February 2013

BCF 5K Famous Racing Sausages Run/Walk Registration Begins Tomorrow

Brewers Community Foundation’s 15th Annual 5K Famous Racing Sausages Run/Walk will be held at Miller Park on Saturday, July 20, starting at 8 a.m. Registration will be available online at beginning this Friday, March 1.LOGO-BCF-5kThe unique feature of this event is that participants actually get to test their skills against the Klement’s Famous Racing SausagesTM, who also run the course. The run will begin and end at the Klement’s Sausage Haus where the Brat, Hot Dog, Chorizo, Italian Sausage and Polish Sausage join the crowd on the course. The route also makes its way around the warning track of Miller Park. Brewers coaching assistant/digital media coordinator Joe Crawford will be the honorary starter for this year’s event.photo 2

All participants must be pre-registered and the event is expected to sell out quickly. It is recommended that those interested register early for this event.

photo 4

For the $30 registration fee, participants in the Run/Walk receive a commemorative t-shirt, a Terrace Reserved ticket voucher good for one of eight Brewers 2013 home games, a bottle of Aquafina water, a Klement’s hot dog and a beer for participants 21 and older. The overall top male finisher and the overall top female finisher also receive a year’s worth of Klement’s meat products.

This year, the fundraising component returns as participants and fans are again encouraged to help raise additional funds to benefit Fisher House Wisconsin. When registering to participate, fans will also be able to set up a fundraising page to help raise funds for Fisher House Wisconsin.  Please note that the Run/Walk registration fee cannot be applied toward personal fundraising levels. Fundraising incentive levels start at $100 and increase incrementally to the Grand Prize, which includes a 2013 Brewers Team autographed baseball and an opportunity to throw out a first pitch.  The top prize is awarded to the highest fundraiser that raises over $5,000.

Fisher House provides a “home away from home” for military and veterans’ families to be close to a loved one during hospitalization for an illness, disease or injury at the Clement J. Zablocki VA Medical Center in Milwaukee. Currently, veterans from 23 different states of all generations travel to the Milwaukee VA Medical Center for treatment at the Spinal Cord Injury (SCI) center, while 8,000 Iraq and Afghanistan war veterans receive treatment here in Milwaukee for their wounds or injuries. Veterans and their families living beyond 50 miles from the Milwaukee VA hospital are eligible to stay for free at the Fisher House if they need to overnight. The Fisher House program recognizes the special sacrifices of our men and women in uniform and ensures that they are provided with the comforts of home in a supportive environment. Due to this need, the future Milwaukee home will be one of the largest built in the United States. Fisher House Wisconsin is scheduled to break ground in 2013.

Any questions regarding the 5K Famous Racing Sausages Run/Walk or the fundraising component can be directed to Meredith Malone at meredith.malone@brewers.com. Follow @BrewersCF on Twitter and use the hashtag #SAUSAGE5K.



Brewers Ticket Packages Featuring State Fair, the Zoo and the Harley-Davidson Museum Go On Sale Friday


Today we announced a variety of ticket packages in partnership with several local attractions that are sure to be a hit with Brewers fans this season.  Each ticket package offers savings on admittance to select Brewers home games and other events or local attractions.

For details on all of these great deals, including game dates and purchase information, fans can visit the Fan Value Corner at Brewers.com/fanvalues.  The ticket packages will be available starting March 1 at the Miller Park Box Office, online at Brewers.com/fanvalues or by calling (414) 902-4000. Below is a preview of these ticket packages:

Brewers $15 Fair Fridays

At Miller Park, every Friday is a $15 Fair Friday. A Fair Friday purchase includes one Terrace Reserved ticket to any Friday Brewers game during the 2013 season and one general admission ticket to the Wisconsin State Fair presented by U.S. Cellular®. For tickets, call (414) 902-4000 or visit Brewers.com/statefair. Offer ends August 11.

Brew Crew & the Zoo Ticket Package

For just $20, fans can experience the Brew Crew and the Zoo. Get one Terrace Reserved ticket to select Brewers games and one 2013 adult admission ticket to the Milwaukee County Zoo (valid through December 31, 2013, tickets not valid in conjunction with any other offer), plus a free Brew Crew & the Zoo beverage tumbler. Valid game dates include the following: May 28, June 6, July 10, July 23, August 21, August 30 and September 2. For more information, please call (414) 902-4000 or visit Brewers.com/zoo. Offer ends September 2.

Crew H-D Ticket Package

For just $18, fans can join Crew H-D and get a ticket package that includes a Brewers ticket to one of eight select games during the 2013 season and one adult admission ticket to the Harley-Davidson Museum® (valid anytime during the Museum’s normal business hours, excluding August 29-September 1). For tickets, fans may visit the Miller Park Ticket Office, go to Brewers.com/hdmuseum or call (414) 902-4000.  Offer ends September 16.

Also, don’t forget about the 2-Man Advantage Ticket Package, which is currently on sale:

For just $19, fans will get one Stern & Bow ticket to the Admirals home game on Friday, March 22 AND one Terrace Reserved ticket to the April 5, April 16 or May 8 Brewers home games at Miller Park during the 2013 season. Visit Brewers.com/admirals. Offer ends March 21.

Also, don’t forget that the Brewers Exhibition Games also go on sale on Friday, so pick up those tickets while you’re at it, too, because Brewers Baseball is just 33 days away!



New Miller Lite Party Deck to Debut at Miller Park in 2013

Yesterday, we announced a multi-year sponsorship renewal that will keep Miller Lite as the Club’s exclusive beer sponsor.

The highlight of the new deal is the creation of the new Miller Lite Party Deck, a 70-seat deck built above the Miller Park right-field Loge Bleachers that will open at the start of the 2013 season.

Miller Lite Party Deck (aerial) Miller Lite Party Deck (front)

The Party Deck will feature 1,400 square feet of entertaining space and will include a new fixed bar, buffet counter, flat panel televisions and two levels of seating. The area will be available for groups to reserve for Brewers home games, offering an all-inclusive food and beverage experience in addition to a unique and private setting for the game. For more information on the Party Deck, please call (414) 902-GRPS (4777) or visit brewers.com/allin (information should be up there shortly!).

 “The Milwaukee Brewers and MillerCoors partnership continues a relationship between two iconic heritage brands from our market,” said Brewers Chief Operating Officer Rick Schlesinger. “We have great appreciation for the support that MillerCoors has demonstrated to the Brewers over the years, and today’s announcement reaffirms that commitment. We look forward to the partnership’s new offerings, including the Miller Lite Party Deck, which will further enhance Miller Park as one of the best fan experiences in professional sports.”

The brewery’s dedication to professional baseball in Milwaukee goes back almost 60 years to 1953, when Frederick C. Miller – the great-grandson of the brewery’s founder — helped bring the Braves to the city. The partnership with the Brewers dates to 1970, the team’s first year in Milwaukee.

The renewed Miller Lite alliance with the Brewers also includes:

  • Exclusive rights to develop advertising, consumer promotions, retail POS, packaging and other marketing materials featuring the team/stadium name and marks.
  • Continuation of the popular Friday Night Beerpen and Miller Lite Tailgate Town Saturdays promotions.
  • In-stadium signage, as well as an advertising presence during all TV and radio broadcasts of Brewers games.
  • MillerCoors will continue its fight against drunk driving by supporting the designated driver program at Miller Park, in partnership with the Brewers and Delaware North Company/Sport Service. Approximately 50,000 Brewers fans pledged to be designated drivers during the 2012 season. MillerCoors also will continue supporting TEAM Coalition training at Miller Park to support responsible sale of our beers by concessionaires and volunteers.

“The alliance with the Brewers is perfect for Miller Lite because you see Miller Time brought to life in so many ways with Brewers fans,” said Andy England, chief marketing officer at MillerCoors. “Whether it’s the crew gathered at the pre-game tailgate, celebrating a big play in Miller Park or toasting another victory at the bar, Brewers fans have a true passion for their team that’s a shared experience all season long.”

Cheers to that!



Tickets for Brewers Exhibition Games at Miller Park On Sale This Friday

Today we  announced that tickets for the two exhibition games to be played at Miller Park against the Chicago White Sox on Friday, March 29 (7:10 p.m.) and Saturday, March 30 (1:10 p.m.) will go on sale  this Friday, March 1 at 9 a.m.

Tickets to both exhibition games will be priced at $15 for Field Diamond seats and $10 for all other seat locations.  Tickets are available on a first-come, first-serve basis.  General parking is $9 if purchased in advance, $10 on the day of the game.

Tickets may be purchased by visiting the Miller Park Box Office, online at Brewers.com or by calling the Brewers Ticket Office at 414-902-4000 or 1-800-933-7890.




From the Diary of Bernie Brewer: Spring Training Home Opener

Dear Diary,

Today, I went to my very first Spring Training game in many, many years! It was so very exciting!

Baseball is Back!

I got to go down on the field before the game and even sit in the dugout!

I met all kinds of very cool Brewers fans and saw a lot of familiar faces, too.

When Ryan Braun hit that home run early in the game, I was so excited–but there’s no slide at Maryvale so I improvised: I slid down the big grassy hill on the berm instead (and I’ve got the grass stains to prove it)!

Home Run Slide

Of course, I was also so happy when we won!


After the game, I got in a little Spring Training of my own:

Can’t wait to return again tomorrow!



MLB Fan Cave Top 30 Invade Arizona; Good Luck, Pete!

Today while I was at the Cactus League home opener at Maryvale, I caught up with Pete Gourlie, the Brewers Fan Cave fandidate who made it to the Top 30 thanks in large part to your votes!

Me and Super Fan Pete at Maryvale. Wish him luck in the MLB Fan Cave!

Me and Super Fan Pete at Maryvale. Wish him luck in obtaining a spot in MLB Fan Cave!

Pete has been down here since Monday when he and the other 29 finalists invaded Arizona and were put through the wringer by top MLB execs and former players in the quest to whittle that number down to somewhere around 10 finalists who will be chosen to head to New York to start the season in the MLB Fan Cave.

Pete described the process to me and although quite fun, it also sounded quite grueling. After they all arrived on Monday evening,on Tuesday, they went to Chase Field where they were put through several rounds of interviews, including having to give a :60 elevator pitch about themselves.

I asked Pete what he did for his speech and he told me that he used layers of clothing to represent attributes about himself which make him the ideal fandidate:

  • First Layer: Jackie Robinson jersey: Pete has the utmost respect for the heritage and history of the game, those who made the game great.
  • Second Layer: Fan Cave t-shirt: This, Pete hopes, represents his future.
  • Third Layer: Ryan Braun Jersey, autographed by many members of the team, obtained through Pete’s diligence: This represents Pete’s tenacity and determination–and each autograph has its own story behind it.
  • Fourth Layer: Corey Hart Condor t-shirt: Pete and his fellow Super Fans have given Corey Hart the nickname of the Condor and have even made shirts to that effect. This shows his creativity.
  • Final Layer: Super Fan Tattoo: If you couldn’t already tell that Pete is indeed a Super Fan, his arm will do it for you: SAMSUNG

Pete’s speech impressed me, let’s hope it also impressed the judges! After that, the fandidates had fun creating a Les Miserables parody video:

On Wednesday, Pete found himself in Surprise, the Spring Training home of the Kansas City Royals where he had a run-in with George Brett.

“This has all just been surreal,” Pete told me. “I just really appreciate everything that’s happened to me. I feel great about the whole process. I was true to myself and I’m feeling good about it, that they’ll really consider me.”

Although his Fan Cave auditions are over for now, Pete will remain down here in Arizona through next weekend for his annual Spring Training trip.

Bernie and Pete

He said he’s going to try to relax and not think too much about it now, since it is out of his hands.

I sure hope we have a Brewers Fan Cave correspondent this year and I’m sure you do, too, so let’s keep our fingers crossed for Pete; we’re not sure exactly when the final selections will be made, but it’s likely to be within the next two weeks.




Bernie Brewer Arrives at Maryvale–Let the Spring Training Games Begin!

On Wednesday, I caught up with Bernie regarding his impending trip to Spring Training and today, I’m pleased to announce that not only have pitchers and catchers reported to Spring Training, but Bernie has as well!

Yes, that’s right, this year, Bernie is joining the #CACTUSCREW by taking in some games down here in Phoenix, Arizona.

So many of you were wondering: Just how does Bernie Brewer fly? On Southwest Airlines, of course!  Here’s a little video on his travels:

And, if you weren’t following along on Bernie’s Twitter account or on our Facebook page, you can also check out our photo gallery, here:

There’s much more fun to be had during the games this weekend, so stay tuned for more Bernie and Brewers updates!

PS: Bernie also added his photo our new Brewers Fans on the Fly interactive map, presented by Southwest, which shows where Brewers fans are all over the globe!  Check it out and add your own!

Go Brewers!



Bernie Brewer Set to Travel to Spring Training; First Game on Saturday

I just got word that Bernie Brewer is going to making his way down to Arizona this weekend for the Brewers Cactus League home opener vs. the Oakland A’s on Saturday.

Bernie broke the news in a tweet earlier today:

Bernie Tweet

I sent him an email (you know, because he doesn’t talk) to find out more details.

“I’m leaving tomorrow, got a flight on Southwest. I heard we’re supposed to get a little snow here in Milwaukee–hope it doesn’t impact my flight… Looks like it’s going to be a little arctic for the Arctic Tailgate on Saturday!” [For those unfamiliar, that’s the date that individual tickets go on sale.]

“A little sad that I will miss my everyone at Arctic Tailgate–first time in seven years!-but I’m so excited to see all my friends, like Ax, Ryan, Luc, Rickie… so pumped! I’ve got all my bags packed already and I’m even taking some of my equipment. I figured why not… you know, bags fly free, might as well, and hopefully I’ll get to take a little BP!”

Bernie Brewer, shown here at a past Arctic Tailgate, won't be attending this year's event--he's headed to Arizona! (Photo courtesy of OnMilwaukee.com.)

Bernie Brewer, shown here at a past Arctic Tailgate, won’t be attending this year’s event–he’s headed to Arizona! (Photo courtesy of OnMilwaukee.com.)

Bernie told me he’ll be taking in a practice on Friday and then the games this weekend, so if you’re down in Arizona as part of the #CactusCrew, be sure to keep your eyes peeled for Bernie!

I offered to give him a lift to the airport since I’ll be headed down there this weekend myself, so hopefully I’ll have an update for you on his travels. I’m sure he’ll also be tweeting along his journey, so remember to follow him here.

Stay tuned!



Congratulations to Pete Gourlie, our Brewers Fan Cave Fandidate!

Congratulations to Pete Gourlie our Brewers candidate (or Fandidate, as I like to call him) who has made it into the second round of finalists seeking to be part of the 2013 MLB Fan Cave!

Peter Gourlie


Following a couple of weeks of furious campaigning by the original group of fandidates, 30 finalists (including Pete) vying to be contestants in the 2013 MLB Fan Cave have earned a trip to Spring Training for the final step in their quest for their baseball dream job.

These 30 fans will travel to Arizona next week for a series of interactive challenges and interviews designed to determine the final group that will begin the 2013 season in the MLB Fan Cave in New York.  [Since I will also be down in Arizona next week, I’m hoping to catch up with Pete and report back to you with another interview, so stay tuned!]

The 30 finalists emerged from an original group of 52 candidates culled from thousands of applicants. This original group of 52 included Pete and another Brewers fan, Kevin Kimmes. (You can read my interviews with each of them here.)

The finalists earned the trip to Spring Training in large part by actively campaigning for votes–so thank you, Brewers fans!–and promoting their candidacy through social media, media interviews and other creative means, including viral videos featuring players and celebrities, celebrity endorsements via Twitter, and even a proclamation from a local government official.

Overall, in just two weeks, the candidates combined to earn more than 400 endorsements from players and celebrities on camera and through Twitter (including actor Colin Hanks, David Price, Justin Verlander, David Ortiz, Jose Bautista and Dale Murphy) and participated in more than 200 interviews with national and local TV and radio, newspapers and online outlets.  

The 30 finalists boast a wide range of backgrounds and occupations, including recent college graduates, journalists, bloggers, comedians, musicians, a chef, an announcer for a college Quidditch league, and a former reality show winner. 

The ultimate group of winners will begin the season in the MLB Fan Cave with the goal of watching all 2,430 MLB games on a large wall of big screen Sony televisions while chronicling their experiences online through videos, blogs, and social media. Along the way, they will compete with one another over the course of the season in a series of challenges, with fans online helping decide who gets to stay in the MLB Fan Cave and who gets eliminated with one eventual winner crowned before the end of the World Series.

More than 400 celebrity visitors including nearly 200 current MLB players as well as musicians, actors, former players and others have visited the MLB Fan Cave since its launch in 2011, participating in more than 500 online videos for fans to share via social media.

In 2013, the MLB Fan Cave will return for a third season, following a year of tremendous growth in social media activity, fan engagement and video content, as well as a highly successful concert series featuring top musical acts. With more than 1.2 million combined followers on Facebook, Twitter and Instagram, the MLB Fan Cave has built a large community of baseball fans that the Cave Dwellers will have a chance to interact with during the 2013 season. A unique event space at 4th Street and Broadway in New York City’s Greenwich Village mixing baseball with music, popular culture, media, interactive technology and art, the MLB Fan Cave is currently being redesigned to feature new technology and interactive elements.



MLB and New Era Introduce New Batting Practice Caps

MLB and New Era officially introduced a new series of batting practice caps as part of the MLB Authentic Collection that will be worn beginning with Spring Training. The new caps from New Era, the official cap of Major League Baseball, feature new performance technology as well as fresh designs for all 30 Clubs, including many popular logos that have never been featured on an official on-field cap.

The Brewers have two versions of the cap, one featuring the current, primary “M” and the other featuring the retro “ball-and-glove” logo.  The caps are fitted.

Primary Brewers Batting Practice and Spring Training cap

Primary Brewers Batting Practice and Spring Training cap.

Retro Batting Practice and Spring Training cap.

Retro Brewers Batting Practice and Spring Training cap.

The Diamond Era 59FIFTY incorporates new NE TECH™ performance technology, providing players with revolutionary light weight, moisture wicking caps.  Made with a new state-of-the art performance diamond print fabric, the Diamond Era 59FIFTY is lighter for increased breathability.  The cap also features SOLAREA™, 50+ UV protection that helps deflect the sun’s rays and COOLERA™ technology that wicks away sweat to keep players comfortable and dry.

The new Batting Practice and Spring Training hats are lined up in the equipment room at Maryvale Baseball Park ready for players arriving this week.

The new Batting Practice and Spring Training hats are lined up in the equipment room at Maryvale Baseball Park ready for players arriving this week.

 The collection will be available for purchase next week at the Brewers Team Store by Majestic at Miller Park, the Brewers FanZone Store at Maryvale Baseball Park in Phoenix, on MLB.com and and at all major retailers beginning in March.



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