Marketing Team Brings Home Overall Award of Excellence from 2012 National Sports Forum
I’ve just returned from Oklahoma City, site of the 2012 National Sports Forum and my suitcase is a bit heavier…. That’s because I’m carrying back this: The 2012 National Sports Forum ADchievement Overall Award of Excellence!
The National Sports Forum is the largest annual cross gathering of the top sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America.
It was wonderful that several people from our staff were able to attend this conference this year, as it is so energizing to be around your peers in the industry, discussing challenges, exchanging new ideas and learning best practices. There are sessions on everything from Sponsorship and Ticket Sales to Management and Marketing and this year, I even had the chance to lead my own breakout session on creativity and new media, which was a great opportunity.
In conjunction with the conference, the Forum also hosts the National ADChievement Awards, an advertising competition for sports-related campaigns and collateral. Well, this year, we submitted several of our campaigns and pieces and I’m proud to say that our team was recognized as the recipient of this year’s Overall Award of Excellence.
Both our internal creative team (comprised of VP of Consumer Marketing, Jim Bathey; Senior Director of Marketing, Kathy Schwab; Senior Graphic Designer, Jeff Harding, Graphic Designer, Molly Arndt; and myself), and our external agency partner, 2-Story Creative, worked together to strategize and develop the items that were recognized with this award.
It was an honor just to be chosen as a finalist for this award, as the field for this year’s Overall Award of Excellence included some pretty stiff competition in the Greenville Drive (winner of the award the past two years in a row), Houston Texans, Maple Leaf Sports & Entertainment, Oakland Athletics and Tampa Bay Lightning.
Speaking from personal experience, I know how much hard work goes into everything we do during the season, so it was so wonderful to be recognized in front of our peers with this award.
I’d just like to use this opportunity to say how proud I am of our team and how much I enjoy working with everyone each day. I’m truly honored to be surrounded by people who strive for excellence in all that they do.