Congratulations to Pete Gourlie, our Brewers Fan Cave Fandidate!
Congratulations to Pete Gourlie our Brewers candidate (or Fandidate, as I like to call him) who has made it into the second round of finalists seeking to be part of the 2013 MLB Fan Cave!
Following a couple of weeks of furious campaigning by the original group of fandidates, 30 finalists (including Pete) vying to be contestants in the 2013 MLB Fan Cave have earned a trip to Spring Training for the final step in their quest for their baseball dream job.
These 30 fans will travel to Arizona next week for a series of interactive challenges and interviews designed to determine the final group that will begin the 2013 season in the MLB Fan Cave in New York. [Since I will also be down in Arizona next week, I’m hoping to catch up with Pete and report back to you with another interview, so stay tuned!]
The 30 finalists emerged from an original group of 52 candidates culled from thousands of applicants. This original group of 52 included Pete and another Brewers fan, Kevin Kimmes. (You can read my interviews with each of them here.)
The finalists earned the trip to Spring Training in large part by actively campaigning for votes–so thank you, Brewers fans!–and promoting their candidacy through social media, media interviews and other creative means, including viral videos featuring players and celebrities, celebrity endorsements via Twitter, and even a proclamation from a local government official.
Overall, in just two weeks, the candidates combined to earn more than 400 endorsements from players and celebrities on camera and through Twitter (including actor Colin Hanks, David Price, Justin Verlander, David Ortiz, Jose Bautista and Dale Murphy) and participated in more than 200 interviews with national and local TV and radio, newspapers and online outlets.
The 30 finalists boast a wide range of backgrounds and occupations, including recent college graduates, journalists, bloggers, comedians, musicians, a chef, an announcer for a college Quidditch league, and a former reality show winner.
The ultimate group of winners will begin the season in the MLB Fan Cave with the goal of watching all 2,430 MLB games on a large wall of big screen Sony televisions while chronicling their experiences online through videos, blogs, and social media. Along the way, they will compete with one another over the course of the season in a series of challenges, with fans online helping decide who gets to stay in the MLB Fan Cave and who gets eliminated with one eventual winner crowned before the end of the World Series.
More than 400 celebrity visitors including nearly 200 current MLB players as well as musicians, actors, former players and others have visited the MLB Fan Cave since its launch in 2011, participating in more than 500 online videos for fans to share via social media.
In 2013, the MLB Fan Cave will return for a third season, following a year of tremendous growth in social media activity, fan engagement and video content, as well as a highly successful concert series featuring top musical acts. With more than 1.2 million combined followers on Facebook, Twitter and Instagram, the MLB Fan Cave has built a large community of baseball fans that the Cave Dwellers will have a chance to interact with during the 2013 season. A unique event space at 4th Street and Broadway in New York City’s Greenwich Village mixing baseball with music, popular culture, media, interactive technology and art, the MLB Fan Cave is currently being redesigned to feature new technology and interactive elements.