MLB.com Goes Live With New Twitter Pages

Not every baseball fan uses Twitter on a regular basis, but I am pretty sure most baseball fans would find the vast amount of information that Twitter provides regarding America’s Pastime very beneficial.  Enter MLB.com and its new page, “The 140 Club.”  This page will allow all types of fans the ability to easily track social media activity as it relates to Major League Baseball.

The 140 Club” curates tweets from across the twitterverse to allow fans an organized way to view all tweets regarding Major League Baseball.  Fans can easily view conversations involving the following topics on Twitter:

- What players and insiders are saying about baseball

- What baseball players are saying about pop culture topics of the day

- What celebrities/athletes from other sports/famous tweeps are saying about the top baseball stories of the day

- What fans are saying about the top baseball stories of the day

The goal of the page is to highlight all of the baseball conversations taking place on twitter and offer an easy destination for baseball fans to view the discussion, whether they have Twitter accounts or not.  At our social media in sports night earlier this month, I heard from a a few fans who were not entirely social media savvy but still wanted to participate in what certain parts of social media have to offer.  “The 140 Club” seems like a great place for all types of fans to follow along with the action.

Of course, fans who are active on twitter have options to interact with the individual tweets (i.e. RT, Reply, etc…) and the toggles on the left hand side of the page allow fans to look-up player & team accounts to view and follow. Members of the MLB.com Social Media Editorial Team manage this page and monitor Twitter for new topics to add daily.  The page is well organized and very easy to use and navigate.  A “must bookmark” and a place to check on a regular basis.  I think it will be especially fun to follow this page in game as a central location to find what people are saying as games take place.

Another component of MLB.com’s new Twitter page is a hub for tweets regarding All-Star voting and the Midsummer Classic.  The Brewers page has a place where you can check tweets related to the Brewers candidates for the All-Star Game.  I’m told this page will evolve as results are released and as the game itself (July 10 in Kansas City) approaches.

Brewers fans are reminded that all fans voting 21 or more times on Brewers.com for their favorite Brewers will be entered into a drawing to win Ryan Braun’s Miller Park Suite for a night, complete with tickets, food and a personal visit from the 2011 National League MVP.  There is a maximum of 25 votes per email address.  More information and rules may be found at brewers.com.  Additionally, fans voting online will be eligible to purchase Field Outfield and Club Outfield seats for select Brewers games at a savings of up to 50% (details available after voting at Brewers.com).

Be sure to bookmark both these pages to follow the Brewers and the rest of Major League Baseball on social media with ease.

–JOHN

johnandcait@brewers.com

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