Our Uniform is Your Canvas: The Brewers Are Putting the “YOU” in “YOUniform”

So I have been pretty excited about this promotion for some time now.  It’s really been hard to keep this one a secret.  I’m a self-proclaimed sports uniform/jersey/logo nerd.  It’s OK, I’m cool with it. If you are like me, or have a knack for creativity and design or just want to put your mark on Brewers baseball, then this contest is for you.

The Brewers are inviting fans to take part in their “Design a YOUniform” contest. That is right. We are looking for fans to design a Brewers uniform and cap that the Brewers will wear during a 2013 Spring Training game.

Where would you begin?

Where would you begin?

Templates for the contest and complete rules will be available online at Brewers.com/uniform and at the Brewers Team Store by Majestic at Miller Park.  The template allows fans to design the jersey top and cap and contestants can create their design digitally or by hand.  Design templates will be available beginning Friday at 10 a.m. CT and the deadline to enter is 11:59 p.m. CT on Thursday, December 13.  The completed designs can be uploaded to Brewers.com/uniform or dropped off at the Brewers Team Store by Majestic.

The first group of entries will be judged by an internal Brewers committee.  That group will narrow the entries down to four finalists.  On Tuesday, January 15 at 10 a.m. CT, the four finalists will be announced on Brewers.com.  A fan vote will open up on Brewers.com that day and a panel of judges including Brewers pitcher John Axford, Brewers President of Baseball Operations and General Manager Doug Melvin, Brewers Chief Operating Officer Rick Schlesinger, Brewers Senior Director of Merchandise Branding Jill Aronoff, representatives from Majestic, New Era and the Milwaukee Journal Sentinel will judge the four finalists (the fan poll will be weighted the same as one judge’s vote).

Have at it!

Have at it!

At Brewers On Deck on Sunday, January 27 at the Delta Center in downtown Milwaukee, the four finalists will be on hand to present their designs.  Axford will announce the winner of the contest on the Main Stage at Brewers On Deck.  Each of the four finalists will receive a trip to Milwaukee for Brewers On Deck including $250!

The winning uniforms and caps will be worn by Brewers players and coaches during the Brewers vs. Cubs Spring Training game on Friday, March 22 at Maryvale Baseball Park.  The winning designer will receive a trip to Spring Training to see that game.  The prize package for the winner is packed with goodies:

-  Airfare for two people to Phoenix

- Game tickets for the March 22 Brewers vs. Cubs game at Maryvale Baseball Park

- A cash prize for hotel, transportation and other incidentals

- The opportunity to select one player’s jersey and cap from that day

- 10 t-shirts and 10 caps made from the design

Not to mention, the winner can brag about being the fan that won one of the coolest contests in team history.

“People have great ideas for how they would design an alternate uniform for the team, and this is the ultimate opportunity for everyone to have their say,” said Schlesinger in a press release. “Participants can pick their favorite colors, original logos, and script, or they can utilize elements of the Brewers current uniforms with their own unique twist. It’s literally a blank template and a chance for everyone to show off their creative sides.”

Get creative Brewers fans, we cannot wait to see some of your designs.

–JOHN

johnandcait@brewers.com

4 Comments

Reblogged this on But at the end of the day… and commented:
Brewers want you to design a uniform for them to wear during Spring Training. Pretty cool promotion.

Brilliant idea guys! Love it!

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I believe the Milwaukee Brewers uniforms are pretty superior as is, however the key would be putting their 1982 blue & yellow colors into their modern uniforms, replacing the navy and gold and then putting in yellow stripes on the sides of the jersey. More BLUE & YELLOW instead of Navy & gold

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