto Eh Que Tamo” by Chimbala
Rickie Weeks: “Rich as —-” by Lil Wayne
2013 PITCHING ENTRANCE MUSIC
John Axford: “New Noise” by Refused
Burke Badenhop: “Stranglehold” by Ted Nugent
Hiram Burgos: “Muevete” by Wisin y Yandel
Marco Estrada: “Bodies” by Drowning Pool
Mike Fiers: The Saw Theme Song
Yovani Gallardo: “My Time” by Fabolous
Wily Peralta: “Big Poppa” by Notorious B.I.G.
Francisco Rodriguez: “Sandunqueoso” by Tego Calderon
In case you weren’t aware, in addition to At The Ballpark, we do keep a list of these songs on brewers.com and try our best to update it accordingly, so you might want to bookmark this page for future reference. Last year, I also took most of these songs and turned then into a personal playlist on Spotify. I’m going to try to keep it updated during the season, so join me in listening if you’re like!
So now, what about you? What’s your favorite, or most memorable Brewers at-bat song? And, if you were a player, what song might you choose as yours?
On Tuesday, July 9, Brewers fans will have an opportunity to take in the Brewers game in an all-inclusive area, walk away with a unique collectible to remember the occasion, and help contribute to a great cause.
On that night, the Brewers will host “Go to Bat for Brewers Community Foundation Presented by Baker Tilly” in the Gehl Club at Miller Park. The Brewers will play against the Cincinnati Reds that evening with first pitch scheduled for 7:10 p.m.
Each participant will receive a limited edition, framed photo set signed by Yovani Gallardo and Jonathan Lucroy (only 200 available), along with a ticket to the Gehl Club for the game, a full buffet and two complimentary glasses of beer or wine per adult.
“Baker Tilly is excited for the opportunity to collaborate with Brewers Community Foundation on this event and supports the foundation’s effort to bring health, education, recreation, and basic needs programming to the region’s low-income and disadvantaged youth,” said Bill Wertz, Partner and Market Leader of the firm’s Milwaukee office.
Individual tickets are priced at $175 and can be purchased at brewers.com/giveback or by calling the Brewers Ticket Offices at (414) 902-GAME (4263).
A portion of the proceeds will support the causes of Brewers Community Foundation.
About Baker Tilly
With more than 1,600 employees, Baker Tilly provides a wide range of accounting, tax, and advisory services. Ranked as one of the top 20 largest firms in the country*, Baker Tilly serves clients from offices in Chicago, Detroit, Minneapolis, New York, Washington DC, and throughout Wisconsin.
Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 131 countries, with 26,000 professionals. The combined worldwide revenue of independent member firms is $3.3 billion.
*According to Accounting Today’s 2013 list of “Top 100 Firms.”
Beginning today, fans can enter to win a private Nike shopping experience with Brewers pitcher John Axford at the Brewers Team Store, plus tickets, autographed items and more. Read on.
All you have to do is take a photo of yourself wearing your best Brewers Nike gear and post it to Twitter and/or Instagram using #BrewersShowIt–and that’s it, you’re entered!
Fans have until 11:59pm CT on next Wednesday, May 29 to submit their photos.
There will be 45 winners for this fun opportunity:
- Nine Grand Prize winners will receive access to a private 20 minute meet and greet experience in the Brewers Team Store with Brewers pitcher John Axford, plus a 30 minute shopping experience on Saturday, June 8. They’ll also receive an autographed item courtesy of Nike, plus two Club Suite tickets for the Brewers vs. Phillies game that night.
- Six First Place Winners will receive access to a private 20 minute meet and greet experience in the Brewers Team Store with Brewers pitcher John Axford, plus a 30 minute shopping experience on Saturday, June 8. They’ll also receive an autographed item courtesy of Nike, plus two Loge Outfield Box tickets for the Brewers vs. Phillies game that night.
- Thirty Runners-Up will get a 30-minute shopping experience with John Axford in the Brewers Team Store by Majestic at Miller Park on Saturday, June 8, 2013.
For complete rules and details, please visit brewers.com/showit.
Participants who bought into the Brewers “Chance 2 Advance Ticket Plan Presented by Potawatomi” may want to try their hand at the Wisconsin Lottery soon as their luck could not be any better.
The Chance 2 Advance allows fans the opportunity to upgrade their seats to the next highest ticket category every time the Brewers win on select dates. And with last night’s win over the Dodgers, the Brewers are a perfect 3-0, meaning that participating fans have three upgrades early in the program.
“Fans who purchased the plan have moved their seats from Bernie’s Terrace to the Loge Outfield Box after just three games, and there are five more potential upgrades if the Brewers keep winning on the designated dates,” said Brewers Chief Operating Officer Rick Schlesinger. “The available seats for this program sold out quickly, and these fans could find themselves sitting in some of Miller Park’s best seats soon.”
The next game of the promotion is on Tuesday, May 28 against the Twins. Fans who purchased tickets to this promotion will be seated in the Loge Outfield Box. Details of the promotion include the following:
Fans purchased a ticket in the Bernie’s Terrace section for nine Tuesday home games at Miller Park (game dates are listed below). Beginning on Tuesday, April 30, fans sat in Bernie’s Terrace. When the Brewers won, fans were eligible for an upgrade to a Terrace Reserved seat for the May 7 game against the Texas Rangers by paying a $2 processing fee. With another win in that game, they were upgraded to Terrace Box tickets.
If the Brewers win the first eight games in the plan, ticket plan holders will have the opportunity to sit in the Field Diamond Box section for the final game of the promotion on Tuesday, September 3 against Pittsburgh. If the Brewers lose a game in the plan, fans can simply exchange that day’s game ticket at no cost for a seat in the same section where they last advanced – no backsliding.
Ticket upgrades must be done in person at the Miller Park Ticket Office (between Windows 1-12 located behind home plate) anytime between the conclusion of the previous game and the start of the next game in the ticket plan. Box Office hours are Monday through Friday from 9 a.m. – 7 p.m.; Saturdays from 9 a.m. – 5 p.m. and Sundays from 11 a.m. – 5 p.m.
|Ticket Plan Game Dates:|
|Tuesday, April 30||vs. Pirates||W, 12-8|
|Tuesday, May 7||vs. Rangers||W, 6-3|
|Tuesday, May 21||vs. Dodgers||W, 5-2|
|Tuesday, May 28||vs. Twins||7:10 p.m.|
|Tuesday, June 4||vs. Athletics||7:10 p.m.|
|Tuesday, July 9||vs. Reds||7:10 p.m.|
|Tuesday, July 23||vs. Padres||7:10 p.m.|
|Tuesday, August 20||vs. Cardinals||7:10 p.m.|
|Tuesday, September 3||vs. Pirates||7:10 p.m.|
|Order of Seat Upgrades:|
|1.) Bernie’s Terrace|
|2.) Terrace Reserved|
|3.) Terrace Box|
|4.) Loge Outfield|
|5.) Loge Infield|
|6.) Club Outfield|
|7.) Field Outfield|
|8.) Field Infield|
|9.) Field Diamond|