“Season of the #Whiff” to Launch on Opening Day
Starting on Opening Day, for every “whiff” (strikeout) across MLB during the 2013 regular season, Head & Shoulders with Old Spice will make a $1 donation to the MLB Reviving Baseball in Inner Cities (RBI ) program. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encourages academic success and achievement, and teaches important life lessons and values.
MLB fans can take part in the “Season of the #Whiff” on Twitter all season long and help their team & community–the MLB Club with the most tweets each month will earn $10,000 for their local RBI Leagues!
Here’s how YOU can help the cause in Wisconsin:
Celebrate strikeouts by Brewers pitchers by incorporating #WHIFF + @Brewers into your tweets. You’ll see us doing this all season long on our accounts, so we hope you’ll follow along!
Track our progress by following @HSforMen on Twitter or visiting the Head & Shoulders “Season of the #Whiff” page on Mlb.com.