“Season of the #Whiff” to Launch on Opening Day

Starting on Opening Day, for every “whiff” (strikeout) across MLB during the 2013 regular season, Head & Shoulders with Old Spice will make a $1 donation to the MLB Reviving Baseball in Inner Cities (RBI ) program. The RBI program is the MLB youth       initiative designed to give young people from urban and underserved  communities the opportunity to play baseball and softball, encourages academic success and achievement, and teaches important life lessons and values.

MLB fans can take part in the “Season of the #Whiff” on Twitter all season long and help their team & community–the MLB Club with the most tweets each month will earn $10,000 for their local RBI Leagues!

Here’s how YOU can help the cause in Wisconsin:

Celebrate strikeouts by Brewers pitchers by incorporating #WHIFF + @Brewers into your tweets. You’ll see us doing this all season long on our accounts, so we hope you’ll follow along!

Track our progress by following @HSforMen on Twitter or visiting the Head & Shoulders “Season of the #Whiff” page on Mlb.com.

Cheers!

-Cait

johnandcait@brewers.com

3 Comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 452 other followers

%d bloggers like this: