“Bernie’s Barrelman Ale” Selected as Miller Park’s New Brew

By an overwhelming margin, Bernie’s Barrelman Ale was selected as the name for a new beer created in a partnership between the Milwaukee Brewers and Leinenkugel Brewing Co.  The beer will be available exclusively at Miller Park beginning this Monday, May 27. Over 10,000 votes were received and 55% voted for the winning name.

MB-13-Barrelman-Ale-Social

“With Milwaukee’s heritage of brewing beer, having an ale made exclusively for the Brewers was a great opportunity to pursue,” said Brewers Chief Operating Officer Rick Schlesinger. “We appreciate the work that Leinie’s and our partners at MillerCoors put into this initiative, and were thrilled with the response of the fans in naming the new beer.”

The newly created beer is an ale, brewed with pale and roasted caramel malts along with cascade, nugget and willamette hops. It will be available exclusively at Miller Park and fans will be able to buy the “New Brew” at locations on the Field Level behind sections 103, 118 and 125; on the Loge Level behind home plate and sections 206 and 213; and on the Terrace Level outside sections 413, 420 and 432.

“A great beer deserves a great name, so we’re thankful for the teamwork from the Brewers and fans,” said Jake Leinenkugel, President of Jacob Leinenkugel Brewing Co. “We’re sure fans will have many opportunities to raise a glass of Bernie’s Barrelman Ale to toast the Brewers’ success.”

The other names up for a vote included “Brew Crew Brew” (which netted 35% of the vote) and “Brewers All-Star Ale” (10%).  For more information, please visit brewers.com/newbrew.  Tomorrow afternoon, we will be headed to the MillerCoors Brewery for the first official tasting of Bernie’s Barrelman Ale.  We will have a review and photos from the event posted to the blog.

-John & Cait

JohnandCait@brewers.com

3 Comments

Does this mean they are going to bring back Bernie’s giant mug? You can no longer use the defense that it “promotes drinking to children” now that there is a beer named after him.

Man, I wish I lived in Milwaukee!!!

Pingback: Vote Brewers in the Business Journal’s Social Madness Competition « John & Cait…Plus Nine

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