December 2012

Scarborough Places Brewers Among Top MLB Teams in New Fan Affinity Survey

Market research company Scarborough has released data related to Major League Baseball markets for 2011 and 2012, and results indicate that the Brewers rank second among all Clubs in percentage of local population who are considered to be fans of the local team.

In surveys taken from August of 2011 through July of 2012, 73% of residents in the Milwaukee Designated Market Area (DMATM) were identified as Brewers fans. Scarborough’s definition of a fan is a person who has attended a game, watched on television, or listened on radio in the past 12 months.

“This is another example of how dedicated our fans are to supporting the team,” said Brewers Chief Operating Officer Rick Schlesinger. “With an average yearly attendance approaching three million over the last five years, we see this commitment come to life every game at Miller Park. We will continue to do our best to provide the best experience possible, both for fans who are attending games and for those who are watching or listening at home.”

Two thousand adults (18+) in the Milwaukee DMA were surveyed by Scarborough.

The top five teams in fan identification from this survey are listed below.

  1. St. Louis Cardinals:    81%
  2. Milwaukee Brewers:   73%
  3. Boston Red Sox:         68%
  4. Cincinnati Reds:         67%
  5. Detroit Tigers:             67%
  6. Minnesota Twins:        66%


-John and Cait


Happy Holidays from John and Cait!

Dear Friends,

Thank you so much for reading John and Cait…Plus 9 this year!

As we head into the holidays, we wanted to take a moment to thank you again for a great 2012 and wish you a very happy holiday season.  And–we’re very much looking forward to 2013 and all the excitement that is sure to come!

Bernie Lo

If you’re looking to spread Brewers holiday cheer and (off) season’s greetings, here are a couple of ways to do so:


-John and Cait

Flight Time and Mr. Belding to Join in the Fun at Brewers On Deck!

Here’s some fun news for everyone coming to Brewers On Deck on Saturday, January 27, 2013:

“Flight Time” Lang of the Harlem Globetrotters  and Dennis Haskins, of “Saved By the Bell,” will be joining us as celebrity guests this year!

Flight Time_Lang_4_2013 Tour(1)

Flight Time and his teammate appeared on “The Amazing Race” and finished in the top four twice. You can also catch the Globetrotters at their traditional New Year’s Eve games at Milwaukee’s BMO Harris Bradley Center.  (Tickets and info for that event can be found

Dennis, best known for his role as the principal Mr. Belding on the sitcom “Saved By the Bell,” will be returning to Brewers On Deck for the second year in a row. I pulled this video off YouTube, a flashback for many I’m sure!

For those not familiar, Brewers On Deck is the winter fan festival that bridges the gap between the Wisconsin winter and Spring Training.

“Hey Hey Hey…What is Going on There?” You Ask?

Well, as in the past, Brewers On Deck will feature a number of activities for the entire family. Autographs and photos from Brewers players and coaches, interactive games in the Kids Area, Q&A sessions and game shows with Brewers players, coaches and broadcasters, vendor booths with baseball memorabilia, the Brewers Community Foundation Treasure Hunt and many other activities will all be a part of Brewers On Deck.

Advance tickets are $15 for adults and $9 for children 14 and under. Tickets the day of the event are $20 for adults and $15 for children 14 and under. A portion of the proceeds from Brewers On Deck will benefit Brewers Community Foundation.

Tickets may be purchased at the Miller Park ticket office, by calling the Brewers Ticket office at (414) 902-4000, or online at More details, including autograph session information can also be found at

We’ll have more updates on Brewers On Deck to come, but I can assure you this event will be plenty of fun once again. And it is definitely worth purchasing in advance–especially as a great holiday gift for the whole family!



Due to Demand, Two Additional Sections Opening for Kenny Chesney Concert

Due to demand, two additional Terrace Level seating sections (406 and 438) are being made available for sale to the Corona Light presents Kenny Chesney’s No Shoes Nation” tour at Miller Park on Saturday, May 18, 2013.  These seats offer a limited side view of the stage and are priced at $45 plus applicable fees.  Tickets will be available starting at noon tomorrow at, by calling (414) 902-4000 or by visiting the Miller Park Box Office.

Limited seats for the concert are still available in the Club Level, which are priced at $115 plus applicable fees.  As a result of strong ticket sales, there will be a limited number of parking spots available.  Fans are encouraged to pre-purchase their parking to ensure availability.  Fans who have already purchased tickets and want to purchase parking only can do so at the Miller Park Box Office or by calling (414) 902-4000.

The concert will also feature special guest Eric Church—whose new album “Chief” was selected as “Album of the Year” at the 2012 Country Music Awards—as well as the Eli Young Band and Kacey Musgraves.  Miller Park will be the fourth stop on Chesney’s 2013, 17-stop tour and is one of three Major League ballparks that will be visited (also Target Field in Minneapolis and Angel Stadium of Anaheim).

What a great last-minute holiday gift idea!



Looking for a Few Good Brewers Fandidates for the MLB Fan Cave in 2013

In case you haven’t heard, the popular MLB Fan Cave will be coming back for third season in 2013 and once again we’re looking for some excellent “fandidates” to represent the Brewers in the Cave!

Club.Com Graphic

This past season, the MLB Fan Cave hosted a plethora of fan events, concerts, MLB player and celebrity appearances, as well as the nine Cave Dwellers who attempted to watch every game of the 2012 MLB season while chronicling their experiences online through videos, blogs and social media.

Those individuals were selected via a stringent process: the original pool of over 22,000 applicants was narrowed down to 50; an online fan vote whittled it down to 30; and then those 30 fandidates were given a test-run down at Spring Training. The nine that survived were then pared down to the final three over the course of the season by using a combination of online voting along with a panel of judges. The final trio had a great reward: attending the 2012 World Series, where one eventual winner, Giants fan Ashley Chavez, was crowned before the end of the World Series.

As in 2012, MLB will once again be selecting multiple fans to live the dream baseball experience inside the MLB Fan Cave while watching all 2,430 games and interacting with current and retired baseball greats, popular recording artists and entertainers and we’d love to have a Brewers fan in the mix!

Last year, we were fortunate enough to have two fandidates make the Fan Cave Top 50: Kurt Peter and Stephen Sievwright—who also made the Top 30.

I caught up with Kurt and Stephen this week to do a little “Where Are They Now?” and get their advice to you when applying to represent the Crew in NYC.

We’ll start with Kurt.

When I caught up with Kurt, he told me that he’s been traveling a lot lately for a new job that he started recently. He’s enjoying the new gig and therefore, he will not be able to apply for the Fan Cave opportunity in 2013; however, he was able to reminisce with me and give me his thoughts on the experience.

“Last year, I was just sitting there watching MLB Network and I saw the commercial for the Fan Cave and I thought why not. Everyone puts the application videos on YouTube, so I checked them out. So many were videos of  people just sitting in front of a camera. I thought, ‘I can do better than that,’ so I decided to catch some eyes by doing a funny video.”

Kurt then learned he had made the Top 50.

“After that, basically we had two weeks to put our PR thing/marketing skills to work. I had never really done that before; it was new territory for me. I was following everyone else [the other fandidtaes] on Twitter and seeing what they were doing. I thought I should probably be doing the same, so I Googled every radio station and went to TV websites and used Twitter to try to reach out to people everywhere I could. Then I started creating extra videos. There were 12 days left to vote, so I made 12 videos: The 12 Days of Fan Cave.”

Kurt said that the whole experience and everyone he met through the process was great. If he were to enter again in 2013, he says he wouldn’t do anything differently.

“The most important thing is: Be yourself. As long as you just be yourself and don’t try to ham it up too much. They can see right through that,” he said.

Kurt also suggests that ideal applicants be more active on Twitter and that “it doesn’t hurt to have more than 50 followers.”

One thing that Kurt tweeted recently really hit home:


In our call, he expanded more on that: “The people that are applying have to realize it’s not really about them. It’s about them promoting baseball to other fans, or even those who aren’t baseball fans yet. They should think of themselves as baseball liaisons.”

Personally, I think that’s really great advice–these Cave Dwellers are essentially ambassadors for the game!

Next, I caught up with Stephen.

Like Kurt, Steve is a Brewers fan who, out of 22,000 total entries, also made it to the Top 50.

But then Steve also made it into the Top 30 and was rewarded with a grueling trip to Arizona for Spring Training. Through the process, he got so close to the Fan Cave he could almost taste it and that’s left him craving more—so that’s why he’s applying again this year.

Here’s his take on the experience.

“The funny thing is last year, I went into it not expecting anything so to get the results that I got was pretty mind-blowing,” Steve said.

When Steve learned that he made the Top 50, he said he was basically told that he could do whatever he wanted to garner some attention/votes.

“Not being introduced to this side of the world, I didn’t know what was going on,” said the fandidate from a small town in northern Wisconsin. “I was getting calls from TV, newspaper and you, obviously. It was definitely a shock at first— and then the floodgates of creativity were opened. This process really opens up your creative side.”

When Steve found out he made the Top 30, it was a whirlwind: “After I found out, all of a sudden I’m jumping on an airplane down to Spring Training to do all of this stuff. I landed, I got to the hotel, I met everyone and then we got whisked off to Chase Field where we were already put through the wringer. I had to give an elevator speech inside the Diamondbacks press area. I had two days to prepare a one-minute speech and I spent two days worrying about it!”

With Steve applying again this year, it didn’t feel right to ask him for too much advice, but he was extremely open—and echoed much of what Kurt had to say.

“I think for anybody—the key is to just be creative, but be yourself. There is no rule that says you have to do it with one take, with one camera angle. You have two minutes to do whatever you want so be creative,” he said.

He also added, “I think the most interesting thing about it is how much it will really change your life. Not just the fun stuff, meeting people. It broke down a lot of my personal barriers….Just go for it. You always hear that and it never means anything to you. But as soon as you make something out of nothing it feels amazing.”

So there you have it, excellent advice from two excellent sources. We wish Kurt well and Steve the best of luck this year! We also wish YOU the best of luck in submitting your entries because we’d LOVE to have a Brewers fan in the cave in 2013! Let’s hope I’m catching up with you this Spring to do an interview.

The entry deadline is January 25. For details, click here.


12/12/12 Brings a Day of Dozens! First Donuts, Now Aaron Rodgers Day!

In case you missed it, earlier today, the Klement’s Famous Racing Sausages and Bernie Brewer surprised fans by treating them to a free Brewers themed donut and small cup of coffee at the Dunkin’ Donuts on Miller Park Way

Well, today is certainly a day of dozens, as thanks to Jennifer Brilowski, a woman from Stevens Point, the State of Wisconsin has chosen today (12/12/12) as Aaron Rodgers Day

Jennifer began the Aaron Rodgers Day movement with a Facebook page and today, a number of people and businesses are are participating in events across the state.

The day includes people donning jerseys, parties at local watering holes, stores and even offices, and also a charitable angle: there’s a call for fans to donate $12 to the MACC Fund today, Rodgers’ charity of choice. 

Here at the Brewers, we’re happy for Aaron. He’s certainly deserving and today, we’re celebrating by reflecting on our 2012 TV campaign, featuring the Green Bay MVP and our own MVP, Ryan Braun. Thanks again to Aaron for participating and helping make this an award-winning campaign; he was great to work with and funny to boot!


You can view all of the spots here at, or watch them below:

3-Step Drop


*Note: Thanks to Aaron, this spot took home the gold award for Best Use of Humor at the Sports Media Marketing Awards.

Bad Reception

Best Guy

Other Job

We had a great time on set with Aaron, who’s a class act, and we wish him and the Packers success down the stretch!


Bernie Brewer and the Famous Racing Sausages Visit Local Dunkin’ Donuts

Early this morning, Bernie Brewer and the Famous Racing Sausages treated fans to a free Brewers themed donut and small cup of coffee at the Dunkin’ Donuts on Miller Park Way.  The holiday gesture was a surprise to fans, but word got out quickly thanks to the help of local news coverage and social media.  The store went through 500 free donuts by 7:30 a.m.

Bernie was dressed in his Santa Claus outfit and the Sausages had their reindeer antlers on throughout the morning.  They also handed out candy canes to guests to support the holiday spirit.

Bernie Brewer formally announced the visit and free donuts on his twitter account, @Bernie_Brewer.




Brewers Holiday 4-Packs Winner Announced

Thanks to all of the Brewers fans who visited with Bernie Brewer and the Klement’s Famous Racing Sausages at the MillerCoors Holiday Lites event last Friday night!

We had tremendous response to our Twitter contest and we’re pleased to announced that Julie from Oak Creek is the winner of our grand prize, a pair of Brewers Holiday 4-Packs for the 2013 season, complete with a Klement’s Famous Racing Sausages Chorizo ornament! Congratulations, Julie!

Julie Winner

It was a fun night and several other Brewers fans won other great prizes via this event as well.

To see a recap containing some of the other photos from our event, please check out our event recap here.

If you didn’t win, don’t worry! There’s still time left to purchase your Brewers Holiday 4-Packs. Click here for details!


MLB “Stand Up To Cancer” Auction Features One of a Kind Items

I don’t know if there is anyone reading this who hasn’t been affected in some way by cancer.  Neighbors, friends, family–the terrible disease doesn’t discriminate who it hits.  It has also touched many in Major League Baseball, including, recently, a number of my colleagues in the MLB PR ranks.

With cancer hitting so close to home and hitting many of our own, MLB and its 30 Clubs organized a charity auction benefiting Stand Up To Cancer (SU2C), featuring a number of priceless baseball experiences that only the MLB Clubs can offer.  Inspired by those cases of public relations officials in the sport who with cancer in recent years,  Josh Rawitch, Senior VP of Communications for the Arizona Diamondbacks formally announced the initiative today at a press conference in Nashville.

“With so many of our friends and colleagues recently affected by cancer, we felt it was time for us to stand up and the Winter Meetings present the only opportunity each year when all 30 managers, general managers and all of the media come together,” said Rawitch.  “With the unique access we are all fortunate to have to some of the game’s greatest treasures, it’s really our responsibility to do our part and we hope this is only the beginning.”

Mike Vassallo and I before the SU2C press conference.  He was standing up for his grandmother, I was standing up for my grandfather.

Mike Vassallo and I before the SU2C press conference. He was standing up for his grandmother, I was standing up for my grandfather.

As Rawitch addressed the media, the MLB Club PR staffs surrounded him on and around the stage, showing support for our colleagues and our willingness to “Stand Up To Cancer” ourselves.  It was great to be up on stage with 70 of my peers who all held placards with names of people they were standing up for.

The auction is live now on and will last through Thursday, at 10:59 p.m. CT.  Over 70 experiences–many never offered anywhere ever before and many that will probably never be offered again–were donated by the 30 MLB Clubs and MLB itself.  Some of my favorites include the following:

– A Vin Scully meet and greet.

– An opportunity to ride the Orioles’ team bus from a road game in Washington D.C.

– Batting practice opportunities, pitching lessons from MLB coaches or lunch with a general manager.

– A one-day internship in the Yankees media relations department.

– A 2013 MLB All-Star package that is first-class and VIP the entire way.

And, my personal, hometown favorite…

– A visit at your home from the Milwaukee Brewers Famous Racing Sausages and Dave Nelson.

The creativity and uniqueness of these auction experiences are like nothing I have ever seen.  The thought my MLB colleagues put into making this a special auction shows how important this issue is to everyone.

My MLB PR colleagues today at the SU2C press conference.

My MLB PR colleagues today at the SU2C press conference.

“The PR executives of the 30 clubs have assembled a truly unprecedented collection of auction items,” said Jacqueline Parkes, Major League Baseball’s Chief Marketing Officer. “This auction gives fans the chance to have an unforgettable baseball experience while contributing to the critically important work of Stand Up To Cancer.”

The complete list of auction items can be found here.

Josh Rawitch addresses the media during today's press conference.

Josh Rawitch addresses the media during today’s press conference.

“Major League Baseball has consistently engaged fans in joining our movement, having them literally stand up by the tens of thousands in stadiums across the country to show their unity in fighting cancer,” said Kathleen Lobb, Entertainment Industry Foundation Senior Vice President and Stand Up To Cancer co-founder. “Yet again, the 30 clubs have shown their deep commitment to this cause by creating these unbelievable experiences for the auction.”

Today, I was very proud to be up on that stage, not only to support my colleagues, friends and family who have dealt with cancer, but also those who I don’t know who battle the terrible disease everyday.


Spring Training Tickets On Sale NOW!

A couple of weeks ago, we announced the Brewers Spring Training schedule and today, Spring Training tickets for games at Maryvale Baseball Park went on sale at 9 am CT.


Single-game tickets are now available via the internet at and by phone at 1-800-933-7890. Normal business hours are from 9am – 5pm CST. Sales at the Maryvale Baseball Park Box Office will begin on Monday, February 4, 2013. Tickets are available in four seating areas: Field Box ($22), Infield Reserved ($16), Outfield Reserved ($13) and Lawn Seating ($8).

If you’re planning a longer trip, you can also save our Brewers Spring Training Flex 4-Packs. Purchase four games and receive $2 off per ticket in the Field Box, Infield and Outfield Reserve sections.

Of course, you can also choose to do Spring Training in style with the Brewers Road Crew. This incredible opportunity includes round-trip airfare, hotel accommodations, ground transportation and tickets to three Spring Training games. In addition, you’ll get to meet Brewers alumni players, minor league prospects, coaches and personnel. Plus, every guest will receive a ticket to the Brewers 2013 home opener at Miller Park on April 1, 2013.  For more information, click here.

Information on Spring Training Season Tickets can be obtained by calling the Milwaukee Brewers Ticket Office at 414-902-4000.  Please note that games and times are subject to change.

See you in AZ!


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